Interpreting Wine Podcast
The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
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Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6
01/08/2026
Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Today's conversation features Melissa Aellen, Linganore Winecellars. Melissa is my first ever guest from Maryland, a US state with over 80 wineries. Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines. This conversation leans into discovery, which makes sense as I am yet to visit Maryland. But this didnโt hold us back. As Melissa and I were ultimately able to develop a powerful winery fingerprint, which she is keen to test within the local community. How did we do? How did we get there? Listen on to find out. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/598 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Melissa Aellen, Linganore Winecellars https://www.linganorewines.com Date recorded: 25 Nov 2025 Listen and subscribe - https:///598 CONTACT ME: Email: Winery Fingerprint series direct links Series link: https://wfpod Episode link: https:// - Melissa Aellen, Linganore Winecellars
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Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5
01/05/2026
Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany. I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners. I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/597 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Theresa Breuer, Weingut Georg Breuer https://www.georg-breuer.com Date recorded: 12 Nov 2025 Listen and subscribe - https:///597 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Winery Fingerprint series direct links Series link: https://wfpod Episode link: https:// - Theresa Breuer, Weingut Georg Breuer
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Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4
01/01/2026
Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Today's conversation features Joe Wiens of Lost Ranch Winery. He provides the ultimate test of the Winery Fingerprint. Having recently appeared discussing Wiens Cellars. Across his two projects heโs in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries. So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/596 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Joe Wiens, Lost Ranch Winery https://www.lostranchwinery.com Date recorded: 25 Nov 2025 Listen and subscribe - https:///596 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Winery Fingerprint series direct links Series link: https://wfpod Episode link: https:// - Joe Wiens, Lost Ranch Winery
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Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26
12/29/2025
Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Today's conversation features Joe Wiens, Wiens Cellars. Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries. With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within the same region can attract different audiences. And give visitors a reason to visit both. I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/595 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Joe Wiens, Wiens Cellars https://https://www.wienscellars.com Date recorded: 5 Nov 2025 Listen and subscribe - https:///595 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Winery Fingerprint series direct links Series link: https://wfpod Episode link: https:// - Joe Wiens, Wiens Cellars
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Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26
12/11/2025
Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26
Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge. Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper. And listening back to this episode I really love what we discovered together and based on my own experience of visiting Analemma I think my proposed Analemma Winery Fingerprint can be a powerful tool for more efficient customer outreach and engagement. If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/594 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Steven Thompson, Analemma Wines https://www.analemmawines.com Date recorded: 6 November 2025 Listen and subscribe - https:///594 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Winery Fingerprint series direct links (26) https:// - Steven Thompson, Analemma Wines
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Ep 593: Savannah Mills, Winemaker at Brick House Vineyards, Winery Fingerprint Series
12/08/2025
Ep 593: Savannah Mills, Winemaker at Brick House Vineyards, Winery Fingerprint Series
If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Brick House should be a familiar name, not just because of their stellar wines, but because Brick House founder Doug Tunnell is a two-time Interpreting Wine guest. With Savannah having now taken the reins of the operation there is naturally a period of adaptation. A fascinating time to reflect on what made the brand so successful in the first place and what it aspires to be going forward. I really love what we discovered together in this episode and how the Winery Fingerprint model accurately and meaningfully captures their story. If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/593 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Savannah Mills, Winemaker at Brick House Vineyards https://www.brickhousewines.com Date recorded: 6 November 2025 Listen and subscribe - https:///593 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Winery Fingerprint series direct links (26) https:// - Savannah Mills, Winemaker at Brick House Vineyards
