Japan's Top Business Interviews Podcast By Dale Carnegie Training Tokyo Japan
Japan's Top Business Interviews is the premier business interview podcast for people who want to know more about business in japan. The guests cover a range of industries and organisation sizes, to present a thorough overview of issues with leading in Japan. If you are a leader, especialy someone leading in Japan, then this is the podcast for you.
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274 Martin Steenks - Previous Chief Orchestrator, Domino’s Pizza Japan
11/15/2025
274 Martin Steenks - Previous Chief Orchestrator, Domino’s Pizza Japan
Deliver the win, then ring the bell. Make small mistakes fast; make big learnings faster. Think global, act local — but don’t go native. Do the nemawashi before the meeting, not during it. Your salary is earned in the stores: go to the gemba. A 28-year Domino’s veteran, Martin Steenks began at 16 as a delivery expert in the Netherlands. He rose to store manager, multi-unit supervisor, then franchisee, building his operation to eight stores by 2019. After selling his stores, he became Head of Operations for Domino’s Netherlands, then CEO of Domino’s Taiwan in 2021, and subsequently CEO of Domino’s Japan. Previously he was Chief Orchestrator in Japan, focusing on operational excellence, culture, and scalable execution in one of Domino’s most exacting service markets. He is known for hands-on store work, cross-training, “Friday F-Up” learning rituals, the Grow & Prosper bell for micro-wins, and quarterly “Go Gemba” days that connect HQ functions with frontline realities. Martin Steenks’ leadership arc runs from a three-minute job interview at 16 to orchestrating Domino’s Japan — one of the brand’s most demanding markets for service quality. The connective tissue is execution discipline: he has run stores, supervised regions, built and exited an eight-store franchise, owned national operations, and led two country P&Ls. That breadth gives him pragmatic empathy for franchisees and HQ alike, which he leverages to align incentives, simplify operations, and insist that every back-office salary is ultimately “earned in the stores.” Japan sharpened his leadership. Coming from low-context, fast-moving Dutch and Australian business styles into high-context Japan, he learned that meetings signalling agreement can still stall without prior nemawashi — the groundwork with middle management and other stakeholders. He now invests in pre-alignment, translating intent into culturally legible action: fewer big-room debates, more quiet lobbying, more ringi-sho style consensus building for irreversible decisions, and a clear bias to test-and-learn for reversible ones. Rather than trying to “change the culture,” he adjusted himself — becoming more patient while preserving speed by separating decision types and sequencing alignment before action. His operating system is human and tangible. He set a weekly rhythm of learning with a “Friday F-Up” session, where leaders share mistakes and what was learned — a radical move in a high uncertainty-avoidance culture. He celebrates micro-wins with the Grow & Prosper bell to make progress visible, sustaining morale during long transformations. He bridged HQ–store gaps with Go Gemba: each quarter, every function works a store shift; IT discovers why a workflow fails at the point of sale, marketing sees campaign friction at Friday night peak, finance hears cost-to-serve realities. He personally worked in stores four to five days a month, especially during crunch periods like Christmas, leading by example and rebuilding trust through competence. Marketing localisation is equally pragmatic. Deep discounting can signal poor quality to Japanese consumers; “customer appreciation weeks” preserve value perception while rewarding loyalty. Community building is pushed to the store level — managers engage local clubs and schools to turn footfall into fandom. Cross-training makes delivery experts confident product explainers at the door, restoring a human touch in a world where >90% of orders arrive online. Ultimately, Steenks’ playbook blended cultural fluency with decision intelligence. He aligned stakeholders through nemawashi, codified learning rituals, chose language and campaigns that respected local signals, and keeps strategy tethered to the edge where pizzas are made, boxed, and delivered hot. The title “Chief Orchestrator” wasn’t just whimsy; in a business of many specialists, he conducted tempo, harmony, and timing — the difference between noise and music. What makes leadership in Japan unique? Japan’s high service standards and high-context communication demand leaders who are both exacting and empathetic. Success depends on pre-work: nemawashi with middle managers, thoughtful ringi-sho style consensus for high-impact choices, and visible demonstrations of respect for the frontline. Uniforms (like Domino’s iconic race jacket for store managers) and rituals create shared identity that motivates in a group-oriented culture. Why do global executives struggle? Low-context leaders often misread meeting “yeses” as commitment. Without groundwork, nothing moves. Impatience backfires in high uncertainty-avoidance environments; public criticism shuts people down. Leaders must separate reversible from irreversible decisions, secure alignment offline, and then move decisively. They should also avoid copy-pasting global marketing: in Japan, steep discounts can be read as “lower quality,” eroding trust. Is Japan truly risk-averse? Japan is less risk-loving than many markets, but teams will take smart risks when safety and learning are explicit. Stanks normalises small, fast experiments, celebrates micro-wins, and protects people when bets misfire. This reframes risk as controlled uncertainty with upside — a shift from avoidance to improvement. What leadership style actually works? Lead from the front and the shop floor. Work stores every month. Tie HQ metrics to store impact. Use rituals — Friday F-Up, the Grow & Prosper bell — to institutionalise learning and momentum. Celebrate teams more than individuals, and praise privately when cultural norms warrant it. Think global, act local, but don’t “go native”: retain an outsider’s clarity about pace and standards. How can technology help? Digital tools amplify decision intelligence when paired with gemba reality. Store-level dashboards, route optimisation, and digital twins of peak-hour operations can test scenarios before rollouts; telemetry from ovens, makelines, and delivery routes can reveal bottlenecks that nemawashi then resolves across functions. Tech should reduce operational complexity, not add it. Does language proficiency matter? Fluency helps, but intent matters more. Demonstrating effort — basic greetings, store-floor Japanese, and culturally aware email etiquette — earns trust. Tools that translate bidirectionally unlock participation, but leaders still need to read context and invest time with the middle layer. What’s the ultimate leadership lesson? Do the cultural homework, orchestrate alignment before action, and keep your hands in the dough — literally. When people see you respect their craft, protect their learning, and tie strategy to execution, they’ll go all-in. Timecoded Summary [00:00] Origin story: hired at 16 as a delivery expert in the Netherlands; stayed through school; first — and only — job interview; early leadership as store manager, then multi-unit supervisor. [05:20] Entrepreneurship chapter: buys a struggling store; builds to eight locations with his wife’s support; sells in 2019 to become Head of Operations for the Netherlands, trading entrepreneurial freedom for strategic impact. [12:45] Asia leadership: becomes CEO Taiwan in 2021, then moves to Japan; discovers that despite common Domino’s DNA, markets differ; Japan’s service bar is the highest. [18:10] Cultural recalibration: early meetings show apparent agreement but slow follow-through; learns nemawashi and middle-layer alignment; patience becomes a leadership muscle; adopts “Chief Orchestrator” title to reflect cross-functional reality. [24:00] Store-first operating system: cross-training (makeline ↔ delivery ↔ service); >90% of orders online makes the delivery interaction critical; community outreach by store managers; hands-on leadership with 4–5 store days per month and peak-period shifts. [31:30] Learning rituals: Friday F-Up meeting reframes failure as fuel; Grow & Prosper bell celebrates micro-wins to sustain momentum; public recognition calibrated to cultural comfort; Domino’s manager jacket signals identity and pride in Japan. [38:05] Marketing localisation: avoid pure discounting (quality signal risk); position as “customer appreciation”; test premium, limited campaigns; keep operations simple for peak. [43:20] Bridging HQ and field: quarterly Go Gemba embeds IT/Finance/HR/Marketing in stores; internal surveys (anonymous) surface issues; visible follow-through flips scepticism to trust. [49:40] Leadership philosophy: lead by example, protect experimenters, separate reversible vs irreversible decisions, and use decision intelligence (telemetry, digital twins) to derisk change while moving faster. Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban “Hito o Ugokasu” Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan’s Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan’s Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.
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273 Akiko Yamamoto — President, Van Cleef & Arpels Japan
11/08/2025
273 Akiko Yamamoto — President, Van Cleef & Arpels Japan
“Care and respect aren’t slogans; they’re operating principles that shape decisions and client experiences”. “Lead by approachability, using nemawashi-style one-to-ones to draw out quieter voices and better ideas”. “Calm, clarity, and consistency beat volume; emotion never gets to outrank the message”. “Consensus isn’t passivity—done well, it’s disciplined alignment that accelerates execution”. “Confidence grows by doubling down on strengths, seeking honest feedback, and empowering the team”. Akiko Yamamoto is the President of Van Cleef & Arpels Japan, leading the French maison’s jewellery and watch business in a market it has served for over fifty years. She began her career at L’Oréal Japan, spending twelve years in marketing across brands including Kérastase, Helena Rubinstein, and Kiehl’s, ultimately managing multi-brand teams. Educated in Japan with formative childhood years in the United States, she later completed a master’s degree at the University of Edinburgh. Having led primarily in Japan, she now manages a multicultural team, drawing on international exposure, bilingual communication, and deep local insight to harmonise global brand culture with Japanese expectations. Akiko Yamamoto’s leadership story is anchored in a simple premise: people follow leaders they can trust. That trust, she says, is earned through care, respect, and steady examples—not declarations. After a foundational run at L’Oréal Japan, where she learned the rigour of brand building and the mechanics of marketing leadership, Yamamoto stepped into the jewellery and watch world at Van Cleef & Arpels. There, she refined an approach that blends global standards with local nuance, ensuring the maison’s culture of care resonates in Japan’s relationship-driven marketplace. Her leadership style is deliberately approachable. Rather than “planting the flag” at the summit and expecting others to follow, she prefers to climb together, side-by-side. In practice, that means creating psychological safety, inviting dissent early, and spending time—especially one-to-one—to surface ideas that might be lost in large-group dynamics. She embraces nemawashi to build alignment before meetings, recognising that consensus in Japan is less about avoiding risk and more about creating durable commitment. Yamamoto’s calm is a strategic asset. She is explicit that emotion can crowd out meaning; when leaders perform anger, the message gets lost in the display. In a culture where visible temper can be read as immaturity, she chooses composure so that the content of decisions remains audible. When missteps happen—as they do—she follows up, explains context, and converts heat into learning. The aim is not perfection but progress with intact relationships. For global leaders arriving in Japan under pressure to “turn things around,” she recommends two immediate moves: become intensely reachable and cultivate a few candid truth-tellers who will share the real story, not just what headquarters wants to hear. Language helps, but fluency isn’t the barrier; respect is. A handful of sincere Japanese phrases, consistent aisatsu, and an evident willingness to listen can narrow social distance faster than chasing perfect grammar. On advancing women, Yamamoto rejects tokenism yet underscores representation’s practical value. Visible female leadership signals possibility; it tells rising talent that advancement is earned and achievable. Her own leap to the presidency required an external nudge, plus a disciplined shift of attention from self-doubt to strengths—past wins, trusted relationships, and demonstrated team outcomes. That reframing, combined with empowerment of capable colleagues, made the role feel both larger and more shared. Ultimately, Yamamoto treats “client experience first, results follow” as an operating model, not a motto. Decision intelligence—clear context, decisive action, and empathetic execution—converts consensus into speed. In her hands, culture is not a constraint; it’s compounding capital. What makes leadership in Japan unique? Japan prizes harmony, preparation, and earned consensus. Leaders succeed by combining decisiveness with empathy, using nemawashi to socialise ideas before meetings and ringi-sho-style documentation to clarify ownership and next steps. Calm conduct signals maturity; approachability creates safety for frank input. Why do global executives struggle? Many arrive with urgency but little social traction. Defaulting to big-room debates and top-down directives can silence contributors and slow execution. The fix is proximity: sustained one-to-ones, visible aisatsu, and a small circle of candid advisors who translate context and sentiment. Uncertainty avoidance exists—but it’s often rational; people hesitate when they haven’t been invited into the reasoning. Is Japan truly risk-averse? It’s less “risk-averse” and more “uncertainty-averse.” When leaders reduce ambiguity—through pre-alignment, clear criteria, and explicit trade-offs—teams move quickly. Consensus done well accelerates delivery because dissent was handled upstream, not deferred to derail execution downstream. What leadership style actually works? Approachable, steady, and standards-driven. Yamamoto models care and respect, sets crisp direction, and empowers execution. She avoids theatrical emotion, follows up after tense moments, and insists that client experience lead metrics. Clarity + composure + collaboration beats charisma. How can technology help? Technology should reduce uncertainty and amplify learning: shared dashboards that make ringi-sho approvals transparent, lightweight digital twins of client journeys to test service changes safely, and collaboration tools that capture one-to-one insights before group forums. The goal is not more noise but better signal for faster, aligned decisions. Does language proficiency matter? Fluency helps but isn’t decisive. Consistent courtesy, listening, and reliability shrink the distance faster than perfect grammar. A capable interpreter plus leaders who personally engage—in simple Japanese where possible—outperform hands-off translation chains. What’s the ultimate leadership lesson? Lead with care, earn trust through example, and turn consensus into speed by front-loading listening and clarity. Focus on strengths, empower capable people, and keep emotion from overwhelming the message. Do this, and results follow. Timecoded Summary [00:00] Background and formation: Early years in the United States, schooling in Japan, master’s at the University of Edinburgh. Marketing foundations at L’Oréal Japan across Kérastase, Helena Rubinstein, and Kiehl’s; progression from individual contributor to team leadership. [05:20] Transition to Van Cleef & Arpels: Emphasis on a maison culture of care and respect that maps naturally to Japanese expectations; client experience as the primary driver with sales as consequence. Expanding to lead multicultural teams. [12:45] Approachability and trust: Building durable followership by remaining accessible after promotion; maintaining continuity of relationships; modelling aisatsu and everyday courtesies to embed culture. Using one-to-ones to surface ideas that large meetings suppress. [18:30] Calm over drama: The communication cost of anger; how emotion eclipses meaning. Post-incident follow-ups to turn flashes of heat into alignment and learning. Composure as credibility in a Japanese context. [24:10] Working the consensus: Nemawashi to prepare decisions; ringi-sho-style clarity to memorialise them. Consensus reframed as disciplined alignment that speeds execution once decisions drop. [29:40] Global leaders in Japan: Close the distance quickly—be reachable, secure truth-tellers, and learn enough Japanese for sincere aisatsu. Don’t over-index on perfect fluency; prioritise respect, listening, and visible learning. [34:15] Women in leadership: Representation without tokenism; the confidence gap; how sponsorship and a focus on strengths help leaders step up. Empowerment as the multiplier—no president wins alone. [39:00] Closing lesson: Decision intelligence = context + clarity + care. Reduce uncertainty, empower teams, and let client experience steer priorities; results compound from there. Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban “Hito o Ugokasu” Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan’s Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan’s Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.
