Jewellers Academy Podcast
Jessica Rose is a serial jewellery business owner and the Founder of multi-award-winning London Jewellery School and Jewellers Academy. Having helped over a million people learn jewellery-making, she passionately believes anyone can have a successful business making and selling things they love. Each week, you'll hear tips, support and practical advice on how to launch your jewellery or handmade business as well as inspiring interviews.
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274. 5 Tips For Creating Standout Workshops as a Creative with Patricia van den Akker from the Design Trust
08/25/2025
274. 5 Tips For Creating Standout Workshops as a Creative with Patricia van den Akker from the Design Trust
If you’ve ever thought about teaching creative workshops, or you already run them and want to make them truly unforgettable, this episode is packed with wisdom you won’t want to miss. Jessica Rose talks with Patricia van den Akker from The Design Trust, author of 'Teaching Creative Workshops in Person and Online', to share five powerful tips for designing workshops that stand out. Patricia’s approach goes far beyond simply showing people how to make something. Instead, she encourages us to think deeply about why we teach, what kind of experience we want to create, and how we can market our workshops in a way that connects emotionally with the right students. In this episode you’ll discover: How to uncover your true 'why' for teaching (and why it matters). The difference between teaching a project vs. teaching a skill – and when each works best. Why the little details – from brownies to background music – can make or break the workshop experience. How to market your workshops with emotion so you attract your ideal participants. Creative ways to expand beyond traditional workshops to grow your income and impact. Whether you’re just starting out or looking to elevate your teaching practice, this conversation is packed with practical ideas and inspiring insights. Plus, Patricia gives us a behind-the-scenes look at her new book, which features Jewellers Academy as a case study. Listen now to learn how to design workshops that light a spark in your students and in you. Want to learn more? Check out Patricia's book ‘Teaching Creative Workshops In Person & Online’. You can get it from any book shop, Amazon, Waterstones or directly from the publishers Bloomsbury: About Patricia Patricia van den Akker is the Director of The Design Trust, the online business school for designers, makers & other creative professionals, providing online memberships, workshops and courses on creative business planning & time management, teaching creative skills, marketing & selling, costing & pricing. For over 25 years she has been a creative business adviser, trainer & coach, working with 1,000s of creatives in the UK and abroad. She regularly teaches at art schools such as the Royal College of Art and Central St Martin, and works with many of the craft fairs and trade show organisers like GNCCF and Top Drawer as well. She is known for her practical, honest and can-do approach to creative professional development. In February 2025 her book Teaching Creative Workshops in Person & Online was published by Bloomsbury. For more details check out and follow on Instagram @TheDesignTrust
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273. Advanced Stone Setting: Learn to Make Tiara Wedding Bands with April Dace in Brighton
08/18/2025
273. Advanced Stone Setting: Learn to Make Tiara Wedding Bands with April Dace in Brighton
In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and experienced instructor April Dace about her upcoming three-day in-person masterclass in Brighton (2nd - 4th October 2025). Designed for intermediate to advanced jewellers, the course focuses on creating a stunning Tiara wedding band with five claws - a perfect project to refine your stone setting skills and elevate your engagement ring designs. April shares what students can expect, from shaping and fitting rings for stones to creating precise settings, soldering, and claw work. While the project will be completed in silver during the class, the techniques apply directly to gold work, repairs, and developing your own collection. With only eight spaces available, this is a rare chance for personalised feedback and hands-on learning in a relaxed, inspiring Brighton studio. We also discuss the benefits of in-person training, tips to prepare for the course, and how mastering fine jewellery techniques can boost your business’s profitability. Can’t make it to Brighton? April’s online masterclass , featuring an additional project, opens for enrolment in September. Whether you’re looking to sharpen your skills, expand your portfolio, or add high-value pieces to your offering, this episode will inspire you to take your stone setting to the next level. More info and enrol on the Masterclass in Brighton in October 2025 Can't make it to Brighton? Check out the online Masterclass course About April April Dace is a jewellery designer, maker and repairer based in Norfolk. After 4 years studying jewellery at university and 5 years working in jewellery workshops around East Anglia, April took the leap to become her own boss working on her bespoke jewellery business, April Dace Jewellery back in 2020, and she’s never looked back! April is Mum to twins and is embracing this chapter of her career as a working Mum! She currently works on jewellery commissions from her home workshop, as well as being a bench jeweller carrying out repairs at a local jewellers a few days a week.
