The Client Experience and Mom Guilt: Building a Business with Life in Mind with Alicia Bauer

⚠️ Note: This episode is from the Intentional Documentary® era. I’ve kept it in the public archive because it explores how our work, systems, and parenting stories are often more intertwined than we realize.

...

Designer and branding expert Alicia Bauer joins me for a two-part conversation.

The first half offers tangible ideas for elevating your client experience in a way that reflects your actual values and personality.

The second half dives into Alicia’s honest reflections on mom guilt, creative work in small pockets of time, and what it looks like to navigate weekends, identity, and business with little ones underfoot.

Topics covered: 

• What “client experience” really means and why it matters
• Five specific actions you can take to improve your client experience now
• Branding as a reflection of your actual self (not a version you're performing)
• Canned email responses, client touchpoints, and welcome packets
• The impact of personalization (e.g., texts, notes, branded thank-you’s)
• Letting your personality shape your systems, not the other way around
• Alicia’s transition from full-time business to small time blocks as a mom
• How overworking led to guilt during weekends and vice versa
• Reframing productivity with intention and permission
• Why you don’t have to enjoy every moment of parenting to be present
• Creative structure for ND-friendly time management and energy rhythms
• The beauty of documenting even the “hard” moments (e.g., crying kid photo)

Connect with Katie + access the archived episode resources here: 

→ dangerouslygoodstories.com/intentional-documentary-archive