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272 Erwin Ysewijn, President, Semikron Danfoss Japan
10/31/2025
272 Erwin Ysewijn, President, Semikron Danfoss Japan
“Get your hands dirty: credibility in Japan is built in the field, not the boardroom”. “Bridges beat barriers: headquarters alignment turns local problems into solvable projects”. “Make people proud: structured “poster sessions” spark ownership, ideas and nemawashi”. “Decisions at the edge: push market choices to those closest to customers, then coach”. “Trust travels: clear logic, calm feedback, and consistency convert caution into commitment”. Belgian-born power-electronics engineer turned global executive, Erwin Yseijin leads Semikron Danfoss in Japan with more than three decades across Japan, Germany, and Taiwan. Beginning as a hardware engineer in switch-mode power supplies and motor drives, he joined a Japanese semiconductor firm in Munich in 1989 and relocated to Japan in 1992, learning operations, production planning, quotations, and logistics from the inside. Subsequent leadership roles at Infineon included Japan and a five-year post-merger integration in Taiwan overseeing ~50 R&D engineers and close OEM relationships across PCs, routers, and wireless. After a gallium-nitride startup stint in Dresden, he joined Semikron, later Semikron Danfoss, leading APAC reorganisation, factory consolidation, and a direct-plus-distribution sales model, before becoming Japan President. Fluent in the technical, commercial, and cultural languages of the region, he specialises in aligning headquarters and local teams, and in building pragmatic, customer-led organisations in Japan. Erwin Yasvin exemplifies the hands-on leader who earns trust in Japan by showing up where problems live. His credo—“get your hands dirty”—is not metaphorical. When customers escalate issues, he goes with sales to uncover root causes and secure head-office commitments on the spot. That credibility shortens cycles in a market where 100% quality is table stakes and where the service “extra mile” extends even a decade beyond a nominal warranty. A European by training and temperament, he learned Japanese corporate practice from the inside in the early 1990s, when multilayered hierarchies still defined decision flow. Rather than railing against the pyramid, he mined its upside: leaders who rise through layers bring practical judgement and empathy for shop-floor realities. Yet he also streamlined speed by bridging headquarters and Japan—translating commercial logic, technical constraints, and customer detail into decisions the field can act on. He builds voice and pride through “poster sessions”: monthly forums where team members present customers, markets, wins, and bottlenecks to peers. That design triggers nemawashi—quiet pre-alignment—and fosters cross-functional curiosity. By picking one or two ideas from each session and ensuring execution, he turns speaking up into visible impact. Decision rights sit with those closest to the market. Each salesperson owns one or two verticals—motor drives, wind, solar, energy storage, UPS—with accountability for target customers, competitive intel, product needs, and pricing. Headquarters supports with budgets for samples and after-warranty analysis, signalling trust with money. Where ambiguity or urgency is high—such as the 2022 exchange-rate shock—he decomposes the “working package” into digestible actions, avoiding paralysis. Mistakes are coached privately and framed as leadership accountability: if an error occurred, expectations weren’t clear enough. Monthly one-on-ones, written agendas, and evidence-led conversations establish a durable logic chain that travels across language boundaries. Culture-wise, he neither copies a Japanese firm nor imposes a foreign pace. Instead, he articulates values—efficient workdays, transparent processes, skill development—while adapting compensation to local norms through a hybrid bonus model that blends guaranteed and performance-tied elements. Asked how outsiders should lead in Japan, Yasvin stresses credibility, example, and constancy: be present in the hard moments, don’t over-promise, and speak in clear, digestible steps. In a country where consensus and detail orientation are prized, leaders win by aligning logic with respect—turning caution into momentum without sacrificing quality. Q&A Summary What makes leadership in Japan unique? Japan blends layered hierarchies with high expectations for managers to understand field-level problems. Leaders gain status less by slogan and more by track record. Consensus is built through nemawashi and formalised via ringi-sho, with detail-rich documentation that honours uncertainty avoidance while preserving quality. The upside of layers is decision empathy; the downside can be speed—unless leaders bridge across functions and headquarters. Why do global executives struggle? Many push headquarters logic without translating it into local realities: customer expectations of zero defects; service beyond written warranty; and process fidelity (e.g., traceability standards) that must integrate into Japanese customers’ own systems. Leaders also misread how “pride” shows up—quietly, not publicly—and miss mechanisms (like poster sessions) that let people contribute without confrontation. Is Japan truly risk-averse? Not exactly; it’s uncertainty-averse. When leaders clarify the “box” and broaden it gradually, teams will step forward. Decomposing problems (e.g., FX pass-through frameworks) turns ambiguity into executable steps. Decision intelligence—structured data, clear thresholds, defined triggers—reduces uncertainty and enables action without violating quality norms. What leadership style actually works? Lead by example; be visibly present at customer flashpoints. Push decisions to the edge (market owners), back them with budgets, and coach in private. Use structured forums to surface ideas, then implement a few to prove that speaking up matters. Keep corporate values intact (efficient workdays, skill building) while tuning incentives to local practice. How can technology help? Operational dashboards that tie customer issues to root-cause analytics, plus digital twins of power-module reliability and logistics flows, elevate conversations from anecdote to evidence. Traceability systems aligned to global standards reduce manual re-entry and delays, while decision thresholds (e.g., FX bands) automate price updates and ensure fair, consistent application. Does language proficiency matter? Helpful, not decisive. Clear logic, written agendas, data, and diagrams travel farther than perfect grammar. Leaders who frame problems visually, confirm next actions, and close the loop consistently can overcome linguistic gaps, while continuing to study Japanese accelerates trust and nuance. What’s the ultimate leadership lesson? Credibility compounds. Show up in the hard moments, keep promises small and solid, convert ideas into implementation, and protect quality while increasing speed through better alignment. Over time, trust becomes a structural advantage with customers and within the team. About the Author Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban “Hito o Ugokasu” Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan’s Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan’s Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.
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271 Chris LaFleur, Senior Director, McLarty Associates
10/24/2025
271 Chris LaFleur, Senior Director, McLarty Associates
“Leading is easy. Getting people to follow is the hard part”. “Listen first; don’t pre-decide the outcome”. “Japan is a Swiss watch—change one gear and the whole movement shifts”. “Do nemawashi before decisions; ringi-sho is the runway, not red tape”. “Bring people back to Japan—networks mature with the country”. Chris LaFleur is Senior Director at McLarty Associates, the Washington, D.C. based strategic advisory firm. A career U.S. Foreign Service Officer, he served multiple tours in Japan—including Sapporo, Yokohama language training, and Tokyo in political and politico-military roles—worked on the staff of Secretary of State Al Haig, at the U.S. Mission to the UN, and at the U.S. Embassy in Paris focusing on Asia during the Soviet war in Afghanistan. He later became Deputy Director of the American Institute in Taiwan, returned to Tokyo as Deputy Chief of Mission under Ambassador Tom Foley, and served in Washington as the No. 2 in the Bureau of East Asian Affairs as well as a negotiator on alliance modernisation with Japan and South Korea. He was U.S. Ambassador to Malaysia in the Iraq War era, then Vice Chairman of JPMorgan Japan, and repeatedly served as President and Chairman at the American Chamber of Commerce in Japan (ACCJ). Today, he advises global firms on policy, regulatory, and political risk across Japan and the region. Chris LaFleur’s leadership journey tracks the evolution of U.S.–Japan relations and the realities of making decisions inside complex systems. Beginning as a vice consul in Sapporo, he learned that listening precedes leading in Japan. Hokkaidō’s standard Japanese, the step-by-step pace of regional life, and daily immersion built linguistic and cultural pattern recognition. That foundation scaled when he rotated through Yokohama language training and the Tokyo Embassy, where politico-military work brought alliance management into focus: with bases, communities, and bilateral policy layered together, decisions were not events but processes requiring consensus and continuity. Shifting to Washington to staff Secretary Al Haig offered a crash course in how policy gets made, while the UN posting and a Paris portfolio on Asia sharpened his systems view across capitals. Taiwan unlocked dormant Chinese language skills and reminded him that capability compounds with context. Returning to Tokyo as Deputy Chief of Mission under Ambassador Tom Foley, he saw that organisational power is distributed: success hinged on local staff with deep networks, continuity across rotating Americans, and steady, trust-building communication with home offices that wanted speed while Japan required sequence. As Ambassador to Malaysia during the second Iraq War, LaFleur had to explain and persuade amid public scepticism—learning again that legitimacy is earned by hearing concerns first. Transitioning to the private sector as Vice Chairman at JPMorgan Japan validated a surprising constant: large companies decide like large governments. He expected neat, calculated choices; he found coalitions, trade-offs, and path dependence. The lesson for leaders: map stakeholders, solicit ideas early, and let nemawashi do its work before the ringi-sho formalises momentum. In consulting today, he helps global executives reframe “risk” in Japan as uncertainty to be worked through with decision intelligence—aligning goals, mapping interdependencies, and testing scenarios before locking in. Japan, he says, is a Swiss watch: its precision is an asset, but every gear is linked. Leaders succeed by respecting that system—sequencing conversations, checking downstream effects, and ensuring consensus is genuine, not assumed. Technology can accelerate this work—digital twins for processes, collaborative platforms for traceable sign-offs—but tools must fit culture. Above all, bring people back to Japan; networks—and trust—rise with time. What makes leadership in Japan unique? Japan’s operating model is sequence over speed. Nemawashi aligns stakeholders in advance; the ringi-sho codifies consensus; and downstream interlocks across compliance, customers, and partners mean details matter before decisions. Leaders must treat decisions as journeys, not moments, and recognise local staff as the critical path to progress. Why do global executives struggle? Headquarters often assumes top-down approvals equal action. In Japan, meetings with “the top” rarely move the machine unless the working levels are engaged. Foreign leaders also underestimate uncertainty avoidance embedded in tightly coupled processes—the “Swiss watch” effect—so a small tweak can ripple across functions and clients. Is Japan truly risk-averse? It is more accuracy-seeking than risk-averse. The system prizes predictability because errors propagate widely. What looks like reluctance is often prudent scenario-testing. Reframe risk as uncertainty management: clarify assumptions, run premortems, and build reversible steps that preserve harmony while enabling change. What leadership style actually works? Listening first. LaFleur emphasises not pre-deciding outcomes and actively soliciting ideas from Japanese colleagues. Credibility grows when leaders translate Japan’s logic to HQ (and vice versa), sequence approvals, and sponsor inclusive consensus. Authority helps; empathy and patience deliver. How can technology help? Use decision intelligence to visualise interdependencies and simulate impacts. Digital twins of processes reveal where approvals, compliance, and client commitments intersect. Collaborative tools can make nemawashi transparent, while structured knowledge bases preserve networks as staff rotate. Tech should speed alignment, not bulldoze culture. Does language proficiency matter? Fluency amplifies effectiveness but isn’t binary. Even partial competence builds sensitivity to context, omissions, and implied meaning. Leaders who grasp how Japanese sentences carry subject and object through context better “hear” what a yes might actually mean in terms of readiness. What’s the ultimate leadership lesson? Inspire people to move together. Map the system, honour the culture, and turn listening into aligned action. Keep bringing talent back to Japan so relationships mature; in a consensus economy, trust is compounding capital. Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban “Hito o Ugokasu” Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan’s Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan’s Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.
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270 Loïc Pecondon-Lacroix, President and Country Holding Officer (CHO) of ABB Japan
10/17/2025
270 Loïc Pecondon-Lacroix, President and Country Holding Officer (CHO) of ABB Japan
“Listening is easy; listening intently is leadership.” “In Japan, trust isn’t a KPI — it’s earned through presence, patience, and predictable behaviour.” “Leaders here must be gatekeepers of governance and ambassadors for people, culture, and brand.” “Don’t copy-paste playbooks; calibrate the boss, context, and cadence.” “Win hearts first, then heads — only then will ideas and decisions truly flow.” Loïc Pecondon-Lacroix is President and Country Holding Officer (CHO) of ABB Japan, responsible for governance, compliance, and the enabling infrastructure that keeps ABB’s Japan entities operating within law, regulation, and internal policy. A French national educated primarily in sales, he built his career as a business controller and CFO across local, regional, and global roles, developing a reputation for process discipline and decision support. Before ABB, he spent a decade in the automotive sector, including senior roles at German powerhouse Mahle, where he moved between France, Germany, China, and Japan. His first Japan posting was as a general manager in the automotive industry; his second brought him back to Tokyo, where — after his spouse’s executive opportunity catalysed the move — he was recruited in-market by ABB directly into the CHO role. What makes leadership in Japan unique? Japan is a high-context, consensus-first environment. Leaders must prioritise nemawashi before ringi-sho, invest in psychological safety, and value presence over performative activity. Engagement is not a survey score but an accumulation of trust signalled by consistent behaviour, calibrated communication, and respect for cadence and etiquette. Decision intelligence here blends informal alignment with formal governance so progress sticks rather than bounces. Why do global executives struggle? Many arrive with “fix it fast” mandates, underestimate uncertainty avoidance, and over-rely on imported playbooks. They communicate problems upward without solutions and fail to “manage the boss” — i.e., calibrate global expectations to local timeframes. Skipping nemawashi, they trigger resistance, burn political capital, and misread engagement metrics that don’t map neatly across cultures. Is Japan truly risk-averse? It’s less risk-averse than uncertainty-averse. Leaders can reduce uncertainty with clearer problem framing, milestones, and prototypes, thereby enabling motion without violating safety and quality norms. The practical move is to de-risk through staged decisions, transparent governance, and strong internal controls — an approach especially congruent with ABB’s integrity and compliance culture. What leadership style actually works? Begin with humility and intense listening, then coach. Win hearts before heads, model the behaviours you seek, and make middle managers masters of feedback and retention. Use direct channels (town halls, internal social platforms) to complement cascades. Choose battles, protect cadence, and be explicit about “why this, why now.” Influence beats authority in matrix settings; patience beats bravado. How can technology help? Internal communities and collaboration platforms create lateral flow so ideas don’t stall under middle-management “concrete.” Analytics can enrich decision intelligence by signalling hotspots in retention and development. In ABB’s domain, digital twins and automation are metaphors for leadership too: simulate options, align stakeholders, then execute with control plans that keep quality and compliance intact. Does language proficiency matter? Fluency helps but isn’t decisive. Context literacy — reading air, watching body language, knowing relationship histories — often yields more truth than words alone. Leaders can operate in English while respecting Japanese protocols, provided they invest in nemawashi, maintain constancy, and avoid breaking trust with premature declarations or unilateral moves. What’s the ultimate leadership lesson? “Win hearts, then heads.” Authenticity tempered with empathy, disciplined listening, and careful boss-calibration turns culture from obstacle to engine. When people feel safe and seen, they move — applying for stretch roles, sharing ideas, and compounding organisational capability over long cycles. Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban “Hito o Ugokasu” Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan’s Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan’s Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.
