240 Buyer Styles In Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Release Date: 02/27/2025
263 Every Leader Is Now a Media Brand So Step Up When Presenting
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
We all know leaders who are technically brilliant—but hopeless in front of a crowd. One of our friends had a big pitch looming, and he knew he wasn’t ready. He’d been putting off proper training, and now the pressure was on. Unfortunately, this is not uncommon. We hope our skills will magically hold up under pressure, but presenting under pressure is a different beast entirely. Leaders are the face of the company, whether they like it or not. Their words, presence and delivery become a public reflection of everything the organisation stands for. If we ramble, fumble, stumble or come...
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262 Stop Killing Your Professional Presentation with Terrible Amateur Slides
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
When we are on stage, the visuals can make or break us. People often ask us at Dale Carnegie: how much is too much when it comes to slides? Let’s keep it simple: your visuals should support you, not compete with you. We want the audience’s attention on us, not the screen. That means stripping it back. Paragraphs? No. Sentences? Preferably not. Bullet points, single words, or strong images work best. Say less, so you can talk more. Follow the two-second rule. If your audience can’t “get it” in two seconds, it’s too complicated. Think clean, punchy and minimal. The...
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261 Why Specs Focus Kill Sales in Japan
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Let’s set the scene. You’ve built trust with the buyer, asked the right questions, and uncovered their real challenges. You’ve done the hard yards and earned the right to present a solution. This is the moment you’ve been working toward—and it’s also the moment many salespeople blow it. We don’t open with the nitty gritty detail of the specs. That’s amateur hour. We start with our capability statement. We confirm that we have what they need and that we have the capacity to deliver. If we don’t, we say so. We walk away. Stop trying to force the square peg into the round hole....
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260 Your Team Doesn’t Need a Critic—They Need a Coach
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Every year, we reset with lofty goals: hit targets, get promoted, improve ourselves. But what if the real breakthrough comes not from inward goals, but outward transformation? This year, let’s become the catalyst for others. Let’s become the light on the hill that lifts the whole team. Rather than finding faults bosses, let's become serial encouragers. We can choose to see others not through their failures, but through their struggles—and their strengths. Workplaces should not be rife with politics, blame games, or backstabbing. They should be zones of mutual respect, support, and...
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259 Pro Presenters Cut the Fluff
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
In this Age of Distraction, we’ve got seconds to win our audience’s attention—or lose it. When we’re unclear, rambling, blathering or long-winded, the audience bolts for their phones. If we’re not concise and clear, there’s zero chance of being persuasive, because no one is listening. That’s why structure and delivery matter more than ever. We often dive too deep into our subject and forget the audience hasn’t followed the same path. That’s where the trouble starts. We confuse them, and they mentally check out. We need to set the topic clearly and grab their attention fast....
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258 Buyers Won’t Buy So How Do We Get Them To?
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
The distance between wanting to buy and actually buying is often vast. Business leaders all have goals, but constraints around money, people, and bandwidth hold them back. The higher up we go, the more strategic the thinking. The CEO is concerned with the future. The CFO focuses on cash this quarter. Line managers just want to hit their numbers and hold on to their team. HR? In Japan, they’re often passive—gatekeepers and internal rule police, not champions of change. If a buyer feels their current situation and their desired future aren’t too far apart, urgency disappears. No pressure...
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257 The Real Cost of Stupid People at Work
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Stupid people in organizations aren’t always easy to spot. They can appear confident, energetic, and articulate in interviews, fooling even the most seasoned managers. But over time, their lack of insight and poor judgment start surfacing. These individuals often speak before they think, overwhelming those around them with bluster and assertiveness instead of substance. Their loudness masks a lack of critical thinking, and in brainstorming sessions, they dominate through sheer brute volume rather than value. This becomes toxic when the time comes to sift, weigh and refine ideas. They insist...
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256 Your Presentations Is Mind Numbing And Brand Destroying
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
We watched a big-name company blow a golden opportunity. The speaker was the President, and he had a dramatic story to tell—corporate crisis, media attacks, public apologies, and a redemption arc. Yet his presentation landed like a lead balloon. Why? Because he delivered it in a lifeless monotone, with no energy, emotion, or storytelling. It was a flat narrative built around a dull slide deck that never got lift off. This wasn’t just a bad speech—it was a brand-damaging catastrophe of a speech. And it reminds of David Ogilvy’s tomato soup story: when asked why he didn’t promote...
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255 Own the Mistake Or Lose The Customer
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
Things go wrong. That’s life in business. Mistakes, delays, accidents — they’re inevitable. But the real difference is how we handle them when they occur. In Japan, people expect you to own the mistake, not hide from it. Silence, excuses, or blaming the customer won’t work. In fact, they can do invisible, long-term damage to your reputation — the kind you won’t see on a balance sheet, but it’s there, quietly draining future revenue. We’ve seen projects nine months late, completely off the mark, and somehow the provider still tried to flip the blame onto the client. That’s not...
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254 Cease Your "Three-Day Priest" Mentality
The Japan Business Mastery Podcast By Dale Carnegie Training Tokyo Japan
The Japanese saying "mikka bozu," or "three-day priest," perfectly captures the common experience of initial enthusiasm quickly fading. People sign up for the priesthood, find it tough and promptly give up. We often begin new endeavours with resolute resolve, but daily challenges diminish our commitment. If you feel yourself teetering on the brink, don't be discouraged. Instead, reassess your goals and focus on what's achievable to build momentum. It's easy to fall into an all-or-nothing mindset with resolutions, leading to complete collapse and abandonment when reality sets in. We should...
info_outlineSalespeople are ignorant. When interacting with Japanese buyers, personality differences play a more critical role than cultural differences. Understanding personality styles can help improve communication and sales success. A two-axis framework categorizes personality types: a horizontal axis measures from low assertion on the left across to high assertion on the right, and a vertical axis measuring people orientation at the top vs. outcome focus down below.
Bottom right, the Driver type is highly assertive and outcome-driven. Often business founders, they value results over relationships, preferring direct and efficient communication. They make decisions quickly and dislike time-wasting, and their decisiveness can be final. To engage Drivers, use high energy and provide concise, results-oriented arguments – no fluff allowed.
In the opposite diagonal, at top left is the Amiable. Low in assertiveness but highly people-focused. They prioritize relationships and team harmony. Amiables prefer a slower pace, avoiding conflict, and ensuring group consensus before making decisions. Communicating effectively with them involves lowering energy, soft voice and body language, emphasizing empathy, and building trust over time.
The Expressive in top right is assertive and people-oriented. They thrive on enthusiasm, big-picture ideas, and social interactions. Often found in sales, training or creative fields, Expressives dislike details and data, but enjoy vision and brainstorming. Engaging them requires matching their energy, discussing future possibilities, but don’t bog them down in the weeds.
In contrast, at opposite diagonal in the bottom left, the Analytical is low in assertiveness and focused on data, lots of data. Detail-oriented and logical, they value evidence, precision, proof, testimonials, and clarity. Common in technical roles, they require extensive proof before making decisions. To connect with them, bring detailed data, avoid emotional appeals, and give them time to process.
To maximize sales success in Japan, sellers must adapt their preferred communication style to that of each buyer's personality. Sticking to one’s natural style works for only one in four interactions, but tailoring communication ensures we can hit all the bases. Adjusting tone, energy, and message focus to align with these personality types—Driver, Amiable, Expressive, or Analytical—enhances engagement, connection and gets results.