Libsyn Directory

Ep 574: Barbara Drew, Master of Wine, Mosaic of Wine Series, 11/12

Release Date: 12/18/2024

Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6

Interpreting Wine Podcast

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Today's conversation features Melissa Aellen, Linganore Winecellars. Melissa is my first ever guest from Maryland, a US state with over 80 wineries. Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines. This conversation leans into discovery, which makes sense as I am yet to visit Maryland. But this didn’t hold us back....

Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5

Interpreting Wine Podcast

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany. I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners. I really love what we discovered together in this episode...

Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4

Interpreting Wine Podcast

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Today's conversation features Joe Wiens of Lost Ranch Winery. He provides the ultimate test of the Winery Fingerprint. Having recently appeared discussing Wiens Cellars. Across his two projects he’s in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries. So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with. If...

Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26

Interpreting Wine Podcast

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Today's conversation features Joe Wiens, Wiens Cellars. Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries. With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within...

Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26

Interpreting Wine Podcast

Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge. Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper. And listening back to this episode I really love what we discovered together and based on my own experience of visiting Analemma I think my proposed Analemma Winery Fingerprint can be a powerful tool for more efficient customer outreach and engagement. If you work...

Ep 593: Savannah Mills, Winemaker at Brick House Vineyards, Winery Fingerprint Series

Interpreting Wine Podcast

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at Brick House should be a familiar name, not just because of their stellar wines, but because Brick House founder Doug Tunnell is a two-time Interpreting Wine guest. With Savannah having now taken the reins of the operation there is naturally a period of adaptation. A fascinating time to reflect on what made the brand so successful in the first place and what it aspires to be going forward. I really love what we discovered together in this episode and how the...

Ep 592: Maryam Ahmed, Maryam + Company, Mosaic of Wine Series 2

Interpreting Wine Podcast

We close out the Mosaic of Wine series today in the company of Maryam Ahmed, Maryam + Company The Mosaic of Wine intro Maryam Ahmed Origin Story - Hospitality focus, Creating a wine brand Culture - Storytelling development and allowing consumers to participate in the story Expertise x Challenge - Seeking challenge and having values challenged over time Service - Field Blends, Challenging the storytelling narrative in regions, Lodi edition Purpose - Teaching Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/592...

Ep 591: Raimonds Tomsons, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Raimonds Tomsons The Mosaic of Wine intro Raimonds Tomsons Origin Story - Soviet Union Culture - Baltics success in sommelier competitions Expertise - WSET Diploma studies, Training sessions Challenge - Input needed to acquire wine knowledge Service - Giving back to sommelier community, Incremental feedback Purpose - Big Goals and Ambitions Contact Details and Outro If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/591 If you really enjoyed it please leave the episode an iTunes...

Ep 590: Amelia Jukes, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Amelia Jukes Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground Culture - Events to successfully bridge the gap to Australia Expertise - Standing out in the crowded London event scene, Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export? Service - State by State Tasting 5 year perspective, Tasting Feedback and Influence Purpose - Conversations between winemakers Contact Details and Outro If you know someone who would enjoy this...

Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines The Mosaic of Wine intro Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset Challenge - Australia losing ground and using outdated marketed channels Service - Thistledown story Purpose - Storytelling and brand development across the miles Contact Details and Outro - 28th April Next Generation Grenache Tasting, 30th April Deep Down Under If you...

More Episodes

We continue the Mosaic of Wine series today in the company of Barbara Drew, Master of Wine

Explore how Interpreting Wine can help you tell your unique story and connect with new audiences: www.interpretingwine.com/2025prices

(00:00:08) The Mosaic of Wine intro

(00:01:43) Barbara Drew Origin Story - The first wine course that started her journey, Joining Berry Brothers & Rudd, Working with Rebecca Lamont and Anne McHale

(00:12:40) Culture - Education in the wine industry, Keeping a fresh perspective,

(00:19:10) Expertise - The Master of Wine Programme

(00:32:20) Challenge - The importance of developing self-awareness in wine qualifications

(00:34:30) Service - Wine language and Away from motivation, Common misconceptions about collecting wine, Nuance of different communication channels, BBR podcast Drinking Well

(00:55:59) Purpose - Making wine exploration more inclusive and welcoming

(00:57:49) Contact Details and Outro

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/574

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk

GUEST CONTACT: Barbara Drew, Master of Wine

https://www.bbr.com/podcast

Date recorded: 13 November 2024

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