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269 Nicolai Bergmann — Founder, Nicolai Bergmann
10/10/2025
269 Nicolai Bergmann — Founder, Nicolai Bergmann
Flowers are a stage — design is the performance. Affordable mistakes beat catastrophic caution. Build leaders from the bench you already have. A shop window can be a growth engine. Hands-on founders create hands-on cultures. Danish-born floral designer Nicolai Bergmann built his brand in Tokyo by treating the shopfront as a “stage,” inspiring customers with ready-made designs. After moving to Japan in the late ’90s, a high-visibility boutique and department-store partnership launched the “Nicolai Bergmann” name, later expanded with a Minami-Aoyama flagship featuring a café, gallery, and atelier. He popularized the signature fresh flower box, grew the team to ~250 by developing leaders from the floor and adding specialists, and runs on a philosophy of bold but “affordable” experiments—learning fast without risking the whole platform. What makes leadership in Japan unique? Japan’s leadership landscape values craftsmanship, visible commitment, and community. A founder who works the market at dawn and serves customers on the shop floor embodies credibility. Beyond hierarchy, leaders earn trust through nemawashi—quiet alignment-building before decisions—and by signalling stability through continuity of people and place. Shopfronts, department-store counters and hotel lobbies are not just sales channels; they are social proof engines where consistency, aesthetics and service fuse into leadership currency. Why do global executives struggle? Executives arriving with playbooks optimised for speed and centralisation can stall amid Japan’s consensus rhythms. Ringi-sho processes and stakeholder mapping feel slow until leaders learn to use the process to clarify value and de-risk execution. Underinvesting in the “stage”—the customer-visible experience—and overinvesting in back-office abstraction also hurts; in Japan, persuasion is tactile. People want to see, touch and feel the idea before they sign off. Is Japan truly risk-averse? It’s more accurate to say Japan practices uncertainty avoidance. Bergmann’s career shows that bold moves are welcome when the downside is capped: trial pop-ups before full leases, host-funded fit-outs, and prototypes that can be iterated. The mantra is “affordable mistakes”—push hard, but don’t blow up the platform. Decision intelligence here means structuring experiments so they teach fast without triggering existential losses. What leadership style actually works? Hands-on, craft-credible and steadily developmental. Leaders who model standards on the floor, grow managers from within, and supplement with targeted specialists (e.g., seasoned CFOs) see durable results. Clear stages—flagship, gallery, high-traffic counters—act as internal academies where juniors learn by doing. Consistency of presence from the top creates momentum that SOPs alone cannot. How can technology help? Digital twins of store layouts and merchandising flows help prototype seasonal displays before fit-out; simple decision dashboards clarify which experiments are “affordable.” Lightweight collaboration tools support nemawashi across shops, while CRM nudges seasonal outreach. None of this replaces the stage; it amplifies it—turning tacit craft into shareable playbooks without diluting design. Does language proficiency matter? Yes, but craft fluency and cultural curiosity travel far. Bergmann advanced by showing value on the counter and at installs while improving Japanese over time. A leader who demonstrates respect, learns the tempo, and leverages bilingual lieutenants can navigate ringi, win consensus, and keep teams inspired—even before perfect fluency lands. What’s the ultimate leadership lesson? Treat every customer-facing surface as a stage; build leaders from the people who already care; and structure your boldness so you never risk the platform. Hands-on credibility + consensus craftsmanship = compounding trust.
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268 Alexis Perroton, CEO, Piaget Japan
10/03/2025
268 Alexis Perroton, CEO, Piaget Japan
Timeless luxury thrives on trust, not transactions. In Japan, “walk the talk” converts respect into results. Prepare for 90, execute the final 10 flawlessly. Curiosity first; conclusions later. Empathy is the shortcut to nemawashi. Born in Geneva, Switzerland — the same city where Piaget began — Alexis Perroton started his career at TAG Heuer. At 24, he accepted a “Japan or nothing” posting and arrived without language skills or prior affinity for the country. The culture shock was immediate, but he refused to quit, immersed himself in the language, and built fluency as he learned retail from the shop floor. After four years, he moved to Richemont’s Finance Planning & Analysis team supporting watch maisons and later Cartier, partnering closely with marketing on product performance dashboards. That collaboration paved the way to a leadership shift: he became Head of Jewellery for Cartier Japan during a pivotal rebuilding phase marked by new management, optimism, and local creative freedom. To broaden his scope and network, Perroton relocated to Cartier’s head office in Geneva, working with the executive committee and coordinating commercial activities across Asia at the height of China’s expansion. He subsequently led marketing and communications across 12 diverse markets in Southeast Asia from Singapore, then moved to Hong Kong in 2015 to oversee Hong Kong & Macau — the largest subsidiary at the time — through a demanding, resource-rich growth period. Recruited to Piaget by a former Cartier colleague tasked with revitalising the maison, Perroton returned to Japan eight years ago to lead Piaget Japan. Since then, he and his team have delivered strong results across triumphs and setbacks, emphasising client relationships, boutique excellence, and disciplined execution. Across roles in Switzerland, Japan, Singapore, Hong Kong, and back to Japan, his career reflects 18 cumulative years in Japan, a deep commitment to on-the-floor leadership, and the conviction that respect, transparency, and consistency (“walk the talk”) generate trust and performance. Alexis Perroton’s leadership philosophy is forged from the boutique floor up. He insists luxury is about emotion and human connection, and that leaders must be visible, useful, and humble where the relationship actually forms: in-store. Early in Japan, unable to speak or read the language, he nearly left. Instead, he doubled down, learned Japanese, and used that experience to shape a style that blends Swiss discipline with Japanese trust-building. Over time he moved through finance, marketing, and general management across Asia, all while honing empathy and executional rigour. Perroton learned that Japanese engagement cannot be read through global dashboards alone. Survey scores trend conservative, but comments are nuanced and often positive; a “5/10” may signify a customer’s desire to keep a brand exclusive rather than dissatisfaction. He rejects international league tables that flatten culture, preferring to mine qualitative feedback and then close the loop visibly so staff see action, not surveys for surveys’ sake. This is classic nemawashi: patiently build consensus and psychological safety before decisions are formalised (ringi-sho), and communicate the “why,” the frame, and the plan. He is equally clear-eyed on empowerment. Large brainstorming sessions seldom unlock the quiet voices; one-to-one breakfasts and small-group conversations do. He schedules weekly “what I did/what I’m doing” forums so every voice exercises agency. Then he provides structure — owners, milestones, expectations — so ideas survive the off-site and turn into operational work. He understands Japan’s “prepare 90, execute 10” rhythm and harnesses it: meticulous rehearsal (including speeches scripted phonetically in romaji) ensures flawless client experiences. On technology, he is pragmatic. Luxury e-commerce remains smaller in Japan; clients value brick-and-mortar intimacy, trusted advice, and post-purchase care. Technology supports, but cannot replace, that theatre. Decision intelligence for leaders here means translating data into empathetic action: role-plays at morning chokurei, field coaching, and feedback cadences that respect uncertainty avoidance while still inviting challenge. Language proficiency matters because it collapses distance. Speaking directly with clients at dinners and events, or packing event crates with staff after hours, signals “same boat” solidarity that no town hall can replicate. It also short-circuits the “expat for three years and gone” scepticism. Resilience, for Perroton, comes from perspective: sleep resets the day; reframe the negative until a constructive path appears. In a market where wealth skews older and relationships are compounding assets, his approach fuses empathy, preparation, and presence — the quiet mechanics of trust that make luxury feel effortless. What makes leadership in Japan unique? Leaders succeed by investing disproportionate energy in trust and preparation. Nemawashi precedes decisions; ringi-sho codifies them; consensus safeguards execution. Staff and clients value “walk the talk” — the leader who shows up at events on weekends, role-plays in morning huddles, and can serve a client in Japanese. Preparation (90) before execution (10) yields the “flawless” client moment. Why do global executives struggle? They over-index on global benchmarks and underweight context. Japanese engagement and NPS scales are conservative; comments carry the gold. Translation nuance matters. Without patient listening, one-to-one conversations, and follow-through, ideas die in the gap between off-site enthusiasm and Monday reality. Is Japan truly risk-averse? Japan is uncertainty-averse more than risk-averse. Teams will pursue bold goals once leaders reduce ambiguity: clarify intent, sequence, owners, and safeguards. Meticulous rehearsal de-risks the last 10 percent. Leaders who frame decisions with transparent dashboards and narratives convert caution into commitment. What leadership style actually works? Respect, transparency, and consistency. Be reachable, empathetic, and specific. Set frames (who/what/when), then empower execution. Build psychological safety in small groups; invite challenge privately if needed. Model shared labour — from packing crates to greeting clients — to accelerate trust and speed up nemawashi. How can technology help? Use technology to enhance, not replace, human theatre. Digital twins of service journeys and decision intelligence dashboards can surface bottlenecks, skill gaps, and best practices. But luxury clients in Japan still choose boutiques for trust, tactility, and tailored advice. Tech should augment coaching (e.g., role-play libraries, analytics), not automate empathy. Does language proficiency matter? Yes — it compresses distance and signals respect. Direct Japanese conversations enable richer feedback loops with staff and clients, reduce reliance on filters, and quicken consensus. Even partial fluency, used consistently, advances trust faster than polished slides. What’s the ultimate leadership lesson? Curiosity before conclusions. Listen wide, close the loop visibly, and “walk the talk.” In Japan, leaders who pair empathy with structure turn consensus from a delay into a multiplier, sustaining performance through crises and growth cycles alike. Timecoded Summary [00:00] Geneva to Ginza: Perroton recounts growing up in Switzerland, joining TAG Heuer, and taking a “Japan or nothing” assignment at 24. Early months are brutally hard — no language, cultural isolation — but he refuses to quit, learns Japanese, and discovers the client-facing heartbeat of luxury. [05:20] From FP&A to jewellery: At Richemont he partners with marketing on analytics, then becomes Head of Jewellery for Cartier Japan during a renewal period with new management and local freedom. The move proves that cross-functional fluency (finance + marketing) accelerates leadership range. [12:45] Head office vantage: In Geneva, he coordinates Asian markets as China scales rapidly, building an ex-co network and regional perspective. The exposure to different uncertainty profiles and market maturities seeds his later playbook on framing and consensus. [18:30] Southeast Asia tour: From Singapore, he oversees 12 heterogeneous markets — mature (Singapore), emergent (Vietnam), culturally complex (Indonesia), Anglo-Saxon (Australia). A small, tight team learns to tailor playbooks without losing brand coherence. [23:40] Hong Kong & Macau (2015): He leads the largest subsidiary pre-COVID, where resourcing and pressure are equally high. He calibrates “prepare 90, execute 10” at scale, learning that big markets demand both autonomy and disciplined alignment. [28:10] Piaget Japan: Recruited amid a brand rebuild, he returns to Japan. Eight years deliver wins and setbacks, but the throughline is presence: weekends at events, dinners with clients, and coaching on the floor. He schedules boutique time, blocks calendars, and adapts to two time zones daily. [34:15] Engagement optics: He critiques comparing Japan’s NPS/engagement to other countries. Scores are conservative; comments reveal loyalty and exclusivity impulses. The fix: translation nuance, qualitative mining, action plans, and visible follow-through — nemawashi in practice. [40:00] Empowerment engine: Weekly “feedback” meetings make speaking up routine. Small breakfasts surface quieter voices. He supplies frames (owners, timelines) so ideas outlive off-sites. Role-play during chokurei institutionalises learning despite dispersed retail schedules. [45:35] Digital vs. human: E-commerce is smaller in Japan’s luxury; clients prioritise tactile experiences and trusted advisors. Technology should serve decision intelligence and coaching, not attempt to automate empathy. [49:50] Resilience & habits: He writes everything down, rehearses speeches in romaji, takes thinking breaks, and resets daily — reframing negatives until a constructive path emerges. The ultimate lesson: curiosity, empathy, structure, and “walk the talk.” Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban “Hito o Ugokasu” Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan’s Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan’s Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.
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267 Dr. Laura Bonamici — Global Head of Marketing, Fujitsu
09/26/2025
267 Dr. Laura Bonamici — Global Head of Marketing, Fujitsu
“Anything that stretches you and makes you grow is never easy.” “In general, to gain trust, the three things that work are humility, curiosity, and authenticity.” “In Japan, you have to move from busy to productive, and from productive to impactful.” “As a leader, you must trust others to be your voice, your interpreter, and your proofreader.” “First and foremost, put your hand up—there’s too much hesitation and self-censoring.” Dr. Laura Bonamici is the Global Head of Marketing at Fujitsu, based in Tokyo, Japan. Her career has spanned multiple industries and geographies, from consumer goods and luxury fashion to technology, each stage demanding adaptability and reinvention. Previously she was a Communications Specialist, Embedded PR; Commodity Operations Program Manager, Goldman Sachs; Investment Banking Division, Goldman Sachs; Corporate Marketing Assistant, Drake International-Learning Technologies. She has a Ph.D. from Royal Holloway University of London; and B.A from Universita degli Studi di Firenze. She has built her reputation on her ability to lead transformation across cultures, guiding teams through periods of uncertainty and change. In Japan, she has been tasked directly by Fujitsu’s CEO with spearheading marketing transformation, a mandate that challenges her to balance global speed with the local consensus-driven style of decision-making. Fluent in several languages and deeply committed to cultural immersion, Laura has become known for blending precision with creativity, humility with authority, and long-term commitment with immediate impact. She champions diversity, particularly encouraging women to take leadership roles and pursue international assignments, believing that exposure to different cultures is essential for confidence and perspective. Today, she continues to refine her leadership approach in Japan’s uniquely complex business environment, guided by authenticity, curiosity, and respect for cultural nuance. Leadership, for Dr. Laura Bonamici, is a process of constant growth, challenge, and adaptation. As Global Head of Marketing at Fujitsu, she has learned that leadership in Japan is unlike anywhere else in the world: demanding patience, cultural sensitivity, and an unwavering commitment to authenticity. Upon her arrival in Tokyo, she was tasked by the CEO with driving transformation. Yet, she quickly discovered that while international markets often prize speed and disruption, Japan’s consensus-driven decision-making process values nemawashi (informal groundwork), ringi-sho (formal approval circulation), and a deliberate pace. Rather than imposing a foreign model, Laura chose to respect the cultural norms while still pushing for meaningful change. This balancing act has required resilience and an appreciation that transformation cannot be rushed. Trust lies at the heart of her leadership. As a non-Japanese executive, she is acutely aware of perceptions that foreigners may not stay long. To counter this, she invests time in one-on-one interactions, symbolic gestures like delivering speeches in Japanese, and consistent demonstrations of long-term commitment. These actions, while small, become essential trust-building measures that gradually shift perceptions. Laura’s leadership style is built on humility, curiosity, and authenticity. She believes in asking questions, even in a culture where questioning may be uncomfortable, framing them in ways that show genuine interest rather than criticism. She uses tools such as workshops, Post-it brainstorming, and agile methodologies to encourage open participation and psychological safety. For her, leadership is not about imposing a style but about weaving together the best aspects of Japanese precision, international innovation, and Fujitsu’s own corporate culture. She also emphasises the need to move from being “busy” to truly “impactful.” By deliberately carving out time in her calendar for reflection and creativity, she models the behaviours she wants her team to adopt. This philosophy resonates strongly in Japan, where overwork is common but does not always translate to high impact. For women, she acknowledges both the barriers and the opportunities in Japan. She urges female leaders to “put their hand up” rather than self-censor, and advocates for international assignments to build resilience and global perspective. With Fujitsu’s goal of 30% female leadership, she sees systemic change as gradual but achievable through consistent encouragement and role modelling. Ultimately, Laura likens leadership to salt: essential when used wisely, overwhelming when misapplied. Her approach, grounded in authenticity and cultural respect, is a reminder that leadership is both an art and a discipline, particularly in the nuanced environment of Japan. What makes leadership in Japan unique? Leadership in Japan is shaped by consensus-driven decision-making and cultural expectations of humility and harmony. Unlike markets that prioritise speed, Japan values nemawashi and ringi-sho, where alignment is painstakingly built. For Laura, leadership here requires balancing international urgency with local patience. Why do global executives struggle? Executives often arrive expecting to implement rapid change, only to find progress feels slow. They underestimate the importance of trust and long-term commitment. As Laura highlights, without demonstrating persistence and cultural respect, leaders may be dismissed as transient. Is Japan truly risk-averse? Rather than being risk-averse, Laura believes Japan exhibits high uncertainty avoidance. Transformation is not rejected but must be managed through careful consensus-building. She frames this as a shift from rushing decisions to ensuring impact, which aligns with decision intelligence principles. What leadership style actually works? Authenticity, humility, and curiosity are key. Asking questions, even when uncomfortable, models openness and encourages dialogue. Laura avoids imposing a singular “foreign” leadership style, instead blending the strengths of Japanese precision, international innovation, and Fujitsu’s own values. How can technology help? Laura leverages agile methodologies, workshops, and digital collaboration tools to break down silos and create psychological safety. She believes technology, such as digital twins and agile design frameworks, enables experimentation without fear, helping bridge the gap between speed and consensus. Does language proficiency matter? Yes, both symbolically and practically. Delivering speeches in Japanese signals respect and commitment. It also reduces the reliance on interpreters, though Laura emphasises trusting interpreters and proofreaders as extensions of leadership. What’s the ultimate leadership lesson? Leadership, like salt, must be applied with balance. Too much control overwhelms; too little leaves teams directionless. Laura’s ultimate lesson is that leadership is about fostering trust, modelling authenticity, and creating the conditions for impact rather than imposing authority. [00:00] Dr. Laura Bonamici introduces her leadership philosophy, stressing that anything that stretches and challenges you is never easy. She frames leadership as a balance of authenticity and cultural adaptation. [05:20] Discusses her arrival in Japan and mandate from Fujitsu’s CEO to drive transformation. She quickly identifies the challenge of aligning international speed with Japan’s consensus culture, rooted in nemawashi and ringi-sho. [12:45] Highlights the importance of trust-building as a foreign leader. Shares strategies such as one-on-one meetings, learning Japanese, and consistent presence to counter perceptions of transience. [18:30] Outlines her leadership pillars of humility, curiosity, and authenticity. Explains how asking questions, though culturally uncomfortable, demonstrates genuine interest and encourages dialogue. [25:10] Describes practical tools like workshops, Post-it brainstorming, and agile practices to foster innovation and psychological safety within teams. [32:00] Emphasises the shift from being busy to impactful. She blocks time for reflection and creativity, modelling productive behaviours in contrast to Japan’s culture of overwork. [39:15] Addresses the challenges and opportunities for women leaders in Japan. Urges women to put their hand up, avoid self-censoring, and take overseas assignments to build resilience. [45:00] Concludes with her metaphor of leadership as salt — essential in balance, destructive in excess — encapsulating her philosophy of authenticity, cultural sensitivity, and patience. Host Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including three best-sellers — Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery — along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese, including Za Eigyō (ザ営業), Purezen no Tatsujin (プレゼンの達人), Torēningu de Okane o Muda ni Suru no wa Yamemashō (トレーニングでお金を無駄にするのはやめましょう), and Gendaiban “Hito o Ugokasu” Rīdā (現代版「人を動かす」リーダー). In addition to his books, Greg publishes daily blogs on LinkedIn, Facebook, and Twitter, offering practical insights on leadership, communication, and Japanese business culture. He is also the host of six weekly podcasts, including The Leadership Japan Series, The Sales Japan Series, The Presentations Japan Series, Japan Business Mastery, and Japan’s Top Business Interviews. On YouTube, he produces three weekly shows — The Cutting Edge Japan Business Show, Japan Business Mastery, and Japan’s Top Business Interviews — which have become leading resources for executives seeking strategies for success in Japan.
