Create Meaningful Group Programs
The Humane Marketing Show. A podcast for a generation of marketers who care.
Release Date: 06/20/2025
Marketing Like We're Human Program Refresher with Kerry Dobson - Bonus Convo 3
The Humane Marketing Show. A podcast for a generation of marketers who care.
This is the 3rd episode of our new series with Kerry Dobson. We loved our previous collaboration so much, that we decided to continue. This time we’re talking about the Marketing Like We’re Human program and giving it a little refresher. In this episode we talk about each module in detail, and what we'll keep and what we'll get rid off. I’ve been hosting this program twice per year since 2019. It’s a deep dive into the 7Ps of the Humane Marketing Mandala where you will learn to market from within. This program is for you if: you want and need to get more clients, but want to share your...
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Marketing Like We're Human Program Refresher with Kerry Dobson - Bonus Convo 2
The Humane Marketing Show. A podcast for a generation of marketers who care.
This is the 2nd episode of our new series with Kerry Dobson. We loved our previous collaboration so much, that we decided to continue. This time we’re talking about the Marketing Like We’re Human program and giving it a little refresher. In this episode we talk about the pivotal moments of the program I’ve been hosting this program twice per year since 2019. It’s a deep dive into the 7Ps of the Humane Marketing Mandala where you will learn to market from within. This program is for you if: you want and need to get more clients, but want to share your message in an ethical and humane...
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Marketing Like We're Human Program Refresher with Kerry Dobson - Bonus Convo 1
The Humane Marketing Show. A podcast for a generation of marketers who care.
I'm kicking off another little series with Kerry Dobson. We loved our previous collaboration so much, that we decided to continue. This time we’re talking about the Marketing Like We’re Human program and giving it a little refresher. I’ve been hosting this program twice per year since 2019. It’s a deep dive into the 7Ps of the Humane Marketing Mandala where you will learn to market from within. This program is for you if: you want and need to get more clients, but want to share your message in an ethical and humane way you want to make a difference with your work you are just starting...
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Neurodivergent Marketing
The Humane Marketing Show. A podcast for a generation of marketers who care.
Neurodivergent Marketing is a real-talk conversation with Myriam Martinez for neurodivergent entrepreneurs who want marketing that fits their nervous system. We unpack why masking turns marketing into performance and how overload and pace create the real friction. We name the trust breakers (pain-poking, fake “live” webinars, countdown panic) and offer humane swaps: “signpost” instead of lead magnet, “people who clicked” instead of conversions, and publishing prices, totals, and time needs before any call. Expect consent-led sales calls, boundaries as care, and Neurodivergent...
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Emphatic Leadership
The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode of The Humane Marketing Podcast, I sit down with Sinead Rafferty to explore what leadership looks like for empaths and highly sensitive people in today’s fast and complex world. We talk about why empathy is a vital strength in leadership, how the old myths of authority and “loud voices” are giving way to more human-centered approaches, and what unique gifts empaths bring to the table. Sinead also shares the inspiration behind the Empathic Leadership Summit and how themes like self-leadership, professional leadership, and purposeful leadership weave together. If...
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AI for Good
The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode of the Humane Marketing podcast, I sit down with Megan Warren to explore how we can use AI not just wisely, but with heart. Together, we talk about what excites us, what concerns us, and how reconnecting with ourselves through inner development can help us navigate this powerful technology ethically. We explore how presence, awareness, and emotional intelligence can guide better decisions, and what AI might reveal if it acted as a mirror reflecting our collective inner state. Whether you’re curious, cautious, or deeply engaged with AI, this conversation offers inspiration and...
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Partnering on the new 'How to Sell in 2026 & Beyond' Program – Bonus Convo No. 7
The Humane Marketing Show. A podcast for a generation of marketers who care.
I’m joined one last time by Kerry Dobson as we explore the difference between Marketing & Selling and then invite listeners officially to co-create this 5-week 'How to Sell in 2026 & Beyond' program. The 'How to Sell in 2026 & Beyond' program the 'sales page' is now unofficially open and you can view all the details at Book a human conversation with me to decide together whether this is the right next step for you!
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Partnering on the new 'How to Sell in 2026 & Beyond' Program – Bonus Convo No. 6
The Humane Marketing Show. A podcast for a generation of marketers who care.
I’m joined once again by Kerry Dobson as we explore the resources and workbook that comes with the 5-week 'How to Sell in 2026 & Beyond' program. If you're curious about the 'How to Sell in 2026 & Beyond' program the 'sales page' is now unofficially open and you can view all the details at Book a human conversation with me to decide together whether this is the right next step for you!
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Partnering on the new 'How to Sell in 2026 & Beyond' Program – Bonus Convo No. 5
The Humane Marketing Show. A podcast for a generation of marketers who care.
I’m joined once again by Kerry Dobson as we explore the Doing, Knowing and Feeling aspects of each module the 5-week 'How to Sell in 2026 & Beyond' program. If you're curious about the 'How to Sell in 2026 & Beyond' program send me an email to with the words 'Inside Scoop' and I'll send you the first draft of the outline of the program.
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How can Purposeful Partnerships turn your Passion into Profit?
The Humane Marketing Show. A podcast for a generation of marketers who care.
In this episode I sit down with Kim De Coster to explore how purposeful partnerships can help you turn passion into profit—without losing sight of meaning. We talk about Kim’s compass of passion, purpose, and profit, and how to navigate its four quadrants: from the Profit Trap that keeps us stuck, to the Power quadrant where passion meets impact. Together, we dive into finding your right crowd, knowing your values and non-negotiables, and the difference between a simple collaboration and a true partnership. You’ll also hear how to test partnerships safely, have the money and...
info_outlineCurious if a group program is the right next step for your business? In this new episode on the Humane Marketing podcast, Sarah Santacroce talks with group program expert Kerry Dobson about the power of small, interactive groups.
Together, they explore what truly defines a group program, the unique benefits of intimate settings, the facilitator’s role, and the importance of understanding your “why” before getting started. If you’re an entrepreneur seeking clarity and a more humane approach to group offerings, this conversation is for you.
In this episode we talked about:
- The definition of a group program and how it compares to other offerings, such as online courses or memberships.
- The distinction between large-scale “guru” group programs (one-to-thousands) and smaller, more intimate groups, and the impact on transformation and participant connection.
- The unique value and magic that happens in smaller, intimate groups, especially regarding participant-to-participant connection and transformation.
- The facilitator’s role in group programs and why it can be more powerful to host smaller groups rather than large ones.
- The business and impact considerations of running small versus large group programs, including the challenges and benefits of each model.
- The pitfalls of trying to emulate large-scale group models when starting out, and the importance of building impactful small groups first.
- The significance of understanding your “why” before creating a group program, and the questions to consider before deciding if a group program is right for you.
- A sneak preview of what we’ll work on during the Collab Workshop with Kerry on July 2nd. If you’d like to join us go to humane.marketing/workshop