InspirED School Marketers SPARKCAST
InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards, celebrating private school marketing worldwide.
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Discussing the "Independent School Cost-Per-Enrollment Study"
10/10/2024
Discussing the "Independent School Cost-Per-Enrollment Study"
Introduction This episode of the InspirED SparkCast discusses the 2022 Independent School Cost-Per-Enrollment Study produced jointly by the (EMA), the (NAIS), and (NBOA) to make informed decisions around funding and support for enrollment efforts. [Links above lead to the study. Your school must be a member of one of the organizations to be eligible for download.] This is the Executive Summary on the NAIS website. Among the independent schools that participated in this research, enrollment costs were as follows: The median cost-per-enrollment (CPE) was $3,677 The median cost-per-inquiry (CPI) was $697 The median ROI was $7 in tuition for each dollar spent to enroll a new student in their first year Enrollment costs varied significantly across school demographics. The largest schools (those with 700+ students) had the lowest CPE of all school groups—and saw the highest return on their investment ($8.60 in tuition for each dollar spent on enrollment management in the first year of tuition). Elementary schools had the smallest cost per enrollment ($2,869 per enrollee vs. the median $3,677 per enrollee.) The median CPE for secondary schools was $5,844. The full report contains additional data on enrollment costs sorted by school type (day/boarding), size, region, and grade levels served. Kevin MacNeil Kevin is the CAO and Partner of . Kevin has worked with more than a hundred independent schools across North America. Exposed to nearly a decade of admissions marketing campaigns, he prides himself on helping schools make decisions based on data. He is a practiced teacher of marketing and advertising, including work with NAIS, NYSAIS, EMA, AISAP, InspirED, ISSL, CAIS. Metric Marketing started as a web development/tech company in 1999, and Kevin joined them in 2008. During that time, the company began to transform into a digital advertising agency and then a full-service agency. In 2013, Metric started working with private schools, and by 2019, they were working with schools across North America. Kevin realized his and Metric’s passion was to help schools grow.
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Short Boost Episode: Deb Baum, Brilliance Awards Judge
10/08/2024
Short Boost Episode: Deb Baum, Brilliance Awards Judge
Deb Baum is the Senior Director of Communications and Strategic Institutional Marketing at , an all-girls PK-12 school in Baltimore, Maryland. Deb previously worked in communications and media relations roles at Gilman School, The Rhode Island Foundation, and Brown University. Deb also has a background in journalism, having spent three years as a news writer for WBZ-TV in Boston as well as serving on the staff of 60 Minutes II and The Early Show in New York City. Deb enters the Five Year Club in 2024 as a .
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Short Boost Episode: Jan Abernathy, Brilliance Awards Judge
10/07/2024
Short Boost Episode: Jan Abernathy, Brilliance Awards Judge
Jan Abernathy Jan Abernathy is the Chief Communications Officer at and a member of the CASE Commission on Marketing and Communications and on the faculty of the CASE Academy. She was previously the Director of Marketing and Communications for the Elisabeth Morrow School and is the president of the New York City Independent Schools Communications Professionals group as well as a co-founder of the Black Advancement Network. Jan is a trustee of Grace Church School and Tessa International School. This is Jan’s third year as a .
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Short Boost Episode: David Willows, Brilliance Awards Judge
09/19/2024
Short Boost Episode: David Willows, Brilliance Awards Judge
Dr. David Willows is co-founder and strategic director at , a training and consulting firm designed to help schools stand out. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. David is widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement in schools. He was recently listed as one of the world's Top 10 Global Education Influencers. An author and regular keynote speaker & trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant for today’s educational landscape. David talks with InspirED today about his experience as a Brilliance Awards judge.
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Digital Privacy: Protecting Your Students, Families, and School
06/24/2024
Digital Privacy: Protecting Your Students, Families, and School
Colin Anson is the CEO and co-founder of , a child image protection and photo storage solution that helps schools and parents manage and share photos and videos of children with state-of-the-art, real-time consent technology. With over 11 years of experience in the online media industry, Colin is a digital entrepreneur and a passionate advocate for children's digital privacy and safety. Colin's vision is to protect the digital identity of children and to reduce privacy and data breach risks for schools and parents. Colin has a proven track record of leading and growing innovative digital businesses, with skills in digital strategy and execution, business development, e-commerce, advertising, management, and marketing.