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272. 10 Tips for Selling Out Your Jewellery Workshops with Anna Campbell & Lynn Powell
08/11/2025
272. 10 Tips for Selling Out Your Jewellery Workshops with Anna Campbell & Lynn Powell
This week on the Jewellers Academy podcast, Anna Campbell is in conversation with Lynn Powell. Anna is the founder and tutor for Jewellery School Scotland, teaching sell-out jewellery workshops in Edinburgh. Lynn Powell is the founder of the Arienas Collective, a creative workshop hub in Edinburgh. The collective was set up to help local artists and makers make a living doing what they love. Anna teaches her workshops exclusively with the Arienas Collective and they regularly sell out months in advance. The Arienas Collective recently curated an exhibition called Love or Money, which explored how artists make money. As part of that exhibition to support artists and makers, they did a talk on selling out workshops. This was a popular talk and so they have brought it to the podcast. This is more of a masterclass than a podcast with so many great insights shared for anyone running creative workshops. A summary of their top 10 tips for selling out jewellery workshops: 1. Location is important - consider good transport links or ample parking 2. Beware of being in competition with yourself in one area. Pick a location to teach 3. Make sure your location is clear in your social media and on your website. People will Google for jewellery workshops + location and that helps you show up in the Google ranking 4. Teach something that you can't find very widely - a type/style of jewellery making or project 5. Have a choice of dates available but not too many, you can always add more 6. Have an intermediate/next level courses available for those who want to do more 7. Offer gift vouchers and sell creative experiences 8. Try different things. What works really well one year may not the next year, and what didn't sell at all might suddenly start selling 9. Try listing on places that people look for craft workshops e.g. Craft Bento and Craft Courses 10. Keep going. It can take time for the reputation to build and for word of mouth to happen Whether you're a jeweller, maker, or creative entrepreneur, this episode is packed with practical, proven advice. If you want to fill your classes and grow your teaching income with confidence and clarity, this episode is a must-listen. About Anna Campbell Anna is the award-winning founder of Jewellery School Scotland, teaching 5 star rated silver clay jewellery making workshops from the Arienas Collective in Edinburgh, Scotland. She is one of the lead tutors for the online Diploma in Silver Metal Clay from Jewellers Academy. Anna is also the founder of Good Girl Rebellion. The Good Girl Rebellion is about reclaiming power, building wealth, visibility and autonomy on your terms. It’s a roadmap to stop growing other people’s dreams and start building your own. We don’t need to change who we are, we need to shake off the good girl conditioning of compliance, people pleasing, perfectionism and proving our worth. Her book Good Girl Rebellion is out on 2nd September 2025. Instagram @annaccampbell About Lynn Powell The Arienas Collective creative workshop hub is based in the Georgian mews home of founder Lynn Powell's home in Edinburgh's historic New Town. Lynn set up the Collective to help local artists earn a living through sharing their creative skills and passions with others, driven by the belief that there is a creative being within everyone awaiting the right support and encouragement to be released. A passionate believer in the power of collaborative working, she applies her marketing, community engagement, education and team building skills and experience to support the growth of The Arienas Collective: in return, the Collective plays a key part in Lynn's personal creative life. Instagram @arienas_collective
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271. From Beginner to Maker: Inside the Foundation in Silver Jewellery with Tutor Laura-Jayne
08/04/2025
271. From Beginner to Maker: Inside the Foundation in Silver Jewellery with Tutor Laura-Jayne
In this week's episode of the Jewellers Academy Podcast, host Anna Campbell chats with tutor and mentor Laura-Jayne of Small Dog Silver about the Foundation in Silver Jewellery course - the perfect starting point for beginners wanting to make beautiful jewellery from home. Laura-Jayne shares her passion for mentoring new makers, watching them grow from total novices to confident creators. Together, Anna and Laura-Jayne dive into what the 5-week online Foundation course offers, from learning essential techniques like saw piercing, soldering, and stone setting, to creating five stunning finished pieces: two rings, two necklaces, and a pair of earrings. They also address common concerns about learning jewellery making online, highlighting the high-quality video lessons, step-by-step guidance, and supportive feedback, including a one-to-one call with Laura-Jayne herself. Plus, you’ll hear practical tips on setting up a workspace at home, what tools and materials you need (hint: there’s a toolkit for that!), and why this course is a game-changer for anyone curious about starting their jewellery journey. If you've wanted to learn silver jewellery making as a new hobby or career, this episode is packed with encouragement and expert advice. Foundation in Silver Jewellery Want to take the Foundation in Silver Jewellery? We have intakes for this 5-week online course throughout the year and even have tools and materials kits available to help make it easy to get started. Learn more and enrol here About Laura-Jayne Laura-Jayne is a jeweller and the founder of Small Dog Silver. Based in rural Shropshire, working mainly with recycled precious metals, Laura-Jayne keeps eco-friendliness at the heart of her work. The use of textures and patina features heavily in Laura-Jayne’s jewellery, giving her pieces a whimsical folklore feeling. She is an experienced tutor and mentor for the Foundation course as well as for our Diploma in Silver Jewellery.
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270. The Visibility Retreat: A Game-Changer for Your Jewellery Business
07/28/2025
270. The Visibility Retreat: A Game-Changer for Your Jewellery Business
In this week’s episode of the Jewellers Academy Podcast, Jessica Rose is joined by Anna Campbell, Kelly Twigg, and Emma René to introduce something brand new: the first-ever Jewellers' Visibility Retreat, happening this September in Brighton, England. This intimate, in-person, three-day event is designed for jewellery business owners who are ready to get seen, connect deeply with their brand, and confidently attract customers, just in time for the busy Christmas sales season. You will learn about what to expect from this immersive retreat: powerful hands-on workshops in email marketing, social media strategy, smartphone photography, and vision setting, alongside opportunities for brand-new professional imagery, a post-retreat 1:1 mentoring session, and lasting community connections. You will also find out more about your mentors on the Retreat and how they are uniquely placed to support you. Whether you're struggling to stay visible, lost in content overwhelm, or simply craving a business refresh with like-minded creatives, this episode will give you the clarity (and inspiration!) to join us! Learn more about the Jewellers Visibility Retreat and secure your place now. Get £250 off when you enrol by 8th August 2025 with the discount code VISIBILITY250 (Offer available until that date or while places are available)
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269. Overcoming Obstacles: How Jane Taylor Built a Thriving Jewellery Business
07/21/2025
269. Overcoming Obstacles: How Jane Taylor Built a Thriving Jewellery Business
In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and tutor Jane Taylor, to talk about her creative journey into jewellery making. From childhood badge-making to running her own boutique jewellery store in Godalming, UK. Jane shares about the winding road that led her to jewellery. From early experiments with polymer clay, to leaving an apprenticeship in search of creative freedom, to building her own brand and shop that's now part of a thriving creative hub. Jane shares the lessons she's learned through decades in the industry, including working for other jewellers, surviving economic recessions, navigating motherhood and illness, and finding deep fulfillment in teaching. Now a mentor on our Advanced Jewellery Diploma Programme, Jane reveals how she's helping the next generation of jewellers unlock their potential while continuing to push her own creative boundaries. Whether you're dreaming of launching a jewellery business or already crafting behind the bench, Jane’s story is full of heart, resilience, and invaluable wisdom. About Jane Taylor Jane specialises in bespoke handmade jewellery, working with client commissions and one-off pieces with beautiful gemstones. She ran her own shop Taylormade, a in Godalming High Street for nearly 20 years and has since moved to a studio in Surrey, creating her pieces and teaching in-person classes. Her work is available from the Jewelled Boutique in Hambledon as well as online. Jane is a mentor on our Advanced Diploma course and is also one of the tutors at Jewellers Academy Brighton. @jewelledgodalming Our brand-new Collet Setting course taught by Jane Taylor is now available at an Early Bird price of 50% off. Learn more and enrol now Check out in-person workshops at Jewellers Academy Brighton, including those taught by Jane
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268. Enamelling for Royalty and Saying Yes Before You’re Ready: Jeweller Mahroz’s Creative Journey
07/14/2025
268. Enamelling for Royalty and Saying Yes Before You’re Ready: Jeweller Mahroz’s Creative Journey
