Libsyn Directory

[432] How to plan and host your own Christmas market

Release Date: 11/20/2020

[NEW PODCAST TRAILER] The Courageous Content podcast is live!

Build Your Online Audience

Find out what to expect from Janet's new podcast in this super short trailer. Listen on Or your favourite podcast app. And don't forget to download, subscribe rate and review - those reviews are SO important!

[450] How to bounce back from a failed launch with Natalie Sisson

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Have you ever launched a course or product that flopped - leaving you wondering where you went wrong?

Invitation to my Podcast Wrap Party

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My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT.

[449] How to create a crisis plan for your content

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Have you ever wondered what would happen to your content if you needed to take time out of your business?

[BONUS] Why I’m ending the Build Your Online Audience podcast (plus what’s coming next)

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In this episode, I explain why I’m ending this podcast in two episodes time (episode 450).

[448] How to generate semi-passive income by selling your own planner or journal

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I generated more than £185k in sales of my 2021 Social Media Diary and Planner and related products.

[447] Women in podcasting: why we need more women's voices on podcasts

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[446] How to pitch yourself as a podcast guest

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[445] How to self-publish your book in 2021 with Sacha Black

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How do you self-publish your own non-fiction book?

[444] How much personal information should you share in your content?

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If you’re building a personal brand online, people have to get to know the person behind the business. Otherwise, they won’t buy from you.

More Episodes

Want to plan and host your own online Christmas market or virtual pop up?

Listen to this podcast I take you through the steps you need to take to create an online Christmas market - but can be applied to any type of virtual or online event.

You’ll learn how to take your online sale from idea through to creation and everything I’ve learnt from running my own online virtual events. Including the best tech to use depending on your budget.

Get clear on your aim for your sale (and why it’s not always about selling) AND how to map out your event from start to finish.

Discover the content that you need to create to make your event a success from email sequences to testimonials. And why planning and creating your content in advance will save you tons of time when it comes to promoting your event.

Find out why you need to think about your next online sale - before you finish mapping out your current one.

Plus what you REALLY need in place - if you want to charge people a seller's fee or to get sponsorship for your online event.

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

Why you should be clear on your aim for your online sale (02:30)
Why you need to consider your audience size before you plan your sale (03:20)
How to start small and then go big (05:49)
What you need to consider when planning your market (06:32)
How to choose the tech for your online event (08:33)
Why you need contingency plans in place at your online sale(10:19)
Why you need to create a high-quality event if people are paying (11:25)
How to map out your online sale from the start (12:17)
The content/emails you need to create for onboarding your sellers (13:01)
How to get your sellers together before the event (14:44)
The functional content that you need to create for your online market (16:25)
How to plan out a minute by minute schedule (18:01)
What you need to do at the end of your event (19:11)
Why you need to think of your next event while you plan your current event (20:15)
How to get people to book onto your next event (22:10)
How to think about sponsorship and charging a sellers fee (22:43)
Why people value what they pay for (23:10)
What you need to consider if you want to charge sellers for your event (23:49)
Why a warm engaged audience is really valuable (25:30)

Resources

Listen to this podcast if you’d like to find out how much it will cost to host an online event.
Join the waiting list for my Virtual Christmas market in a box

Buy my 2021 Social Media Diary & Planner
Join my Build Your Online Audience programme Build Your Online Audience programme

Other useful podcasts

[Bonus] How to sell your products or services at an online Christmas market (podcast)
[Bonus] Should you join my Build Your Online Audience Programme? (podcast)
[Bonus] Should you buy my 2021 Social media Diary & Planner? (podcast)

Seven podcasts to help you with your email marketing (blog post)

[385] How to sell on Instagram Stories without feeling sleazy (podcast)
[320] How to host a Christmas sale on Facebook Live (podcast)
[426] The ultimate course launch checklist: how to plan and create content for a launch (podcast)
[429] How to plan and run a sell-out virtual event (podcast)
[431] How much does it cost to host an online Christmas market or virtual pop up (podcast)

Connect with me on Twitter, Instagram Facebook and LinkedIn

{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}

Podcast shownotes

Resources

Other useful podcasts

TOPICS