[444] How much personal information should you share in your content?
Release Date: 02/12/2021
Build Your Online Audience
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Have you ever launched a course or product that flopped - leaving you wondering where you went wrong?
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My Build Your Online Audience Podcast is ending at episode 450 and I'd love you to come along to my podcast wrap party on Friday 26 March 2021 at 4pm-6pm GMT.
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Have you ever wondered what would happen to your content if you needed to take time out of your business?
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In this episode, I explain why I’m ending this podcast in two episodes time (episode 450).
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If you’re building a personal brand online, people have to get to know the person behind the business. Otherwise, they won’t buy from you.
info_outlineIf you’re building a personal brand online, people have to get to know the person behind the business. Otherwise, they won’t buy from you.
But how much personal information should you share on your social media and other content platforms?
What is ‘ok’ to share and what should be kept private?
And what is the difference between sharing and oversharing?
If you’ve ever asked yourself any of these questions, you’ll love this podcast episode on how much personal information you should share on social media (and other content platforms).
If you worry about sharing too much personal information, I explore why you might feel like that (and whether your concerns are justified).
I also share practical tips on how to decide what to share and what to keep private.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode.}
Podcast shownotes
- About my Courageous Content mini-course (02:02)
- Why I recorded this podcast episode (03:42)
- Why you should share personal experiences in your business content (05:12)
- What type of personal experiences should you share (08:56)
- Why sharing personal content will make you seem more approachable (10:01)
- What I choose to share online and why some stuff stays private (11:45)
- Why oversharing means different things to different people (12:45)
- Why people have a problem with oversharing (14:35)
- Why you need to reconsider your oversharing beliefs (17:09)
- Why sharing your experiences and feelings is good for you (20:02)
- Why oversharing is a force for good (21:12)
- How to decide what personal content to share (23:13)
- How I decide what personal topics to share in my content (27:07)
- Where to draw boundaries on the content your share (27:31)
- Why you must be able to stand by what you say 100% (34:50)
- Why you have to stop worrying about people not liking you (38:40)
Resources
Join my Courageous Content mini-course
Join my Instagram Success Academy
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