How the Mind Creates Identity - with Professor Masud Husain #362
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
Release Date: 10/14/2025
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
The World of Creativity: Lessons from 75 Countries with Fredrik Haren Episode Description In this episode of the SuperCreativity Podcast, James Taylor welcomes back Fredrik Haren, the globally renowned Creativity Explorer and author of The World of Creativity: A Journey Across 37 Countries to Discover the Secrets of Creative Minds. Over the past 25 years, Fredrik has travelled to more than 75 countries, meeting everyone from artists in Afghan villages to innovation leaders in global corporations — all to answer one question: What is creativity? In this fascinating and deeply human...
info_outlineSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
Our Brains, Our Selves: How the Mind Creates Identity with Professor Masud Husain Episode Description In this episode of the SuperCreativity Podcast, James Taylor speaks with Professor Masud Husain, neurologist, neuroscientist, essayist, and author of Our Brains, Ourselves: What a Neurologist’s Patients Tell Him About the Brain. A leading researcher at the University of Oxford, Husain explores how the brain constructs our sense of self—and what happens when that system breaks down. Through remarkable patient stories—from a man who loses his motivation after a stroke to a woman whose hand...
info_outlineSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this episode of the SuperCreativity Podcast, James Taylor interviews Dr. Anna Abraham, neuroscientist, educator, and author of The Creative Brain: Myths and Truths. As the E. Paul Torrance Professor at the University of Georgia and director of the Creativity and Imagination Lab, Dr. Abraham has spent decades exploring the science behind creativity and imagination. Together, they dive deep into some of the most persistent myths about creativity—from the supposed link between creativity and mental illness to the popular idea that creativity is only a “right brain” activity. Along the...
info_outlineSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this episode of the SuperCreativity Podcast, James Taylor speaks with Anne-Laure Le Cunff — neuroscientist, entrepreneur, founder of Ness Labs, and author of Tiny Experiments: How to Live Freely in a Goal-Obsessed World. Anne-Laure shares her personal journey from Google’s hustle culture to a health crisis that sparked a radical rethinking of success. Instead of chasing fixed goals and rigid outcomes, she advocates for a mindset of tiny experiments—low-risk, curiosity-driven trials that build resilience, creativity, and self-knowledge. We explore her insights on neuroscience,...
info_outlineSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this episode of the SuperCreativity Podcast, James Taylor speaks with Dr. Leidy Klotz, engineer, designer, behavioral scientist, and author of Subtract: The Untapped Science of Less. Klotz reveals why our brains are biased toward adding complexity—and why the smartest solution is often to remove, reduce, or simplify. From Lego bridges and Jenga-inspired problem solving to organizational strategy and sustainability, Klotz shows how subtraction can fuel innovation, improve decision-making, and create more meaningful lives. Learn why leaders struggle to showcase competence by doing...
info_outlineSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
The Creativity Advantage: How Creativity Shapes Our Lives with Dr. James C. Kaufman In this episode of the SuperCreativity Podcast, James Taylor sits down with Dr. James C. Kaufman, one of the world’s leading creativity researchers and a professor of educational psychology at the University of Connecticut. Known for groundbreaking concepts like the 4C Model of Creativity and the Sylvia Plath Effect, Kaufman’s latest book, The Creativity Advantage, explores how creativity impacts our lives far beyond innovation—enhancing our emotional well-being, self-insight, relationships, and sense of...
info_outlineSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this episode of the SuperCreativity Podcast, James Taylor interviews Dr. Joseph Jebelli, neuroscientist and author of The Brain at Rest and In Pursuit of Memory. Together, they explore how rest isn’t laziness but a neural necessity that unlocks creativity, productivity, and mental clarity. Discover the neuroscience behind the brain’s default mode network (DMN), why overwork accelerates aging and burnout, and practical strategies for harnessing rest to spark creative insights. Dr. Jebelli also shares actionable tips on micro-rest practices, the surprising cognitive power of nature, and...
info_outlineSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this solo episode, James Taylor shares his favorite listening game—Only Questions—and shows how strategic curiosity can unlock trust, insight, and innovation. You’ll learn the science of the curiosity gap (why a good question makes the brain restless until it gets an answer), the three reasons leaders suppress curiosity (ego, speed, fear), and a practical playbook for asking better follow-ups, spotting surprises, and building a personal “question bank.” Includes a Zurich-to-Dubai story where one question turned into a keynote-worthy insight. Key takeaways Play “Only...
