Libsyn Directory

Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2

Release Date: 03/15/2025

Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines The Mosaic of Wine intro Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset Challenge - Australia losing ground and using outdated marketed channels Service - Thistledown story Purpose - Storytelling and brand development across the miles Contact Details and Outro - 28th April Next Generation Grenache Tasting, 30th April Deep Down Under If you...

Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story Challenge - Connection and Communication with new drinkers Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels Purpose - Australia opportunities for media storytelling, Unpacking the diversity of...

Ep 587: Rachel Clawson, Barrel Room Media, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Rachel Clawson, Barrel Room Media (00:00:08) The Mosaic of Wine intro (00:01:30) Rachel Clawson Origin Story - Transition from Finance to Wine Industry, Barrel Room Media, (00:01:30) Culture and Expertise- Athletics and Fitness influence, Wine Learning Opportunities, Washington and Oregon winemaking communities, Collaboration over Competition (00:01:30) Challenge - Career path change following athletics injuries, Rural upbringing (00:01:30) Service - Barrel Room Media creative agency deep dive, Avatar specificity and...

Ep 586: Jasper Morris, Master of Wine, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Jasper Morris, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Jasper Morris Origin Story - Reading Modern History, Starting in business with Tony Verdin, Becky Wasserman (00:07:40) Culture - Generational and cultural changes in Burgundy, Importer appreciation for Burgundy, Lagging consumer demand (00:15:42) Expertise - Tasting En Primeur, (00:21:09) Challenge - Management Challenges, Sale to BBR (00:23:27) Service - First Edition of Inside Burgundy, Win-win-win impact, Website, Scoring System and Creating...

Ep 585: Mikk Parre, Bombay Club, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Mikk Parre, Bombay Club (00:00:08) The Mosaic of Wine intro (00:01:25) Mikk Parre Origin Story - First ASI bootcamp, First mentor - Jana Zaštšerinski, Best Sommelier of Europe, Middle East, Africa (00:010:30) Culture - Estonian cultural, Baltic sommelier culture, Scandinavian influence (00:22:55) Expertise - Self-development, Bombay Club overview, Tallinn wine culture (00:35:12) Challenge - Sommelier Competitions deep-dive Service - Looking ahead to the world championships (00:45:15) Contact Details and Upcoming Events - Rhodes in...

Ep 584: Christina Pickard, Wine Enthusiast, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Christina Pickard, Wine Enthusiast (00:00:08) The Mosaic of Wine intro (00:02:45) Christina Pickard Origin Story, From Acting to Day-job at Vinopolis, Terroirs and Natural wine as a path into wine, Conscious drinking vs Marketing, Moving to Perth Australia and Hudson Valley New York (00:25:55) Culture - Changes in New York culture, Grape growing in New York State (link to article below), Complexity of Sustainability Conversation (00:39:15) Challenge - Calling out inappropriate behaviour in wine industry (00:48:00) Expertise and...

Ep 583: Anne McHale, Master of Wine, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Anne McHale, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:30) Anne McHale Origin Story - Early experiences in wine, (00:08:30) Culture - Influences from first roles, Berry Brothers and Rudd (00:24:00) Expertise - Master of Wine Programme Overview, (00:30:30) Challenge - Different Challenges among Masters of Wine and Diploma Students (00:34:40) Service - Transition into Consultancy, Developing Diplomatherapy, Sources of Information, Ideation and Product Creation (00:58:15) Purpose - Student Feedback...

Ep 582: Liz Mercer, Partner, WISE, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE (00:00:08) The Mosaic of Wine intro (00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley (00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule (00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE (00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Wineries and Wine Regions, Collaborative vs Competitive strategies, International Direct to Consumer...

Ep 581: Kelsey Glasser, Owner @ Arden, PDX, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Kelsey Glasser, Owner @ Arden, Portland, a Wine Enthusiast top 50 rated wine restaurant. (00:00:08) The Mosaic of Wine intro (00:01:30) Kelsey Glasser Origin Story - Los Angeles to Portland, Showmanship and Storytelling in wine service (00:26:17) Culture - Oregon producers taking risks with grape choices, The American Dream spirit in Oregon (00:38:30) Expertise - Humour and Storytelling in Kelsey’s wine content, Raise a Glass Wine Platform (00:49:30) Service - Her Way Podcast (00:56:01) Contact Details and Outro If you know...

Ep 580: Justin Howard-Sneyd, Master of Wine, Mosaic of Wine Series 2

Interpreting Wine Podcast

We continue the Mosaic of Wine series today in the company of Justin Howard-Sneyd, Master of Wine (00:00:08) The Mosaic of Wine intro (00:01:50) Justin Howard-Sneyd Origin Story - International Wine Challenge, Fulham Road Wine Centre, Flying Winemaker, Chapel Down, Supermarket Buying, Regenerative Agriculture (00:17:25) Culture - Regen community, Longer term goals (00:23:43) Expertise - Gaining MW qualification, Consultancy, Wine and the Hierarchy of Needs (00:32:53) Challenge - The obstacle is the path, Challenge leading to Creativity, MW Programme Essay Phobia and Developing a System...

More Episodes

We continue the Mosaic of Wine series today in the company of Liz Mercer, Partner, WISE

(00:00:08) The Mosaic of Wine intro

(00:01:30) Liz Mercer Origin Story and Challenge - Leaving Napa Valley

(00:20:04) Culture - Napa Valley wine culture, Enotourism Changes over time, The Platinum Rule

(00:28:30) Expertise - Going full-time in the wine industry, Taught vs learned hospitality, Mass customisation, Joining WISE

(00:48:08) Service - Wine Club Ideas and Shared Experiences, Purpose - Enabling Wineries and Wine Regions, Collaborative vs Competitive strategies, International Direct to Consumer

(01:05:30) Contact Details, Esources and Outro

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/582

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: [email protected]

GUEST CONTACT: Liz Mercer, Partner, WISE

https://www.wineindustrysaleseducation.com

Date recorded: 4 Mar 2025

Listen and subscribe - https://www.interpretingwine.com/582

CONTACT ME:

Email: [email protected]

SOCIAL LINKS:

Instagram - https://www.interpretingwine.com/instagram/