047: Behind the scenes of Workday’s product strategy with Connie DeWitt
Release Date: 06/29/2021
053: Cybersecurity for Industry 4.0: the good, the bad and the ugly, with Rob Dyson
Enterprise Product Leadership
Today we have a fascinating conversation with Rob Dyson, someone with decades of experience in the security space and the current Global OT and IoT Security Services Business Development Leader at IBM! We have a wide-ranging conversation looking at the impacts of cyber security in Industry 4.0 transformations, the main drivers of cyber security risks in manufacturing, why security should never be relegated or de-prioritized, and how companies can go about building a strong culture of cyber security.
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052: Why Edge and AI hold the key to scaling Industry 4.0 with Jose Favilla
Enterprise Product Leadership
I have a fascinating show for you today that is part of my collaboration with IBM. My guest is Jose Favilla. Jose leads the global Industry 4.0 initiatives for IBM. And with over 30 years of experience in the field, Jose gives us a masterclass on Industry 4.0, including where it started, how it has evolved, where it is today, and where it is going
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051: Product Innovation and Jobs to Be Done with Tony Ulwick
Enterprise Product Leadership
Today we are joined by the pioneer of the Jobs-to-be-Done (JTBD) theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of Strategyn, Tony Ulwick.
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050: How to price new B2B products with Mark Stiving
Enterprise Product Leadership
Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices?
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049: Continuous Discovery Habits with Teresa Torres
Enterprise Product Leadership
Today we are joined by expert discovery coach and prominent thought leader on the topic of product discovery, Teresa Torres!
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048: Losant's Journey from Idea to Successful Enterprise IoT company with Charlie Key
Enterprise Product Leadership
Today’s guest, Charlie Key, is the Founder and CEO of Losant, a leading development platform for IoT products and services. On this episode, Charlie shares plenty of insights into how Losant has achieved success, including key milestones that have shaped the company, the importance of having a customer-centric approach to innovation, the challenges of building enterprise-grade products, and how Losant has evolved to incorporate technologies like edge computing to better serve their customers.
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047: Behind the scenes of Workday’s product strategy with Connie DeWitt
Enterprise Product Leadership
Today we get an amazing insider's look at how Workday, one of the most successful enterprise software companies in the world, approach product strategy! To help us in this quest, I am joined by Connie DeWitt, Senior Vice President of Product Strategy Workday.
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046: How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving
Enterprise Product Leadership
Transitioning to a subscription model is not easy but the challenge is worth it because SaaS products provide a host of benefits to both the companies that offer them and the clients they serve. Our guest for today is Mark Stiving, author of Win Keep Grow, and he joins us to share important insights from his book to help us learn the fundamentals of accelerating a subscription business. Mark kicks things off with a story about how he got interested in prices, and then we go on an exploration of the connection between pricing and value. From there, Mark talks about how he began to...
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045: Why Startups and Big Companies Struggle to Innovate with Steve Blank
Enterprise Product Leadership
The Lean Startup movement is integral to the foundation of modern entrepreneurship. Despite its proven success there are still many businesses, including both startups and established companies, that struggle to apply Lean principles and continue to build products through the waterfall approach. In today’s episode, we are joined by Steve Blank. In addition to being an author, entrepreneur, and professor, he is also widely recognized as an early father of the Lean Startup movement. In our discussion, Steve reflects on the current state of innovation in startups and enterprises and what can be...
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044: Behind the Scenes of Dolby’s new Cloud platform with Stephane Giraudie
Enterprise Product Leadership
What if developers could incorporate lifelike HD audio and video capability into any application they built so that users did not have to resort to third-party apps to communicate? This is precisely the service provided by Dolby’s new cloud-based audio, voice, and video API platform, Dolby.io. Today we speak to Stephane Giraudi, Senior Director of Cloud Communication at Dolby.io, to get a behind-the-scenes look at the audiovisual technology giant’s disruptive new offering. Stephane was previously the CEO of Voxeet, a company that enabled WebRTC with crystal clear 3D surround sound, audio,...
info_outlineToday we get an amazing insider's look at how Workday, one of the most successful enterprise software companies in the world, approach product strategy! To help us in this quest, I am joined by Connie DeWitt, Senior Vice President of Product Strategy Workday. We have an illuminating conversation in which our guest shares a whole lot of wisdom and expertise about how she and her team have been so successful. Workday started as an enterprise HR solution and has grown at an incredible rate into a multi-billion dollar organization, expanding its product portfolio to Finance, HR, and planning solutions.
As most B2B leaders will know, this sort of scaling is extremely difficult to pull off, and their array of global products stands testament to the consistent and sustainable success they have achieved. Our guest gives us the low down on her approach to portfolio decisions, how the product teams are organized at Workday, and the unique way in which she and the company tackle the task of linking product management and product strategy. Join us today for an insightful conversation no Product Leader should miss!
Key Points From This Episode:
- Connie's current role at Workday, how she joined the company, and the services they provide.
- How Connie approached portfolio-wide decisions, what to invest in, and finding the best intersection of opportunity.
- The model that Workday uses to nurture products at different stages of their life cycles.
- The art and analytics of the decisions around which products need more investment.
- Connie's reflections on working at various sized companies and how the experiences compare.
- Measuring the ROI and the efficacy of product strategies; Workday's use of the RDI metric.
- How the product teams are organized at Workday and the product pillar structure of the company.
- The marriage of product strategy and product management; what sets Workday apart in its approach.
- Analytics and measurement and how Workday work to constantly improve and increase ROI.
- How to think about evaluating a team's ability to execute a strategy.
- The innovation cycle at Workday; Connie and her team's creation of a process for this.
- Connie's advice to product leaders and how to answer the two most important questions about product strategy!
Links From Today’s Episode: