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Appointment No Show? No Sale. Boost Your Appointments Now with Jen Suzuki

Dealer Talk With Jen Suzuki

Release Date: 04/21/2025

Jay Vijayan, Founder & CEO of Tekion on Risk, Innovation, Disruption and Building the Future of Automotive show art Jay Vijayan, Founder & CEO of Tekion on Risk, Innovation, Disruption and Building the Future of Automotive

Dealer Talk With Jen Suzuki

In this episode of Dealer Talk with Jen Suzuki, we sit down with Jay Vijayan, visionary founder and CEO of Tekion, to explore his transformative journey from Tesla’s CIO to creating one of the most disruptive companies in automotive retail. Jay shares the bold leap of leaving a high-level role at Tesla to tackle decades-old dealership technology challenges, and how his purpose-driven vision sparked the creation of Tekion’s cloud-native platform. From buying dealerships to build a “live lab,” to navigating COVID with innovation that reshaped digital retailing, Jay takes us inside the...

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Ep. 2: Why Your Greeting Sets the Tone for Approvals (and Paychecks) show art Ep. 2: Why Your Greeting Sets the Tone for Approvals (and Paychecks)

Dealer Talk With Jen Suzuki

First impressions are money in the service drive. In this episode of Dealer Talk with Jen Suzuki, we dig into the relational greeting — the difference between being just another transactional advisor and being the trusted pro customers return to again and again. I’ll walk you through how to: Show up with the right energy (because customers feel it before you speak) Use names, humor, and personal touches to build instant trust Transition naturally from small talk to business without feeling “robo” Make customers feel like people, not VIN numbers Turn a check-in into the start...

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Service Team Series Ep.1: The Secret to More Approvals show art Service Team Series Ep.1: The Secret to More Approvals

Dealer Talk With Jen Suzuki

This one’s for the service team (but sales, you should listen too—because everybody’s in sales). In this kickoff to my new Service Team Series on Dealer Talk with Jen Suzuki, I break down the Service Cheat Code: how preparation before the customer even shows up changes everything. From reviewing history and declined work to checking recalls, parts, and notes, I share the exact steps that turn rushed, transactional check-ins into confident, relational experiences that win trust and drive approvals. These are the same hacks I train advisors on in dealerships every single week—practical,...

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Driving Relationships and Embracing Change: A Conversation with Ryan Rohrman, CEO Rohrman Automotive Group show art Driving Relationships and Embracing Change: A Conversation with Ryan Rohrman, CEO Rohrman Automotive Group

Dealer Talk With Jen Suzuki

In this episode of Dealer Talk with Jen Suzuki, I've got Ryan Rohrman, CEO of Rohrman Automotive, to explore the intersection of legacy, leadership, and innovation in the automotive industry. Ryan shares how he honors the 60+ year foundation laid by his grandfather while steering a multi-dealership organization toward growth and relevance. From creating memorable customer and employee experiences to embracing AI and technology without losing the human touch, Ryan discusses the principles that guide his team, including transparency, innovation, personal connection, and servant-mindedness. He...

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Mindset, Leadership & Bold Moves with Inder Dosanjh & Munish Mahajan show art Mindset, Leadership & Bold Moves with Inder Dosanjh & Munish Mahajan

Dealer Talk With Jen Suzuki

In this episode of Dealer Talk, we dive deep into mindset, leadership, and making bold decisions in business. I’m thrilled to sit down with my long-time friend and client, Inder Dosanjh, whose journey from technician to owning 17 car dealerships is nothing short of inspiring. We also welcome Munish Mahajan, Inder’s co-founder, CEO & President, who brings a tech-forward, transformative approach to dealership operations. We talk about: The mindset shifts that move you from “just a job” to building something bigger. The challenges of scaling a dealership business while keeping...

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Management, Sales & BDC Secrets from the Big Leagues: Greg Iverson on Winning Sales Processes show art Management, Sales & BDC Secrets from the Big Leagues: Greg Iverson on Winning Sales Processes

Dealer Talk With Jen Suzuki

This week on Dealer Talk with Jen Suzuki, I’m joined by automotive veteran Greg Iverson—a BDC and marketing leader who has worked with some of the nation’s top-performing dealerships, including the legendary Norm Reeves Honda and Car Pros Kia. Greg brings 20+ years of experience in internet sales, BDC leadership, and sales training, including time learning under industry icon Tom Stuker. In this conversation, we dive into what separates the frontline reps who struggle from the ones who consistently crush their goals. We cover: How to...

