College Meets IP: The Intellectual Property of Higher Education
IP Goes Pop
College may be one of pop culture’s favorite settings, but behind the scenes, universities are serious intellectual property owners. Michael Snyder and Joseph Gushue explore how colleges use trademark, copyright, and licensing to protect logos, mascots, colors, slogans, and other brand assets across athletics, merchandise, and media. Using Rudy, Blue Chips, and The Social Network as touchpoints, they also examine how NIL rights have changed college sports, and where the line remains between an athlete’s personal brand and a school’s protected IP. In this episode: How colleges...
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If You're Not Firsts, You're Lasts: Intellectual Property Lasts
IP Goes Pop
In pop culture, “last” often just means “for now.” In intellectual property law, it means something much more concrete. In this episode of IP Goes Pop®, Michael Snyder and Joseph Gushue explore what “last” really means across film, TV, music, and IP law. From The Last Samurai and The Last Jedi to Avatar: The Last Airbender and The Last of Us, “last” builds emotion, but rarely signals the end. In IP law, it does. The hosts explain how rights expire, can be lost early, become generic, or change by statute. Featuring examples like Alexander Graham Bell’s telephone patent and...
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Intellectual Property Firsts: We're #1
IP Goes Pop
“If you’re not first, you’re last!” This week on IP Goes Pop!®, co-hosts Michael Snyder and Joseph Gushue chase down “IP firsts” and explain why these origin stories still matter to creators, brands, and inventors today. The episode opens with our hosts’ personal firsts (early movie-theater memories, ticket-counter hijinks). Then the discussion shifts to media milestones, including the first televised commercial during a live sports broadcast, the first laugh track, and the first prime-time animated series. Moving from the screen to intellectual property firsts. Michael...
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Non-Traditional Trademarks: How Color, Sound, and Scent become Protectable
IP Goes Pop
What color says luxury before you open the box? What sound makes you grab the popcorn before a movie starts? In this episode of IP Goes Pop!®, hosts Michael Snyder and Joseph Gushue explore how color, sound, and even scent can function as protectable trademarks. From Smell-O-Vision and John Waters’ Odorama cards (Polyester) to modern twists like The Artist and Black Mirror: Bandersnatch (and the trademark fight it sparked), the conversation shows how sensory storytelling grabs attention and how the law can recognize those cues as brand identifiers. Mike and Joe break down secondary meaning...
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Wu-Tang Clan’s One-Of-A-Kind Album Could Rewrite Music Law: Shaolin Secrets
IP Goes Pop
Enter the 36 Chambers of intellectual property as hosts Michael Snyder and Joseph Gushue spin the story of Wu-Tang Clan’s mysterious, one-of-a-kind album Once Upon a Time in Shaolin, and the first-of-its-kind legal case it inspired. From Staten Island’s kung-fu-infused hip-hop origins to a high-stakes sale cloaked in secrecy, Michael and Joe trace how a creative experiment in artistic exclusivity turned into a potential landmark in trade secret law. When Wu-Tang recorded a single physical copy of Shaolin and sold it under an ultra-restrictive contract, few imagined the album would pass...
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A Spider-Man Patent Saga: From Comics to Court
IP Goes Pop
Swing into the world of intellectual property and untangle the legal threads behind legendary wall-crawling comic book character, Spider-Man. From comic book origins to blockbuster films, hosts Michael Snyder and Joseph Gushue trace Spidey’s journey through pop culture, the U.S. Patent Office, and the courtroom. From Stan Lee and Steve Ditko’s Amazing Fantasy #15 to Tobey Maguire, Andrew Garfield, and Tom Holland on the big screen, Michael and Joe explore how each era shaped Spider-Man’s generational appeal—and his IP story. Listeners’ “spidey senses” will tingle at the tale of a...
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The (Copy) Right Tool for the Job: The Copyright Tool Kit
IP Goes Pop
Filing for a copyright application doesn’t have to be an overly complex chore. You just need the right tools for the job. Hosts Michael Snyder and Joseph Gushue welcome Jessica Chinnadurai, Attorney Advisor from the U.S. Copyright Office, to introduce the Copyright Office’s . To set the table, Michael and Joseph discuss iconic tools and toolkits from pop culture, including the legendary Swiss Army knife, the versatile Leatherman multi-tool, famous fictional toolkits from MacGyver and Iron Man’s suit, and Ron Swanson’s woodworking expertise. This sets the stage for Jessica's breakdown...
