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[SaaS & AI Series] AI, Personalization, and the Future of Beauty With Sampo Parkkinen

INspired INsider Podcast

Release Date: 06/04/2026

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Sampo Parkkinen is the Founder and CEO of Revieve, a beauty technology company focused on helping global beauty, skin, health, and wellness brands deliver personalized digital experiences through AI, AR, and computer vision. A serial technology entrepreneur and operator, he has led Revieve since its founding in 2016 and grown it into a platform supporting brands and retailers across their digital consumer journeys. Sampo previously co-founded RapidBlue Solutions, where he served as COO before its acquisition by ShopperTrak. He is also a Venture Partner at Gorilla Capital, where he supports early-stage technology companies across the Nordics.

In this episode…

Beauty and wellness products are deeply personal, yet most e-commerce experiences still push consumers toward transactions instead of guidance. As AI changes how people discover products, how can brands create digital experiences that feel more helpful, personal, and trustworthy?

For Sampo Parkkinen, a serial entrepreneur and investor focused on AI-powered customer experience, the answer is to shift from selling products to helping consumers buy with confidence. He highlights how personalized digital tools can replicate the value of an in-store advisor by listening to customer concerns, analyzing needs, and recommending relevant products across skincare, makeup, hair care, and fragrance. This creates a more intimate brand experience while improving acquisition, conversion, and loyalty. He also explains why reducing friction, avoiding generic quizzes, and positioning AI experiences as personal analysis can dramatically improve engagement.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Sampo Parkkinen, Founder and CEO at Revieve, to discuss AI, personalization, and the future of the beauty industry. Sampo explores AI-powered product guidance, personalized beauty retail, and how brands can reduce e-commerce friction. He also shares insights on SaaS pricing, onboarding, and his work with Gorilla Capital.