Integrate & Ignite | Marketing Insights to Inspire

The Integrate & Ignite podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence is to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 300 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders that know the value of advice, that can listen, and that can also share their experiences with others. Whether you're a CEO, a CMO, Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and Show Notes, go to www.avocetcommunications.com

473: Customer-Centric Strategies and Success Through Relationship Building with Erik Isernhagen of LINX 12/12/2023

472: From Start-Up to IPO: How Tim Sheehy Built Bridger Aerospace into a Market Leader 11/28/2023

471: Elevate Your Business with Advisors that Share Your Passion with Dr. Shyama Mathews 11/07/2023

470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and Traction 10/24/2023

469: Revealing the Mindset of an Innovator, Disruptor, and Visionary: Insights from Ernie Crawford of Crawford Technologies 10/10/2023

468: Marketing Leadership with Christine Heckart of Xapa World 09/26/2023

467: The Art of Market Entry: How to Define a Category and Educate Customers with Krish Ramineni of Fireflies 09/12/2023

466: The Power of Category Design with Mike Bruno of Play Bigger 09/05/2023

465: Positioning and Branding: Unlocking the Power of Selling a Business with Damon Pistulka of Exit Your Way 08/29/2023

464: The Power of the Employee Experience with Global Growth Evangelist Tiffani Bova 08/22/2023

463: From Postdoc to CEO: Commercializing Science and Building a Biotech Startup with Lyndsey Linke of SiVEC 08/15/2023

462: Leveraging AI for Personalization: Enhancing User Experiences in B2B Tech Industries with Liza Adams 08/08/2023

461: Unleashing Your Inner Expert with Author Lisa Bragg 08/01/2023

460: Being Extraordinary at One Thing with Allen Adamson of Metaforce 07/25/2023

459: Designing Success with Performance Marketing Strategies with Amrita Mathur of Superside 07/18/2023

458: Challenges in Unifying Data Silos with Lars Grønnegaard of Dreamdata 07/11/2023

457: In-House Vs. Agency, Which One to Choose With Cody Gillund of Open Lending. 06/27/2023

456: From Healthcare to Healthwear: An Entrepreneurial Journey with Jason Andree of Nufabrx 06/20/2023

455: The Entrepreneurial Mindset with Author Elaine Pofeldt 06/13/2023

454: Mindful Marketing and Crafting Brand Value with May Lilley of Under Canvas 06/06/2023

453: Hiring and Retaining Employees in the New Workplace Culture with Steve Urban of Riderflex 05/30/2023

452: Lighting the Fire in Your Belly with Jen Henderson of Tilt 05/23/2023

451: Vision, Insight, and Riding the Wave of Business Growth Opportunities with Eric Olden of Strata Identity 05/16/2023

450: Making Your Company Investment-Ready and Investment-Worthy with Zane Tarence, author of 17 Reasons Your Company Is Not Investment Grade & What To Do About It 05/09/2023

449: A New Way to Think About Networking with Chris Borja, founder of Become a Better Networker 05/02/2023

448: An Entrepreneur’s Journey: Scaling a Company Into an Iconic Luxury Brand with Tony Drockton, Founder of Hammitt Bags 04/25/2023

447: The Perils of Devaluing Marketing for Early-Stage Companies with Lori Jones 04/18/2023

Episode 446: Co-creating Your Brand with Your Customers With Emmanuel Probst author of Assemblage 03/28/2023

Episode 445: Giving Your Customers a Seat at the Table with Valentin Radu of CVO Academy and Omniconvert 03/21/2023

Episode 444: Lazy Marketing, Taking Risks, and Tapping Into Customer Insights with Bra 03/14/2023