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WHY.os: Increased Communication, Connection, and Unification
02/05/2024
WHY.os: Increased Communication, Connection, and Unification
H. Watson Jordan Ed D. Watson is an author, a lifelong educator, and a certified WHY.os trainer. His company, , promotes resilience around the world. Watson works with teams using the WHY Operating System to drive superior insight, understanding, and production. This algorithm guides the identification of individual and group zones of genius and explains how to leverage them. As an author, his book , explores tragic despair and unearths hopeful resilience. His second book, , is a collection of essays from global leaders who provide thoughtful and powerful insight into how adverse conditions do indeed drive us to become wiser and stronger. As a lifelong educator, Watson has developed and led programs in team-building, technology, and wellness. He engages with organizations of all types and especially values working with schools and nonprofits. Watson’s podcast, , explores how knowing your WHY fortifies your resilience.
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Marketing Lessons from the Niche Parent Survey
01/25/2024
Marketing Lessons from the Niche Parent Survey
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The Neuroscience of Storytelling for Private Schools
09/25/2023
The Neuroscience of Storytelling for Private Schools
Carrie Grimes is the Director of the M.Ed. in . Carrie is a Professor in the Department of Leadership, Policy and Organizations, and teaches across master's and doctoral programs at Peabody College. In addition to her teaching and scholarship, Carrie facilitates workshops and learning sessions for independent schools and associations on topics such as leadership, storytelling, strategic fundraising, and organizational flourishing. Carrie has over 20 years of professional experience in independent school leadership in New York, California, and Maryland. Carrie's scholarly interests include emotionally intelligent leadership, program design, institutional advancement, and social identity and community building within school settings.
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Searching for a New Head of School? Hit "Strategic Pause" First
09/05/2023
Searching for a New Head of School? Hit "Strategic Pause" First
Mike Connor Mike is President of and co-author of the NAIS book, Marketing Independent Schools in the 21st Century. His latest e-Book, Pulling in the Same Direction, emphasizes everyone’s role in recruitment, retention, and fundraising. Earlier in his 30+ year career Mike worked in nearly every position at independent K-12 schools. Today, Connor Associates has 16 Associates and Partners and has served clients in 28 states and on four continents. Connor Associates stakes its value on its experience with providing comprehensive marketing and financial services, including ensuring proof of ROI through confidential Image Audits and Surveys, Enrollment Feasibility Studies to identify and map mission-appropriate families, Five-year Enrollment Forecasts, Business Office Evaluations and Plans, Strategic Marketing Plans, and Institutional Strategic Plans. Connor Associates’ newest offering, Executive Searches, uses a unique approach that finds, trains, and provides coaching and support for members of your leadership team. Thom Greenlaw After serving not for profit organizations for over 40 years Thom Greenlaw founded Creative Independents (CI) in 2012. CI serves not-for-profit schools, colleges and other education focused institutions finding creative solutions to strategic issues facing these organizations. Thom joined as a Senior Strategic Partner for Finance, Operations, and Executive Searches in 2018. In addition to coordinating Leadership Searches, he specializes in Compensation Analysis, Tuition Elasticity, and Financial Sustainability Studies. For over 20 years Thom served in varying senior operational and finance roles in independent schools including thirteen years as Assistant Head for Operation / CFO at the Buckingham Browne & Nichols School in Cambridge, MA. Prior to his employment at BB&N, Thom served as Business Manager at the Dana Hall School. A former Board member for NBOA and AISAP, he also served on the Board of Summit Montessori School and was a volunteer mentor, specializing in not for profits for SCORE. He was President of The Independent Schools Compensation Corporation, a self-insurance group for over 170 independent schools, colleges and cultural organizations from 2012 to 2022.
