Elon Musk’s Bold New Strategy: Why Exnovation (Not Innovation) Is the Future of Business #346
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
Release Date: 01/31/2025
The World of Creativity: Lessons from 75 Countries with Fredrik Haren #363
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
The World of Creativity: Lessons from 75 Countries with Fredrik Haren Episode Description In this episode of the SuperCreativity Podcast, James Taylor welcomes back Fredrik Haren, the globally renowned Creativity Explorer and author of The World of Creativity: A Journey Across 37 Countries to Discover the Secrets of Creative Minds. Over the past 25 years, Fredrik has travelled to more than 75 countries, meeting everyone from artists in Afghan villages to innovation leaders in global corporations — all to answer one question: What is creativity? In this fascinating and deeply human...
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How the Mind Creates Identity - with Professor Masud Husain #362
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
Our Brains, Our Selves: How the Mind Creates Identity with Professor Masud Husain Episode Description In this episode of the SuperCreativity Podcast, James Taylor speaks with Professor Masud Husain, neurologist, neuroscientist, essayist, and author of Our Brains, Ourselves: What a Neurologist’s Patients Tell Him About the Brain. A leading researcher at the University of Oxford, Husain explores how the brain constructs our sense of self—and what happens when that system breaks down. Through remarkable patient stories—from a man who loses his motivation after a stroke to a woman whose hand...
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The Creative Brain: Busting Myths About Creativity with Dr. Anna Abraham #361
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this episode of the SuperCreativity Podcast, James Taylor interviews Dr. Anna Abraham, neuroscientist, educator, and author of The Creative Brain: Myths and Truths. As the E. Paul Torrance Professor at the University of Georgia and director of the Creativity and Imagination Lab, Dr. Abraham has spent decades exploring the science behind creativity and imagination. Together, they dive deep into some of the most persistent myths about creativity—from the supposed link between creativity and mental illness to the popular idea that creativity is only a “right brain” activity. Along the...
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Tiny Experiments: How Curiosity Beats Goals with Anne-Laure Le Cunff #360
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this episode of the SuperCreativity Podcast, James Taylor speaks with Anne-Laure Le Cunff — neuroscientist, entrepreneur, founder of Ness Labs, and author of Tiny Experiments: How to Live Freely in a Goal-Obsessed World. Anne-Laure shares her personal journey from Google’s hustle culture to a health crisis that sparked a radical rethinking of success. Instead of chasing fixed goals and rigid outcomes, she advocates for a mindset of tiny experiments—low-risk, curiosity-driven trials that build resilience, creativity, and self-knowledge. We explore her insights on neuroscience,...
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The Untapped Science of Less - Why Subtraction Unlocks Better Ideas with Dr. Leidy Klotz #359
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this episode of the SuperCreativity Podcast, James Taylor speaks with Dr. Leidy Klotz, engineer, designer, behavioral scientist, and author of Subtract: The Untapped Science of Less. Klotz reveals why our brains are biased toward adding complexity—and why the smartest solution is often to remove, reduce, or simplify. From Lego bridges and Jenga-inspired problem solving to organizational strategy and sustainability, Klotz shows how subtraction can fuel innovation, improve decision-making, and create more meaningful lives. Learn why leaders struggle to showcase competence by doing...
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The Creativity Advantage - How Creativity Shapes Our Lives with Dr. James C. Kaufman #358
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
The Creativity Advantage: How Creativity Shapes Our Lives with Dr. James C. Kaufman In this episode of the SuperCreativity Podcast, James Taylor sits down with Dr. James C. Kaufman, one of the world’s leading creativity researchers and a professor of educational psychology at the University of Connecticut. Known for groundbreaking concepts like the 4C Model of Creativity and the Sylvia Plath Effect, Kaufman’s latest book, The Creativity Advantage, explores how creativity impacts our lives far beyond innovation—enhancing our emotional well-being, self-insight, relationships, and sense of...
