Libsyn Directory

[Top Agency Series] Data-Driven Digital Marketing: Harnessing Analytics for Success With Jessica Li

Release Date: 05/16/2024

How To Surprise and Delight Your Customers With Jason Friedman of CXFormula

INspired INsider Podcast

Jason Friedman is the Founder of CXFormula. Through CXFormula he helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition. His clients range from solopreneurs to companies like Foot Locker, Adidas, Nike, W Hotels, Universal Studios, Disney, Bank of America, Wells Fargo, Fidelity, Stanford University, and Harvard University. In 2008, Jason sold his first company Creative Realities in the high 8-figures. He has started and successfully exited four other businesses. In this episode… Have you ever wondered how some companies create unforgettable experiences...

[Top Agency Series] Navigating the Constant Changes in Digital Marketing With Ben Dankiw of NAV43

INspired INsider Podcast

Ben Dankiw is the Founder of NAV43, a digital marketing agency specializing in full-funnel digital marketing through paid media and SEO. With over 12 years of experience in the industry, he has worked with many prestigious clients, including Canadian Tire, Porsche, Ceridian, and TouchBistro. Ben began his career in paid media before developing a passion for SEO around 2015. He has successfully grown NAV43 by focusing on small- to medium-sized businesses, fostering strong relationships, and keeping abreast of digital trends and changes. In this episode… Just how complex has the world of...

Crossing the Desert: Embracing Life’s Challenges With Payam Zamani of One Planet Group

INspired INsider Podcast

Payam Zamani is the Founder and CEO of One Planet Group, a hybrid tech firm that embodies his principles of combining business with a life of service. He is an Iranian-born entrepreneur, investor, and author who fled his homeland as a teen due to religious persecution. Payam co-founded AutoWeb, one of the first online car marketplaces, which went public in 1999. He is also the author of Crossing The Desert, an autobiography reflecting on his experiences of perseverance and embracing life's demanding journeys. Payam is a mission-driven individual who has invested in numerous companies while...

[Top Agency Series] Maximizing Agency Profitability With Greg Hickman of AltAgency

INspired INsider Podcast

Greg Hickman is the Founder of AltAgency, where he has trained and consulted over 700 agency owners, freelancers, and service providers. Greg specializes in helping businesses productize their services, monetize their expertise, and implement systems to improve client success and free up their time. With a wealth of experience from being a project manager at a large agency to founding his own successful agency, Greg has a deep understanding of the digital and creative agency space. He has a knack for creating systematic sales experiences and building team processes that scale. In this...

[Top Agency Series] The Creative Powerhouse Behind Iconic Campaigns With Bob Froese

INspired INsider Podcast

Bob Froese is the Founder of Bob's Your Uncle, an innovative creative agency known for launching global brands and executing high-impact marketing strategies. With over two decades of experience in the advertising industry, Bob has led his company to work with clients like Canon, Mike's Hard Lemonade, and Popeyes. He grew up as a Mennonite in rural Manitoba with no TV, radio, or movie exposure, making his accomplishments in the advertising world all the more remarkable. In this episode… Have you ever imagined disrupting a global event like the Olympics without breaking a rule or launching an...

[Top Agency Series] Data-Driven Marketing Mastery With Marty Menard of GIANT Creative

INspired INsider Podcast

Marty Menard is the President and Chief Business Development Officer of GIANT Creative, a data-driven marketing agency focused on performance marketing and lead generation. With a deep commitment to the power of data, Marty steers GIANT Creative in delivering comprehensive marketing strategies across multiple channels for clients like McDonald's and Sola Salon Studios. As a serial entrepreneur, he has a track record of building businesses and investing in growth and leadership. At GIANT Creative, Marty's entrepreneurial spirit shines as he develops trusted partnerships while driving innovation...

[Top Agency Series] Building a Successful Lead-Generation Digital Marketing Agency With Ted Lau

INspired INsider Podcast

Ted Lau is the Founder and CEO of Ballistic Arts, a high-touch lead-generation digital marketing agency with over two decades of experience. Starting in video production, he transitioned to digital marketing to offer established mid-market B2B organizations a path to increased business through marketing efforts. Ted boasts a diverse clientele, from local organizations to prominent companies across North America. He is also co-host of the Marketing News Canada podcast, where he interviews guests from CMOs to astronauts. His entrepreneurial spirit, tenacity, and commitment to core values have...

[Top Agency Series] Client-Focused Digital Marketing With Clint Thompson of DigiHype Media

INspired INsider Podcast

Clint Thompson is the Founder and CEO of DigiHype Media. Born from a passion for assisting small- and medium-sized businesses, DigiHype Media specializes in website design, branding, digital paid advertising, and more. With a proven track record in sales management and marketing, Clint has over a decade of experience in digital marketing. His approach focuses on demystifying the digital space for clients and providing value through education and results-driven strategies. His philosophy of "we can, we shall, we will" drives the company forward, offering inclusive digital solutions for...

[Top Agency Series] Turning Science Into Stunning Visual Stories With Jason Sharpe of AXS Studio

INspired INsider Podcast

Jason Sharpe is the Co-founder and President of AXS Studio, a company that specializes in biomedical communication using 3D animation and interactive design to explain diseases and treatments. With a background in art and sciences, he and his colleagues create visuals that educate and inspire, serving clients ranging from Fortune 500 pharmaceutical companies to biotech startups. Jason developed exhibits and animations to elucidate the mechanisms of actions of pharmaceuticals and played integral roles in educating physicians, investors, and patients. In this episode… Isn't it...

[Top Agency Series] Crafting the Perfect Customer Journey With Riaz Sidi of Sidi.io

INspired INsider Podcast

Riaz Sidi is the Founder of sidi.io, a digital marketing agency renowned for its expertise in demand generation, performance marketing, and funnel strategy. Sidi.io was named one of Ottawa's fastest-growing companies in 2022 and 2023. With a background that includes a five-year streak at Postmedia in roles from digital strategist to National Training Manager, Riaz has rich experience in corporate media. A leader always on the cutting edge of marketing trends, he dedicates himself to understanding and optimizing the customer buying journey, leading a team that integrates online platforms to...

More Episodes

Jessica Li is the President of Advertience, a media investment management consulting firm that helps organizations leverage data for insight-driven advertising. With over 22 years of experience in online marketing, she has worked with esteemed brands like Alibaba, Yahoo China, and Under Armour. Jessica is passionate about operational efficiency and data analytics, implementing automation to optimize reporting systems. She holds a background in biomedical engineering, aligning an engineering mindset with marketing strategy to create a unique approach at her agency.

In this episode…

What all goes into running a successful international marketing campaign? How can analytics and operational efficiency transform a company’s digital strategy?

Jessica Li, a seasoned marketing professional, has the answers. She delves into the power of data in driving insights, targeting, and performance across various sectors, including nonprofits and education. She shares her experiences with the Olympics Foundation, helping to generate significant funds through innovative lottery campaigns, and discusses the importance of efficiency in digital analytics and reporting. By sharing her experiences with Yahoo, Alibaba, and other industry leaders, Jessica reveals the pitfalls of overemphasizing the process and the advantages of a culture that embraces change.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Jessica Li, President of Advertience, about leveraging data and efficiency in digital marketing. Jessica shares Advertience's approach to the digital industry, including a unique emphasis on operational efficiency and automation. She highlights the advantages of her firm's methodologies, how automated reporting systems have cut down their workload, and the importance of focusing on insights over mere data gathering.

In this episode…

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