Discussing the "Independent School Cost-Per-Enrollment Study"
InspirED School Marketers SPARKCAST
Introduction This episode of the InspirED SparkCast discusses the 2022 Independent School Cost-Per-Enrollment Study produced jointly by the (EMA), the (NAIS), and (NBOA) to make informed decisions around funding and support for enrollment efforts. [Links above lead to the study. Your school must be a member of one of the organizations to be eligible for download.] This is the Executive Summary on the NAIS website. Among the independent schools that participated in this research, enrollment costs were as follows: The median cost-per-enrollment (CPE) was $3,677 The median...
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Short Boost Episode: Deb Baum, Brilliance Awards Judge
InspirED School Marketers SPARKCAST
Deb Baum is the Senior Director of Communications and Strategic Institutional Marketing at , an all-girls PK-12 school in Baltimore, Maryland. Deb previously worked in communications and media relations roles at Gilman School, The Rhode Island Foundation, and Brown University. Deb also has a background in journalism, having spent three years as a news writer for WBZ-TV in Boston as well as serving on the staff of 60 Minutes II and The Early Show in New York City. Deb enters the Five Year Club in 2024 as a .
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Short Boost Episode: Jan Abernathy, Brilliance Awards Judge
InspirED School Marketers SPARKCAST
Jan Abernathy Jan Abernathy is the Chief Communications Officer at and a member of the CASE Commission on Marketing and Communications and on the faculty of the CASE Academy. She was previously the Director of Marketing and Communications for the Elisabeth Morrow School and is the president of the New York City Independent Schools Communications Professionals group as well as a co-founder of the Black Advancement Network. Jan is a trustee of Grace Church School and Tessa International School. This is Jan’s third year as a .
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Short Boost Episode: David Willows, Brilliance Awards Judge
InspirED School Marketers SPARKCAST
Dr. David Willows is co-founder and strategic director at , a training and consulting firm designed to help schools stand out. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. David is widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement in schools. He was recently listed as one of the world's Top 10 Global Education Influencers. An author and regular keynote speaker & trainer at international events around the world, David is passionate about helping schools...
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Digital Privacy: Protecting Your Students, Families, and School
InspirED School Marketers SPARKCAST
Colin Anson is the CEO and co-founder of , a child image protection and photo storage solution that helps schools and parents manage and share photos and videos of children with state-of-the-art, real-time consent technology. With over 11 years of experience in the online media industry, Colin is a digital entrepreneur and a passionate advocate for children's digital privacy and safety. Colin's vision is to protect the digital identity of children and to reduce privacy and data breach risks for schools and parents. Colin has a proven track record of leading and growing innovative digital...
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WHY.os: Increased Communication, Connection, and Unification
InspirED School Marketers SPARKCAST
H. Watson Jordan Ed D. Watson is an author, a lifelong educator, and a certified WHY.os trainer. His company, , promotes resilience around the world. Watson works with teams using the WHY Operating System to drive superior insight, understanding, and production. This algorithm guides the identification of individual and group zones of genius and explains how to leverage them. As an author, his book , explores tragic despair and unearths hopeful resilience. His second book, , is a collection of essays from global leaders who provide thoughtful...
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Marketing Lessons from the Niche Parent Survey
InspirED School Marketers SPARKCAST
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The Neuroscience of Storytelling for Private Schools
InspirED School Marketers SPARKCAST
Carrie Grimes is the Director of the M.Ed. in . Carrie is a Professor in the Department of Leadership, Policy and Organizations, and teaches across master's and doctoral programs at Peabody College. In addition to her teaching and scholarship, Carrie facilitates workshops and learning sessions for independent schools and associations on topics such as leadership, storytelling, strategic fundraising, and organizational flourishing. Carrie has over 20 years of professional experience in independent school leadership in New York, California, and Maryland. Carrie's scholarly interests...
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Searching for a New Head of School? Hit "Strategic Pause" First
InspirED School Marketers SPARKCAST
Mike Connor Mike is President of and co-author of the NAIS book, Marketing Independent Schools in the 21st Century. His latest e-Book, Pulling in the Same Direction, emphasizes everyone’s role in recruitment, retention, and fundraising. Earlier in his 30+ year career Mike worked in nearly every position at independent K-12 schools. Today, Connor Associates has 16 Associates and Partners and has served clients in 28 states and on four continents. Connor Associates stakes its value on its experience with providing comprehensive marketing and financial services, including ensuring...
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How To Successfully Work With A Consultant For Your Private School
InspirED School Marketers SPARKCAST
Chris Pryor is president and founder of . As a lifelong educator, strategist, and thought leader, Chris is in his third decade of independent school leadership. He has held leadership positions at independent schools such as Harbor Country Day, The Independence School, Hackley, Rye Country Day, and Tuxedo Park School and was actively involved with NYSAIS. Chris is a well-known speaker on topics such as social media, marketing, admissions training, crisis management, professional development, and board training. With The Gowan Group, Chris realizes his vision for...
info_outlineDr. David Willows is Director of Advancement at the International School of Brussels, Belgium. David is also a regular blogger, presenter & trainer at international events and author of several books and articles in the field of international school branding, admissions, marketing and communications.
Today, he is considered a leading practitioner in the field of advancement and continues to be involved in several global network organizations, helping to shape and define the future of the learning business.
Learn how his team is taking a new approach to the advancement model.
Mike Vachow is a Managing Director at Gowan Group, a full-service consultancy to independent schools based in Connecticut. Before becoming a consultant, Mike worked in independent day schools for 30 years. He began his career as an English teacher and coach at Isidore Newman School in New Orleans before moving on to administrative roles there. He continued in school leadership as a division director at Lake Forest Country Day School, for ten years as Head of Forsyth School in St. Louis, and as Interim Head at Peoria Academy. Mike also maintains his own consulting brand, Knuckleball Consulting, and he publishes a monthly newsletter called Ahead in the Count. Mike's consulting work has focused on enrollment strategy, strategic planning, governance, and leadership searches.
For show notes, visit https://www.inspiredsm.com/podcast