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How To Successfully Work With A Consultant For Your Private School
08/21/2023
How To Successfully Work With A Consultant For Your Private School
Chris Pryor is president and founder of . As a lifelong educator, strategist, and thought leader, Chris is in his third decade of independent school leadership. He has held leadership positions at independent schools such as Harbor Country Day, The Independence School, Hackley, Rye Country Day, and Tuxedo Park School and was actively involved with NYSAIS. Chris is a well-known speaker on topics such as social media, marketing, admissions training, crisis management, professional development, and board training. With The Gowan Group, Chris realizes his vision for an educational consulting organization that serves the needs of independent schools on every front–from Admission and Enrollment Management to Advancement and Fundraising, and from Strategic Planning to Leadership Development. Gowan Placement’s exceptional team advises and guides families through a comprehensive and personalized approach to school placement. To accomplish this, Chris assembled a stellar group of nationally renowned consultants who have the passion, experience, expertise, and resources to help independent schools turn every challenge into a growth opportunity. Chris Pryor is the Founder and Principal of . Following a 20+ year career in independent schools, Chris developed his school partner search practice to support school administrators by finding the right consultant, coach, facilitator, speaker, or vendor for their needs. Prior to LeadTeam Partners, Chris served as Assistant Head of School for Advancement and External Affairs for Congressional School (VA) and as a Director of Business Development for Independent School Management (ISM). Informed by how private schools and consulting firms operate, Chris seeks to manage the search process for busy school leaders so that they can focus on the day-to-day operations of their school.
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Private School Surveys Beyond the Net Promoter Score
08/05/2023
Private School Surveys Beyond the Net Promoter Score
Dr. David Willows is Co-founder and Strategic Director at , the world's leading experience strategy training and consultancy firm for schools. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. During this time, he grew to be widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement (admissions, marketing & communications, fundraising & alumni relations) in schools. He was recently listed as one of the world’s Top 10 Global Educational Influencers. An author and regular keynote speaker and trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant to today’s educational landscape. Suzette Parlevliet is Co-founder and Experience Director at . With a background in hospitality management, she worked at the International School of Brussels for nearly a decade, where she oversaw the school’s brand development, communication strategy, web design, content production and, ultimately, the school's family experience. Today, Suzette brings expert insight and supports school leaders to design and implement experience strategies in ways that demonstrate impact across the organization.
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How to Find and Support Private School Leaders
04/19/2023
How to Find and Support Private School Leaders
Rebecca Malotke-Meslin is the founder of where she empowers women to take control of their leadership journey and ditch the habits holding them back. Rebecca combines a background in social research with 20 years of sales, marketing, communications, and school leadership to create a transformational experience for her clients. One of the many connections she has with InspirED is that Rebecca was director of admissions at three private schools over 15 years. Through one-on-one coaching, leadership cohorts, and speaking engagements, she delivers enthusiasm and expertise to her audiences. In her role as a consultant, she works with organizations to eliminate barriers, reduce biases, and create more inclusive spaces for all women. Rebecca is also the host of the
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The Power of Personas In Reaching Marketing Goals
02/22/2023
The Power of Personas In Reaching Marketing Goals
Deborah Janz has a passion and curiosity for international and corporate culture. This, combined with her experience with business, sales, and technology, created the foundation of in 2007. One of Deborah's first projects was a family business, providing safe and educational online experiences for young children. She geeked out daily on how to attract more paid users to the website. The KidZap website ultimately received more than one million visitors per month. After twenty plus years of helping businesses reach their audience and generate leads through social media and digital marketing, Deborah began to customize strategies for international education. With a focus on deeply understanding a school's culture, thereby creating marketing promises a school can fulfill, IMPACT's methodologies revolve around high-integrity marketing practices. Deborah thrives on the complexity and challenge of the intercultural mix within international schools and in the various countries they draw from. She has developed strategies, and workshops, and built and led a team of experts to help schools in Asia, Europe, Africa, and North America understand their unique brand position, expand their reputation, and increase enrolment.
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Education in the Face of Barbarity and How You Can Help
11/29/2022
Education in the Face of Barbarity and How You Can Help
This episode of the SparkCast is not about school marketing. It’s not about attaining and retaining students. It’s not about social media. It’s about the in Kyiv, Ukraine. It’s about the story of the attack on the school by the Russians in February 2022… the story of the school’s leaders’ perseverance and resilience…the story of how the international private school community has come to PSI’s aid in remarkable and creative ways…and it’s the story of the story. We talk with David Willows of and Miles Latham of .