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The Brain at Rest - Why Doing Less Fuels Creativity with Dr. Joseph Jebelli #357
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this episode of the SuperCreativity Podcast, James Taylor interviews Dr. Joseph Jebelli, neuroscientist and author of The Brain at Rest and In Pursuit of Memory. Together, they explore how rest isn’t laziness but a neural necessity that unlocks creativity, productivity, and mental clarity. Discover the neuroscience behind the brain’s default mode network (DMN), why overwork accelerates aging and burnout, and practical strategies for harnessing rest to spark creative insights. Dr. Jebelli also shares actionable tips on micro-rest practices, the surprising cognitive power of nature, and...
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The Curiosity Gap: How Questions Drive Innovation
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this solo episode, James Taylor shares his favorite listening game—Only Questions—and shows how strategic curiosity can unlock trust, insight, and innovation. You’ll learn the science of the curiosity gap (why a good question makes the brain restless until it gets an answer), the three reasons leaders suppress curiosity (ego, speed, fear), and a practical playbook for asking better follow-ups, spotting surprises, and building a personal “question bank.” Includes a Zurich-to-Dubai story where one question turned into a keynote-worthy insight. Key takeaways Play “Only...
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How to Build Creative Teams - Dr. Amy Climer on Team Creativity #356
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
Creativity at work isn’t random—it’s designed. In this SuperCreativity Podcast episode, Dr. Amy Climer (author of Deliberate Creative Teams and creator of Climer Cards) joins James to break down her Purpose–Dynamics–Process model for team creativity. We dig into psychological safety and “creative abrasion,” reframing the right problem before ideating, meeting redesigns that unlock innovation, and practical tools like ethnographic interviews and image prompts. Plus: exnovation (what to stop doing) and how leaders can turn conflict into better ideas, faster. Key takeaways Be...
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The 8 Second Attention Span: Storytelling in a Distracted World
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this solo episode, James Taylor breaks down how to hook and hold attention when audiences are more distracted than ever. Drawing on research (Microsoft’s “8 seconds” headline, Gloria Mark’s screen-focus studies, and a King’s College London survey) and years of stagecraft, James shares a practical framework: script the first eight seconds, chunk content into 3–5 minute segments, and use intentional attention resets (story shifts, movement, voice changes, stats, and questions) to keep people with you—online or onstage. You’ll learn specific openings, reset ideas, and a 4-step...
info_outlineIn this episode of the SuperCreativity Podcast, James Taylor explores the concept of Exnovation—the systematic removal of outdated practices, technologies, and business models to drive efficiency and innovation. While the world glorifies innovation, many businesses, governments, and individuals struggle to let go of redundant systems that slow them down. Using real-world examples from Elon Musk’s Department of Government Efficiency (DOGE), Ford, GE, and retail and automotive industries, James highlights why exnovation is just as critical as innovation for staying competitive in a fast-changing world.
Tune in to discover why subtraction, not just addition, is the secret to breakthrough success and how you can apply exnovation to your business and personal life.
Key Takeaways
- Innovation is Overrated – Without exnovation, businesses accumulate outdated processes, leading to inefficiency.
- Elon Musk’s DOGE Initiative – A bold attempt at government exnovation, cutting bureaucracy for efficiency.
- The Exnovation Mindset – Removing the old is just as important as creating the new.
- Real-World Examples – How Ford, GE, and retailers are exnovating for future success.
- How to Apply Exnovation – Audit, strategically eliminate, and embrace a growth mindset.
Timecodes
⏱ 00:00 – Why exnovation matters & Elon Musk’s DOGE initiative
⏱ 03:45 – The problem with innovation addiction and innovation theater
⏱ 07:30 – Business examples: Ford, GE, and exnovation in the automotive & retail industries
⏱ 12:15 – How to exnovate: auditing, strategic elimination, and a growth mindset
⏱ 15:30 – What should you stop doing today to create space for your next breakthrough?
#Exnovation #InnovationStrategy #ElonMusk #BusinessGrowth #Efficiency #Leadership #AI #DOGE #FutureOfWork