251. 10 Mistakes Jewellers Make with Their Pricing - with Jessica Rose
Release Date: 03/24/2025
274. 5 Tips For Creating Standout Workshops as a Creative with Patricia van den Akker from the Design Trust
Jewellers Academy Podcast
If you’ve ever thought about teaching creative workshops, or you already run them and want to make them truly unforgettable, this episode is packed with wisdom you won’t want to miss. Jessica Rose talks with Patricia van den Akker from The Design Trust, author of 'Teaching Creative Workshops in Person and Online', to share five powerful tips for designing workshops that stand out. Patricia’s approach goes far beyond simply showing people how to make something. Instead, she encourages us to think deeply about why we teach, what kind of experience we want to create, and how we can...
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273. Advanced Stone Setting: Learn to Make Tiara Wedding Bands with April Dace in Brighton
Jewellers Academy Podcast
In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and experienced instructor April Dace about her upcoming three-day in-person masterclass in Brighton (2nd - 4th October 2025). Designed for intermediate to advanced jewellers, the course focuses on creating a stunning Tiara wedding band with five claws - a perfect project to refine your stone setting skills and elevate your engagement ring designs. April shares what students can expect, from shaping and fitting rings for stones to creating precise settings, soldering, and claw work. While the...
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272. 10 Tips for Selling Out Your Jewellery Workshops with Anna Campbell & Lynn Powell
Jewellers Academy Podcast
This week on the Jewellers Academy podcast, Anna Campbell is in conversation with Lynn Powell. Anna is the founder and tutor for Jewellery School Scotland, teaching sell-out jewellery workshops in Edinburgh. Lynn Powell is the founder of the Arienas Collective, a creative workshop hub in Edinburgh. The collective was set up to help local artists and makers make a living doing what they love. Anna teaches her workshops exclusively with the Arienas Collective and they regularly sell out months in advance. The Arienas Collective recently curated an exhibition called Love or Money, which explored...
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271. From Beginner to Maker: Inside the Foundation in Silver Jewellery with Tutor Laura-Jayne
Jewellers Academy Podcast
In this week's episode of the Jewellers Academy Podcast, host Anna Campbell chats with tutor and mentor Laura-Jayne of Small Dog Silver about the Foundation in Silver Jewellery course - the perfect starting point for beginners wanting to make beautiful jewellery from home. Laura-Jayne shares her passion for mentoring new makers, watching them grow from total novices to confident creators. Together, Anna and Laura-Jayne dive into what the 5-week online Foundation course offers, from learning essential techniques like saw piercing, soldering, and stone setting, to creating five...
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270. The Visibility Retreat: A Game-Changer for Your Jewellery Business
Jewellers Academy Podcast
In this week’s episode of the Jewellers Academy Podcast, Jessica Rose is joined by Anna Campbell, Kelly Twigg, and Emma René to introduce something brand new: the first-ever Jewellers' Visibility Retreat, happening this September in Brighton, England. This intimate, in-person, three-day event is designed for jewellery business owners who are ready to get seen, connect deeply with their brand, and confidently attract customers, just in time for the busy Christmas sales season. You will learn about what to expect from this immersive retreat: powerful hands-on workshops in email marketing,...
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269. Overcoming Obstacles: How Jane Taylor Built a Thriving Jewellery Business
Jewellers Academy Podcast
In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and tutor Jane Taylor, to talk about her creative journey into jewellery making. From childhood badge-making to running her own boutique jewellery store in Godalming, UK. Jane shares about the winding road that led her to jewellery. From early experiments with polymer clay, to leaving an apprenticeship in search of creative freedom, to building her own brand and shop that's now part of a thriving creative hub. Jane shares the lessons she's learned through decades in the industry, including working for other...
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268. Enamelling for Royalty and Saying Yes Before You’re Ready: Jeweller Mahroz’s Creative Journey
Jewellers Academy Podcast
In this week's episode of the Jewellers Academy Podcast, Jess talks with Mahroz Hekmati, a talented jeweller, enamelling specialist, and core member of the teaching team at the new Jewellers Academy Brighton studios. Mahroz shares her journey from Iran to Canada and eventually to the UK, tracing her transformation from a graphic design student to an award-winning jeweller whose work has been worn by royalty. She shares about the cultural and personal challenges she faced entering a traditionally male-dominated field in Iran, and how key moments like a last-minute enamelling commission reshaped...
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267. Pricing, Stockists & Standing Out: Why Alternative Events Could Be Your Secret Weapon with Hannah from Slab Jewellery
Jewellers Academy Podcast
In this week's episode of the Jewellers Academy podcast, host Elin Horgan is joined by Hannah Royce-Greensill, founder of Slab Jewellery, whose path to becoming a full-time jeweller began in an unexpected place, freelance web design. Hannah shares how she balanced both careers in the early stages, using her digital skills to support herself while slowly and steadily growing her jewellery business. Hannah opens up about the power of being bold in growing her jewellery business and how a single, heartfelt Instagram post about her dream to be stocked at Clifton Rocks in Bristol led to...
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266. 5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola McMillan and Anna Campbell
Jewellers Academy Podcast
Imagine this: you’ve poured your heart into designing beautiful, one-of-a-kind jewellery pieces. You’ve set up an Instagram account, maybe even a website… but somehow, you’re still not getting the attention or the sales you hoped for. Sound familiar? The truth is, having great work isn’t always enough. Without a clear, compelling brand, getting lost in the crowd is easy. But don’t worry, you’re not alone. Branding is something so many jewellers struggle with, especially when starting out. That’s why this week’s episode of the Jewellers Academy Podcast is a must-listen. In...
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265. Celebrating Alternative Jewellery with Alice from the Museum of Alternative Jewellery
Jewellers Academy Podcast
In this week’s episode, host Kim Thompson sits down with Alice from the Museum of Alternative Jewellery to explore the wonderfully imaginative world of non-traditional jewellery making. Alice shares how a childhood love of beads, Polly Pockets, and playful textures evolved into a lifelong passion for alternative jewellery as self-expression and even a personal ‘safety blanket’. From shrink plastic to acorn cups and found objects, Alice reveals how unconventional materials can carry just as much meaning and beauty as precious metals. They dive into how jewellery can be both a...
info_outlinePricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them.
From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You’ll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision.
If you’re ready to take control of your pricing, increase your profits, and feel confident charging what your work is worth, this episode is for you.
The 10 Mistakes - Summary
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Underestimating the cost of materials
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Not updating your prices regularly
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Undercharging for your own time
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Comparing yourself and your pricing to other jewellers
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Lowering your pricing to get sales
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Not accounting for all the extras e.g. hallmarking, packaging, postage etc
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Over discounting to attract sales
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Blaming yourself if you don’t get it right first time
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Using the same formulas for calculating selling direct to customers, wholesaling and fine jewellery
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Confidence and not taking action to get your pricing right
Learn how to price your jewellery for selling directly to the customer, wholesale and fine jewellery in the FREE How to Price Your Jewellery for Profit Masterclass. Covering everything you need to know as well as spreadsheets that calculate your prices for you. Enrol now free:
https://www.jewellersacademy.com/pricing
Also mentioned in this episode:
The Jewellery Business Starter Kit - perfect for you in your first year of business
Learn more about Jewellers Academy