454: Mindful Marketing and Crafting Brand Value with May Lilley of Under Canvas
Integrate & Ignite | Marketing Insights to Inspire
Release Date: 06/06/2023
473: Customer-Centric Strategies and Success Through Relationship Building with Erik Isernhagen of LINX
Integrate & Ignite | Marketing Insights to Inspire
Discover the secrets to building a thriving company culture, aligning teams for success, and fostering authentic client relationships with guest Erik Isernhagen, founder and CEO of LINX, on this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones as she and Erik dive into the keys to business growth, employee engagement, and effective customer-centric marketing strategies.
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472: From Start-Up to IPO: How Tim Sheehy Built Bridger Aerospace into a Market Leader
Integrate & Ignite | Marketing Insights to Inspire
Tim Sheehy, CEO of Bridger Aerospace, is a maverick entrepreneur who is not only inspiring but also a leader with an extraordinary story to tell! Listen in to his appearance on the Integrate & Ignite Marketing Podcast here!
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471: Elevate Your Business with Advisors that Share Your Passion with Dr. Shyama Mathews
Integrate & Ignite | Marketing Insights to Inspire
Listen in as Dr. Shyama Mathews and host Lori Jones dive deep into the world of successful companies, advisory roles, and marketing approaches that'll blow your mind. Don't miss out on this eye-opening discussion that'll help you conquer your industry!
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470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and Traction
Integrate & Ignite | Marketing Insights to Inspire
Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.
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469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford Technologies
Integrate & Ignite | Marketing Insights to Inspire
Brands need to constantly innovate to succeed. It’s the same with marketing. Whether you’re marketing for a startup, an early-stage venture, or even an enterprise business, you have to stay ahead of the game. In this enlightening episode of the Integrate & Ignite Marketing Podcast, host Lori and her guest Ernie Crawford, founder of Crawford Technologies, explore the importance of embracing disruptive ideas.
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468: Marketing Leadership with Christine Heckart of Xapa World
Integrate & Ignite | Marketing Insights to Inspire
Listen in to hear Christine’s invaluable advice on timely topics such as using technology for good, category creation, the importance of differentiation in marketing, and the future of generative technology.
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467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies
Integrate & Ignite | Marketing Insights to Inspire
Some of the best companies succeed by entering a market before having full confidence in the technology. Just ask guest Krish Ramineni, founder of Fireflies, on this episode of the Integrate & Ignite Marketing Podcast. Listen in as he talks about timing, execution, and growth with host Lori Jones, as well as about the nuances of category creation, early market entry, and the importance of customer satisfaction.
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466: The Power of Category Design with Mike Bruno of Play Bigger
Integrate & Ignite | Marketing Insights to Inspire
Discover the power of creating a new category for your product. It's not just about being descriptive, but about conveying meaning and solving a human problem. Learn from host Lori Jones and her guest Mike Bruno, Category Designer at Play Bigger, on this episode of the Integrate & Ignite Marketing Podcast!
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465: Positioning and Branding: Unlocking the Power of Selling a Business with Damon Pistulka of Exit Your Way
Integrate & Ignite | Marketing Insights to Inspire
Damon Pistulka of Exit Your Way joined host Lori Jones as guest on this episode of the Integrate & Ignite Marketing Podcast and set out right away to dismantle the myths and misconceptions surrounding selling businesses. As someone who sells businesses themselves, Damon has seen the good, the bad, and the ugly of the industry. He knows that many agencies in the business of selling businesses give them a bad reputation, and he's here to set the record straight.
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464: The Power of the Employee Experience with Global Growth Evangelist Tiffani Bova
Integrate & Ignite | Marketing Insights to Inspire
Creating a winning customer experience begins with creating a powerful employee experience. Don't miss this actionable conversation with guest Tiffani Bova of Salesforce on the Integrate & Ignite Marketing Podcast!
info_outlineApproaching marketing strategically and listening to customers will lead to stronger and better outcomes. How to do that is the topic of this episode of the Integrate & Ignite Marketing Podcast. Join host Lori Jones and her guest May Lilley, CMO of Under Canvas, to learn more about destination marketing, the importance of customer insights, and about crafting interesting, relatable, and relevant ideas that connect with audiences.