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How to Advocate for Yourself as a Director of MarCom at a Private School
08/28/2022
How to Advocate for Yourself as a Director of MarCom at a Private School
Penny Abrahams is a senior consultant at , better known as ism. Penny first joined ism in 2010 as a member of the Advancement Academy’s founding faculty. As a Senior Consultant, she specializes in marketing communications, enrollment management, and development. Her experience in these areas comes from working in private and independent schools and other non-profits for more than 20 years. Penny also serves as the Advancement Department Head at ism ensuring effective content development and service delivery for ISM’s enrollment, marketing communications, and development consulting. This includes leading ISM’s Advancement Academy, an annual premier professional development conference that educates and mentors School Heads, Board members, and development, enrollment management, and marketing communications professionals. Penny began her career in schools in 2001 at Ravenscroft, a Pre-K through grade 12 school in Raleigh, N.C. She started as the Annual Fund Director and later became Ravenscroft’s Director of Communications. From 2013-17, Penny served as the Director of Admissions & Marketing at Academy at the Lakes, in Tampa, Fla. Before her time in private-independent schools, Penny worked in publications and media relations for the University of Texas, the Memphis Center City Commission, and U.S. Synchronized Swimming.
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Strengthening MarCom in Small Private Schools
05/24/2022
Strengthening MarCom in Small Private Schools
Aubrey Bursch, founder and CEO of , is passionate about supporting small private schools to increase enrollment, retention, and revenue by designing and executing marketing strategies that work for them. As the daughter of lifelong educators and a mom of two independent school students, she combines her passion for schools with her 20+ years of marketing and development experience to help schools identify and implement high ROI initiatives. Aubrey co-hosts the podcast, leads the free professional development program, and speaks nationwide.
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Students as Communications Apprentices
04/10/2022
Students as Communications Apprentices
Lauren Campbell is the Publications Manager at , a Catholic high school in St. Paul, Minnesota. She manages digital communications, the biannual alumni magazine, and the Student Apprentice program. (which is what we’re going to be talking about today.) She previously worked in communications for a local nonprofit and a community bank. Lauren is focused on using the power of communications and storytelling to build and enhance community. She holds a Bachelor's of Business Administration and a B.A. in International Relations, both from Gonzaga University in Spokane, Washington.
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Breaking The Brand Free of Silos
03/22/2022
Breaking The Brand Free of Silos
Dr. Andrew T. Weller is the Dean of Enrollment and Strategic Marketing at St. Stephens & St. Agnes School in Alexandria Virginia. Previously he was the Director of Admissions for Avenues: The World School, the Executive Director of Advancement at Ridley College (Canada) and the Director of Admissions at Chestnut Hill Academy in Philadelphia. Andrew was a board member of the East Bay School for Boys, served on the inaugural Admissions Leadership Council, served four years on the planning committee of the TABS/NAIS Global Symposium, and now serves as an advisor to the Admission Directors Institute of the Enrollment Management Association. Andrew has B.S. from Alfred University (NY), M.S. from Marymount University (VA), and an doctorate in education from the University of Pennsylvania. Jonathan Downs is the seventh headmaster of Millbrook School, a role for which he began preparing while he was a student at Millbrook. After graduating in 1998, Jon went on to earn undergraduate and advanced degrees from Middlebury College, the Bread Loaf School at Middlebury, and Harvard University. For the past 20 years, he has been immersed in teaching and leadership roles in independent schools including Northfield Mount Hermon, Newark Academy, and Providence Day School. Jon returned to Millbrook in 2010 as director of admission before adding development and communications responsibilities in his new role as assistant head of school in 2017. He served on the board of trustees of two local schools—Dutchess Day School and Millbrook Early Childhood Education Center—and he currently serves on the board of Whitby School in Greenwich, Connecticut.
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How To Be A Leader In An Independent School
01/04/2022
How To Be A Leader In An Independent School
Dr. Carrie Grimes is an Assistant Professor of the Practice in the Leadership, Policy, and Organizations department and also serves as the Director of the . She completed her Ed.D. in Leadership and Learning in Organizations, where her research focused on social identity and community within school settings. Carrie's career has been centered in independent school leadership, including roles in administration, teaching, counseling, and institutional advancement in schools and programs in New York, California, and Maryland. Throughout her career, she has focused on community building, imaginative problem solving, and cross-team collaboration across a wide range of stakeholder groups including toddlers through adolescents, parents, adult learners, donors, and alumni. Carrie has a B.A. in English from the University of Pennsylvania and an M.A. in Applied Psychology from New York University. For show notes, .
