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I’m a Barbie Girl in an IP World

IP Goes Pop

Release Date: 09/21/2023

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IP Goes Pop

Have you ever wondered how your favorite Halloween monsters became pop culture icons? In this Spooktacular episode of IP Goes Pop!®, hosts Michael Snyder and Joseph Gushue dive into the fascinating legal stories behind Frankenstein, Dracula, and Zombies, revealing how intellectual property (IP) law shapes their enduring legacies. What to Expect: Frankenstein: Explore the evolution of Mary Shelley’s creation and how Universal Studios' iconic design—complete with neck bolts and green skin—became legally protected. Discover why retelling Shelley’s tale is fair game, but copying...

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Hosts Michael Snyder and Joseph Gushue are joined by: Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office, Kathi Vidal; Executive Director of the National Crime Prevention Council, Paul DelPonte; and the legendary McGruff the Crime Dog®. Our guests share their insights on the impact of counterfeits on society, the economy, and individual safety. The panel kicks off with a discussion of public service characters and their roles in environmental awareness and education. The panel then explores the issue of counterfeit goods. Here,...

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This episode of IP Goes Pop!®, takes you on a journey through the iconic world of the Barbie universe and brand, exploring its deep-rooted connections with pop culture and intellectual property law. Hop in the dream car and journey with Volpe Koenig Shareholders and podcast hosts, Michael Snyder and Joseph Gushue to a land of pink corvettes, with a few pitstops at the United States Patent and Trademark Office (USPTO). Kicking off with a discussion of the recent cinematic triumphs of the Barbie movie released this year (2023), your hosts delve into how this classic brand has been brought to life on the big screen captivating audiences around the globe.

Travel back in time to the inception of Mattel Toys to unravel the origin of Barbie, and the complex legal history behind the doll’s inception and success. Learn the true story behind the doll’s “inspiration.” Discover how storied brands like Barbie have been able to register colors with their trademarks along with the legal parameters and precedents for doing so. 

Listeners will navigate through the pivotal role of patents in safeguarding the Barbie doll brand, highlighting the contributions of rocket scientist turned toy doll inventor, John Ryan, and the key developments in toy doll mobility.

Barbie’s IP journey continues with your hosts exploring a legal battle involving trade secrets, focusing on the fierce competition between Mattel and MGA Entertainment over the Bratz dolls. Here the focus is on the critical concepts of "work for hire," "non-disclosure agreements," and “exit interviews,” as keys to protecting trade secrets in any industry.

Approaching the end of this enlightening journey, Michael and Joe explore the intersection of copyright law and the Barbie brand, analyzing the legal nuances of parody in copyright law through the lens of the infamous "Barbie Girl" song by Aqua and its repercussions in the legal world. They also touch upon the 2023 updated, “Barbie World” by Nicki Minaj and Ice Spice, which samples Aqua’s song, offering a fresh perspective on the ever-evolving relationship between pop culture and IP law.

The episode wraps up with final thoughts on the complex yet fascinating relationship between the Barbie brand and all aspects of intellectual property law, celebrating the impressive achievements of Barbie in the world of IP. Tune in to this episode of IP Goes POP! and immerse yourself in the captivating (legal) world of Barbie, a brand that has left an indelible mark on both pop culture and the realm of intellectual property.

Key Moments in this Episode:

1:44 The Barbie Movie (2023)

3:46 Genesis of Mattel Toys and the Barbie Brand

7:58 IP in the Barbie Universe: Trademarks

12:05 IP in the Barbie Universe: Patents

19:05 IP in the Barbie Universe: Trade Secrets

24:20 IP in the Barbie Universe: Copyright

29:56 Final Thoughts

 

For full show notes and to explore more episodes, please visit www.vklaw.com/newsroom-podcasts.

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