The Business of Sport - Hilary Wells
The Business of Sport
Hilary Wells - Chief HR Officer, Chief HR Officer, Sony Sports Businesses, Hawk-Eye Innovations Ltd, Beyond Sports & Pulselive Hilary on ED&I: “ED&I is huge on our agenda, not only for me and my team from an HR perspective, but its an expectation from the employment market that we are “on point” when it comes to ED&I, as well as sustainability, environment, community – all those social impact aspects that are really important to us. There’s more work to do, but we have done quite a lot of work already, ensuring that we have...
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The Business of Sport - Eric Stark
The Business of Sport
Eric Stark is a co-founder and President of Slate, a US-based company that simplifies social content creation for brands, making the process much faster. Winners of the 2022 ISC Sports Tech Company of the Year, they've been in business now for almost five years. Eric makes no secret of the fact that his business journey began as an NFL fan first and foremost. He rose through the NFL to become Director of International Marketing and Content Stratgey and also, Manager of International Content Strategy. His CV includes time with the San Francisco 49ers and the Kansas City Chiefs. But having...
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The Business of Sport - Niall Couper
The Business of Sport
Niall Couper is the Chief Executive Officer of Fair Game, a fast-growing collaboration of professional football clubs campaigning to improve football governance. With the support of more than forty world-renowned academics and a growing band of politicians, Fair Game, an ISC Season-Ticket holder, is committed to providing realistic and sustainable solutions to the challenges facing football. Having recently signed an alliance with the Union of European Football clubs, Fair Game's influence in football globally is growing and Niall Couper, a key player in the re-birth of AFC Wimbledon, is...
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The Business of Sport - Gabby Vidal Castillo
The Business of Sport
Gabby is the Senior Strategic Partner Manager for International Sports Convention Season Ticket holder, Greenfly, a digital platform seeking to maximise fan engagement opportunities for sports, clubs and leagues globally. Greenfly enables organisations to capture, distribute and organise content. They have become established as part of the short-form content infrastructure. Gabby previously spent four years working for Meta in a Partnerships role and had a brief spell as New Media Partnerships Director for Copa 90. Gabby also includes Google among her previous employers and she has a...
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The Business of Sport - James Dobbs
The Business of Sport
James Dobbs is the Managing Director of Sports News TV (SNTV), the world's leading sports news video agency. Working with over 200 rights holders globally, SNTV produces and distributes exclusive content every day to more than 1200 broadcast, digital and social media companies. SNTV specialises in the production and distribution of branded content, as well as optimisation and monetisation of content across social media channels.
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The Business of Sport - Anzhela Fokina
The Business of Sport
Anzhela Fokina is the Chief Executive officer of the Kateryna Biloruska Foundation, a charitable organisation established in 2019 to promote Health and Wellbeing in Ukranian communities through Education and Sports Participation for everyone. Anzhela has over 15 years experience in the Charitable and Social sector, having graduated from the Donetsk Institute of Economics and Humanities, with a Masters Degree in International Economics and Relations. She previously worked for the agricultural giant Syngenta, running their Corporate Social Responsibility operation...
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The Business of Sport - Meghna Krishna and Ritu Bain
The Business of Sport
Magnifi is an "AI-Powered" Enterprise Product by VideoVerse that enables content owners & rights-holders to detect key moments automatically, which can be used in creating highlights and short-form videos in real time. With offices in the US, UK, Europe, Israel, and India, Magnifi works with enterprises across numerous industries, including OTT Platforms, Sports Broadcasters, Leagues, Sports Federations, E-gaming platforms, and Colleges. A driving force behind the company's success to date has been the working relationship of two Indian women who met at a job interview with another...
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The Business of Sport - Rajesh D'Souza
The Business of Sport
Rajesh D'Souza is the Global Head of Digital Media Company, The Data Sports Group, based in Berlin, Germany. With expertise in operations, strategic planning, and corporate and consumer management in the digital media and sports sectors, Rajesh previously spent over a decade with The Perform Group. A self-confessed fan of finding new ways to do things, Rajesh is a big supporter of start-ups and scaling up opportunities. As we found out, he is also a long-standing supporter of Liverpool Football Club. Rajesh on the business of DMC: "Our focus is primarily on different industries. We work...
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The Business of Sport - Jamie Dapaah
The Business of Sport
Jamie Dapaah is Fulham Football Club's Equality, Diversity and Inclusion Co-ordinator. He joined the club in May 2020 in the midst of the Black Lives Matter movement, transitioning from a coaching background. Jamie requested to speak with someone at the Club about how he could help support the campaign against discrimination, racism and prejudice. He has since been instrumental in leading club initiatives and championing the on-going culture of equality and inclusion across all Fulham's business operations. A diversity and inclusion practitioner who seeks to create and...
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Her Business of Sport - Karen Webb Moss
The Business of Sport
Her Business of Sport podcast shines a spotlight on female sport business administrators who are changing the rules of the industry by carving new pathways for women in the field. Each episode interviews a woman in the sports industry about their career journey, experiences working in the field, and advice they give to future generations. Episode 19 features Karen Webb Moss - Chair of British Swimming and Executive Chair of More than Equal In this episode, we discuss Karen’s journey within the sports industry, overcoming both career and personal battles, the importance of female...
info_outlineGabby is the Senior Strategic Partner Manager for International Sports Convention Season Ticket holder, Greenfly, a digital platform seeking to maximise fan engagement opportunities for sports, clubs and leagues globally. Greenfly enables organisations to capture, distribute and organise content. They have become established as part of the short-form content infrastructure.
Gabby previously spent four years working for Meta in a Partnerships role and had a brief spell as New Media Partnerships Director for Copa 90. Gabby also includes Google among her previous employers and she has a First Class honours degree in International Business Management from Newcastle University.
Gabby on the evolution of short-form content: "When you look at the way short-form content has evolved over the last few years, it's been pretty astronomical. You've had the introduction of social media platforms like Tik-Tok for instance, but equally, existing social media platforms, whether it's Instagram or You Tube have evolved their platforms to keep up with this shift in consumer trends.
Gabby on globalisation of content: "Because it is short, short-form content can translate into different interests and cultures. You can make that much more accessible to fans who don't have to sit there for several minutes. You can consume a good variety of short-form content in a short space of time and I think as long as the quality is there, you can translate and make short-form content appealing to all kinds of people.
I think that although that kind of content appeals to sports fans, it also appeals to casual fans. So you don't have to be hardcore fans of tennis or F1, to watch that content. I do believe if the content is engaging and entertaining, you will get an audience. We try and show our clients that yes, you are a sports entity, but you have to be in entertainment too."
Gabby on User-Generated content: "USG is a really powerful tool to enable fans to be brought closer to the action. It makes content a lot more relatable to see yourself represented in that and touching on the diversity point of view, whether you are a league, a team, or a federation, you are able to represent the diversity of your fanbase and give them the microphone to tell their own stories and how they perceive the club and how they enjoy following the journey from their own perspective."