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The Identity Shift Required to Win in Business ft. Borja Cuan | The Kronos Group Podcast #286

The Kronos Group Podcast

Release Date: 01/01/2026

Why Your “Safe Job” Isn’t Safe — Build Income Outside Your 9–5 ft. Bart Merrell | The Kronos Group Podcast #301 show art Why Your “Safe Job” Isn’t Safe — Build Income Outside Your 9–5 ft. Bart Merrell | The Kronos Group Podcast #301

The Kronos Group Podcast

In Episode #301 of The Kronos Group Podcast Live, Jerry Brazie, Matt Floyd, and Steve Floyd sit down with Bart Merrell for a raw conversation about leadership pressure, decision-making under stress, and the real value of peer advisory groups. This isn’t theory. It’s operators talking through real-world challenges. In this episode, we cover: How founders handle high-stakes decisions Why isolation kills growth The difference between networking and true peer accountability What makes a founder group actually valuable Lessons learned from years of operator experience If you’re...

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Why Failure Is the Price of Freedom in Business ft. R. Scott Edwards | The Kronos Group Podcast #300 show art Why Failure Is the Price of Freedom in Business ft. R. Scott Edwards | The Kronos Group Podcast #300

The Kronos Group Podcast

In this episode of The Kronos Group Podcast, Jerry Brazie sits down with serial entrepreneur R. Scott Edwards, founder of Laughs Unlimited and operator of multiple comedy clubs, restaurants, travel agencies, and even a tourist submarine. This is a raw conversation about entrepreneurship beyond hype — what it really takes to build businesses without capital, survive bankruptcy, lead teams, and make decisions under founder pressure. Scott shares how he: Started his first construction company at 17 Opened a comedy club with no restaurant experience Built and sold multiple ventures ...

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Success Without Self-Awareness Always Collapses | The Kronos Group Podcast #299 show art Success Without Self-Awareness Always Collapses | The Kronos Group Podcast #299

The Kronos Group Podcast

In this episode of The Kronos Group Podcast, Jerry Brazie, Matt Floyd, and Steve Floyd break down what happens when individuals, companies, and institutions lose touch with reality—and why echo chambers are one of the fastest ways to fail. Using real-world examples from media, business, sports culture, health, and leadership, the conversation cuts through comfort narratives and exposes the hidden cost of avoiding accountability. From the decline of legacy institutions to the personal consequences of ignoring health, discipline, and opposing viewpoints, this episode is about one thing: adapt...

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This Experience Rewires How You Think, Feel, and Lead ft. Debi Silber | The Kronos Group Podcast #298 show art This Experience Rewires How You Think, Feel, and Lead ft. Debi Silber | The Kronos Group Podcast #298

The Kronos Group Podcast

Betrayal isn’t just emotional pain — it’s a different kind of trauma that impacts leadership, decision-making, health, trust, and business performance. In this episode of The Kronos Group Podcast, host Jerry Brazie sits down with Dr. Debi Silber, founder of the Post Betrayal Transformation Institute, two-time international bestselling author, and leading researcher on post-betrayal syndrome. Dr. Debi shares groundbreaking research showing how unhealed betrayal silently sabotages entrepreneurs and executives, often disguising itself as burnout, overworking, anxiety, micromanagement,...

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What Sports Teach Us About Building Real Businesses | The Kronos Group Podcast #297 show art What Sports Teach Us About Building Real Businesses | The Kronos Group Podcast #297

The Kronos Group Podcast

Entrepreneurship isn’t viral — it’s disciplined. In this episode of The Kronos Group Podcast, Jerry Brazie, Matt Floyd, and Steve Floyd break down why building a real business is far more like sports than social media. Championships aren’t won on highlight plays. They’re won in practice, repetition, and fundamentals. This conversation connects lessons from sports, leadership, and life to entrepreneurship — and why consistency, execution, and discipline matter more than motivation or visibility. In this episode, we cover: Why business is a long season, not a highlight reel How...

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The Costly LinkedIn Mistakes That Entrepreneurs Keep Making ft. Daniel Alfon | The Kronos Group Podcast #296 show art The Costly LinkedIn Mistakes That Entrepreneurs Keep Making ft. Daniel Alfon | The Kronos Group Podcast #296

The Kronos Group Podcast

I’ve watched a lot of platforms come and go. What hasn’t changed is this: business still moves through relationships. In this episode of The Kronos Group Podcast, I sat down with Daniel Alfon, one of the earliest LinkedIn users, to talk about why most entrepreneurs are frustrated with LinkedIn — and why it’s usually not the platform’s fault. Daniel’s been on LinkedIn since the early 2000s. He’s made the mistakes, chased the metrics, tried the automation — and figured out what actually works for business owners. Here’s the short version: LinkedIn isn’t social...