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Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2
05/01/2025
Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2
We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company The Mosaic of Wine intro Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand Culture - Storytelling development and allowing consumers to participate in the story Expertise x Challenge - Seeking challenge and having values challenged over time Service - Field Blends, Challenging the storytelling narrative in regions, Lodi edition Purpose - Teaching Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/592 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Maryam Ahmed, Maryam + Company https://www.maryamandcompany.com Date recorded: 28 April 2025 Listen and subscribe - https:///592 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2
04/28/2025
Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Raimonds Tomsons The Mosaic of Wine intro Raimonds Tomsons Origin Story - Soviet Union Culture - Baltics success in sommelier competitions Expertise - WSET Diploma studies, Training sessions Challenge - Input needed to acquire wine knowledge Service - Giving back to sommelier community, Incremental feedback Purpose - Big Goals and Ambitions Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/591 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Raimonds Tomsons https://www.instagram.com/raimonds.tomsons Date recorded: 26 April 2025 Listen and subscribe - https:///591 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 590: Amelia Jukes, Mosaic of Wine Series 2
04/24/2025
Ep 590: Amelia Jukes, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Amelia Jukes Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground Culture - Events to successfully bridge the gap to Australia Expertise - Standing out in the crowded London event scene, Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export? Service - State by State Tasting 5 year perspective, Tasting Feedback and Influence Purpose - Conversations between winemakers Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/590 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Amelia Jukes Next Generation Grenache tasting - 28 April 2025 State By State Chardonnay - 11 Jun 2025 Date recorded: 22 April 2025 Listen and subscribe - https:///590 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2
04/21/2025
Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines The Mosaic of Wine intro Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset Challenge - Australia losing ground and using outdated marketed channels Service - Thistledown story Purpose - Storytelling and brand development across the miles Contact Details and Outro - 28th April Next Generation Grenache Tasting, 30th April Deep Down Under If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/589 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Giles Cooke MW, Thistledown Wines Next Generation Grenache tasting: Deep Down Under tasting: Date recorded: 2 Apr 2025 Listen and subscribe - https:///589 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2
04/17/2025
Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/588 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator Date recorded: 2 April 2025 Listen and subscribe - https:///588 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2
04/14/2025
Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media (00:00:08) The Mosaic of Wine intro (00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media, (00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collaboration over Competition (00:01:30) Challenge - Career path change following athletics injuries, Rural upbringing (00:01:30) Service - Barrel Room Media creative agency deep dive, Avatar specificity and positioning, Generations in wine, Ideal clients, Rachel vlogging and outside influences, Podcasting and audio (00:01:30) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/587 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Rachel Clawson, Barrel Room Media https://www.barrelroommedia.com Date recorded: 31 Mar 2025 Listen and subscribe - https:///587 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2
04/10/2025
Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman (00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand (00:15:42) Expertise - Tasting En Primeur, (00:21:09) Challenge - Management Challenges, Sale to BBR (00:23:27) Service - First Edition of Inside Burgundy, Win-win-win impact, Website, Scoring System and Creating Content (00:39:30) Purpose - Motivation, Respect (00:44:02) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/586 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Jasper Morris, Master of Wine https://www.insideburgundy.com Date recorded: 26 Mar 2025 Listen and subscribe - https:///586 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2
04/07/2025
Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club (00:00:08) The Mosaic of Wine intro (00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaลกtลกerinski, Best Sommelier of Europe, Middle East, Africa (00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence (00:22:55) Expertise - Self-development, Bombay Club overview, Tallinn wine culture (00:35:12) Challenge - Sommelier Competitions deep-dive Service - Looking ahead to the world championships (00:45:15) Contact Details and Upcoming Events - Rhodes in August If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/585 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Mikk Parre, Bombay Club Date recorded: 19 March 2025 Listen and subscribe - https:///585 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 584: Christina Pickard, Wine Enthusiast, Mosaic of Wine Series 2
03/20/2025
Ep 584: Christina Pickard, Wine Enthusiast, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast (00:00:08) The Mosaic of Wine intro (00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York (00:25:55) Culture - Changes in New York culture, Grape growing in New York State (link to article below), Complexity of Sustainability Conversation (00:39:15) Challenge - Calling out inappropriate behaviour in wine industry (00:48:00) Expertise and Service - The purpose of Tasting Notes, The changing influence of points (01:03:41) Purpose - Ongoing Passion for Storytelling, Instagram Series and Potential Substack If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/584 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Christina Pickard, Wine Enthusiast http://www.interpretingwine.com/553 Date recorded: 18 Mar 2025 Listen and subscribe - https:///584 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 583: Anne McHale, Master of Wine, Mosaic of Wine Series 2
03/17/2025
Ep 583: Anne McHale, Master of Wine, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Anne McHale, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Anne McHale Origin Story - Early experiences in wine, (00:08:30) Culture - Influences from first roles, Berry Brothers and Rudd (00:24:00) Expertise - Master of Wine Programme Overview, (00:30:30) Challenge - Different Challenges among Masters of Wine and Diploma Students (00:34:40) Service - Transition into Consultancy, Developing Diplomatherapy, Sources of Information, Ideation and Product Creation (00:58:15) Purpose - Student Feedback (01:03:30) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/583 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Anne McHale, Master of Wine https://www.annemchale.com Date recorded: 11 Mar 2025 Listen and subscribe - https:///583 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2
03/15/2025
Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE (00:00:08) The Mosaic of Wine intro (00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley (00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule (00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE (00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Wineries and Wine Regions, Collaborative vs Competitive strategies, International Direct to Consumer (01:05:30) Contact Details, Esources and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/582 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Liz Mercer, Partner, WISE https://www.wineindustrysaleseducation.com Date recorded: 4 Mar 2025 Listen and subscribe - https:///582 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 581: Kelsey Glasser, Owner @ Arden, PDX, Mosaic of Wine Series 2
03/13/2025
Ep 581: Kelsey Glasser, Owner @ Arden, PDX, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Kelsey Glasser, Owner @ Arden, Portland, a Wine Enthusiast top 50 rated wine restaurant. (00:00:08) The Mosaic of Wine intro (00:01:30) Kelsey Glasser Origin Story - Los Angeles to Portland, Showmanship and Storytelling in wine service (00:26:17) Culture - Oregon producers taking risks with grape choices, The American Dream spirit in Oregon (00:38:30) Expertise - Humour and Storytelling in Kelseyโs wine content, Raise a Glass Wine Platform (00:49:30) Service - Her Way Podcast (00:56:01) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/581 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Kelsey Glasser, Owner @ Arden, PDX and https://www.raiseaglasswine.com Date recorded: 27 Feb 2025 Listen and subscribe - https:///581 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 580: Justin Howard-Sneyd, Master of Wine, Mosaic of Wine Series 2
03/10/2025
Ep 580: Justin Howard-Sneyd, Master of Wine, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Justin Howard-Sneyd, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:50) Justin Howard-Sneyd Origin Story - International Wine Challenge, Fulham Road Wine Centre, Flying Winemaker, Chapel Down, Supermarket Buying, Regenerative Agriculture (00:17:25) Culture - Regen community, Longer term goals (00:23:43) Expertise - Gaining MW qualification, Consultancy, Wine and the Hierarchy of Needs (00:32:53) Challenge - The obstacle is the path, Challenge leading to Creativity, MW Programme Essay Phobia and Developing a System (00:43:48) Service - Wine Clubs, Storytelling and Community Building (00:52:48) Purpose - Opportunities in Wine Education (00:55:51) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/580 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Justin Howard-Sneyd, Master of Wine https://www.domaineofthebee.com Date recorded: 27 Feb 2025 Listen and subscribe - https:///580 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 579: Dirceu Vianna Junior, Master of Wine, Mosaic of Wine Series 2