info_outlineSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
Creativity at work isn’t random—it’s designed. In this SuperCreativity Podcast episode, Dr. Amy Climer (author of Deliberate Creative Teams and creator of Climer Cards) joins James to break down her Purpose–Dynamics–Process model for team creativity. We dig into psychological safety and “creative abrasion,” reframing the right problem before ideating, meeting redesigns that unlock innovation, and practical tools like ethnographic interviews and image prompts. Plus: exnovation (what to stop doing) and how leaders can turn conflict into better ideas, faster. Key takeaways Be...
info_outlineSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
In this solo episode, James Taylor breaks down how to hook and hold attention when audiences are more distracted than ever. Drawing on research (Microsoft’s “8 seconds” headline, Gloria Mark’s screen-focus studies, and a King’s College London survey) and years of stagecraft, James shares a practical framework: script the first eight seconds, chunk content into 3–5 minute segments, and use intentional attention resets (story shifts, movement, voice changes, stats, and questions) to keep people with you—online or onstage. You’ll learn specific openings, reset ideas, and a 4-step...
info_outlineOur Brains, Our Selves: How the Mind Creates Identity with Professor Masud Husain
Episode Description
In this episode of the SuperCreativity Podcast, James Taylor speaks with Professor Masud Husain, neurologist, neuroscientist, essayist, and author of Our Brains, Ourselves: What a Neurologist’s Patients Tell Him About the Brain. A leading researcher at the University of Oxford, Husain explores how the brain constructs our sense of self—and what happens when that system breaks down.
Through remarkable patient stories—from a man who loses his motivation after a stroke to a woman whose hand acts with a mind of its own—Husain shows how identity, motivation, and consciousness emerge from the fragile architecture of the brain. Together, they discuss the neuroscience of apathy and addiction, the role of dopamine in behavior, the intersection of AI and neurobiology, and what it truly means to be human.
If you’ve ever wondered how much of “you” is shaped by your brain—and how much you can change—this conversation offers profound insights into the science of the self.
Key Takeaways
-
The brain builds identity — Selfhood arises from multiple interacting functions: memory, motivation, attention, and perception.
-
Apathy and addiction share the same circuitry — Dopamine links motivational cues to action; too little or too much disrupts balance.
-
Motivation can be restored — Dopaminergic treatments show promise for patients whose “will to act” has vanished after brain injury.
-
Attention is selective and limited — The brain filters vast sensory input, sustaining focus through the right hemisphere’s networks.
-
We remain flexible — Even in adulthood, the brain’s plasticity allows for self-directed change in habits, motivation, and mindset.
Notable Quotes
“Our brains create our identities—ourselves. And when a part of that function fails, so does a piece of who we are.” – Prof. Masud Husain
“Motivation is not just psychological—it’s biological. It lives in deep circuits that connect desire to action.” – Prof. Masud Husain
“Apathy and addiction are two sides of the same coin—they both involve the brain’s motivation system gone wrong.” – Prof. Masud Husain
“We can still learn and reshape who we are. Even in adulthood, the brain remains astonishingly flexible.” – Prof. Masud Husain
Timestamps
-
00:00 – Introduction to Professor Masud Husain and Our Brains, Ourselves
-
01:24 – How neurological patients reveal the building blocks of identity
-
03:18 – Why the self is a neuro function, not a philosophical abstraction
-
05:24 – The brain as a “controlled hallucination” machine
-
06:57 – Case study: David, apathy, and the basal ganglia
-
09:54 – Dopamine, motivation, and recovery through treatment
-
14:35 – Oxford study on apathy and brain activation differences
-
16:23 – Apathy vs. addiction: the same motivation circuitry at work
-
19:02 – Dopamine as the “wanting” transmitter, not the pleasure chemical
-
21:52 – Attention, distraction, and why focus is so difficult to sustain
-
24:50 – How Marvin Minsky’s “society of mind” shaped modern neuroscience
-
27:55 – The illusion of self: from Descartes to Buddhist philosophy
-
30:12 – Case study: Anna’s “alien hand” and body representation in the brain
-
33:38 – Phantom limbs, body maps, and how tools become part of us
-
36:01 – When machines become extensions of the self
-
37:41 – How adults can retrain motivation and change behavior
-
39:26 – Why the brain’s plasticity offers lifelong potential for growth
-
40:05 – Book recommendation: Principles of Neuroscience by Eric Kandel
-
40:46 – Where to learn more: masudhusain.org
Resources and Links
-
Book: Our Brains, Ourselves
-
Website: masudhusain.org
-
Recommended Read: Principles of Neuroscience by Eric Kandel and James Schwartz