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The Real Pressure Facing Entrepreneurs in 2026 | The Kronos Group Podcast #295 show art The Real Pressure Facing Entrepreneurs in 2026 | The Kronos Group Podcast #295

The Kronos Group Podcast

In this episode of The Kronos Group Podcast, Jerry Brazie is joined by Matt Floyd and Steve Floyd for a wide-ranging conversation on leadership, economic pressure, culture shifts, and what business owners are actually dealing with in 2026. From global events like Davos and government spending, to the real impact of debt, inflation, and avoided conversations, this episode breaks down how external pressure exposes internal leadership gaps — especially for entrepreneurs running businesses between $1M–$25M in annual revenue. This isn’t political commentary for clicks. It’s an...

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Rich in Money, Poor on Time: The Founder Trap Nobody Warns You About ft. George Rivera | The Kronos Group Podcast #294 show art Rich in Money, Poor on Time: The Founder Trap Nobody Warns You About ft. George Rivera | The Kronos Group Podcast #294

The Kronos Group Podcast

Many founders build profitable companies — and still feel trapped. In this episode of The Kronos Group Podcast, Jerry Brazie talks with George Rivera about the hidden cost of success, why owner-dependent businesses burn people out, and how founders can reclaim time without slowing growth. George shares his personal journey from building a $20M+ business that consumed his life to creating systems that allowed him to step back, double revenue, and be present with his family. This conversation is essential listening for business owners between $1M–$25M in revenue who want to scale...

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Hard Conversations, High Interest Rates, and the Hidden Cost to Business Owners | The Kronos Group Podcast #293 show art Hard Conversations, High Interest Rates, and the Hidden Cost to Business Owners | The Kronos Group Podcast #293

The Kronos Group Podcast

What happens when rising credit card rates collide with avoided leadership decisions? In this episode of The Kronos Group Podcast, Jerry Brazie, Matt Floyd, and Steve Floyd break down a reality many business owners are feeling right now — tighter cash flow, higher interest costs, and more pressure to make decisions that have been delayed too long. This isn’t a conversation about politics or predictions. It’s about how financial pressure exposes leadership gaps. Jerry shares a real example of how avoiding one hard conversation ended up costing $125,000, and why rising credit card interest...

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Why Storytelling Is the Most Underrated Business Skill ft. Danny Brassell | The Kronos Group Podcast #292 show art Why Storytelling Is the Most Underrated Business Skill ft. Danny Brassell | The Kronos Group Podcast #292

The Kronos Group Podcast

In this episode of The Kronos Group Podcast, host Jerry Brazie sits down with world-class speaker, author, and communication expert Danny Brassell to break down what actually makes communication convert — in business, leadership, and life. Danny has spoken to over 3,500 audiences worldwide, written 20+ books, and coached entrepreneurs, executives, and organizations on how to turn ideas into action through clear, compelling storytelling. This conversation goes far beyond public speaking. It’s about: • Why clarity beats charisma • How leaders lose trust without realizing it • The...

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More Episodes

In this episode of The Kronos Group Podcast, Jerry Brazie sits down with Borja Cuan, co-founder of 415 Digital and a veteran of the digital advertising world since 1998, for a grounded conversation on leadership, performance marketing, and what it actually takes to scale a business.

Borja breaks down what performance marketing really means — and why so many small and mid-sized business owners have lost trust in digital marketing after being burned by empty promises, vague metrics, and agencies that don’t understand their business.

This episode covers:

  • What performance marketing actually is (and what it’s not)

  • How founders should evaluate digital marketing partners

  • Why guarantees and “easy leads” are red flags

  • The importance of clear metrics like CAC and return on ad spend

  • Why giving free value builds real trust in sales relationships

  • The leadership shift required to scale beyond founder-dependence

  • Why delegation is necessary — even when others won’t do it your way

  • Employee retention, post-COVID work culture, and in-office vs remote work

  • How leadership, focus, and communication determine long-term success

Jerry and Borja also explore deeper themes around work ethic, upbringing, perspective, and gratitude — and how those traits shape better leaders and more durable businesses over time.

This episode is part of The Kronos Group Podcast, where experienced operators and founders share real-world lessons on building, scaling, and protecting their businesses.

Learn more about The Kronos Group and our peer advisory community: https://thekronosgroup.org

Connect with Jerry Brazie on socials
Instagram: https://www.instagram.com/jerrybrazie
LinkedIn: https://www.linkedin.com/in/jerrybrazie
X (Twitter): https://x.com/thekronosgroup
Substack: https://substack.com/@jerrybrazie

New episodes weekly. Built for business owners who know growth is better when you’re not doing it alone.