03/08/2025
Ep 579: Dirceu Vianna Junior, Master of Wine, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Dirceu Vianna Junior, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:16) Dirceu Vianna Junior Origin Story - From Brazil to the UK, First exposure to wine, Master of Wine Journey and Continuing Professional Development (00:35:57) Expertise - Consumer Study and Education (00:41:49) Challenge and Service - Marketplace Trends (00:50:23) Purpose - Three Takeaways (00:51:58) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/579 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Dirceu Vianna Junior, Master of Wine https://www.viannawine.com - info@viannawine.com Date recorded: 21 Feb 25 Listen and subscribe - https:///579 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 578: Krister Bengtsson, Star Wine List Founder, Mosaic of Wine Series 2
03/06/2025
Ep 578: Krister Bengtsson, Star Wine List Founder, Mosaic of Wine Series 2
We continue the Mosaic of Wine series today in the company of Krister Bengtsson, Star Wine List Founder. Star Wine List hosted their UK awards event on Monday 3 May. Iโll let you know how to discover of all this yearโs winners at the end of the episode. (00:00:08) The Mosaic of Wine intro (00:01:08) Krister Bengtsson Origin Story - Journalism foundations, Founding Star Wine List, People in the business, (00:21:30) Culture - Scandinavian influence (00:36:30) Expertise - Awards and integrity (00:45:00) Challenge - Attracting Younger Drinkers, Natural Wine (00:51:30) Service and Purpose - The Future for Star Wine List (00:01:30) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/578 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Krister Bengtsson, Star Wine List Founder 2025 Star Wine List Award Winners: https://starwinelist.com/wine-story/as-dynamic-as-ever-winners-announced-in-star-wine-list-of-the-year-uk-with-the-buyer-2025 Date recorded: 13 Dec 2024 Listen and subscribe - https:///578 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 577: Stefan Neumann MS, Mosaic of Wine Series 2
03/03/2025
Ep 577: Stefan Neumann MS, Mosaic of Wine Series 2
The Mosaic of Wine intro Origin Story - Hospitality School and Sommelier Exam, Epiphany Riesling, Family Support Culture - Master Sommelier Journey, Support Network, Austrian Culture and Wine Production Expertise - Consultancy, On-trade and Off-trade Experience, Client Trends Challenge - Challenges of Passing the Exam Service and Purpose - Barriers to entry into wine, Future changes in the wine industry, Memorable experiences Contact Details and Outro - Blind tasting course on https://stefanneumann.co.uk If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/577 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Stefan Neumann MS https://stefanneumann.co.uk Date recorded: 6 Dec 2024 Listen and subscribe - https:///577 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin
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Ep 576: Olivier Bourdet-Pees, Plaimont Oenologist and MD , Plaimont Series, 1/2
01/20/2025
Ep 576: Olivier Bourdet-Pees, Plaimont Oenologist and MD , Plaimont Series, 1/2
*Access the Plaimont Cellar Soundbites at www.interpretingwine.com/cspl We kick things off today in the company of Olivier Bourdet-Pees, Plaimont Oenologist and MD (00:00:08) Plaimont Six Wine Stories intro (00:02:23) Plaimont Origin Story (00:12:22) Plaimont Territory and Cultural Terroir: Pioneers in Establishment of the Co-op, How growers become members, Challenges to keep young generation in the area, Loss of Biodiversity in vineyards contrasted with tradition of ampelography and vine conservatory in the region (00:38:10) Geography - Virtual tour and description of growing sites, Local Climate and microclimates (00:46:43) Geology - Diverse patchwork of soils in the region (00:50:48) Viticulture and Winemaking - Choice of range of wines to be made from this diversity (00:53:23) Wines tasting begins: Gros Manseng Chรขteau de Crouseilles Le Faite blanc (01:21:35) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/576 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Olivier Bourdet-Pees, Plaimont Oenologist and MD https://www.plaimont.com/en/ Date recorded: 2 Dec 2024 Listen and subscribe - https:///576 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin https:// - Olivier Bourdet-Pees, Plaimont Oenologist and MD
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Ep 575: Abby Rose, Regenerative Agriculture Entrepreneur, Mosaic of Wine Series, 12/12
12/20/2024
Ep 575: Abby Rose, Regenerative Agriculture Entrepreneur, Mosaic of Wine Series, 12/12
We close out the Mosaic of Wine series today in the company of Abby Rose, Regenerative Agriculture Entrepreneur (00:00:08) The Mosaic of Wine intro (00:01:40) Abby Rose Origin Story - Farming in Chile, Three Regenerative Agriculture Entrepreneurial Pillars, The Magic of Soil and Will Davenport (00:18:15) Culture - Soil Mentor and Sector Mentor, What does Regenerative mean? (00:26:00) Expertise - 10 Regenerative Indicators and examples, Nicole Masters and App Support (00:40:47) Service - Farmerama Podcast (00:49:30) Purpose - Virtual Tour of Chile Farm, Climate Adaptations (00:54:18) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/575 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Abby Rose, Regenerative Agriculture Entrepreneur https://www.vidacycle.com Date recorded: 6 Dec 2024 Listen and subscribe - https:///575 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs http://www.interpretingwine.com/568 Amber Gardner http://www.interpretingwine.com/569 Jenny Hemmer http://www.interpretingwine.com/570 Julian Gore-Booth http://www.interpretingwine.com/571 Bree Stock MW http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose