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IP State of the Union Part 2: Billion Dollar Character Acquisitions
IP Goes Pop
In this second installment of "IP State of the Union: Billion-Dollar Character Acquisitions," IP Goes Pop!® co-hosts Michael Snyder and Joseph Gushue explore goodwill—the invisible yet invaluable asset fueling iconic franchises. They break down how studios leverage brand loyalty and cultural impact when acquiring legendary IP, where the goal extends beyond box office numbers to long-term equity through merchandise, theme parks, and fan engagement. The hosts analyze three major franchises: Star Wars (examining whether George Lucas's goodwill continues to pay dividends as Disney shifts toward...
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IP State of the Union: Billion Dollar Character Acquisitions (Part 1)
IP Goes Pop
How have blockbuster IP deals reshaped modern filmmaking? Dive into Hollywood’s most strategic moves—from Disney’s Marvel takeover catalyzed by the success of Iron Man (2008) to the high-stakes integration of Fox properties. IP Goes Pop!® co-hosts Michael Snyder and Joseph Gushue unpack how these mega acquisitions transformed standalone films into sprawling, interconnected cinematic universes that have redefined storytelling and set new profit standards. Michael and Joe also tackle the challenge of franchise fatigue, exploring how studios refresh their lineups by introducing...
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Recognizing and Avoiding Trademark Scams and Hoaxes with Jason Lott of the USPTO
IP Goes Pop
Trademark scams are on the rise, threatening businesses with costly setbacks and legal risks. Hosts Michael Snyder and Joseph Gushue are joined , Managing Attorney for Trademark Customer Outreach at the (USPTO), to expose the deceptive tactics scammers use and provide practical tips to safeguard your intellectual property. From misleading solicitations and fake invoices to fraudulent renewal notices, this episode unpacks scams at every stage of the trademark process—before filing, during application prosecution, and post-registration. Jason shares real-world examples, red flags to...
info_outlineJoin co-hosts Michael Snyder and Joseph Gushue on a new episode of "IP Goes Pop!" that will leave you wondering "You can patent that?!". This episode focuses on a variety of curious and/or unusual patents, demonstrating the wide range of ideas that can result in an issued patent. From the surprising to the peculiar, this episode provides an overview of the “usefulness” threshold in United States patent law. “Listeners will learn about existing patents that are as bizarre as they are “useful,” and how anyone might have an idea that has “utility” and is therefore worthy of a patent.
The episode begins with a discussion on the United States Patent Act, the cornerstone of patent law in the United States. Michael and Joseph break down some of the Patent Act's key provisions, focusing on the “utility” or “usefulness” requirement for patentability. The hosts then explore a series of unusual patents, each serving as a case study of this requirement.
From a self-inflicted kicking device to an apparatus that allows one to simulate a high-five, to a banana case, listeners will marvel at the odd range of inventions that have been awarded patents. This episode also features patents that highlight the importance of protecting even the simplest of items and serves as a reminder that patent law is not just about groundbreaking technology, but also about practical solutions to everyday problems.
The reach of patent law protection is broader than one might think. This episode of "IP Goes Pop!" is not just an exploration of the quirky side of patents. It's a celebration of human creativity and innovation, demonstrating that no idea is too outlandish or too trivial to be considered for patent protection. Whether you're an IP enthusiast, a pop culture aficionado, or just someone who enjoys the world of the bizarre, this episode is a must-listen. Tune in to be entertained, enlightened, and inspired to think outside the box- or perhaps patent the box itself.
For full show notes and to explore more episodes, please visit www.vklaw.com/newsroom-podcasts.
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Links to Patents Mentioned in this episode:
- “User-operated amusement apparatus for kicking the user's buttocks” US6293874B1
- “Apparatus for simulating a ‘high five’” US5356330A
- “In-Car Coffee Maker" US5233914A
- “Graffiti prevention apparatus” US5675318A
- “Banana Protective Device US6612440B1
- “Beerbrella” US6637447B2
- “Safety system for removing rider from vehicle by deploying a parachute” US5593111A
- “Method of Swinging on a Swing” - US6368227B1
- “Hypodermic syringes and attachments thereto pleasing to children” US3299891A
- “Barrier Device for Children” US5255958A