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How to Start Using Social Media at Your Private School
11/01/2021
How to Start Using Social Media at Your Private School
Alex Magay has been an independent school educator and fundraiser for nearly twenty-five years. For the first decade of his career he was a full-time teacher and basketball coach at while serving as a member of an admissions team that grew enrollment from one hundred and eighty students to two hundred and fifty. As the Dean of Community Life at Winchendon, he created the school's first crisis response team and an environmental sustainability program, and as Dean of Services he oversaw technology, health services, and food services with an annual budget of over one million dollars. From 2018 until this year Alex served as the Director of Development & Alumni Relations at , West Newton, MA. Among his many notable accomplishments at Learning Prep were the successful launch of the school's digital marketing program, redesigning their school's logo, mascot, and website, and authorship of two articles published in NAIS’ Independent School Magazine. Alex currently serves as the Head of School at in Quincy, MA. Founded in 1894, The Woodward School honors and cultivates each student’s academic and personal potential to enrich the world with courage and creativity.
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Finance and Marketing: Overlooked Alliance for Success
09/16/2021
Finance and Marketing: Overlooked Alliance for Success
Mike Connor is President of Connor Associates Strategic Services and co-author of the NAIS book, Marketing Independent Schools in the 21st Century. His latest e-Book, Pulling in the Same Direction, emphasizes everyone’s role in recruitment, retention, and fundraising. Earlier in his 30+ year career, Mike worked in nearly every position at independent K-12 schools. Connor Associates stakes its value on its experience with providing comprehensive services, including ensuring proof of ROI through Image Audits, Enrollment Feasibility Studies, Five-year enrollment Forecasts, Business Office Evaluations and Plans, and Strategic Marketing Plans. Connor Associates’ newest offering, administrative search, uses a unique approach to finding, training, and keeping the best people on your leadership team. After serving not-for-profit organizations for over 40 years Thom Greenlaw founded Creative Independents (CI) in 2012. CI serves not-for-profit schools, colleges, and other education-focused institutions finding creative solutions to strategic issues facing these organizations. Thom joined Connor Associates as a Strategic Partner for Executive Searches, Finance, and Operations in 2018. In addition to coordinating Leadership searches, he specializes in Tuition Elasticity and Financial Sustainability. For over twenty years Thom served in varying senior operational and finance roles in independent schools including thirteen years as Assistant Head for Operations/ CFO at the Buckingham Browne & Nichols School in Cambridge, MA. Before his employment at BB&N, Thom served as Business Manager at the Dana Hall School. A former Board member for NBOA and AISAP, he currently serves on the Board of Summit Montessori School and is a volunteer mentor, specializing in not-for-profits for SCORE. For show notes, .
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Why Your Private School Needs a Strong Brand
08/29/2021
Why Your Private School Needs a Strong Brand
Angela Brown is the Enrollment Marketing Leader, K-12 at Niche, where she's on a mission to help make K-12 admission and marcom professionals' lives easier. Before joining Niche, she was director of marketing and communications at Flint Hill School, a PK-12, co-ed day school just outside of Washington, DC. Angela joined Flint Hill in 2014 after spending 10 years focusing on B2B marketing communications. She is a member of the American Marketing Association, National Association of Independent Schools, and Association of Independent Schools of Greater Washington. In December 2020 she served as a judge for the InspirED Brilliance Awards, which honors marketing and communications work from PK-12 private schools around the world. For show notes, visit https://www.inspiredsm.com/podcast
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Data-Driven Private School Advertising That Drives Outcomes
08/12/2021
Data-Driven Private School Advertising That Drives Outcomes
Kevin MacNeil of Metric Marketing applies his passion for sales, deep understanding of online marketing and audience conversion to help schools deepen their customer relationships and ultimately, improve their bottom line. Kevin has over 10 years of experience in advertising and digital marketing. As a graduate of the Asper School of Business, with majors in Entrepreneurship and Marketing, Kevin fundamentally understands the marketing processes that help drive and run any business. For show notes, visit https://www.inspiredsm.com/podcast
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Private School Long-Term Sustainability and Success
06/25/2021
Private School Long-Term Sustainability and Success
In 2014 James Milford became the fourth Head of School at Maclay School, a co-ed school of about 1,000 students in Tallahassee, Florida. Prior to becoming the Head at Maclay James had a long tenure at Darlington School, a day and boarding school in Rome, Georgia where he served as Head of House, as an admission officer, he led the residential program, was the Director of Student Life in the Upper School, a teacher in the Upper School, and served as Associate Headmaster overseeing admissions, financial aid and communications. For show notes, visit https://www.inspiredsm.com/podcast
