053: Cybersecurity for Industry 4.0: the good, the bad and the ugly, with Rob Dyson
Enterprise Product Leadership
Today we have a fascinating conversation with Rob Dyson, someone with decades of experience in the security space and the current Global OT and IoT Security Services Business Development Leader at IBM! We have a wide-ranging conversation looking at the impacts of cyber security in Industry 4.0 transformations, the main drivers of cyber security risks in manufacturing, why security should never be relegated or de-prioritized, and how companies can go about building a strong culture of cyber security.
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052: Why Edge and AI hold the key to scaling Industry 4.0 with Jose Favilla
Enterprise Product Leadership
I have a fascinating show for you today that is part of my collaboration with IBM. My guest is Jose Favilla. Jose leads the global Industry 4.0 initiatives for IBM. And with over 30 years of experience in the field, Jose gives us a masterclass on Industry 4.0, including where it started, how it has evolved, where it is today, and where it is going
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051: Product Innovation and Jobs to Be Done with Tony Ulwick
Enterprise Product Leadership
Today we are joined by the pioneer of the Jobs-to-be-Done (JTBD) theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of Strategyn, Tony Ulwick.
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050: How to price new B2B products with Mark Stiving
Enterprise Product Leadership
Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices?
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049: Continuous Discovery Habits with Teresa Torres
Enterprise Product Leadership
Today we are joined by expert discovery coach and prominent thought leader on the topic of product discovery, Teresa Torres!
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048: Losant's Journey from Idea to Successful Enterprise IoT company with Charlie Key
Enterprise Product Leadership
Today’s guest, Charlie Key, is the Founder and CEO of Losant, a leading development platform for IoT products and services. On this episode, Charlie shares plenty of insights into how Losant has achieved success, including key milestones that have shaped the company, the importance of having a customer-centric approach to innovation, the challenges of building enterprise-grade products, and how Losant has evolved to incorporate technologies like edge computing to better serve their customers.
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047: Behind the scenes of Workday’s product strategy with Connie DeWitt
Enterprise Product Leadership
Today we get an amazing insider's look at how Workday, one of the most successful enterprise software companies in the world, approach product strategy! To help us in this quest, I am joined by Connie DeWitt, Senior Vice President of Product Strategy Workday.
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046: How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving
Enterprise Product Leadership
Transitioning to a subscription model is not easy but the challenge is worth it because SaaS products provide a host of benefits to both the companies that offer them and the clients they serve. Our guest for today is Mark Stiving, author of Win Keep Grow, and he joins us to share important insights from his book to help us learn the fundamentals of accelerating a subscription business. Mark kicks things off with a story about how he got interested in prices, and then we go on an exploration of the connection between pricing and value. From there, Mark talks about how he began to...
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045: Why Startups and Big Companies Struggle to Innovate with Steve Blank
Enterprise Product Leadership
The Lean Startup movement is integral to the foundation of modern entrepreneurship. Despite its proven success there are still many businesses, including both startups and established companies, that struggle to apply Lean principles and continue to build products through the waterfall approach. In today’s episode, we are joined by Steve Blank. In addition to being an author, entrepreneur, and professor, he is also widely recognized as an early father of the Lean Startup movement. In our discussion, Steve reflects on the current state of innovation in startups and enterprises and what can be...
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044: Behind the Scenes of Dolby’s new Cloud platform with Stephane Giraudie
Enterprise Product Leadership
What if developers could incorporate lifelike HD audio and video capability into any application they built so that users did not have to resort to third-party apps to communicate? This is precisely the service provided by Dolby’s new cloud-based audio, voice, and video API platform, Dolby.io. Today we speak to Stephane Giraudi, Senior Director of Cloud Communication at Dolby.io, to get a behind-the-scenes look at the audiovisual technology giant’s disruptive new offering. Stephane was previously the CEO of Voxeet, a company that enabled WebRTC with crystal clear 3D surround sound, audio,...
info_outlineWelcome to episode #27 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I have a very special episode for you. Today I have not one, but two incredible Product experts in the show. My guests are Bruce McCarthy and C. Todd Lombardo.
Bruce and C. Todd are experienced Product Leaders and co-authors of the book: Product Roadmaps Relaunched, which by the way I think is one of the best Product books to come out in recent years.
I’ve known Bruce and C. Todd for a while now. Every time we get together we have very rich and passionate product conversations. So I’m very excited to bring those conversations to the show.
In this episode we discuss key leadership topics such as, why should IoT be part of your product strategy? How to work with Executives to clarify the company vision, and we discuss the 10 universal business objectives companies can use to drive their strategy.
This is an episode no IoT product leader should miss.
About Bruce McCarthy and C. Todd Lombardo:
Bruce McCarthy is a serial entrepreneur, author, organizer, and speaker at product, UX, and innovation events around the world. He helps growing organizations achieve their product visions through workshops, mentoring, and team coaching. Bruce's co-wrote Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty and opines regularly about Product Culture.
Originally trained as a scientist, C. Todd Lombardo has held job titles ranging from scientist, to engineer, to product manager, to designer, and even professor. He is usually leading product and experience teams at startups. He serves on the adjunct faculty at IE Business School in Madrid, as well as Maryland Institute College of Art (MICA). He is a published O'Reilly Media author with two titles: Design Sprint (2015) and Product Roadmaps Relaunched (2017). He never turns down a good chocolate chip cookie.
Topics we discuss in this episode:
- Bruce and C. Todd share their backgrounds.
- Why IoT should be incorporated into your solution.
- How Product Leaders work with Executives to clarify their vision.
- The 10 universal business objectives.
- Key results and metrics.
- How to achieve alignment and buy-in within your company.
- Strategy you need to manage up: objectives, priorities, shuttle diplomacy, negotiation skills.
- Advice for Product Leaders who are new at developing IoT solutions.
To learn more about Bruce and C.Todd:
- Bruce on LinkedIn
- C.Todd on LinkedIn
- Bruce on Twitter
- C.Todd on Twitter
- Product Roadmapping Relaunched: How to Set Direction While Embracing Uncertainty
- Product Culture
- C.Todd
Free download:
Don’t forget to download my IoT product strategy template, for free.
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