In this week's episode of the Jewellers Academy Podcast, Jess talks with Mahroz Hekmati, a talented jeweller, enamelling specialist, and core member of the teaching team at the new Jewellers Academy Brighton studios. Mahroz shares her journey from Iran to Canada and eventually to the UK, tracing her transformation from a graphic design student to an award-winning jeweller whose work has been worn by royalty. She shares about the cultural and personal challenges she faced entering a traditionally male-dominated field in Iran, and how key moments like a last-minute enamelling commission reshaped her career path. Whether you're just starting out or are years into your jewellery career, Mahroz's story is filled with practical insights, encouragement, and motivation to keep learning, growing, and showing up authentically in your craft. About Mahroz Mahroz Hekmati is a jewellery designer and maker with over 15 years of experience in the industry. Her work is a fusion of ancient craft and modern technique, combining traditional skills such as enamelling, filigree, and granulation with contemporary CAD design. Inspired by her Persian heritage, Mahroz creates fine jewellery that is both culturally rich and meticulously crafted. She holds a BA (Hons) in Jewellery and Silversmithing Design for Industry and has worked across various roles in the sector, including CAD designer, maker, sales professional, and workshop teacher. Website: Instagram: Want to learn in person with Mahroz and our team in Brighton, England? We have everything from taster workshops to one year Diploma courses available. Have a look at what you could learn next!
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267. Pricing, Stockists & Standing Out: Why Alternative Events Could Be Your Secret Weapon with Hannah from Slab Jewellery
07/07/2025
267. Pricing, Stockists & Standing Out: Why Alternative Events Could Be Your Secret Weapon with Hannah from Slab Jewellery
In this week's episode of the Jewellers Academy podcast, host Elin Horgan is joined by Hannah Royce-Greensill, founder of Slab Jewellery, whose path to becoming a full-time jeweller began in an unexpected place, freelance web design. Hannah shares how she balanced both careers in the early stages, using her digital skills to support herself while slowly and steadily growing her jewellery business. Hannah opens up about the power of being bold in growing her jewellery business and how a single, heartfelt Instagram post about her dream to be stocked at Clifton Rocks in Bristol led to real-world results. With guidance on refining her collection and setting pricing with stockists in mind, Hannah began transforming her creative passion into a sustainable, professional business. We also dive into her unique approach to events and selling. Rather than traditional craft fairs, Hannah found success in alternative spaces like tattoo conventions, where her hand-carved skulls and spiky designs resonate deeply with the crowd. She shares how travelling to new cities has helped her build a following and forge lasting connections. Even without formal training, Hannah’s journey shows how belief in your work, customer engagement, and smart business planning can fuel a thriving jewellery brand. About Slab Jewellery Handmade gothic jewellery with attitude. From chunky signet skull rings and dagger charm earrings to bone necklaces and spiked stacking rings, each piece of SLAB Jewellery is crafted in Bristol, using low-impact recycled silver and gold. Inspired by historic Memento Mori jewellery, SLAB Jewellery creates perfect gifts and arresting adornments for those who aren’t afraid to express their individuality. Website: Instagram: Ready to grow your own business? Check out our Jewellery Business Academy. A 1-Year group training & mentoring programme with monthly content, accountability calls and one to one mentoring. Click the link to find out more.
