[SaaS Series] The SaaSpreneur Model Explained With Shaun Clark
Release Date: 04/22/2025
INspired INsider Podcast
Eva Yazhari is the Managing Partner of Beyond Capital Ventures, an early-stage impact venture capital firm investing in conscious leaders building businesses to solve critical challenges in emerging markets like India and East Africa. Under her leadership, the firm backs purpose-driven companies in healthcare, climate resilience, and financial inclusion in underserved markets. A former Wall Street executive, Eva leverages her institutional investment expertise to promote equitable ownership and long-term value across her portfolio. She is also the author of The Good Your Money Can Do and...
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Vivian Gonzalez is the President of Park Capital Search, a global finance and accounting executive search firm that helps organizations — from private equity-backed companies to public corporations — build senior leadership teams in areas like finance, accounting, data science, and business analytics. With a focus on retained, C-suite and functional leadership assignments, Vivian spearheads senior-level placements that shape the operational health and strategic direction of client organizations. Vivian is a recognized member of CHIEF and contributes thought leadership on efficient and...
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Andy Ruben is the Founder and Executive Chairman of Trove, a re-commerce technology company that powers branded resale programs for major labels like Patagonia, Lululemon, REI, and Levi’s. Before Trove, he spent a decade at Walmart as the company’s first Chief Sustainability Officer, where he launched global sustainability efforts, led omnichannel and private-brand strategies, and integrated e‑commerce — including the rollout of grocery delivery. Ruben founded Trove (originally Yerdle) in 2012 and introduced the first branded resale platform with Patagonia’s Worn Wear in...
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info_outlineShaun Clark is the CEO and Co-founder of HighLevel, an all-in-one marketing and CRM platform designed to help agencies and businesses streamline their operations. Before establishing HighLevel in 2018, he founded InvoiceSherpa, a platform focused on automating accounts receivable and invoice payments. Shaun's entrepreneurial journey is underpinned by his education in Computer Science at Oregon State University and participation in Stanford University's Innovation and Entrepreneurship Program. Under his leadership, HighLevel has experienced significant growth and was named a finalist for the Entrepreneur Of The Year 2024 Southwest Award by Ernst & Young.
In this episode…
Growing a software company is hard enough — but building a community of loyal users, minimizing churn, and scaling support simultaneously? That’s the challenge facing many SaaS founders as they move from startup to sustainable success. So, how do you turn one-time users into long-term advocates while keeping your team and customers happy?
Shaun Clark, a seasoned SaaS entrepreneur, shares how he overcame early failures selling directly to small businesses by shifting focus to the agencies that serve them. He emphasizes solving the nurture gap in marketing with automation and prioritizing customer experience through real-time Zoom support. He explains how leaning into white-labeling, building a transparent feature voting system, and investing in an affiliate program helped create a community-driven ecosystem where clients became evangelists. Shaun’s approach underscores the power of listening deeply, building with user feedback, and scaling with heart.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Shaun Clark, Co-founder and CEO of HighLevel, about building a customer-focused SaaS powerhouse. Shaun shares how a failed go-to-market strategy led to a breakthrough with agencies. He also discusses co-founder dynamics, the SaaSpreneur movement, and using community feedback to guide product development.