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266 Evan Burkosky, Co-Founder & CEO, Kimaru AI
09/19/2025
266 Evan Burkosky, Co-Founder & CEO, Kimaru AI
“Japan’s strength in rule-based processes has become its weakness in today’s information age.” “In Japan, leadership succeeds when data removes uncertainty and consensus replaces command.” “Risk is not avoided in Japan; uncertainty is — and data is the antidote.” “To lead here, map out every cause and effect until the team sees clarity in the decision.” “Leaders thrive by respecting tradition first, then carefully opening the door to innovation.” Evan Burkosky is the Founder and CEO of Kimaru, a Tokyo-based decision intelligence startup helping supply chain leaders use AI-powered digital twins for faster, smarter decisions. Previously he was Sales Director at Meltwater Japan, Country Manager Japan for Dynamic Yield, CEO of Tourism Builder, Consultant at J. Walter Thompson Worldwide, Business Development Manager at e-Agency Japan, and CEO and founder of Konnichiwa-Japan. His career arc reflects the adaptability required to succeed as a foreign leader in Japan. Arriving more than two decades ago with the intention of building a seafood import venture, he instead navigated into marketing, technology, and eventually decision intelligence. His journey highlights both the challenges and the opportunities of leadership in a country where consensus, process, and tradition dominate corporate life. Evan Burkosky’s journey in Japan reflects adaptability, persistence, and the ability to lead in one of the world’s most intricate corporate cultures. He arrived with entrepreneurial ambitions in seafood imports, then pivoted into consulting, marketing, and digital transformation before co-founding Kimaru, a Tokyo decision-intelligence startup that uses AI-powered digital twins to model choices for supply-chain leaders. The platform maps cause and effect, runs permutations, and recommends the best course — a data-driven approach that mirrors Japan’s approvals ritual, the ringi-sho, but at machine speed. Burkosky argues that Japan’s post-war management strengths — codified rules, painstaking manuals, and consensus routines — now slow responsiveness. What worked on factory floors in the industrial era hinders agility in the information age. Leaders must honour those norms while introducing flexible, analytical decision-making that accelerates progress without eroding trust. He frames nemawashi, the informal alignment process, and ringi-sho as unavoidable realities, but insists they can be supported, not replaced, by decision intelligence. The core obstacle in Japan is often mislabelled as risk aversion. In fact, the real issue is uncertainty avoidance: once teams can see the variables and likely outcomes, they will embrace bold choices. Data removes ambiguity; probability calms fear. Burkosky’s leadership method is to construct decisions like equations — define assumptions, model scenarios, quantify trade-offs — until stakeholders feel clarity and consent to move. Trust, however, cannot be commanded. Western “shoot-from-the-hip” decisiveness tends to trigger resistance. In Japan, credibility grows when leaders explain why a proposal fits the rules-based system, show the data, and respect the process. That mix of transparency, patience, and cultural translation builds executive presence and employee engagement. Language fluency is another multiplier. By opening meetings in Japanese and persisting long enough to establish competence, Burkosky found prospects opened up. He has sold millions of dollars’ worth of software entirely in Japanese, signalling commitment and cultural respect that unlock deeper relationships. Ultimately, Burkosky defines leadership as being “the example that people willingly choose to follow.” In Japan, that means balancing safety and tradition with methodical innovation; using data to reduce uncertainty; and aligning stakeholders through nemawashi rather than bypassing them. Done well, this approach preserves harmony while restoring speed — and turns Japan’s famed process discipline into a competitive advantage for the digital era. What makes leadership in Japan unique? Japan’s corporate system prizes rules, manuals, and consensus — legacies of manufacturing excellence that ensured quality but now slow adaptation. Leaders who respect these foundations while introducing analytical speed fare best. Why do global executives struggle? Top-down authority often fails because stakeholders expect thorough, evidence-rich explanations. Executives must make the logic visible — mapping assumptions, scenarios, and ROI — so that decisions feel safe within the existing framework. Is Japan truly risk-averse? Burkosky reframes the issue as uncertainty avoidance: when data clarifies outcomes, teams are willing to act decisively. Leaders who quantify probabilities transform “risky” ideas into acceptable bets. What leadership style actually works? Replace “shoot-from-the-hip” heroics with patient, mathematical storytelling. Explain how the strategy fits the rules-based culture; run the numbers; and secure alignment through nemawashi and ringi-sho. How can technology help? Decision intelligence and digital twins of decisions let organisations test permutations quickly and surface recommended actions — a sped-up ringi-sho that supports consensus with evidence. Does language proficiency matter? Yes. Opening in Japanese and holding the floor builds credibility; Burkosky has closed multi-million-dollar deals entirely in Japanese, deepening trust and rapport. What’s the ultimate leadership lesson? “Be the example others choose to follow.” In Japan, that means reducing uncertainty with data, aligning people through process, and pacing change with respect. Timecoded Summary [00:00] Evan Burkosky traces his path from Canada’s West Coast fishing life to Japan, then into consulting, marketing, and data-driven transformation work that led to co-founding Kimaru in Tokyo. [05:20] He explains Kimaru’s purpose: model decisions, create digital twins of choices, run permutations, and recommend actions — effectively a sped-up ringi-sho that equips managers with evidence for alignment. [12:45] Burkosky describes Japan’s rules-based culture as a strength turned constraint in the information age, arguing that leaders must respect consensus processes while introducing data-accelerated decision-making. [20:10] He reframes “risk aversion” as uncertainty avoidance and shows how probability, modelling, and clear logic unlock bolder choices once ambiguity is reduced. [28:30] Practical playbook: explain strategy mathematically, align stakeholders through nemawashi and ringi-sho, and avoid Western “shoot-from-the-hip” leadership that triggers resistance. [36:00] Language matters: by starting in Japanese and maintaining it through the opening minutes, he signals competence and respect — a habit linked to multi-million-dollar wins. [42:15] He closes with a definition of leadership as example-setting that others willingly follow, achieved in Japan by balancing safety and tradition with methodical innovation. Author Credentials Dr. Greg Story, Ph.D. in Japanese Decision-Making, is President of Dale Carnegie Tokyo Training and Adjunct Professor at Griffith University. He is a two-time winner of the Dale Carnegie “One Carnegie Award” (2018, 2021) and recipient of the Griffith University Business School Outstanding Alumnus Award (2012). As a Dale Carnegie Master Trainer, Greg is certified to deliver globally across all leadership, communication, sales, and presentation programs, including Leadership Training for Results. He has written several books, including best-sellers Japan Business Mastery, Japan Sales Mastery, and Japan Presentations Mastery, along with Japan Leadership Mastery and How to Stop Wasting Money on Training. His works have also been translated into Japanese. Greg also produces six weekly podcasts and three weekly YouTube shows on Japanese business and leadership.
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265 Nate Hoernig Founder Humble Bunny
09/12/2025
265 Nate Hoernig Founder Humble Bunny
“Leaders are responsible for laying the road of brick, clearing the fog, and saying, that’s our path.” “If leaders are going to be strict on people, they must be even stricter on themselves.” “Trust isn’t built once—it rises when things go well and degrades when the company struggles.” “Ideas should begin without judgment; the mindset must be ‘how could we make it work?’” “A leader can’t just do the work for people—the role is to show the way forward.” Previously, Nate was Create Director at Nikko International. He graduated in Graphic Design from Indiana University Bloomington. What makes leadership in Japan unique? Leadership in Japan requires navigating humility, consensus, and a conservative approach to risk. Hoernig explains that Japanese professionals often prioritise stability, influenced by parents and grandparents, making it harder for start-ups to recruit talent. Unlike Western markets, where independence is prized, in Japan family approval plays a decisive role. How do global executives succeed in Japan? Success requires adapting strategies to Japan’s consumer behaviour. Hoernig’s team created a framework addressing eight “lenses” of Japanese decision-making. By applying this, brands saw a 5.7x improvement in results, overcoming the common underperformance foreign companies face. This structured, fact-based approach has proven critical for trust-building and credibility. What leadership style works best with Japanese teams? Hoernig stresses flexibility, conscientiousness, and systems over personality. His monthly surveys, “hands in sessions,” and “widening the diamond” lexicon provide avenues for staff to contribute safely. Japanese employees, he notes, respond well when given structure, opportunities to learn, and flexibility rarely found in domestic corporations. How can small firms build trust in a market dominated by giants? Trust in Japan is built less on contracts and more on promises kept. Even when business downturns hit, Hoernig emphasised delivering on commitments and maintaining transparency with staff and clients. This long-term relational focus often outweighed short-term losses, reinforcing the company’s credibility. What is Hoernig’s definition of leadership? For Hoernig, leadership means clearing the fog, laying the road ahead, and pointing to the destination. Leaders must balance functional direction — milestones, goals, frameworks — with personal growth, empathy, and resilience. In Japan, where ambiguity and indirectness dominate, clarity and consistency are essential for teams to follow with confidence.
