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Ep 579: Dirceu Vianna Junior, Master of Wine, Mosaic of Wine Series 2

Interpreting Wine Podcast

Release Date: 03/08/2025

Ep 603: Tom Grater, Crystal Palace Wine Club, Market Pulse UK, Part 5/6 show art Ep 603: Tom Grater, Crystal Palace Wine Club, Market Pulse UK, Part 5/6

Interpreting Wine Podcast

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/603 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! πŸ‘ŒπŸ‘Œ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Tom Grater, Crystal Palace Wine Club https://www.crystalpalacewineclub.com Date recorded: 19 Feb 2026 Listen and subscribe - https:///603 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube Twitter X - twitter Linkedin - linkedin Market Pulse UK...

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Ep 602: Jiachen Lu, CORD by Le Cordon Bleu, Market Pulse UK, Part 4/6 show art Ep 602: Jiachen Lu, CORD by Le Cordon Bleu, Market Pulse UK, Part 4/6

Interpreting Wine Podcast

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport   If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/602 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! πŸ‘ŒπŸ‘Œ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Jiachen Lu, CORD by Le Cordon Bleu https://www.instagram.com/the_pairing_life Date recorded: 19 Feb 2026 Listen and subscribe - https:///602 CONTACT ME: Email: SOCIAL LINKS: Instagram - ...

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Ep 601: David Lapsey, Ostair Consultancy, Market Pulse UK (Feb 2026), Part 3/6 show art Ep 601: David Lapsey, Ostair Consultancy, Market Pulse UK (Feb 2026), Part 3/6

Interpreting Wine Podcast

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/601 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! πŸ‘ŒπŸ‘Œ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: David Lapsey, Ostair Consultancy https://www.ostairconsultancy.co.uk Date recorded: 13 Feb 2026 Listen and subscribe - https:///601 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook...

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Ep 600: Ben Easey, Parade Wines, Market Pulse UK (Feb 2026), Part 2/6 show art Ep 600: Ben Easey, Parade Wines, Market Pulse UK (Feb 2026), Part 2/6

Interpreting Wine Podcast

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/600 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! πŸ‘ŒπŸ‘Œ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Ben Easey, Parade Wines https://www.paradewines.com Date recorded: 11 Feb 2026 Listen and subscribe - https:///600 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube - youtube...

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Ep 599: Bert Blaize, North Norfolk Cellars, Market Pulse UK (Feb 2026), Part 1/6 show art Ep 599: Bert Blaize, North Norfolk Cellars, Market Pulse UK (Feb 2026), Part 1/6

Interpreting Wine Podcast

Register for the Market Pulse UK report at http://interpretingwine.com/mpukreport If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/599 If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! πŸ‘ŒπŸ‘Œ Intro and outro music The New Investors http://newinvestors.dk/ Contact: glenn@velournet.dk GUEST CONTACT: Bert Blaize, North Norfolk Cellars https://www.nnc.wine Date recorded: 11 Feb 2026 Listen and subscribe - https:///599 CONTACT ME: Email: SOCIAL LINKS: Instagram - Facebook - facebook Youtube -...

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Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6 show art Ep 598: Melissa Aellen, Linganore Winecellars, Winery Fingerprint Series, Part 6

Interpreting Wine Podcast

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at   Today's conversation features Melissa Aellen, Linganore Winecellars. Melissa is my first ever guest from Maryland, a US state with over 80 wineries.  Linganore Winecellars are the largest producer in the state. Sitting on 230 acres of rolling countryside, with 80 acres under vine, producing over 30 grape, fruit, and honey wines. This conversation leans into discovery, which makes sense as I am yet to visit Maryland.  But this didn’t hold us back....

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Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5 show art Ep 597: Theresa Breuer, Weingut Georg Breuer, Winery Fingerprint Series, Part 5

Interpreting Wine Podcast

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at   Today's conversation features Theresa Breuer, Weingut Georg Breuer in Rheingau, Germany. I visited the winery in July 2024 at the invitation of Wines of Germany. Theresa shows that applying the model to a multi-generational family business can uncover something quite unique. And their Winery Fingerprint matches perfectly to their business focus of distribution through a network of international partners. I really love what we discovered together in this episode...

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Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4 show art Ep 596: Joe Wiens, Lost Ranch Winery, Winery Fingerprint Series, Part 4

Interpreting Wine Podcast

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at   Today's conversation features Joe Wiens of Lost Ranch Winery. He provides the ultimate test of the Winery Fingerprint.  Having recently appeared discussing Wiens Cellars.  Across his two projects he’s in the Same region - Temecula California. Same person - Joe Wiens. But Very different wineries.  So Is the Winery Fingerprint able to deliver something totally unique and differentiated for each? Listen on to find out what we come out with. If...

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Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26 show art Ep 595: Joe Wiens, Wiens Cellars, Winery Fingerprint Series, 3/26

Interpreting Wine Podcast

If you work at a winery, a producer group or region, register for book updates and be the first to hear about live events at   Today's conversation features Joe Wiens, Wiens Cellars. Joe features twice in this series for two different projects, both in Temecula, Southern California, where I visited in June 2025 at the invitation of Temecula Wines. Joe shows that the Winery Fingerprint model can uncover something quite different, even for the same person at different wineries. With the two projects reflecting the choice offered by Temecula, these two episodes show how projects within...

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Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26 show art Ep 594: Steven Thompson, Analemma Wines, Winery Fingerprint Series, 2/26

Interpreting Wine Podcast

Today's conversation features Steven Thompson of Analemma Wines in Mosier on the Oregon side of the Columbia Gorge. Hearing his origin story we get a sense of both his deeper motivations and twists and turns on the way. But as you will hear, I believe to break through the noise more effectively they need something much sharper.  And listening back to this episode I really love what we discovered together and based on my own experience of visiting Analemma I think my proposed Analemma Winery Fingerprint can be a powerful tool for more efficient customer outreach and engagement. If you work...

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More Episodes

We continue the Mosaic of Wine series today in the company of Dirceu Vianna Junior, Master of Wine

(00:00:08) The Mosaic of Wine intro

(00:01:16) Dirceu Vianna Junior Origin Story - From Brazil to the UK, First exposure to wine, Master of Wine Journey and Continuing Professional Development

(00:35:57) Expertise - Consumer Study and Education

(00:41:49) Challenge and Service - Marketplace Trends

(00:50:23) Purpose - Three Takeaways

(00:51:58) Contact Details and Outro

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/579

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! πŸ‘ŒπŸ‘Œ

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk

GUEST CONTACT: Dirceu Vianna Junior, Master of Wine

https://www.viannawine.com - info@viannawine.com 

Date recorded: 21 Feb 25

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