053: Cybersecurity for Industry 4.0: the good, the bad and the ugly, with Rob Dyson
Enterprise Product Leadership
Today we have a fascinating conversation with Rob Dyson, someone with decades of experience in the security space and the current Global OT and IoT Security Services Business Development Leader at IBM! We have a wide-ranging conversation looking at the impacts of cyber security in Industry 4.0 transformations, the main drivers of cyber security risks in manufacturing, why security should never be relegated or de-prioritized, and how companies can go about building a strong culture of cyber security.
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052: Why Edge and AI hold the key to scaling Industry 4.0 with Jose Favilla
Enterprise Product Leadership
I have a fascinating show for you today that is part of my collaboration with IBM. My guest is Jose Favilla. Jose leads the global Industry 4.0 initiatives for IBM. And with over 30 years of experience in the field, Jose gives us a masterclass on Industry 4.0, including where it started, how it has evolved, where it is today, and where it is going
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051: Product Innovation and Jobs to Be Done with Tony Ulwick
Enterprise Product Leadership
Today we are joined by the pioneer of the Jobs-to-be-Done (JTBD) theory, the inventor of the Outcome-Driven Innovation (ODI) process, and the founder of Strategyn, Tony Ulwick.
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050: How to price new B2B products with Mark Stiving
Enterprise Product Leadership
Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices?
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049: Continuous Discovery Habits with Teresa Torres
Enterprise Product Leadership
Today we are joined by expert discovery coach and prominent thought leader on the topic of product discovery, Teresa Torres!
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048: Losant's Journey from Idea to Successful Enterprise IoT company with Charlie Key
Enterprise Product Leadership
Today’s guest, Charlie Key, is the Founder and CEO of Losant, a leading development platform for IoT products and services. On this episode, Charlie shares plenty of insights into how Losant has achieved success, including key milestones that have shaped the company, the importance of having a customer-centric approach to innovation, the challenges of building enterprise-grade products, and how Losant has evolved to incorporate technologies like edge computing to better serve their customers.
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047: Behind the scenes of Workday’s product strategy with Connie DeWitt
Enterprise Product Leadership
Today we get an amazing insider's look at how Workday, one of the most successful enterprise software companies in the world, approach product strategy! To help us in this quest, I am joined by Connie DeWitt, Senior Vice President of Product Strategy Workday.
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046: How Subscription Models Help You Win, Keep, and Grow Customers with Mark Stiving
Enterprise Product Leadership
Transitioning to a subscription model is not easy but the challenge is worth it because SaaS products provide a host of benefits to both the companies that offer them and the clients they serve. Our guest for today is Mark Stiving, author of Win Keep Grow, and he joins us to share important insights from his book to help us learn the fundamentals of accelerating a subscription business. Mark kicks things off with a story about how he got interested in prices, and then we go on an exploration of the connection between pricing and value. From there, Mark talks about how he began to...
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045: Why Startups and Big Companies Struggle to Innovate with Steve Blank
Enterprise Product Leadership
The Lean Startup movement is integral to the foundation of modern entrepreneurship. Despite its proven success there are still many businesses, including both startups and established companies, that struggle to apply Lean principles and continue to build products through the waterfall approach. In today’s episode, we are joined by Steve Blank. In addition to being an author, entrepreneur, and professor, he is also widely recognized as an early father of the Lean Startup movement. In our discussion, Steve reflects on the current state of innovation in startups and enterprises and what can be...
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044: Behind the Scenes of Dolby’s new Cloud platform with Stephane Giraudie
Enterprise Product Leadership
What if developers could incorporate lifelike HD audio and video capability into any application they built so that users did not have to resort to third-party apps to communicate? This is precisely the service provided by Dolby’s new cloud-based audio, voice, and video API platform, Dolby.io. Today we speak to Stephane Giraudi, Senior Director of Cloud Communication at Dolby.io, to get a behind-the-scenes look at the audiovisual technology giant’s disruptive new offering. Stephane was previously the CEO of Voxeet, a company that enabled WebRTC with crystal clear 3D surround sound, audio,...
info_outlineWelcome to episode #28 of IoT Product Leadership, a podcast featuring in-depth conversations with product leaders on what it takes to build great IoT products. I’m your host, Daniel Elizalde.
I’m very excited about today’s show. My guest today is Sam George, head of Azure IoT at Microsoft. Sam has been in the show before. And I’m really glad to have him back for another insightful conversation.
You can check out our previous conversation on episode number 15, where Sam shared his vision and strategy for the Azure IoT platform.
In this episode, we talk about Digital Twins. Sam shares how the technology works, and shares very interesting use cases on how companies across industries, from manufacturing, to smart buildings, are implementing this technology to add increasing value to their customers.
This is an episode no IoT product leader should miss.
About Sam George:
Sam George is the Director of Microsoft Azure IoT Engineering Team on the Program Management side, delivering a broad portfolio of features and capabilities that help our customers and partners realize the full potential of the Internet of Things. He is responsible for Microsoft IoT Central, Azure IoT Suite, Azure IoT Edge, Azure IoT Hub, Azure IoT Device Provisioning Service, our IoT Device SDK, the Microsoft Connected Vehicle Platform and more. An accomplished industry leader, Sam’s contributions during his 18-year tenure at Microsoft include impact on a number of technologies including video, smartphone, PC and cloud services.
Topics we discuss in this episode:
- Sam shares his background and about Microsoft.
- What a Digital Twin is.
- How Microsoft’s Digital Twin concept is an evolution from what the industry has seen for machine and asset modeling.
- Microsoft’s solution for Digital Twins.
- Interesting applications that are leveraging Digital Twins.
- The application of Digital Twins for Building Energy Management.
- The process customers go through to implement solutions with Digital Twins.
- Criteria for companies to use to decide when it is the right time to invest in Digital Twins.
- Advice for Product Leaders who are getting started with Digital Twins.
To learn more about Sam and Microsoft:
Free download:
Don’t forget to download my IoT product strategy template, for free.
Related Resources:
- What Is An IoT Product Manager?
- IoT Framework for Product Managers
- How to Build an IoT Product Roadmap
