App Store Optimisation with Gabriel Machuret from ASO Agency (S2E12)
Release Date: 02/01/2017
The Rose that grew from a ROKU
This Mobile Life
In this episode, we have my good friend & co-host Francis McCarthy from UNIKRN hailing from Seattle. We discuss the following topics: 1. Life in USA 2. ROKU beats chromecast, Apple TV, amazon 3. Key learnings from Mobile Growth meetup in San Francisco: We heard from speakers from Amazon, Smule (50mil users), Doordash and Branch metrics. 4. Product craft meetup 5. Sydney Startup AMA on raising $$$ 6. NBA update: Kyrie Irving's trade demand and the fallout For more info check out the blog . To view the video go...
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Hurling Woj Bombs Live From San Francisco (S3E8)
This Mobile Life
Our latest podcast / FB Live episode, live from San Francisco! We're live with Francis McCarthy from Unikrn. In this episode we discuss: 1. NBA Trades 2. Tech News - Women in tech being harassed (11.30) 3. Product Craft meetup (14.00) 4. The art of sparring - testing your ideas, encouraging healthy debate for your product decisions (16.30) 5. Maslows' new hierarchy of needs - having battery charge for your mobile. Reviewing the Anker mobile charger. (19.25) 6. Visiting the LinkedIn office (22.00) 7. Fox news no longer writing news and focusing 100% on video. We discuss how to atomise your...
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When Amazon Swallowed Whole Foods(S3E7)
This Mobile Life
This new pod is with regular guest Francis McCarthy from Unikrn. We cover the following topics: 1. Father’s day in the US 2. NBA finals (Game 5) 3. NBA draft preview & trade scenarios 4. Networking in the Bay Area 5. Mind The Product Conference 6. Amazon buying Whole foods: what this means for Amazon, Instacart and the potential opportunities.
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Life Before Amazon Prime And After Prime (S3E6)
This Mobile Life
In this pod, we cover NBA finals (Game 3)& the impact of Amazon Prime. With regular guest Francis McCarthy from Unikrn & special guest Helena McCarthy, university recruitment programs from Amazon. 1. NBA Finals - Game Review - Financial impact of a longer series - The Draymond Green effect 2. The impact of Amazon in Seattle 3. Amazon Prime - Range of services you get with Prime - Free & Same Day Shipping, Video, Kindle books - Life before and after prime - Prime Pantry 4. The opportunity with Amazon Video 5. The everyday store 6. Review of Amazon Mobile app 7. Mobile’s impact on...
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Everyone Gets A Covefefe (S3E5)
This Mobile Life
We're back! This Mobile Life has relocated to USA, keeping with the theme of being mobile :) We return with regular guest, Francis McCarthy from Unikrn. In this pod, we chat about: 1. Internet plans in USA 2. NBA Finals - We attended Game 1 in Oracle Arena. We share what it was like at the game itself, including making a Spectacles video. Do Cavs have any shot? 3. The in-game technology experience at NBA finals 4. USA A-OK: Moving to USA. Now In the Bay Area! 5. Haven't recorded a podcast in 3 months: Still updating with a multi-media approach. Snap, blog, facebook live/posts, twitter, Sydney...
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Kings, Pelicans, and Presidents with Francis McCarthy from Unikrn (S3E4)
This Mobile Life
I chat to Francis McCarthy, Senior Marketing Manager at Unikrn. He was previously on Season 2. Now he's back for a 2 part episode (S3E3 & S3E4). ABOUT UNIKRN Unikrn is the ultimate esports experience. It lets you bet on esports matches, play your favorite games, and win awesome prizes. PODCAST SUMMARY 1. What's it like travelling in the US now? 2. The media's role in society and the purpose of the free press 3. The DeMarcus Cousins trade breakdown 4. Are the Chicago Bulls in tank mode? LINKS https://medium.com/@francismccarthy/can-the-media-save-us-from-trumplife-64a58123f9c9#.scc6r2y2d...
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Instagram stories & the Snap IPO, with Francis McCarthy from Unikrn (S3E3)
This Mobile Life
I chat to Francis McCarthy, Senior Marketing Manager at Unikrn. He was previously on Season 2. Now he's back for a 2 part episode (S3E3 & S3E4). We always have an awesome chat and this time is no different! We cover everything from esports to my favourite sport, NBA! We also go in depth to chat about the future of content in Snapchat stories vs Instagram stories, Snap's IPO and Medium. ABOUT UNIKRN Unikrn is the ultimate esports experience. It lets you bet on esports matches, play your favorite games, and win awesome prizes. PODCAST SUMMARY 1. Intro - what is unikrn? 2. What's the latest...
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Designing Sydney Opera House App with Peter Chen from Beaconmaker (S3E2)
This Mobile Life
I chat with Peter Chen, Head of Design & Co-founder at Beaconmaker. I met Peter via the Sydney Opera house hackathon which he won. Peter previously was Head Of Design at Yatango. He also has a lot of digital and advertising agency experience at Holler, Tribal DDB, Soap Creative and WHYBIN. I've always been impressed by Peter's designs and his approach to design. So super excited to be chatting to Pete himself - also his twitter handle! ABOUT BEACON MAKER Create visitor guide apps with well designed features and modules tailored for you and your museum audience. The all-in-one mobile...
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Increasing my email conversions by 3x with Brett Fox from Photzy (S3E1)
This Mobile Life
I chat to Brett Fox, co-founder of Photzy. The topic of this podcast is email marketing which is critical to building, retaining and monetising their audience. Brett is an awesome online marketer. I sat next to him for 1.5years at the co-working space Fishburners. ABOUT PHOTZY Photzy is a sister site to LightStalking.com. Lightstalking is the 2nd biggest photography blog in the world. Photzy started as a small side project in 2012 by the light stalking team. The goal was to provide more in-depth photography training, in the form of ebooks and video courses to Light Stalking’s readers. Since...
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App Store Optimisation with Gabriel Machuret from ASO Agency (S2E12)
This Mobile Life
We chat to THE App Store Optimisation (ASO) expert, Gabriel Machuret from ASO Agency. Gabriel has written the first book on ASO, has courses on Udemy and has worked on ASO for hundreds of mobile apps. His clients include EA Games, Redbull and Xerox. He also has a podcast on ASO! We discuss the following questions: 1. Why is ASO important for apps? 2. Why is app store search broken? 3. How do you approach ASO? 4. What are Apple Search ads? 5. Is is similar to SEM? From reading your books seems that there is a lot of parallels to google adwords. 6. What is ASO desk and how does it help marketing...
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