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Rethinking the Ring: Why the Phone is Your Dealership’s Greatest Untapped Revenue Source with CallRevu show art Rethinking the Ring: Why the Phone is Your Dealership’s Greatest Untapped Revenue Source with CallRevu

Dealer Talk With Jen Suzuki

In this episode of Dealer Talk with Jen Suzuki, we dive into the overlooked powerhouse of the dealership tech stack: the phone. Jen is joined by Keri Cohen and Josh Desmond of CallRevu for a no-fluff conversation about turning every ring into real revenue. Together, they unpack how top-performing dealerships are using phone intelligence—not just to monitor calls—but to increase revenue, improve customer experience, and align marketing, sales, and service like never before. We get into the whole thing!  Why the phone is still the most valuable (and ignored) revenue channel How...

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Step 9 & 10: From Handshake to Longtime Loyalty - Series on Showroom 10 Steps to Sale show art Step 9 & 10: From Handshake to Longtime Loyalty - Series on Showroom 10 Steps to Sale

Dealer Talk With Jen Suzuki

In this final episode of the 10 Steps to the Sale series, Jen brings the energy and strategy you need for Steps 9 and 10—Vehicle Delivery and Follow-Up & Referrals. Learn how to turn a handoff into a celebration that gets shared on social (yes, you need a ring light 💡), why your follow-up should never feel like a one-night stand, and how to keep customers for life with real human connection, not canned CRM blasts. You’ll get tips on tech setup, delivery gifts (hint: videos), and how to ask for referrals in a way that actually works. Dealer Talk with Jen Suzuki Podcast...

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Steps 7-8: Let’s Talk Numbers & Bold Closes—Without Killing the Vibe - Series on Showroom 10 Steps to Sale show art Steps 7-8: Let’s Talk Numbers & Bold Closes—Without Killing the Vibe - Series on Showroom 10 Steps to Sale

Dealer Talk With Jen Suzuki

In this episode of Dealer Talk with Jen Suzuki, we’re diving into Steps 7 and 8 of the 10 Steps to the Sale—presenting the numbers and closing the deal. This is where things get real. Jen shares how to keep the buyer’s emotions high, build trust, and guide them toward saying “yes” with confidence. You’ll learn how to use plain language that feels collaborative, and ask soft-close questions that don’t make you sound like a pushy robot. If you’ve ever stalled at the desk or fumbled a close, this one’s for you. Oh—and you’ll leave with a new homework assignment that'll...

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Test Drives, Trial Closes & Real Talk: Steps 5 & 6 of the Sale - Series on Showroom 10 Steps to Sale show art Test Drives, Trial Closes & Real Talk: Steps 5 & 6 of the Sale - Series on Showroom 10 Steps to Sale

Dealer Talk With Jen Suzuki

In this episode of Dealer Talk with Jen Suzuki, we’re diving deep into Steps 5 and 6 of the 10 Steps to the Sale — the test drive and the trial close. Jen keeps it real with down-to-earth stories (including one near-kidnapping 🤯), pro-level coaching, and word-for-word examples of how to turn a test drive into a tipping point and handle objections like a boss. You’ll learn how to engage customers during the drive (without being annoying), how to soft-close before presenting numbers, and how to see objections for what they really are — buying signals. If you’ve ever wondered how to...

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More Episodes

You did the hard part. Now finish strong.

You led the call with value. You gave them confidence in you. But if you’re not setting the appointment—you’re leaving money behind.

This episode is a deep dive into how to confidently sell the appointment, lock in commitment, and increase your show rate with real-world strategies I teach live every week in my dealership classes.

Here’s what you’ll learn:

  • How to roll into the appointment ask without sounding pushy
  • Why “What time is good for you?” is secretly ruining your schedule
  • Phrases like “You’re in good hands” that increase trust
  • How to text, confirm, and stand out with credibility
  • A next-level email confirmation that helps you sell the car before they arrive
  • Why creating obligation on the call gets you less negotiation and more deals

This is how top performers get paid in 2025.
You’ll walk away with fresh tactics, real talk, and a powerful reminder:
Car sales is not for the weak—it’s for the ones who do more.

Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

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