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Ep 574: Barbara Drew, Master of Wine, Mosaic of Wine Series, 11/12
12/18/2024
Ep 574: Barbara Drew, Master of Wine, Mosaic of Wine Series, 11/12
We continue the Mosaic of Wine series today in the company of Barbara Drew, Master of Wine Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:43) Barbara Drew Origin Story - The first wine course that started her journey, Joining Berry Brothers & Rudd, Working with Rebecca Lamont and Anne McHale (00:12:40) Culture - Education in the wine industry, Keeping a fresh perspective, (00:19:10) Expertise - The Master of Wine Programme (00:32:20) Challenge - The importance of developing self-awareness in wine qualifications (00:34:30) Service - Wine language and Away from motivation, Common misconceptions about collecting wine, Nuance of different communication channels, BBR podcast Drinking Well (00:55:59) Purpose - Making wine exploration more inclusive and welcoming (00:57:49) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/574 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Barbara Drew, Master of Wine https://www.bbr.com/podcast Date recorded: 13 November 2024 Listen and subscribe - https:///574 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs http://www.interpretingwine.com/568 Amber Gardner http://www.interpretingwine.com/569 Jenny Hemmer http://www.interpretingwine.com/570 Julian Gore-Booth http://www.interpretingwine.com/571 Bree Stock MW http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman http://www.interpretingwine.com/574 Barbara Drew http://www.interpretingwine.com/575 Abby Rose
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Ep 573: Milena Berman, Co-Founder of Hautes-Cรดtes, Mosaic of Wine Series, 10/12
12/16/2024
Ep 573: Milena Berman, Co-Founder of Hautes-Cรดtes, Mosaic of Wine Series, 10/12
We continue the Mosaic of Wine series today in the company of Milena Berman, Co-Founder of Hautes-Cรดtes Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:57) Milena Berman Origin Story - From California to Burgundy, Settling in Beaune (00:09:37) Culture - Kassel art fair and influence on local community, (00:16:10) Expertise - Organising travel experiences for museum donors and trustees that drive change, Developing wine experience in Burgundy, Self-guided learning and exposure in general (00:35:50) Challenge - Cultural assimilation in Beaune, Learning the language, Bridging the world of Wine and Art (00:44:08) Service - Hautes-Cรดtes deep-dive, Educational trips for small, private groups, Vin et Hip-hop and Bespoke events like Terra, Authenticity (00:53:50) Purpose - Local mutual exchange in experiences as an antidote to Extractive Tourism (00:58:20) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/573 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Milena Berman, Co-Founder of Hautes-Cรดtes https://www.hautescotes.com Date recorded: 12 November 2024 Listen and subscribe - https:///573 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs http://www.interpretingwine.com/568 Amber Gardner http://www.interpretingwine.com/569 Jenny Hemmer http://www.interpretingwine.com/570 Julian Gore-Booth http://www.interpretingwine.com/571 Bree Stock MW http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose
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Ep 572: Andreas Wickhoff MW, General Manager for Weingut Brรผndlmayer, Mosaic of Wine Series, 9/12
12/13/2024
Ep 572: Andreas Wickhoff MW, General Manager for Weingut Brรผndlmayer, Mosaic of Wine Series, 9/12
We continue the Mosaic of Wine series today in the company of Andreas Wickhoff MW, General Manager for Weingut Brรผndlmayer Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:40) Andreas Wickhoff MW Origin Story - Sommelier brotherโs influence, Global experiences in Australia, North America and France, and his return to Austria with Weingut Brรผndlmayer (00:21:30) Culture - Brรผndlmayerโs role in recovery after the Austrian Wine Scandal (00:27:50) Expertise - Master of Wine programme and how it applies to Andreasโ current role (00:38:00) Challenge - Stubbornness about signature style, Is the wine world changing quickly enough? (00:49:10) Service - Brรผndlmayerโs place in Austria today, innovation in the winery (00:53:45) Purpose - The Search for Quality (00:56:50) Contact Details and Outro - Climate change, Time is the new currency If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/572 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Andreas Wickhoff MW, General Manager for Weingut Brรผndlmayer https://www.bruendlmayer.at Date recorded: 7 Nov 2024 Listen and subscribe - https:///572 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs http://www.interpretingwine.com/568 Amber Gardner http://www.interpretingwine.com/569 Jenny Hemmer http://www.interpretingwine.com/570 Julian Gore-Booth http://www.interpretingwine.com/571 Bree Stock MW http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose