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264 Richard Cohen, Founder Village Cellars
09/05/2025
264 Richard Cohen, Founder Village Cellars
"If you feel you should say something, shut up for a little while and work out what's going on." "Leadership starts with humility, respect, and the ability to listen to people." "Always avoid saying, ‘I’m bringing this in because something’s not quite right.’ That doesn’t work." "If you’re at the top, you take responsibility for just about everything that happens." "Work harder than everybody else, but let others feel instrumental in getting the job done right." Previously Richard was a Mining Engineer at Bougainville Copper Limited, an Engineer – at his Father-in-law’s Metallurgical Company, Toyama, Japan, Founder & Design Engineer – Independent Export Engineering Business Richard’s leadership philosophy is anchored in respect, humility, and patience—qualities he views as essential for building trust and inspiring loyalty, especially in Japan. He believes that small, deliberate actions carry more weight than grand declarations. For example, he stresses the importance of learning simple but culturally significant greetings, using them at the right moments to establish rapport and credibility. These small demonstrations of cultural understanding, he argues, can open more doors than technical expertise alone. Patience is another defining element of his approach. He warns against rushing to impose solutions, even when the answer seems obvious. In his experience, prematurely interrupting discussions or pushing for immediate action often backfires in the Japanese context. Instead, he advises allowing everyone to have their say—even if it means revisiting the same points multiple times—because it preserves harmony and ensures that when action is taken, it is supported by the group. This measured pace, though slower, builds stronger alignment and avoids alienating colleagues. For Richard, leadership is also about creating an environment where problems are addressed collaboratively rather than through blame. When issues arise, he prefers to spend time alongside the people directly involved, observing their work and experimenting with alternative approaches himself. This hands-on troubleshooting not only leads to better solutions but also signals to the team that leadership is invested in the outcome. By shouldering responsibility and avoiding public criticism, he fosters an atmosphere where people feel safe to speak up and contribute ideas. Empowerment is built into the structure of his business. Sales performance, for example, is measured relative to the specific customers each salesperson manages, rather than through blanket volume comparisons. This ensures fairness, keeps competition healthy, and allows team members to focus on improving their own accounts rather than comparing themselves to colleagues with very different portfolios. It also encourages voluntary problem-solving: rather than being told they are underperforming, salespeople often self-identify areas for improvement and seek guidance. Richard also understands the importance of leading by example. He believes that working harder than anyone else—and being seen to do so—creates a natural influence that doesn’t require constant enforcement. When necessary, he will stay over weekends to fix a problem so that it’s resolved by Monday morning, demonstrating commitment and setting a standard for others. He cautions leaders against framing change as a correction for something “wrong,” as this creates resistance and defensiveness. Instead, he introduces new initiatives as opportunities to build or improve, inviting others to shape and adapt them. This gentle but purposeful approach helps innovation take root without undermining existing practices. Ultimately, Richard defines leadership as the ability to guide others toward shared goals without undermining their dignity or sense of contribution. In his view, success comes not from commanding obedience but from inspiring people to feel that they own the results. By combining cultural sensitivity, patience, and a genuine willingness to share credit, he has built a loyal, long-serving team—proof that in Japan, trust and respect are the true
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263 Glen Argyle, President Baxter Japan
08/29/2025
263 Glen Argyle, President Baxter Japan
“Leadership is the ability to bring people to somewhere they didn’t think they could go.” “If you want to do co-creation, you have to do co-creation—consistently. You can’t just turn it on and off.” “Don’t focus only on your English speakers; that creates toxic politics inside the organization.” “There’s no point being afraid of change—it’s coming anyway, so embrace it and lead from the front.” “Your people know you better than you know them. Consistency builds credibility and trust.” Previously Glen was Co-Founder of KGD International G.K.; Chief of Staff, President’s Office Bayer Holdings, Bayer Yakuhin Japan; Vice-President General Manager, Japan Syneos Health Clinical Solutions; Director Government & Industry affairs, Takeda Pharmaceuticals; Director, Office of President & CEO; Manager IBERICA Holdings Japan; Corporate Planning & Portfolio & Product Strategy Planning Dainippon Sumitomo Pharma. What role does storytelling play in leadership in Japan? Glenn emphasises that leaders must give their teams a compelling story—one that is realistic yet inspiring, stretching potential without breaking credibility. Vision alone is insufficient; it must be supported by consistent communication, regular progress updates, and visible actions that prove the leader is living the values of the organisation. In Japan, where employees often anticipate the worst if left uninformed, transparency is the most effective way to prevent negativity and build alignment. How should leaders engage with employees in Japan? Engagement begins with listening. When stepping into a leadership role, Glenn made a point of conducting one-on-ones, group lunches, and field visits with customers and sales teams. This was not only to introduce himself but to gather insights from staff at all levels. By synthesising these perspectives into strategic actions, he built credibility and showed respect for employees’ experience. For him, engagement is less about imposing a new narrative and more about co-creating it with the organisation. Why is credibility so important for leadership trust in Japan? Trust, Glenn argues, is built on credibility—the single most important factor employees look for in their leaders. Employees observe their leader’s behaviour closely and adjust accordingly. Consistency, respect, and openness are non-negotiable. Trust is also reinforced by how leaders handle mistakes. In Japan’s perfectionist culture, errors are often stigmatised, yet Glenn maintains that mistakes must be framed as learning opportunities. Instead of rejecting ideas outright, leaders should explain decisions and encourage teams to test new approaches within agreed boundaries. How can leaders overcome silos and matrix challenges? Japan’s business environment is marked by entrenched silos and the complexity of global matrix structures. Glenn’s approach is to create opportunities for cross-functional interaction, sparking collaboration by bringing teams together in informal settings. He sees the role of a country manager as a translator—bridging corporate headquarters’ expectations, Japan’s cultural context, and his own leadership style. Importantly, he avoids walling Japan off as a “kingdom,” instead advocating for Japan to be a proactive participant in global change initiatives. What advice does Glenn have for foreign leaders in Japan? He advises incoming leaders to resist steamrolling with bold directives. In his experience, such behaviour leads to surface compliance while staff quietly wait for the leader’s departure. Instead, he recommends authenticity—defined not as brash self-assertion but as inclusivity, diversity, and consideration. Being authentic in Japan means listening, asking questions, and drawing out the deep sense of ownership that employees already hold for their work. What is Glenn’s definition of leadership? Ultimately, Glenn defines leadership as creating change and bringing people somewhere they did not believe they could reach. It is not about individual heroics but about crafting a collective journey, enabling people to grow and succeed together. This philosophy reflects both his global career trajectory and his long immersion in Japan’s corporate culture, offering a pragmatic yet inspiring blueprint for effective leadership in one of the world’s most complex business environments.
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262 Hideo Goto, President Schick Japan
08/22/2025
262 Hideo Goto, President Schick Japan
“Walk the talk is the most powerful way to build trust.” “Beauty grooming didn’t exist—it was a new word to reflect a new purpose.” “People didn’t see themselves in the beauty industry until they started to look in the mirror.” “Recognition isn’t just celebration—it’s about noticing the mindset, not only the results.” Previously Hideo was Country Manager, Beauty Care Japan & Korea at Henkel; General Manager of several divisions at L’Oreal in Japan & Taiwan; Product Manager at Johnson & Johnson. He has a BA from Meiji University and an MBA form Thunderbird School Of Global Management. Hideo leads with a transformational mindset rooted in purpose, clarity, and genuine human connection. His leadership approach centers on revitalizing legacy organizations by redefining their identity and embedding a culture of innovation, joy, and self-belief. Across five successful turnaround cases in his career, Hideo discovered that real change begins not with strategy, but with a compelling purpose and vision. At Schick Japan, he introduced the idea of “beauty grooming” as a new brand identity—transforming shaving from a commodity into a value-rich, emotionally resonant experience. This pivot reimagined the business from a transactional model reliant on discounts to one driven by brand value and aspiration. To implement this shift, Hideo engaged in one-on-one conversations with all 110 employees within the first two months. This individual engagement served a dual purpose: to build trust and to carefully test and refine his ideas based on team feedback before rolling them out. Through these personal interactions, he unearthed stories—like a senior employee’s joyful transformation using hair color—that became powerful internal case studies. By elevating that individual as a “beauty ambassador,” Hideo catalyzed a grassroots movement that encouraged self-care, pride, and alignment with the new company purpose. Recognizing that vision needs more than words to take hold, Hideo invested heavily in visual and cultural transformation. A dramatic office renovation served as a physical manifestation of the company’s new identity. The modern, light-filled space brought the abstract idea of “joyful beauty grooming” to life and signaled serious commitment to change. This, paired with the creation of an on-site innovation studio, reinforced the values of creativity and forward momentum. Hideo believes in “walking the talk” as the cornerstone of building trust. By visibly following through on promises—whether it’s office renovation, launching new products, or creating a culture of recognition—he demonstrates integrity in action. He instituted a structured recognition culture, teaching managers to appreciate not only results but also processes and mindset. He emphasizes the importance of linking every achievement back to the company’s core values, reinforcing a culture that is both consistent and inspiring. His leadership style is characterized by balance—between top-down direction and bottom-up input, between Western urgency and Japanese reflection, and between innovation and cultural sensitivity. He tailors his approach depending on readiness, starting with senior leadership, cascading through middle management, and then to staff. He nurtures psychological safety by decoupling innovation from punishment, encouraging experimentation while accepting failure as part of growth. For Hideo, transformation is not a single event but a step-by-step evolution: purpose and vision, then strategy, followed by organizational alignment, early wins, recognition and celebration, and finally, values reinforcement and cultural embedding.His ability to translate abstract concepts into tangible systems and environments, while maintaining an authentic and inclusive leadership presence, has made him a standout figure in modern corporate leadership in Japan.
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261 Elio Orsara, Founder Elios Locanda Italiano
08/15/2025
261 Elio Orsara, Founder Elios Locanda Italiano
1. “If my motivation is to make the best product, the money will follow as a consequence.” 2. “A leader must give up ego and put the right people in the right place—even if it risks their seat.” 3. “You have to read the atmosphere; the same person may need a different approach each time.” 4. “To be a leader, you have to suffer, take the hard way, and do the work yourself first.” 5. “If you don’t care about people, then don’t do this job—leadership is a people business.” Elio Orsara began his career at the Grand Hotel San Michele in Calabria, then worked in Milan and London, opened his first restaurant in Spain, joined the Love Boat with Princess Cruises in the U.S., worked in Italian restaurants in Los Angeles, moved to a high-end golf course in northern Italy, became a supervisor at the Shin-Kobe Oriental Hotel in Japan, produced restaurants for the Daiei Group, and in 1996 opened Elio Locanda Italiana in Tokyo. Awards and Honours 1998 – Ristorante Italiano 1999 – Best Italian Restaurant, ICCJ 2006 – Knight of the Order of Merit of the Italian Republic (Cavaliere) 2009 – Calabria Excellence Award 2011 – Italian Hospitality International Certification 2012 – Officer of the Order of Merit of the Italian Republic (Ufficiale) 2017 – Ambassador of Stocco di Mammola 2019 – Commander of the Order of Merit of the Italian Republic (Commendatore) Elio’s philosophy of leadership is rooted in lived experience, resilience, and a deep respect for people. His journey from a young dreamer in Italy to a successful restaurateur and multi-business owner in Japan shaped his view that leadership is not learned in theory but forged through hardship and personal accountability. He believes true leaders must first endure and overcome challenges themselves before guiding others. For him, leadership is less about rigid formulas and more about adaptability, emotional intelligence, and a willingness to keep learning. Central to his approach is the belief that leadership is fundamentally about people. In the hospitality business, technical skill matters, but without genuine care for customers and staff, success cannot be sustained. Elio treats every guest as an individual, reading the situation and adjusting his approach to create comfort, trust, and connection. He applies the same principle to his staff, emphasizing empathy, education, and personal growth. For young recruits, he looks for ambition and motivation, preferring those who aspire to run their own business rather than settle into a lifetime of employment. He invests heavily in training, even sending staff to Italy to deepen their understanding of food culture, and he maintains loyalty through long-term relationships, profit-sharing, and respect for their personal lives. His restaurants enjoy unusually high staff retention, which he attributes to creating a family-like atmosphere and recognizing each individual’s value. He rejects the insecurity that causes some leaders to avoid hiring people more capable than themselves, instead surrounding himself with complementary strengths to cover areas where he lacks expertise. Elio’s leadership style blends influences from multiple cultures—American business acumen, Japanese service philosophy, and Italian warmth and passion. From the Japanese, he learned patience, discipline, and the value of sustained effort; from the Americans, an entrepreneurial mindset; and from his Italian heritage, the importance of hospitality, human connection, and pride in craftsmanship. He is pragmatic about the realities of business risk, having weathered major setbacks, including the challenges following the 2011 Fukushima disaster. In such crises, he believes leaders must not only manage the business but also sustain morale, finding ways to keep teams engaged and feeling purposeful. His decision to deliver food to disaster-stricken areas after Fukushima exemplified this—addressing both community needs and staff motivation. Delegation, for Elio, is about trust and timing. He identifies capable individuals within his organization, aligns their responsibilities with their skills, and gives them both autonomy and a share in the rewards. While expansion is necessary to create opportunities for ambitious staff, he avoids diversifying outside his area of expertise, focusing exclusively on the food business where he can lead from a position of deep knowledge. Ultimately, Elio sees leadership as an act of service—serving customers, employees, and the broader community. It requires humility, constant self-critique, and the courage to make decisions that prioritize people and quality over short-term profit. For him, success comes when a leader creates an environment where both people and business can thrive together.
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260 Chris Mohler, CEO Gap Asia
08/08/2025
260 Chris Mohler, CEO Gap Asia
“You can ask four thousand people to adjust to you, or you can adjust to them.” “If we want the stores to be successful, they need to feel heard—because their success is our success.” “When I tried to dictate ideas top-down, the organization kind of choked on it.” “Servant leadership means pushing popcorn carts, steaming clothes, and knowing everyone’s name.” “In Japan, things take longer to get moving, but when they do, they execute beautifully.” Previously Chris was CEO Gap China; CFO Gap Asia; CFO Gap China; Senior Director Of finance The Nature’s Bounty Co.; Procter & Gamble Global Grooming (Gillette) Senior Finance Director; Finance Director CVS Customer team; Finance Director Innovation Portfolio; Finance Associate Director, Supply Chain/Logistics; Global Oral Care, Finance Group Manager FP&A; Senior Cost Analyst Supply Chain & Sarbanes Oxley Consultant; Control Analyst Internal Audit; Market Analyst Prague Stock Exchange; Economic Analyst Cekia Capita; Information Agency. He has a BS in Finance from the Indiana University Kelley School of Business and an MBA from Loyola University Maryland. Chris exemplifies a flexible, people-centred leadership style shaped by diverse experiences across consumer goods, private equity, and global retail. He views leadership as a balance between strategic clarity and hands-on engagement, shaped by his foundational training at Procter & Gamble, intense operational rigor in private equity, and the fast-paced responsiveness required in China. However, it is in Japan where his adaptability and emotional intelligence have most fully matured. Chris believes in deeply understanding the customer before driving innovation—a principle ingrained during his P&G days. In both China and Japan, he introduced more structured innovation cycles, ensuring that products and experiences are tailored to a well-defined customer persona. While in China he could drive initiatives top-down with urgency, in Japan he quickly recognized the need for more bottom-up engagement, realizing that imposed ideas often met silent resistance. Instead, he focused on seeding ideas with trusted team members, allowing ownership and momentum to build organically. Servant leadership is central to Chris’s philosophy. He leads visibly from the front—working in stores monthly, performing basic tasks alongside staff, and reinforcing that success is shared. This symbolic participation builds trust and credibility across his 150-store organization. He also insists his leadership team do the same, embedding a culture of humility and visibility. Post-COVID, Chris identified and revitalized atrophied systems around employee development. He reinstated learning, mentorship, and career progression programs, recognizing that employees across all cultures crave growth and personal investment. He also emphasizes structured team building and regular in-person engagement, despite operating in a hybrid work environment. By setting expectations for in-office presence and making time in the office meaningful—with one-on-ones, development events, and volunteering—he balances flexibility with cultural cohesion. Trust, for Chris, is not assumed but earned through small, consistent actions—knowing names, listening attentively, acknowledging wins, and giving regular recognition through newsletters, meetings, and store visits. He is acutely aware of cultural dynamics in Japan and chooses to adapt his style, knowing that a soft, relational approach fosters followership more effectively than authoritative direction. Chris also champions inclusive values in a culturally resonant way. Whether it’s supporting women in leadership, valuing age diversity, or promoting community volunteering, he localizes global values for the Japanese context. His efforts extend to embedding pride initiatives and community outreach in business-as-usual operations, reinforcing that culture isn’t separate from business—it is business. Ultimately, Chris’s leadership is anchored in clarity of purpose, authentic connection with people, and cultural fluency. He doesn’t impose change but cultivates the conditions for it. In his words and actions, leadership is not about control—it’s about enabling others to thrive. That mindset, combined with strategic discipline and personal humility, allows him to lead across borders, industries, and cultures with impact.
