Writing That Sounds Like You: Copywriting Checkpoints with Rachel Greiman

⚠️ Note: This legacy episode was created for documentary family photographers, but its insights into voice, vulnerability, and authentic marketing still resonate. Especially relevant for creatives and parents navigating expression, identity, and work that feels true.

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What does it mean to write with your real voice when the internet tells you to follow best business practices? 

In this conversation, copywriter and photographer Rachel Greiman shares practical checkpoints for strengthening your website and inquiry process — while staying rooted in who you are. We also explore the deeper emotional terrain of motherhood, identity, and the power of documenting your life as a form of self-trust.

Topics:

• Rachel’s story of blending photography and writing from the start
• Common copy mistakes creatives make on their websites
• Three powerful checkpoints for stronger messaging (homepage, Instagram bio, inquiry emails)
• How to write in your own voice without mimicking others
• Why vulnerability in marketing must be grounded, not performative
• The emotional labor of showing up online when you're also caregiving
• Documenting as a form of self-witnessing during hard seasons

Where is Rachel now?

Since this conversation, Rachel Greiman has grown Green Chair Stories into a full copywriting collective for photographers. What began as a solo business is now a people-first agency where every project benefits from multiple thoughtful voices. It's the strongest, most collaborative version of her work yet.

Explore her agency at greenchairstories.com

Connect with Rachel + access the archived episode resources here: 

→ dangerouslygoodstories.com/intentional-documentary-archive