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Ep 571: Bree Stock, Master of Wine, Mosaic of Wine Series, 8/12
12/11/2024
Ep 571: Bree Stock, Master of Wine, Mosaic of Wine Series, 8/12
We continue the Mosaic of Wine series today in the company of Bree Stock, Master of Wine Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:54) Bree Stock Origin Story - Her formative experiences in the Willamette Valley, Winemaking and viticulture experiences in Spain, Portugal and Germany. Including a fascinating cultural deep-dive into Austria. (00:36:00) Culture - the founding families of the Valley, Greater diversification in the wine industry, in the context of Local investment in Pinot Noir and The ongoing opportunity within the Willamette Valley (00:48:10) Expertise - Breeโs winemaking project - Limited Addition Wines,How diversity serves greater resilience in a rapidly evolving consumer audience (00:59:28) Special Announcement - Interpreting Wine delivering a session on Wine Storytelling at the Oregon Wine Symposium 2025 (01:10:01) Purpose - How you can get involved with Breeโs mission If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/571 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Bree Stock, Master of Wine Date recorded: 1 November 2024 Listen and subscribe - https:///571 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs http://www.interpretingwine.com/568 Amber Gardner http://www.interpretingwine.com/569 Jenny Hemmer http://www.interpretingwine.com/570 Julian Gore-Booth http://www.interpretingwine.com/571 Bree Stock MW http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose
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Ep 570: Julian Gore-Booth, IMW Executive Director, Mosaic of Wine Series, 7/12
12/09/2024
Ep 570: Julian Gore-Booth, IMW Executive Director, Mosaic of Wine Series, 7/12
We continue the Mosaic of Wine series today in the company of Julian Gore-Booth, IMW Executive Director Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices (00:00:08) The Mosaic of Wine intro (00:01:30) Julian Gore-Booth Origin Story - Entering the International Humanitarian World (00:07:05) Culture - Oddbins cultural influence, Culture of wine excellence among Masters of Wine (00:16:40) Expertise - Storytelling at the IMW with 2025 marking 70 Years of the IMW (00:24:30) Challenge - Self-selecting entering the MW programme, What if the MW programme isnโt for you?, Mentoring, Former students of the MW programme, (00:42:30) Service - Opening the MW programme out to new regions (00:45:00) Purpose - Strategy 2030 - Growth and Diversification, CPD for members, Symposium, Media communication (00:50:00) Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/570 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Julian Gore-Booth, IMW Executive Director https://www.mastersofwine.org Date recorded: 30 October 2024 Listen and subscribe - https:///570 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs http://www.interpretingwine.com/568 Amber Gardner http://www.interpretingwine.com/569 Jenny Hemmer http://www.interpretingwine.com/570 Julian Gore-Booth http://www.interpretingwine.com/571 Bree Stock MW http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose
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Ep 569: Jenny Hemmer, Executive Director at GuildSomm, Mosaic of Wine Series, 6/12
12/06/2024
Ep 569: Jenny Hemmer, Executive Director at GuildSomm, Mosaic of Wine Series, 6/12
We continue the Mosaic of Wine series today in the company of Jenny Hemmer, Executive Director at GuildSomm (00:00:08) The Mosaic of Wine intro (00:01:51) Jenny Hemmer Origin Story - From Marketing Studies to joining the Gallo Sales Training Programme (00:13:54) Culture - Self-directed learning deep dive, Mentors and Mentorship, (00:22:05) Expertise - Current Day-to-Day at GuildSomm, Importance of Face to Face time complementing Virtual Teams, Career and Leadership Development, Staying Curious (00:34:05) Challenge - Maintaining Personal Motivation, Time Management, Family Support Unit (00:44:08) Service - GuildSomm Membership Benefits, Orientation to the Platform, GuildSomm Podcasts and Future of Audio (00:54:22) Purpose - Expanding the Reach of GuildSomm (00:58:16) Free Trial Offer, Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/569 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! ๐๐ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Jenny Hemmer, Executive Director at GuildSomm https://www.guidsomm.com Date recorded: 29 October 2024 Listen and subscribe - https:///569 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Mosaic of Wine series direct links (12) http://www.interpretingwine.com/564 Malu Lambert http://www.interpretingwine.com/565 Richard Hemming MW http://www.interpretingwine.com/566 Sarah Jane Evans MW http://www.interpretingwine.com/567 Peter Arijs http://www.interpretingwine.com/568 Amber Gardner http://www.interpretingwine.com/569 Jenny Hemmer http://www.interpretingwine.com/570 Julian Gore-Booth http://www.interpretingwine.com/571 Bree Stock MW http://www.interpretingwine.com/572 Andreas Wickhoff MW http://www.interpretingwine.com/573 Milena Berman http://www.interpretingwine.com/574 Barbara Drew MW http://www.interpretingwine.com/575 Abby Rose
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