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259 Kasper Mejlvang, President Novo Nordisk Pharma Japan
08/01/2025
259 Kasper Mejlvang, President Novo Nordisk Pharma Japan
“Most of any leader’s job is change management—setting a vision people buy into and aligning them behind it.” “I view the organisation as an inverted triangle—the frontline is at the top, and we serve them.” “You should be most concerned when your performance board is all green. Red means there’s something to learn.” “Trust in Japan isn’t optional—it’s the foundation of everything, and it can’t be rushed.” “Leadership isn’t about a role or title—it’s about helping others grow and succeed around a shared purpose.” Previously Kasper was General Manager, Novo Nordisk Denmark & Iceland; Corporate Vice President DFP Manufacturing Development; Corporate Vice President Novo Nordisk Production S.A.S.; Vice President Aseptic Production; Corporate Vice President Global Support; Corporate Vice-President Insulin Manufacturing; Corporate Vice-President CMC Support R&D. He has an Executive MBA from IMD; an MSc Psychology from Kobenhavns Universitet-University of Copenhagen and an MSc Management from the University of Bath. Kasper’s leadership journey reflects a blend of purpose-driven conviction and operational adaptability. Beginning as a psychologist, his career at Novo Nordisk has spanned over two decades and included transitions from HR to manufacturing, R&D, and commercial operations. This multidimensional path helped him develop a leadership style that balances strategic thinking with deep human insight. He views leadership not as a formal mandate but as the ability to rally people around a shared purpose and help them succeed collectively. Kasper sees change management as the cornerstone of leadership. For him, setting a compelling vision, aligning people behind it, and then designing an organisation that can execute effectively are vital. He believes a leader must master both the financial and human elements of business—but often, the human side is overlooked. His training in psychology gives him a significant advantage in navigating complex interpersonal dynamics and building engagement. In Japan, Kasper encountered leadership challenges and cultural nuances that required adaptation. He was pleasantly surprised to find Japan’s corporate culture less hierarchical than expected, describing it as “middle-up-down,” where middle management plays an essential role in shaping and executing strategy. However, he found consensus-building mechanisms like nemawashi both a strength and a barrier—excellent for execution but often limiting for rapid innovation. To counter these constraints, Kasper has implemented informal listening tours, smaller discussion forums, and ambassador-driven strategy sessions to surface ideas from the front line. He emphasises purpose as the unifying force. By focusing on “creating healthy longevity” for patients, he finds alignment across departments and geographies. His model places the front-line staff at the top of an inverted triangle, with leadership tasked with removing barriers to their success. Kasper is acutely aware of the barriers to innovation in Japan’s risk-averse culture. He aims to create psychological safety, promote entrepreneurial thinking, and reward experimentation even when outcomes fall short. His own career setbacks are a source of learning, and he values candidates who can reflect on failures more than those who only tout success. Trust-building is another pillar of his approach. Recognising Japan’s emphasis on relationships, he actively invests time in social engagement with staff, learns Japanese to demonstrate commitment, and adapts expectations to fit the local environment. He is cautious about imposing quick changes, preferring to spend time understanding needs before charting a strategic course. Culturally, Kasper navigates between Novo Nordisk’s global values and the diversity within Japan. He resists overgeneralising Japanese culture, choosing instead to cultivate subcultures within the organisation that reflect future needs. He also aligns his leadership team with these values, making adjustments where necessary to drive cohesion and performance. Ultimately, Kasper defines leadership as helping others grow and succeed. It’s not about authority, but about creating a shared direction and empowering people to reach it. This people-centred philosophy, combined with strategic acuity and cultural humility, is what he believes drives sustainable success.
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258 Duncan Harrison, Managing Director, JAC International
07/25/2025
258 Duncan Harrison, Managing Director, JAC International
“In Japan, if you want performance, you need ultra-clear expectations—people need to know the goal.” “Building trust means creating a safe environment where it’s okay to make mistakes.” “Consensus-building is not optional in Japan—it’s how decisions gain traction.” “Every new joiner has lunch with me and a one-on-one at three months—connection matters.” “Leading is about inspiring, guiding, and empowering people toward a common purpose.” Previously Duncan was Executive Director-Head of Asia Hamlyn Willams; Country Manager, Robert Walters, Korea; Associate Director, Commerce Finance, Robert Walters Japan; Sales Consultant deVere and Partners. He has a BA from the University of East Anglia. Duncan leads with a style that emphasizes clarity, collaboration, and cultural sensitivity, shaped by years of cross-cultural experience. His leadership approach in Japan is grounded in providing clear expectations and maintaining transparency. He recognizes that Japanese team members particularly value knowing exactly what success looks like, so he places a premium on setting ultra-clear goals and regularly celebrating achievements. Monthly gatherings that spotlight individual and team successes help reinforce collective motivation and performance. He builds trust by being approachable and relational. Every new hire is welcomed with a personal lunch on their first day, and after three months, each has a one-on-one coffee chat with him to reflect on their experience. Even in a 60-person organization, he maintains these touchpoints to foster an open culture and reinforce that leadership is accessible. Duncan also leads training sessions himself, using these opportunities to share personal stories of past challenges, signaling humility and building rapport. Understanding Japan’s consensus-driven culture, Duncan avoids top-down decision-making. Instead, he practices “nemawashi,” engaging associate directors, managers, and often broader teams before implementing changes. This ensures decisions are well-received and supported. He contrasts this approach with his leadership experiences in China, where decisions were expected to come unilaterally from the top, and Korea, which he found to be more individually driven. Encouraging innovation and open communication is another hallmark of Duncan’s leadership. To surface ideas, he established anonymous suggestion boxes and encourages feedback during regular check-ins. He emphasizes psychological safety, particularly when discussing mistakes or failed innovations. Creating an environment where it’s safe to fail is, in his view, essential to fostering creativity and long-term growth. He also sees training as a core responsibility. New employees follow a structured two-month onboarding program, led by a combination of managers, HR, and himself. Observational learning is built in, with new staff shadowing client and candidate meetings across teams. His goal is not only skill-building but also early immersion into the company’s values and standards. Duncan is deeply attuned to cultural and demographic shifts. He’s pragmatic about Japan’s aging and shrinking workforce and the limited pool of bilingual professionals. Rather than resist these constraints, he adapts by hiring internationally minded Japanese staff and experienced recruiters from other firms, and by setting realistic expectations for new leaders entering the Japanese market. His definition of leadership centers on inspiring, guiding, and empowering people toward a shared goal. He believes that leaders must earn trust and encourage followership—not through command, but through empathy, clarity, and inclusion. For foreign leaders new to Japan, his advice is to avoid trying to impose outside systems without first understanding the local context, to invest time in building trust and communication channels, and to respect the nuance behind why things are done a certain way. In Duncan’s experience, leading in Japan requires humility, patience, and a commitment to listen before acting.
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257 Yvette Pang, CEO International Logistics Company
07/18/2025
257 Yvette Pang, CEO International Logistics Company
“We walk the talk—not talk the talk.” “Expect the unexpected—Japan will challenge every assumption you bring.” “The language we use programs our mindset—'we' means we’re in it together.” “Creating little leaders is more powerful than just giving orders.” “Trust here runs deeper—it's built case by case, moment by moment.” Previously Yvette was Managing Director Hong Kong and South China; National Sales Manager, Hong Kong, South and West China; Business Development And Key Account Manager, Greater China. She has a Master of Science from the University of Reading and a BA from Oxford Brookes University Yvette’s leadership journey is marked by a deliberate pursuit of challenges and cultural contrasts. She views leadership as a dynamic relationship built on trust, adaptability, and empathy—particularly crucial in navigating cross-cultural business environments like Japan. Taking over her organization in Tokyo during the onset of the COVID-19 pandemic, Yvette saw opportunity within disruption. The crisis leveled traditional expectations and provided her with a rare chance to build credibility and trust with her team from the ground up, not as a foreign imposition, but as a shared survivor of an unprecedented time. Leading a team in Japan, Yvette quickly discovered that the leadership style required differed greatly from her previous experiences in Hong Kong, China, and the UK. Japanese teams, she observed, value preparation over improvisation and consensus over individual assertion. While her background leaned more toward rapid execution and adaptive correction, she learned to balance that with Japan’s cultural emphasis on structure and perfection in implementation. Her leadership had to evolve to emphasize patience, inclusivity, and long-term trust-building. She also had to navigate Japan’s deeply embedded hierarchical norms. Rather than simply asserting authority, Yvette focused on empathy and consistent communication. She intentionally stepped away from the pedestal of title and role to speak directly—and frequently—with team members at all levels. This practice of daily, informal engagement helped break down barriers, inviting ideas and dialogue in a culture often hesitant to voice dissent or innovation publicly. A core tenet of her leadership philosophy is the development of "little leaders"—empowering team members to take ownership of decisions and develop their own voices. She acknowledged the difficulty of encouraging initiative in a traditionally deferential culture, but saw the value in allowing team members to try, fail, and learn. Mistakes were treated as shared learning opportunities, framed as “we” moments to avoid fear or blame. This approach fostered trust and motivated individuals to gradually speak up and contribute more actively. Yvette also emphasized the importance of translating the company’s global vision into locally meaningful action. Rather than treating values and mission as distant mandates, she sought to connect them to tangible customer experiences. Post-project debriefs became teaching moments where the team could reflect on how their values shaped outcomes. This made abstract ideals like trust and service more relatable and alive in the day-to-day. Understanding that Japanese business culture places clients at the top of the hierarchy, often at the expense of innovation or efficiency, Yvette introduced the idea of partnership. Though she knew this was a radical shift from the servant mindset, she saw the necessity of guiding both clients and teams toward more collaborative, value-driven relationships. Ultimately, Yvette’s leadership is defined not by asserting control, but by creating a culture where people feel safe to contribute, grow, and lead in their own right. Her presence as a non-Japanese, non-Caucasian woman helped her defy assumptions and craft a leadership identity that fits neither a local mould nor a global cliché—but one tailored to the team she is building.
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256 Eiichiro Onozawa CEO Savills Japan
07/11/2025
256 Eiichiro Onozawa CEO Savills Japan
“You have to crystallize the objective—what the goal is, and how we can get there.” “I treat differences as differences—not as superior or inferior.” “If people are good at what they do, all I need to do is be a facilitator.” “Eighty percent of stress comes from dealing with people—it’s not the work itself.” Previously Eiichiro was CEO of Nippon Building fund Management, General Manager Mitsui Fudosan, Managing Director Mitsui Fudosan UK, Senior Vice President Mitsui Fudosan America. He has an MBA from Georgetown University and BA Law from Keio University Eiichiro’s leadership philosophy is defined by adaptability, humility, and a deep understanding of cultural nuance. Throughout his career, spanning continents and economic cycles, he has consistently demonstrated the importance of aligning leadership style to context—geographic, organizational, and economic. He stresses the value of “localizing” behaviour, aiming to reflect the values and communication styles of the region he's operating in, whether in the U.S., UK, or Japan. This sensitivity to environment extends to his leadership approach: servant leadership in stable times, more directive and hands-on leadership in crisis situations. Central to Eiichiro’s leadership is clarity. He believes in crystallizing objectives from the outset, ensuring teams understand not just what needs to be done but also why. He places high value on communication as a leadership tool—listening deeply, questioning frequently, and offering feedback rooted in curiosity rather than criticism. He encourages people to articulate their reasoning, to analyze success and failure alike, and to explore their own strengths and weaknesses with honesty. Trust, in Eiichiro’s view, is both foundational and cultural. Especially in Japan, where long-term relationships and stable organizations are prized, he sees trust as a primary business currency. He builds this by being consistent, approachable, and transparent. Though comfortable revealing his own limitations, he also holds firm expectations—ensuring people understand that business results matter and roles must align with capabilities. One of Eiichiro’s core insights is the acceptance of difference—not as something to be overcome, but simply as something to be understood. He doesn’t view cultural, generational, or stylistic differences through a lens of better or worse, but as variations to be worked with. This mindset shapes his approach to international leadership and organizational change, particularly in reconciling the rapid expectations of global HQs with the slower, risk-averse pace typical of Japanese business. His leadership also emphasizes respect for individuality. Rather than try to make everyone well-rounded, he focuses on identifying and maximizing individual strengths, recognizing that not everyone will excel at everything. He cautions against overinvesting time in underperformance, instead favoring alignment between talent and role. This strategic use of human capital underpins his belief in empowerment—leaders should be facilitators when possible, creating space for others to thrive. Despite a deep track record, Eiichiro remains grounded and forward-thinking. He knows his tenure is finite and believes strongly in succession planning. Leadership for him is not about personal prestige but about stewarding an organization toward collective goals. He is driven by impact rather than ego, and views stepping aside when the time is right as part of responsible leadership. In all, Eiichiro's style is defined by cultural intelligence, a coaching mindset, and a results-oriented pragmatism wrapped in emotional intelligence.
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255 Duncan Macintyre Managing Director CBRE Asia Pacific
07/04/2025
255 Duncan Macintyre Managing Director CBRE Asia Pacific
· You’ve got to create the right environment so people can be successful and want to stay.” · “In Japan, trust takes longer to earn—but once you have it, it doesn’t disappear.” · “You can’t just come in and declare the solution—you’ve got to sit back and observe first.” · “I don’t want to tell people what to do; I want them to lead and ask for advice.” · “Sometimes the informal conversations in Japan are more valuable than the formal meetings.” Previously Duncan was Senior Vice-President Corporate Real Estate Citi; Head of Project Management, Arup. He has a B.A. in Structural Engineering from the University of Strathclyde Duncan approaches leadership with a steady, reflective, and culturally adaptive mindset. At the core of his philosophy is a deep appreciation for building trust and engaging teams through consistency, inclusivity, and authentic communication. His leadership journey began through project management, which served as a pivotal learning ground—teaching him to balance technical expertise with people management and cross-functional collaboration. This foundation shaped his belief that leadership is not about commanding from above but creating the right environment for others to succeed. In Japan, Duncan learned that engagement stems less from directive behaviour and more from consistent demonstration of reliability, involvement, and fairness. He believes that showing up, being dependable, and participating alongside his team builds the relational credibility necessary for true collaboration. He avoids micromanagement, preferring to empower team members to lead in their roles while remaining present as a support and protector, particularly in situations where hierarchy or external pressures threaten team cohesion. Cultural sensitivity is central to Duncan’s leadership in Japan. He emphasizes the importance of understanding not only the language but also the deeper cultural signals—reading between the lines, noticing tone, body language, and the significance of what is left unsaid. This awareness allows him to foster trust and unlock informal communication channels, which in Japan often yield more insight than formal meetings. He views language less as a daily tool at senior levels and more as a symbolic bridge to understanding the nuances of how people think and behave. Inclusion is another hallmark of Duncan’s leadership. He actively ensures that all voices are heard, especially those who might otherwise be overshadowed in meetings—often the case with Japanese team members in global settings. He believes in creating a safe space for contributions and reinforces positive input to boost confidence. His approach includes coaching individuals to participate more and highlighting team achievements broadly, helping to build individual credibility and shared pride. Duncan is also conscious of shaping culture at the micro-level. Within the broader framework of corporate and national cultures, he instils his own values—promoting enjoyment in work, fostering diverse personalities within teams, and clarifying how every role contributes to the bigger picture. He believes that trust in Japan takes longer to earn but is more enduring once established. For this reason, he prioritizes transparency, protects his team from undue pressure, and defends their interests when necessary, whether internally or with clients. Ultimately, Duncan sees leadership as the act of creating environments where people can perform at their best, develop personally, and stay committed to the organization. His approach is adaptive, people-cantered, and anchored in a deep understanding of cultural context. Rather than imposing change quickly, he advocates for observation, thoughtful action, and gradual evolution—especially in environments like Japan, where time and process are deeply respected. In his view, effective leadership is less about control and more about guidance, protection, and amplifying the contributions of others.
