Libsyn Directory

Ep 571: Bree Stock, Master of Wine, Mosaic of Wine Series, 8/12

Release Date: 12/11/2024

Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines The Mosaic of Wine intro Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset Challenge - Australia losing ground and using outdated marketed channels Service - Thistledown story Purpose - Storytelling and brand development across the miles Contact Details and Outro - 28th April Next Generation Grenache Tasting, 30th April Deep Down Under If you...

Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels Purpose - Australia opportunities for media storytelling, Unpacking the diversity of...

Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media (00:00:08) The Mosaic of Wine intro (00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media, (00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collaboration over Competition (00:01:30) Challenge - Career path change following athletics injuries, Rural upbringing (00:01:30) Service - Barrel Room Media creative agency deep dive, Avatar specificity and...

Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman (00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand (00:15:42) Expertise - Tasting En Primeur, (00:21:09) Challenge - Management Challenges, Sale to BBR (00:23:27) Service - First Edition of Inside Burgundy, Win-win-win impact, Website, Scoring System and Creating...

Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club (00:00:08) The Mosaic of Wine intro (00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa (00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence (00:22:55) Expertise - Self-development, Bombay Club overview, Tallinn wine culture (00:35:12) Challenge - Sommelier Competitions deep-dive Service - Looking ahead to the world championships (00:45:15) Contact Details and Upcoming Events - Rhodes in...

Ep 584: Christina Pickard, Wine Enthusiast, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast (00:00:08) The Mosaic of Wine intro (00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York (00:25:55) Culture - Changes in New York culture, Grape growing in New York State (link to article below), Complexity of Sustainability Conversation (00:39:15) Challenge - Calling out inappropriate behaviour in wine industry (00:48:00) Expertise and...

Ep 583: Anne McHale, Master of Wine, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Anne McHale, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Anne McHale Origin Story - Early experiences in wine, (00:08:30) Culture - Influences from first roles, Berry Brothers and Rudd (00:24:00) Expertise - Master of Wine Programme Overview, (00:30:30) Challenge - Different Challenges among Masters of Wine and Diploma Students (00:34:40) Service - Transition into Consultancy, Developing Diplomatherapy, Sources of Information, Ideation and Product Creation (00:58:15) Purpose - Student Feedback...

Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE (00:00:08) The Mosaic of Wine intro (00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley (00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule (00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE (00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Wineries and Wine Regions, Collaborative vs Competitive strategies, International Direct to Consumer...

Ep 581: Kelsey Glasser, Owner @ Arden, PDX, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Kelsey Glasser, Owner @ Arden, Portland, a Wine Enthusiast top 50 rated wine restaurant. (00:00:08) The Mosaic of Wine intro (00:01:30) Kelsey Glasser Origin Story - Los Angeles to Portland, Showmanship and Storytelling in wine service (00:26:17) Culture - Oregon producers taking risks with grape choices, The American Dream spirit in Oregon (00:38:30) Expertise - Humour and Storytelling in Kelsey’s wine content, Raise a Glass Wine Platform (00:49:30) Service - Her Way Podcast (00:56:01) Contact Details and Outro If you know...

Ep 580: Justin Howard-Sneyd, Master of Wine, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Justin Howard-Sneyd, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:50) Justin Howard-Sneyd Origin Story - International Wine Challenge, Fulham Road Wine Centre, Flying Winemaker, Chapel Down, Supermarket Buying, Regenerative Agriculture (00:17:25) Culture - Regen community, Longer term goals (00:23:43) Expertise - Gaining MW qualification, Consultancy, Wine and the Hierarchy of Needs (00:32:53) Challenge - The obstacle is the path, Challenge leading to Creativity, MW Programme Essay Phobia and Developing a System...

More Episodes

We continue the Mosaic of Wine series today in the company of Bree Stock, Master of Wine

Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices

(00:00:08) The Mosaic of Wine intro

(00:01:54) Bree Stock Origin Story - Her formative experiences in the Willamette Valley, Winemaking and viticulture experiences in Spain, Portugal and Germany. Including a fascinating cultural deep-dive into Austria.

(00:36:00) Culture - the founding families of the Valley, Greater diversification in the wine industry, in the context of Local investment in Pinot Noir and The ongoing opportunity within the Willamette Valley

(00:48:10) Expertise - Bree’s winemaking project - Limited Addition Wines,How diversity serves greater resilience in a rapidly evolving consumer audience

(00:59:28) Special Announcement - Interpreting Wine delivering a session on Wine Storytelling at the Oregon Wine Symposium 2025

(01:10:01) Purpose - How you can get involved with Bree’s mission

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Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

GUEST CONTACT: Bree Stock, Master of Wine

https://www.breestockmw.com

https://www.oregonwinesymposium.com/

Date recorded: 1 November 2024

Listen and subscribe - https://www.interpretingwine.com/571

CONTACT ME:

Email: [email protected]