10 Ways to Get More Appointments — Flood Your Showroom Now!
Release Date: 06/03/2025
Dealer Talk With Jen Suzuki
In this episode of Dealer Talk with Jen Suzuki, we sit down with Jay Vijayan, visionary founder and CEO of Tekion, to explore his transformative journey from Tesla’s CIO to creating one of the most disruptive companies in automotive retail. Jay shares the bold leap of leaving a high-level role at Tesla to tackle decades-old dealership technology challenges, and how his purpose-driven vision sparked the creation of Tekion’s cloud-native platform. From buying dealerships to build a “live lab,” to navigating COVID with innovation that reshaped digital retailing, Jay takes us inside the...
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First impressions are money in the service drive. In this episode of Dealer Talk with Jen Suzuki, we dig into the relational greeting — the difference between being just another transactional advisor and being the trusted pro customers return to again and again. I’ll walk you through how to: Show up with the right energy (because customers feel it before you speak) Use names, humor, and personal touches to build instant trust Transition naturally from small talk to business without feeling “robo” Make customers feel like people, not VIN numbers Turn a check-in into the start...
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This one’s for the service team (but sales, you should listen too—because everybody’s in sales). In this kickoff to my new Service Team Series on Dealer Talk with Jen Suzuki, I break down the Service Cheat Code: how preparation before the customer even shows up changes everything. From reviewing history and declined work to checking recalls, parts, and notes, I share the exact steps that turn rushed, transactional check-ins into confident, relational experiences that win trust and drive approvals. These are the same hacks I train advisors on in dealerships every single week—practical,...
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In this episode of Dealer Talk with Jen Suzuki, I've got Ryan Rohrman, CEO of Rohrman Automotive, to explore the intersection of legacy, leadership, and innovation in the automotive industry. Ryan shares how he honors the 60+ year foundation laid by his grandfather while steering a multi-dealership organization toward growth and relevance. From creating memorable customer and employee experiences to embracing AI and technology without losing the human touch, Ryan discusses the principles that guide his team, including transparency, innovation, personal connection, and servant-mindedness. He...
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In this episode of Dealer Talk, we dive deep into mindset, leadership, and making bold decisions in business. I’m thrilled to sit down with my long-time friend and client, Inder Dosanjh, whose journey from technician to owning 17 car dealerships is nothing short of inspiring. We also welcome Munish Mahajan, Inder’s co-founder, CEO & President, who brings a tech-forward, transformative approach to dealership operations. We talk about: The mindset shifts that move you from “just a job” to building something bigger. The challenges of scaling a dealership business while keeping...
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This week on Dealer Talk with Jen Suzuki, I’m joined by automotive veteran Greg Iverson—a BDC and marketing leader who has worked with some of the nation’s top-performing dealerships, including the legendary Norm Reeves Honda and Car Pros Kia. Greg brings 20+ years of experience in internet sales, BDC leadership, and sales training, including time learning under industry icon Tom Stuker. In this conversation, we dive into what separates the frontline reps who struggle from the ones who consistently crush their goals. We cover: How to...
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In this episode of Dealer Talk with Jen Suzuki, we dive into the overlooked powerhouse of the dealership tech stack: the phone. Jen is joined by Keri Cohen and Josh Desmond of CallRevu for a no-fluff conversation about turning every ring into real revenue. Together, they unpack how top-performing dealerships are using phone intelligence—not just to monitor calls—but to increase revenue, improve customer experience, and align marketing, sales, and service like never before. We get into the whole thing! Why the phone is still the most valuable (and ignored) revenue channel How...
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In this final episode of the 10 Steps to the Sale series, Jen brings the energy and strategy you need for Steps 9 and 10—Vehicle Delivery and Follow-Up & Referrals. Learn how to turn a handoff into a celebration that gets shared on social (yes, you need a ring light 💡), why your follow-up should never feel like a one-night stand, and how to keep customers for life with real human connection, not canned CRM blasts. You’ll get tips on tech setup, delivery gifts (hint: videos), and how to ask for referrals in a way that actually works. Dealer Talk with Jen Suzuki Podcast...
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In this episode of Dealer Talk with Jen Suzuki, we’re diving into Steps 7 and 8 of the 10 Steps to the Sale—presenting the numbers and closing the deal. This is where things get real. Jen shares how to keep the buyer’s emotions high, build trust, and guide them toward saying “yes” with confidence. You’ll learn how to use plain language that feels collaborative, and ask soft-close questions that don’t make you sound like a pushy robot. If you’ve ever stalled at the desk or fumbled a close, this one’s for you. Oh—and you’ll leave with a new homework assignment that'll...
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In this episode of Dealer Talk with Jen Suzuki, we’re diving deep into Steps 5 and 6 of the 10 Steps to the Sale — the test drive and the trial close. Jen keeps it real with down-to-earth stories (including one near-kidnapping 🤯), pro-level coaching, and word-for-word examples of how to turn a test drive into a tipping point and handle objections like a boss. You’ll learn how to engage customers during the drive (without being annoying), how to soft-close before presenting numbers, and how to see objections for what they really are — buying signals. If you’ve ever wondered how to...
info_outlineIs your showroom traffic feeling light lately? You're not alone—and more importantly, you're not stuck. In this episode, Jennifer Suzuki breaks down 10 real, practical ways to get more people through your doors right now.
Whether you're in sales or BDC, these aren’t theory-based ideas—they're street-tested tactics from dealerships doing it daily. Jen shares what’s working across top stores, including strategies for leveraging your sold database, sending custom videos, and tapping into heat-up lists that still convert.
No fluff. No boring lectures. Just 10 ways to fill your showroom with actual buyers this week.
Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx
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