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254 Guillaume Hansali- Country Head Keywords Studios
06/27/2025
254 Guillaume Hansali- Country Head Keywords Studios
“Trust, for me, is the ability to predict someone’s behaviour—consistency builds that predictability.” “Excellence isn’t the outcome—it’s the rigour of the process, even when the result is uncertain.” “You can’t sell yourself forever; you have to build trust in the company, not just the founder.” “Being vulnerable as a leader unlocks trust—it gives others permission to be real too.” “Culture is just norms and heuristics—you shape it by consistently rewarding the right behaviours.” Previously Guillaume was the Founder and Managing Director of Wizcorp; Web Development Consultant Helmut; System Engineer, Consultant Lapyx System. He has a Master of Science in Computer Science from Francois Rabelais University Guillaume approaches leadership as a dynamic journey shaped by intuition, experimentation, and personal growth. His early experience of founding a startup in Japan, with no funding and little knowledge of business basics, forged a deep resilience and humility. Over time, he transitioned from instinct-driven decisions to more intentional leadership, grounded in reflection and learning. He discovered that leadership at different company sizes requires entirely different approaches—whereas in a small team the leader is the culture, in larger organisations it’s about embedding values and structures that scale. At the heart of his leadership philosophy is trust, which he defines as the ability to predict behaviour. He believes consistency—especially in mood and decisions—fosters trust. Vulnerability plays a critical role too. Initially reluctant to show weakness, he gradually realized that openly admitting what he didn’t know allowed his team to connect more deeply with him, and gave them permission to do the same. This emotional openness, he observed, significantly strengthens engagement and authenticity. Guillaume emphasizes the importance of separating the self from the business. Early in his career, he equated client service with personal commitment, sometimes undermining internal cohesion. He later recognized the need to build institutional trust in the company, not just in himself. This meant creating repeatable processes, articulating core values, and ensuring every team member could represent the company with consistency and integrity. He also champions a culture of structured creativity, particularly in high-risk industries like gaming. He views “fun” as an emergent property that can’t be predicted or engineered, but must be tested rigorously. Prototypes, constraints, and deliberate iteration are key to fostering innovation while managing risk. Organizational learning, in his view, should focus less on replicating past outcomes and more on documenting and improving the decision-making process. Leading in Japan, Guillaume sees language and cultural fluency not as optional, but essential for trust and influence. He stresses the need to deeply understand local norms and communicate in ways that resonate. For multicultural teams, he believes the leader’s job is to define shared behavioural expectations clearly, without relying on implicit cultural assumptions. Ultimately, Guillaume sees leadership as a journey of self-awareness, consistent example, intentional culture-shaping, and the courage to learn publicly.
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253 Terii Jacobs, Regional Senior Director, Head of Human Resources, Japan, Korea, and Micronesia, Hilton
06/20/2025
253 Terii Jacobs, Regional Senior Director, Head of Human Resources, Japan, Korea, and Micronesia, Hilton
Previously Terii was Talent and Change-Asia Pacific head for British American Tabacco; Executive Officer and Vice-President, Business Engagement Leader-Special Projects, MetLife; Talent Partner APAC-Director UBS; Senior Consultant, Human Partners/Citadel Consulting; Organization Development Executive British American Tabacco Japan. He has a BA from Macalester College and an MBA from McGill University. · “You can’t change Japan, so you’re the one that’s going to need to change.” · “If you say something, you’ve got to follow through with it—that’s how you build trust.” · “I believe in uplifting the team more than the team executing my directives.” · “Patience doesn’t mean doing nothing; it means putting in the time to build understanding.” · “Feedback means you care—if you stop giving feedback, you’ve stopped caring about their development.” Terii approaches leadership in Japan through the lens of authenticity, patience, and servant leadership. His cross-cultural background and career in multiple industries provide him with a nuanced view of leadership dynamics, but it is his ability to adapt to the Japanese context that defines his success. In Japan, he recognises that building rapport and trust takes significantly longer than in other markets like Singapore or Hong Kong. This delay, however, is not a barrier but a gateway—he invests heavily in relationships and sees trust as something earned through consistent action and personal engagement. He stresses the importance of understanding before implementing change. Entering a new industry, Terii refrained from immediate restructuring. Instead, he observed, listened, and built relationships with stakeholders at every level. By not coming in as the outsider intent on overhauling everything, he earned credibility and buy-in. He believes in creating a culture where feedback is delivered constructively and mistakes are viewed as learning opportunities, not grounds for punishment. Trust, for him, is built on follow-through, consistency, and psychological safety. He makes an intentional effort to have his team’s back, especially when things go wrong, and avoids public reprimands. Emotional control and a steady demeanour are key to maintaining trust—he’s acutely aware that employees are constantly reading their leader’s signals. Terii has driven Hilton’s cultural transformation in Japan by focusing on both hygiene factors, such as leave policies and compensation, and emotional engagement through peer recognition and celebration of human milestones. Under his leadership, Hilton Japan rose from being unranked to third best place to work in the country and number one in hospitality. He values grassroots input, launching Gemba-level focus groups to surface insights from the frontline. For new leaders in Japan, his advice is clear: be patient, don’t expect to change the country—change yourself. Invest time in relationships, identify internal influencers, and adapt communication for clarity and resonance. Above all, leadership for Terii is about dreaming big, inspiring others, and making things happen—with humility, empathy, and persistence.
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252 Marc Bolduc, ITL Food Division and Representative Director Japan, Intralox and Chairman of The Canadian Chamber of Commerce In Japan
06/14/2025
252 Marc Bolduc, ITL Food Division and Representative Director Japan, Intralox and Chairman of The Canadian Chamber of Commerce In Japan
“If you’re going to lead a team in Japan, trust is the number one thing you have to build.” “I didn’t want it to be too top-down—I wanted everyone to feel part of one unit.” “Celebrate success, but do it as a team—that’s how you motivate in Japan.” “Innovation needs a safe environment where people feel they won’t be punished for trying.” “Foreign leaders must become the voice of Japan inside headquarters—that’s how you build real credibility.” Previously Marc was Vice President of Business Development (Asia) for Fleury Michon; General Manager and President of Hitachi High Tech AW Cyro Inc; Manager, Strategic Planning Division Hitachi High Tech AW Cyro Inc; Account Manager Hitachi High Technologies America; Account Manager & Strategic Business Development Sumitomo Corporation of Americas; International Trade Specialist Nestle. He has a BA from McGill University and an MBA from HEC Montreal Marc emphasises that successful leadership in Japan hinges on trust, cultural fluency, and consistent demonstration of commitment. Early in his career, he observed stark contrasts in leadership style when working with Japanese managers in Canada versus in Japan. These experiences shaped his hybrid leadership approach—combining Western transparency and inclusivity with Japanese respect for hierarchy and consensus. His leadership style aims to build team unity through communication, mutual respect, and involvement in shared goals. When leading multicultural teams, Marc prioritises creating a safe environment for open communication, especially in cultures where speaking out is rare. He actively encourages idea generation by ensuring team members feel heard and respected. His approach balances recognising individual contributions with collective achievements to align with Japan’s group-oriented mindset. He acknowledges that overly individual praise can provoke discomfort among Japanese team members and thus tailors recognition to suit cultural sensitivities. Marc also underlines the importance of learning the local language—not just to improve communication, but to demonstrate respect and effort in understanding the culture. His fluency in Japanese helps him earn credibility with both clients and employees, allowing him to lead from the front by accompanying team members to meetings and engaging directly with customers. Throughout his career, Marc has navigated challenging situations such as building a new office, managing across time zones, and driving innovation within traditional corporate structures. He sees innovation not just as a technical pursuit, but as a process that relies on team engagement, empowerment, and a tolerance for risk and failure. He believes celebrating both success and the lessons of failure sustains a healthy innovation culture. Marc also highlights the strategic role leaders play in bridging headquarters and local operations. In Japan, credibility often stems not from one’s title, but from the ability to get things done for the local team. Building trust with both headquarters and local staff is crucial for success, particularly in a country where institutional memory is long and relationship-based business prevails. Ultimately, Marc’s leadership philosophy is grounded in empathy, humility, cultural sensitivity, and long-term thinking. He leads by example, listens deeply, and invests in relationships—not just to drive business, but to sustain trust over the long haul in the Japanese market.
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251 Kohei Noda, Country Director AB InBev Japan
06/06/2025
251 Kohei Noda, Country Director AB InBev Japan
“Leadership is building a strong team that can execute with resilience and deliver consistent results over time.” “There’s no easy way—other than talking to people—to truly know what’s happening in your organization.” “You need a balance of patience and impatience to create belief and drive change in Japan.” “If you say the customer comes first, then the customer has to come first—every day of the week.” “Engagement isn’t just passion—it’s also connection and commitment, and each needs different actions.” Kohei graduated from Princeton University in 2011 with a major in Ecology and Evolutionary Biology and a minor in Global Health. Following his graduation, he joined Bain & Company in Tokyo, where he worked as a management consultant from 2011 to 2015. In 2015, Kohei became one of the founding members of AB InBev Japan as the company transitioned from a distributor-based model to direct market operations. He initially joined as a Brand Manager and quickly rose through the ranks. From 2016 to 2018, he served as Head of Marketing and Trade Marketing. He then spent two years (2018–2020) in China with AB InBev, leading premium brand trade marketing efforts. Returning to Japan in 2020, he took on the role of Head of ZEDx Ventures, focusing on the company’s growth portfolio and e-commerce. In 2021, he became Commercial Director, managing nationwide sales and trade marketing teams. He was appointed Country Director in 2022, and now leads a team of approximately 70 employees. Kohei’s leadership philosophy is rooted in purpose-driven engagement, cultural adaptability, and a structured yet human-centered approach to management. He began his leadership journey at AB InBev Japan by helping to build the organization from the ground up. Early on, he transitioned from being an individual contributor to a team leader, gradually scaling his responsibilities from three direct reports to overseeing a seventy-person organization. This evolution shaped his views on how leadership needs to shift as organizations grow—not only managing direct reports but also leading through multiple layers and ensuring alignment across the entire structure. Kohei sees leadership as a blend of strategic clarity, consistent communication, and empowering people at every level. He stresses the importance of face-to-face engagement and building trust through transparency, especially in a Japanese context where emotional connection, loyalty, and social harmony are essential. His approach involves structured frameworks around engagement—specifically passion, connection, and commitment—as pillars for organizational culture. These concepts are not just theoretical; they guide concrete actions like offsite gatherings, collaborative planning sessions, and cross-functional problem-solving to address pain points and reduce friction. One of his most effective strategies has been establishing open channels for innovation through initiatives like a “Shark Tank” pitch format, where employees present business ideas. He emphasizes that listening isn’t enough—leaders must also provide feedback on why certain ideas are or are not adopted to maintain trust and morale. Cultural alignment is another key focus. Hiring for fit and reinforcing cultural values through regular feedback cycles is central to sustaining the company’s ethos. Kohei believes in cultivating resilience within teams by encouraging calculated risk-taking, building from small wins, and gradually reinforcing a growth mindset. He also balances global and local expectations, often acting as a bridge between AB InBev’s global vision and Japan’s unique market realities. For him, effective leadership in Japan requires balancing patience with ambition—acknowledging that while change takes time, a leader must still push toward transformation. His ability to navigate these nuances—combined with personal routines like regular exercise and mindfulness—supports both his own resilience and that of the organization.
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250 Akiko Karaki, Partner Head of Tokyo, Brunswick Group
05/30/2025
250 Akiko Karaki, Partner Head of Tokyo, Brunswick Group
Previously Akiko was a Commentator for Fuji TV; Co-Founder of Women In Action; Partner, Strategy &; Division Head at Japan Post; Vice-President Calyon Securities; Associate McKinsey & Company; Vice-President and Associate, General Counsel J.P. Morgan. She graduated with a JD in Law from Tokyo University and has a Master Of Law from Columbia Law School “Culture is an accumulation of behaviors—what you say and do becomes the culture.” “If the ownership is there, it’s really easy to engage with them.” “Listen more than you speak—especially in Japan, silence often hides valuable insight.” “You can’t have a single leadership approach—it’s person by person.” “Deliver, manage expectations, and be transparent—that’s how you build trust.” Akiko’s leadership approach is deeply rooted in clarity of direction, respect for individuality, and adaptive engagement. Her philosophy is shaped by diverse experiences in legal, consulting, and advisory roles, and it centres on fostering ownership within her teams. She emphasizes the importance of building a shared vision and selecting people whose strengths and motivations align with that direction. For her, engagement begins with recruiting the right individuals and then shaping an environment that supports their ownership of outcomes. Whether inheriting a team or building one from scratch, she focuses on identifying key issues, defining areas of impact, and matching people to those missions. She acknowledges that leadership today demands flexibility, as people differ in how they want to be led—some thrive with autonomy while others need close collaboration. Her leadership style is not one-size-fits-all; instead, it’s adaptive and rooted in an appreciation of diversity—not only in personality but in professional backgrounds. Akiko credits the richness of ideas within her organization to this diversity, noting that innovation emerges from intentional dialogue across disciplines. However, she is clear that shared goals are the foundation for extracting those ideas meaningfully. Without common purpose, even diverse teams can become fragmented. Trust-building, in her view, requires consistent delivery, expectation management, and transparency. She strives to keep her promises, communicates constraints openly, and balances optimism with realism. She views culture as the accumulation of behaviour, underscoring the importance of consistent actions and clear communication in shaping a cohesive and connected team identity. Akiko also makes intentional efforts to keep her Japan-based office plugged into the global organization by fostering English-language meetings and inter-office collaboration. She believes that inclusion means not only being open to new ideas but actively drawing them out, especially in Japan where silence is often misread by Western leaders. Her advice for foreign leaders in Japan centres on listening more than speaking, respecting the local communication style, and recognizing that lack of feedback doesn’t imply satisfaction. For aspiring female leaders, her message is one of encouragement—step forward, trust those who support you, and don’t be deterred by fear. Her leadership is marked by resilience, clarity, and a deep commitment to enabling others to lead and succeed in their own right. Master the Art of Persuasion In today's business world, persuasion is essential. Yet most professionals lack this critical skill, watching their ideas go nowhere. What if you could command attention and have your recommendations consistently adopted? This game-changing ability isn't just for "natural communicators"—it's a skill you can master. There is a perfect solution for you- to LEARN MORE click here () To get your free guide “How To Stop Wasting Money On Training” click here ( ) To get your free “Goal Setting Blueprint 2.0” click here () If you enjoy our content, then head over to and check out our Japanese and English seminars, workshops, course information and schedules and our whitepapers, guidebooks, training videos, podcasts, blogs. About The Author Dr. Greg Story, President Dale Carnegie Tokyo Training Contact me at Bestselling author of “Japan Sales Mastery” (the Japanese translation is "The Eigyo" (The営業), “Japan Business Mastery” and "Japan Presentations Mastery". He has also written "How To Stop Wasting Money On Training" and the translation "Toreningu De Okane Wo Muda Ni Suru No Wa Yamemashoo" (トレーニングでお金を無駄にするのは止めましょう) and his brand new book is “Japan Leadership Mastery”. Dr. Greg Story is an international keynote speaker, an executive coach, and a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. He leads the Dale Carnegie Franchise in Tokyo which traces its roots straight back to the very establishment of Dale Carnegie in Japan in 1963 by Mr. Frank Mochizuki. He publishes daily blogs on LinkedIn, Facebook and Twitter Has 6 weekly podcasts: 1. Mondays - The Leadership Japan Series, 2. Tuesdays – The Presentations Japan Series Every second Tuesday - ビジネス達人の教え 3. Wednesdays - The Sales Japan Series 4. Thursdays – The Leadership Japan Series Also every second Thursday - ビジネスプロポッドキャスト 5. Fridays - The Japan Business Mastery Show 6. Saturdays – Japan’s Top Business Interviews Has 3 weekly TV shows on YouTube: 1. Mondays - The Cutting Edge Japan Business Show Also every Second Thursday - ビジネスプロTV 2. Fridays – Japan Business Mastery 3. Saturdays – Japan Top Business Interviews In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development. Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making, become a 40 year veteran of Japan and run his own company in Tokyo. Since 1971, he has been a disciple of traditional Shitoryu Karate (糸東流) and is currently a 6th Dan. Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.
