247 Rose MacDonald, Country Manager Japan, Wine Australia

Previously, Rose worked for Pernod Ricard Japan as a Brand Manager for Ki No Bi and White Spirits, Brand Manager for Jameson Irish Whiskey, and Wine Ambassador. Her earlier roles also included Sales Support Executive at iSeek Communications, Guest Relations at Tokyo Daiichi Hotel, and Guest Relations at Whitehorse Hotel.

Rose holds a Bachelor of Commerce degree from the University of Wollongong.

Drawing from her years of experience at Pernod Ricard and now as the representative of Wine Australia, she emphasizes the importance of trust, consensus-building, cultural adaptation, and clarity of purpose.

One of her key insights is that successful leadership in Japan depends less on hierarchy and more on alignment. Building consensus among diverse stakeholders—importers, state offices, and trade partners—requires time, patience, and careful listening. She advocates for deep preparation, active curiosity, and a willingness to ask questions without judgment in order to fully understand local expectations and dynamics. By gathering feedback and adjusting plans collaboratively, she has been able to lead without formal authority and still earn commitment.

Trust is foundational. Rose builds it through consistency, transparency, and follow-through. She notes that while expat leaders may be under pressure from headquarters to move quickly, speed is often perceived as risky in Japan. Thus, she emphasizes defining clear goals and then creating an environment where people feel safe contributing and experimenting—mitigating risk rather than avoiding it. She sees the leader’s role as owning the risk and setting the conditions for safe innovation.

Rose also stresses that Japanese language skills are advantageous for breaking down communication barriers and signalling commitment. However, she acknowledges that fluency isn’t a requirement for every role—openness and cultural sensitivity can go a long way. She describes how even small actions, like proper greetings and showing bilingual flexibility, help build rapport and credibility.

Her leadership philosophy centres on mutual respect. At Pernod Ricard, she managed small multicultural teams by identifying individuals’ strengths and aligning them with strategic goals. She believes in tailoring support based on each person’s aspirations—whether they’re short-term visitors or long-term residents.

Rose has also navigated challenges as a young, non-Japanese female leader. She counters potential bias with competence, clarity, and professionalism, ensuring she is always well-prepared and direct in communication. She stresses the value of local mentors and networks—like Austrade and Australian embassy contacts—for problem-solving and cultural insight.

Ultimately, her definition of leadership is grounded in mutual respect, trust, and shared accountability. She underscores that leading in Japan is less about authority and more about connection, consistency, and cultural fluency.