Libsyn Directory

Reshaping Dealership Marketing: Social Media, Boosting, Branding, AI and Bots

Release Date: 09/24/2025

Voice AI Is Exploding in Automotive: The New Era with Rich Sands, CEO of Stella

Dealer Talk With Jen Suzuki

Wake up — it’s here. Conversational AI has officially arrived in automotive, and it’s transforming dealership operations faster than anyone expected. In this episode, Jen sits down with one of the true OGs of voice AI, Rich Sands, CEO of Stella Automotive AI, to unpack what’s really happening behind the scenes as dealerships adopt AI in service and sales. https://stellaautomotive.com Rich shares the evolution of Stella—from early hurdles to the all-new rebuilt platform—and opens up about the human side of AI: the integration challenges, the mistakes, the breakthroughs, and the...

Ep6 Internet Sales Series: Work Smarter, Not Harder! AI Strategies for Dealership Teams

Dealer Talk With Jen Suzuki

AI is no longer optional—it’s a must-have tool for every salesperson, service advisor, and dealership professional. In this episode of Dealer Talk with Jen Suzuki, learn how to leverage AI to save time, boost efficiency, and personalize every customer interaction. Jen walks you through: The must-have AI tools for your phone and desktop How to prompt AI effectively for emails, texts, objections, and follow-ups Using AI for customized, value-driven communication with car buyers Real examples of AI-generated emails, subject lines, and texts that get...

P4 AI Mini Series: Sales & Service are Leading the AI Shift Inside Dealerships — with Carla Ksonzek, Head of Sales at Matador AI

Dealer Talk With Jen Suzuki

AI is changing the way dealerships connect, communicate, and compete! In Part 4 of our Matador AI mini-series, Jen sits down with Carla Ksonzek, Head of Sales at Matador AI, to talk about how top dealers are winning the long game through automation, culture, and leadership. Carla breaks down what she calls the SMS-first world—where 90% of customers respond within minutes—and how dealers can use AI as an extension of their people, not a replacement. You’ll hear how Matador scales without losing personal touch, the power of leadership buy-in, and why adoption beats innovation every...

P3 AI Mini Series: From Demo to Daily Use: How to Make AI Actually Work Inside a Dealership — with Joshua Bagley, Head of After Sales at Matador AI

Dealer Talk With Jen Suzuki

We all love a shiny new tech demo—but what happens after the install? In Part 3 of our AI mini-series with Matador AI, Jen sits down with Joshua Bagley, Head of After Sales, to talk about what really makes AI work inside a dealership. Joshua breaks down the people side of implementation—why collaboration across departments, leadership buy-in, and consistent follow-up are the difference between success and failure. He also shares Matador AI’s unique “client success pod” structure that keeps dealers supported, engaged, and achieving real results long after the onboarding call. From...

P2 AI Mini Series: From GM to Dealer Advisory Board Member: How AI Is Changing the Way Dealerships Operate

Dealer Talk With Jen Suzuki

Not every day do you meet someone who’s worked their way from the sales floor to the GM’s office — and now sits on the advisory board for an AI company that’s changing how dealerships leverage AI in operations. In Part 2 of our AI mini-series with Matador AI, Jen sits down with Uli DeMartino, a seasoned operator turned advisor, to talk about how AI is being used inside real dealerships today—from improving follow-up consistency to bridging sales and service for a stronger customer experience. Uli shares what he’s learned turning around underperforming stores, what he looks for...

P1 AI Mini Series: How to Collab with AI in Your Dealership with Kevin Esmezyan, Matador AI

Dealer Talk With Jen Suzuki

AI isn’t here to replace humans—it’s here to amplify them. In this first episode of our new mini-series with Matador AI, Jen sits down with Kevin Esmezyan, Head of Product at Matador AI, to explore how dealerships are using AI to eliminate repetitive tasks, reduce burnout, and empower their people to focus on what they do best—building relationships and delivering a remarkable guest experience. From automating lead follow-ups to intelligently syncing with your CRM, Kevin explains how the right human + AI collaboration transforms workflow, increases productivity, and sets a new standard...

Ep5 Internet Sales Series: Stop Sending Boring Emails! Level Up Your Video Game!

Dealer Talk With Jen Suzuki

Emails alone won’t cut it anymore. In this episode of Dealer Talk with Jen Suzuki, we dive into how to leverage video to boost responses, engage leads, and convert more sales. Jen walks you through: Using AI to craft tailored video scripts for introductions, follow-ups, and appointment confirmations. The 4 “moments that matter” in every customer journey — from first contact to sold. Be-back videos and loyalty follow-ups to reconnect with previous buyers. Tips for thumbnails, intros, and video length that actually get watched. Learn why video...

Ep4 Internet Sales Series | Stop Being Transactional: Connect, Build Trust, Sell More

Dealer Talk With Jen Suzuki

Are you still saying, “What I’d like to do is get you down here…”? That old-school, transactional approach is dead. In this episode of Dealer Talk with Jen Suzuki, we explore the relational selling mindset — the strategy that builds trust, boosts confidence, and creates lifelong customers. Jen walks you through: The difference between transactional and relational selling How to connect with customers, uncover what matters, and avoid rushing the sale Using AI and smart word tracks to pivot conversations toward value, not just price The 5...

Ep3 Internet Sales Series | The 3-Step Framework to Convert Internet Leads Into Appointments

Dealer Talk With Jen Suzuki

So many people avoid calling internet leads — and it’s not fear, it’s lack of process. In this episode of Dealer Talk with Jen Suzuki, I break down my 3-step call framework that builds trust, uncovers what customers really want, and locks in appointments fast. You’ll learn: How to lead with helper vibes instead of “sales vibes.” How to get into flex mode to understand their needs and preferences. How to confidently set appointments and ask for commitment. No scripts. No robotic pitches. Just human-to-human connection that...

Ep2 Internet Sales Series | Aggressive 72-Hour Internet Lead Follow-Up Strategy

Dealer Talk With Jen Suzuki

Unlock the secrets to mastering internet lead follow-up with Jen Suzuki! In this episode of Dealer Talk with Jen Suzuki, Jen dives deep into her aggressive, results-driven 72-hour follow-up cadence for internet leads. She shares proven strategies for phone calls, texts, voicemails, personalized videos, and AI-assisted messaging—designed to help dealerships convert more buyers, build trust, and stand out in a competitive market. Whether you’re a BDC rep, salesperson, or manager, Jen’s insights will show you how to find the low-hanging fruit, engage customers with personalized...

More Episodes

Social media and AI are no longer side projects for dealerships—they’re the engines driving connection, branding, and sales growth. In this episode of Dealer Talk with Jen Suzuki, I sit down with John Spinoza and Julian Builis of Cruise Control, a team that’s been transforming dealership marketing through smarter strategies, compliance safeguards, and AI-powered engagement.

We break down what every dealer, entrepreneur, and executive needs to know right now, including:

The future of personal vs. professional content (and why both matter)
How contests and shareable posts are outperforming traditional boosting
The compliance and copyright pitfalls that can cost dealers millions
The role of AI in capturing leads before they slip away
How to create emotional, scroll-stopping content that buyers trust

If you’re ready to cut through the noise and actually make social + AI work for your dealership or business, this episode will show you how to put your marketing on Cruise Control.

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LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

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