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249 Bruno Gaussorgues, Country Manager, Societe Generale
05/24/2025
249 Bruno Gaussorgues, Country Manager, Societe Generale
“If you want to impact people, first, you need to trust them—and then give them space.” “You forget about collective decision-making in Japan—you build consensus privately, one by one.” “The best execution comes from ideas people believe are their own.” “I listen first. Then I discuss. Then I decide. But always, I listen first.” “Leadership is not about being the hero—it’s about helping the team become the heroes together.” Previously for Societe Generale, Bruno was Head of Risk on Capital Market Activities and ALM, Co-Head of Market Risk, Risk Assessor on Capital Market Activities; Head of Market Risk for Natixis, Head of Market Risk on Capital Market Activities ENGIE, Head of Market Risk On Credit Derivatives Credit Agricole CIB; Head of UK Market Risk for LCL. Bruno emphasizes that trust is the foundation of leadership—both giving it and earning it. He believes in creating space for team members to voice their ideas, as people are most committed when implementing their own suggestions. When he arrived in Japan, he made it a priority to listen first. Recognizing that he was new to the local context, he relied heavily on the insights of his team, who had decades of experience. His role, as he sees it, is to synthesize their ideas into a clear strategy, advocate for it at headquarters, and ensure it gets the green light. He highlights the cultural difference in decision-making between France and Japan. In France, decisions emerge through open challenge and brainstorming. In Japan, consensus must be built privately through one-on-one discussions before any meeting. He adopted this approach, understanding that Japanese professionals are less likely to speak up in group forums but are open and candid in private. These individual conversations are time-consuming but essential for building alignment and trust. Bruno also sees leadership as deeply tied to authenticity and leading by example. His background in risk management taught him that courage—especially the courage to stand up for what’s right, even against pressure—is critical. His teams observe whether he is willing to defend their ideas and protect their interests. That credibility is what earns their loyalty. He’s learned that new ideas are more likely to succeed when they come from the team, not top-down. Japanese staff often hesitate to share ideas if early feedback is lukewarm, so Bruno takes care to signal encouragement and patience, giving them time and space to think creatively. When they do, the results are powerful—his team’s strategic proposal was not only approved by Paris but became the only strategic initiative for Japan in the region. Bruno’s approach is to listen deeply, guide gently, champion ideas effectively, and push for change when it makes sense locally. He believes culture is not something to impose, but to live consistently. By modelling respect, patience, courage, and transparency, he creates an environment where trust grows and leadership becomes a shared endeavour. He calls this collective success—not about being the hero himself, but about helping the team become successful. Unlock Your Leadership Potential: Be the Leader Everyone Wants to Follow Are you tired of watching your team struggle while you figure out leadership through trial and error? Wish you could inspire genuine commitment and achieve remarkable results? You're not alone—and there's a better way. There is a perfect solution for you- To LEARN MORE click here () At Dale Carnegie Tokyo, we've helped thousands of professionals transform into confident, effective leaders who drive real results. Our proven methodology eliminates the guesswork and accelerates your leadership journey. To get your free guide “How To Stop Wasting Money On Training” click here ( ) To get your free “Goal Setting Blueprint 2.0” click here () If you enjoy our content then head over to and check out our Japanese and English seminars, workshops, course information and schedules and our whitepapers, guidebooks, training videos, podcasts, blogs. About The Author Dr. Greg Story, President Dale Carnegie Tokyo Training Contact me at Bestselling author of “Japan Sales Mastery” (the Japanese translation is "The Eigyo" (The営業), “Japan Business Mastery” and "Japan Presentations Mastery". He has also written "How To Stop Wasting Money On Training" and the translation "Toreningu De Okane Wo Muda Ni Suru No Wa Yamemashoo" (トレーニングでお金を無駄にするのは止めましょう) and his brand new book is “Japan Leadership Mastery”. Dr. Greg Story is an international keynote speaker, an executive coach, and a thought leader in the four critical areas for business people: leadership, communication, sales and presentations. He leads the Dale Carnegie Franchise in Tokyo which traces its roots straight back to the very establishment of Dale Carnegie in Japan in 1963 by Mr. Frank Mochizuki. He publishes daily blogs on LinkedIn, Facebook and Twitter Has 6 weekly podcasts: 1. Mondays - The Leadership Japan Series, 2. Tuesdays – The Presentations Japan Series Every second Tuesday - ビジネス達人の教え 3. Wednesdays - The Sales Japan Series 4. Thursdays – The Leadership Japan Series Also every second Thursday - ビジネスプロポッドキャスト 5. Fridays - The Japan Business Mastery Show 6. Saturdays – Japan’s Top Business Interviews Has 3 weekly TV shows on YouTube: 1. Mondays - The Cutting Edge Japan Business Show Also every Second Thursday - ビジネスプロTV 2. Fridays – Japan Business Mastery 3. Saturdays – Japan Top Business Interviews In the course of his career Dr. Greg Story has moved from the academic world, to consulting, investments, trade representation, international diplomacy, retail banking and people development. Growing up in Brisbane, Australia he never imagined he would have a Ph.D. in Japanese decision-making, become a 40 year veteran of Japan and run his own company in Tokyo. Since 1971, he has been a disciple of traditional Shitoryu Karate (糸東流) and is currently a 6th Dan. Bunbu Ryodo (文武両道-both pen & sword) is his mantra and he applies martial art philosophies and strategies to business.
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248 Rodrigo Lima, President, Danone Japan
05/16/2025
248 Rodrigo Lima, President, Danone Japan
Previously Rodrigo was Managing Director Danone Oceania, Managing Director Danone Nutricia Oceania, Managing Director Early Life Nutrition Danone Australia and New Zealand, Managing Director India, Sales and Commercial Director Medical Nutrition Division Sao Paulo, Brazil, Affiliate General Manager Columbia Eli Lilly, Regional Brand Director Europe Ely Lilly. He has a Bachelor of Economics from Universidade de Brazil and an MBA Finance from Michigan State University Rodrigo brings a global perspective to leadership, having worked across Brazil, India, Australia, and now Japan. His leadership philosophy in Japan has required significant cultural adaptation. One of the most striking differences he encountered was Japan's deep respect for hierarchy and the consensus-driven, bottom-up decision-making process. Unlike other countries where leaders expect immediate answers and dynamic debates, Japanese teams prefer to return with considered responses after internal consultations. This necessitated Rodrigo to adjust his expectations and become more patient and observant. Rodrigo emphasizes the importance of entering a new culture with humility and curiosity. His approach involves deep observation, listening actively, and being mindful of body language and unspoken cues—essential skills in a context where non-verbal communication carries weight. He also highlighted that in Japan, important decisions are often pre-aligned before formal meetings, making early involvement in project development crucial for effective leadership. To build trust and engagement, Rodrigo prioritizes transparency and consistency. He believes that sharing both strengths and vulnerabilities helps leaders connect authentically with their teams. He avoids projecting a facade of perfection, acknowledging mistakes openly, and builds teams around his own areas of weakness to complement his leadership. Communication is another pillar of his leadership approach. He insists that repetition of the company’s vision and key goals is essential for alignment and motivation. At Danone, this includes an annual articulation of “key battles” that ladder up to the broader strategic vision. He ensures that these messages are communicated frequently through town halls, conventions, and online platforms. Rodrigo also encourages innovation through a structured ideation process. He believes all ideas should be welcomed in the early phase, with filtering based on strategic fit and “right to win.” Moderation and inclusion are key to ensuring that both extroverts and introverts can contribute meaningfully. Finally, he advocates for a tailored approach to company culture—one that integrates Danone’s global values (Humanism, Openness, Proximity, and Enthusiasm), local Japanese customs, and his personal leadership style. He urges incoming leaders to respect local norms, seek advice from experienced expats and local consultants, and engage with customers early to understand market realities. For Rodrigo, effective leadership in Japan is an art that blends observation, humility, strategic clarity, and genuine human connection.
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247 Rose MacDonald, Country Manager Japan, Wine Australia
05/10/2025
247 Rose MacDonald, Country Manager Japan, Wine Australia
Previously, Rose worked for Pernod Ricard Japan as a Brand Manager for Ki No Bi and White Spirits, Brand Manager for Jameson Irish Whiskey, and Wine Ambassador. Her earlier roles also included Sales Support Executive at iSeek Communications, Guest Relations at Tokyo Daiichi Hotel, and Guest Relations at Whitehorse Hotel. Rose holds a Bachelor of Commerce degree from the University of Wollongong. Drawing from her years of experience at Pernod Ricard and now as the representative of Wine Australia, she emphasizes the importance of trust, consensus-building, cultural adaptation, and clarity of purpose. One of her key insights is that successful leadership in Japan depends less on hierarchy and more on alignment. Building consensus among diverse stakeholders—importers, state offices, and trade partners—requires time, patience, and careful listening. She advocates for deep preparation, active curiosity, and a willingness to ask questions without judgment in order to fully understand local expectations and dynamics. By gathering feedback and adjusting plans collaboratively, she has been able to lead without formal authority and still earn commitment. Trust is foundational. Rose builds it through consistency, transparency, and follow-through. She notes that while expat leaders may be under pressure from headquarters to move quickly, speed is often perceived as risky in Japan. Thus, she emphasizes defining clear goals and then creating an environment where people feel safe contributing and experimenting—mitigating risk rather than avoiding it. She sees the leader’s role as owning the risk and setting the conditions for safe innovation. Rose also stresses that Japanese language skills are advantageous for breaking down communication barriers and signalling commitment. However, she acknowledges that fluency isn’t a requirement for every role—openness and cultural sensitivity can go a long way. She describes how even small actions, like proper greetings and showing bilingual flexibility, help build rapport and credibility. Her leadership philosophy centres on mutual respect. At Pernod Ricard, she managed small multicultural teams by identifying individuals’ strengths and aligning them with strategic goals. She believes in tailoring support based on each person’s aspirations—whether they’re short-term visitors or long-term residents. Rose has also navigated challenges as a young, non-Japanese female leader. She counters potential bias with competence, clarity, and professionalism, ensuring she is always well-prepared and direct in communication. She stresses the value of local mentors and networks—like Austrade and Australian embassy contacts—for problem-solving and cultural insight. Ultimately, her definition of leadership is grounded in mutual respect, trust, and shared accountability. She underscores that leading in Japan is less about authority and more about connection, consistency, and cultural fluency.
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246 Alexandre Lanos, General Manager of Jean Rousseau Japan
05/02/2025
246 Alexandre Lanos, General Manager of Jean Rousseau Japan
Alex previously was an analyst for Marche Industriel Europe (Alternance), Assistant Commerciaux Grand Comptes, Assistant Commercial Manager Le Jardin Gaulois. He is an alumnus of ISEAM (Institut Supérieur d'Études en Alternance du Management), Marne-la-Vallée, France. Summary Alex shares his experience leading a niche luxury brand specializing in handcrafted watch straps. His journey highlights how cultural sensitivity, trust-building, and adaptability are essential for leadership success in Japan. Arriving in Japan with limited industry experience and only basic Japanese skills, Alex quickly rose to lead the local operation. His first priority was establishing clear communication between the Tokyo team and the French headquarters. By ensuring that HQ’s goals were understood and that local staff voices were heard, Alex built a foundation of mutual trust. He placed strong emphasis on listening to his Japanese team—many of whom are skilled craftsmen focused on quality and detail. To bridge the cultural gap, Alex identified key team members who could act as informal leaders, helping to convey messages and feedback in both directions. This helped align the team with company goals while respecting local work styles. Alex avoided rigid hierarchical leadership in favour of a more empathetic, collaborative approach. He promoted a family-like culture within the organization, valuing each team member's contributions and personal circumstances. This inclusive atmosphere fostered loyalty and motivation. Japanese consumer expectations for customization and perfection heavily influenced product development. The Tokyo atelier created sweat-resistant straps specifically for Japan’s hot, humid summers—an innovation that was later adopted in other markets. Alex emphasized that Japan’s high standards in craftsmanship and service can drive global innovation in luxury retail. Language and cultural understanding were also key. While Alex wasn’t fluent in Japanese at first, he committed to improving his skills to enhance communication. He encourages foreign leaders to learn even basic Japanese and take time to understand their teams before implementing changes. For leaders new to Japan, Alex advises speaking individually with team members, understanding their motivations, and identifying trusted “captains” to serve as cultural and operational liaisons. He also recommends patience, especially given Japan’s risk-averse approach to decision-making. Ultimately, Alex’s leadership style blends French heritage, Japanese values, and a personal commitment to continuous learning. His experience shows that successful leadership in Japan
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245 Carl Moser, President of Vollmer Japan Corporation
04/25/2025
245 Carl Moser, President of Vollmer Japan Corporation
Previously, Carl was President of ODU Japan, Technology Support DMG Mori. He graduated with an MA in Business Administration from the University of Augsburg Carl’s journey from discovering Japanese sword arts to leading a German machine tool subsidiary in Japan illustrates the fusion of cultural appreciation and professional growth. Carl began his Japanese experience through martial arts and language studies, which eventually led to a career in Japan. Starting in technical sales at Mori Seiki, he gradually moved into leadership roles, eventually founding the Japanese subsidiary of a German firm, ODU, before transitioning to Vollmer Group. His experience spans navigating Japan's complex distributor relationships, handling cultural barriers, and building businesses from scratch. One key leadership theme Carl emphasized was the importance of quick wins to gain trust early on—like simplifying travel reimbursement procedures and reducing unnecessary paperwork, which signalled a shift from rigid bureaucracy to a more agile, empowering culture. He also highlighted the value of consistent communication with headquarters, managing upward to ensure German leadership understood the unique pace and nuances of the Japanese market. Hiring was initially difficult due to Japanese candidates’ aversion to risk and unfamiliarity with the foreign brand. He noted the challenge of recruiting technical talent that balances language skills with subject expertise, advising against overemphasizing English ability at the expense of core competence. Carl believes that trust is built through consistency, listening, and following through on promises. His leadership style values accountability while encouraging open communication. To foster ideation, he purposefully floated imperfect ideas to prompt feedback and create a psychologically safe space for team input. Mistakes, he said, are acceptable—but only once—emphasizing learning without repeating errors. Leading a team as a foreigner in Japan, Carl acknowledged the advantage of being able to speak more directly than a native might. Still, he maintained cultural sensitivity, advocating for stability, predictability, and fairness in leadership. He encourages new leaders in Japan to be patient, question inefficiencies, avoid arrogance, and focus on consistent engagement rather than quick fixes. Personally, Carl credits practices like martial arts and meditation for maintaining balance. He also continues to challenge himself by learning new things, including Mandarin, reflecting his belief in lifelong learning. Ultimately, his approach blends structure and flexibility, emphasizing respect for Japanese norms while gently modernizing operations—an effective leadership model for foreign executives in Japan.
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