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How The Sense Of Community At Private Schools Helped Them Triumph During The Pandemic
05/18/2021
How The Sense Of Community At Private Schools Helped Them Triumph During The Pandemic
Mike Vachow is a Managing Director at Gowan Group, a full-service consultancy to independent schools based in Connecticut. Before becoming a consultant, Mike worked in independent day schools for 30 years. He began his career as an English teacher and coach at Isidore Newman School in New Orleans before moving on to administrative roles there. He continued in school leadership as a division director at Lake Forest Country Day School, for ten years as Head of Forsyth School in St. Louis, and as Interim Head at Peoria Academy. Mike also maintains his own consulting brand, Knuckleball Consulting, and he publishes a monthly newsletter called Ahead in the Count. Mike's consulting work has focused on enrollment strategy, strategic planning, governance, and leadership searches. For show notes, visit https://www.inspiredsm.com/podcast
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Advancement by Design Model
04/08/2021
Advancement by Design Model
Dr. David Willows is Director of Advancement at the , Belgium. David is also a regular blogger, presenter & trainer at international events and author of several books and articles in the field of international school branding, admissions, marketing and communications. Today, he is considered a leading practitioner in the field of advancement and continues to be involved in several global network organizations, helping to shape and define the future of the learning business. Learn how his team is taking a new approach to the advancement model. Mike Vachow is a Managing Director at Gowan Group, a full-service consultancy to independent schools based in Connecticut. Before becoming a consultant, Mike worked in independent day schools for 30 years. He began his career as an English teacher and coach at Isidore Newman School in New Orleans before moving on to administrative roles there. He continued in school leadership as a division director at Lake Forest Country Day School, for ten years as Head of Forsyth School in St. Louis, and as Interim Head at Peoria Academy. Mike also maintains his own consulting brand, Knuckleball Consulting, and he publishes a monthly newsletter called Ahead in the Count. Mike's consulting work has focused on enrollment strategy, strategic planning, governance, and leadership searches. For show notes, visit https://www.inspiredsm.com/podcast
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How to Build Relationships In Private School Communities
03/14/2021
How to Build Relationships In Private School Communities
James Knapp’s experience ranges from higher education to local and national non-profits to his current role as the Chief Strategy Officer at The Cushman School in Miami, Florida. During his career and in his current role, James has led on many major projects, such as major gift fundraising, strategy, and implementation for everything ranging from endowments, scholarships, planned gifts, and top-level branding, as well as major multimillion-dollar infrastructure projects on multiple campuses. James has received many accolades over the years including being named a top leader in the country as a National Leadership Excellence Award Winner, as well as being named to the 40 under 40 list by the Florida Business Journal. James is a not only an intentional leader but also a focused and authentic relationship builder. For show notes, visit https://www.inspiredsm.com/podcast
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How to Manage and Grow the Private School Prospect Pipeline
02/18/2021
How to Manage and Grow the Private School Prospect Pipeline
Antony Campitelli has spent 38 years marketing in the high-tech industry with the last 27 years in Silicon Valley. Prior experience includes Apple and Adobe, to startups. Antony’s mission is about building scalable products that are not just about solving problems but are fun to use. This is one of the key reasons he co-founded Enquiry Tracker with his brother Greg. Greg Campitelli is one of the most experienced marketing professionals in the educational system in Australia. He was a long-serving teacher, a Director of Development, and Board member at one of Melbourne Australia’s oldest colleges. He has worked with dozens of schools on marketing and enrolment plans, alumni engagement, and major capital fundraising appeals. Now Antony and Greg run Enquiry Tracker, a cloud-based application that helps you manage enrollment inquiries, track demand, engage families, and make more informed decisions.
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How to Write for Your Private School's Audience
10/27/2020
How to Write for Your Private School's Audience
Emily Cretella is a strategic storyteller and content marketer. The owner of , Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence. Prior to founding Cursive in 2012, Emily was the director of strategy at a Connecticut marketing agency, where she managed the execution of large-scale traditional and online marketing campaigns for clients ranging from schools and nonprofits to Fortune 500s. She now works solely with independent and private schools, colleges, and universities.
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How to Build Positive Word of Mouth at Your Private School
10/06/2020
How to Build Positive Word of Mouth at Your Private School
Rick Newberry is the President of . Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction, and results needed to grow their enrollment. Rick talks about the importance and value of word of mouth for private school marketing, enrollment, and retention.
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