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266. 5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola McMillan and Anna Campbell
06/30/2025
266. 5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola McMillan and Anna Campbell
Imagine this: you’ve poured your heart into designing beautiful, one-of-a-kind jewellery pieces. You’ve set up an Instagram account, maybe even a website… but somehow, you’re still not getting the attention or the sales you hoped for. Sound familiar? The truth is, having great work isn’t always enough. Without a clear, compelling brand, getting lost in the crowd is easy. But don’t worry, you’re not alone. Branding is something so many jewellers struggle with, especially when starting out. That’s why this week’s episode of the Jewellers Academy Podcast is a must-listen. In this week’s episode of the Jewellers Academy podcast, host Anna Campbell chats with branding and web design expert Nicola McMillan, founder of NM Creates, to uncover the five most common branding mistakes small businesses make and how to avoid them. From trying to appeal to everyone (and ending up bland) to the dangers of DIY design, this conversation is packed with practical tips for elevating your brand. You’ll learn how to: Attract the right audience with a clear client avatar Create visual consistency using a professional brand style guide Craft a compelling brand story that builds an emotional connection Stand out by innovating, not imitating Understand why investing in professional design pays off Whether you're just starting out or ready to take your business to the next level, this episode will help you build a brand that’s authentic, memorable, and effective. Listen now and start transforming your brand today. About Nicola Nicola McMillan is a specialist in branding and web design. The founder of NM Creates, specialising in branding that actually converts for small business owners. She does a range of things including her VIP Design Intensives and won the Creative Hero award last year in the Small Business Heroes awards. She has also just started the Design VA to take design tasks from business owners to free up their time. Website: Instagram LinkedIn Free resources from Nicola Check out host Anna Campbell’s business and Nicola’s branding for the
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265. Celebrating Alternative Jewellery with Alice from the Museum of Alternative Jewellery
06/23/2025
265. Celebrating Alternative Jewellery with Alice from the Museum of Alternative Jewellery
In this week’s episode, host Kim Thompson sits down with Alice from the Museum of Alternative Jewellery to explore the wonderfully imaginative world of non-traditional jewellery making. Alice shares how a childhood love of beads, Polly Pockets, and playful textures evolved into a lifelong passion for alternative jewellery as self-expression and even a personal ‘safety blanket’. From shrink plastic to acorn cups and found objects, Alice reveals how unconventional materials can carry just as much meaning and beauty as precious metals. They dive into how jewellery can be both a memory-holder and a bold personal statement, why alternative materials are often overlooked, and how value in jewellery isn't just about price tags—it’s about story, creativity, and connection. In this episode, you’ll discover: The origins of Alice’s love for alternative jewellery Why ‘toy jewellery’ and found objects deserve recognition The inspiration behind the Museum of Alternative Jewellery How to find beauty and meaning in overlooked materials Creative tips for a no-spend jewellery challenge Favourite makers and communities like the Precious Collective How to get your work featured and connect with alternative jewellery lovers Whether you're curious about new materials, looking for inspiration, or just love jewellery with a twist, this episode is a joyful celebration of the weird, wonderful, and wildly creative world of alternative adornment. About Alice Hey, my name's Alice! When I'm not writing under the name The Museum of Alternative Jewellery, I spend my time fixing, photographing, researching and selling vintage and antique costume pieces. It is my goal to shine a spotlight onto obscure techniques, non-traditional materials and makers that I feel have been underappreciated, with the occasional deep dive into our personal and cultural attitudes about jewellery and the conflicting narratives around ‘preciousness’. I deeply believe that jewellery is FIRST and foremost an art form; and The Museum of Alternative Jewellery is here to celebrate that fact! Instagram Alice mentions a number of jewellers in this weeks podcast. You can find all their links here:
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264. Model Shots: How to Style & Photograph Jewellery That Sells with Naomi Lake & Elin Horgan
06/16/2025
264. Model Shots: How to Style & Photograph Jewellery That Sells with Naomi Lake & Elin Horgan
In this week's episode of the Jewellers Academy podcast, Elin Horgan is joined by creative director Naomi Lake for a deep dive into how to create scroll- stopping images that actually sell your jewellery. Whether you're DIY-ing your product shots or planning your first styled shoot, this conversation is packed with practical tips and creative inspiration. Naomi shares her expert insight on everything from styling and moodboarding to choosing the right models and photographers. They talk about the power of strong visual storytelling, the importance of simplicity and consistency, and how to bring your brand to life through imagery — even on a budget. You'll also learn: How to approach a DIY shoot with confidence Why non-recognisable imagery can be a powerful tool The role of hair, makeup, and styling in showcasing your pieces Tips for working with photographers and communicating your vision How to use imagery to elevate your brand and boost sales Whether you're just starting out or ready to uplevel your product photography, this episode will leave you brimming with ideas to make your jewellery shine online. About Naomi Lake Naomi is a makeup artist and hairstylist, model and creative director, as well as a freelance beauty and wellness writer. She's worked with household names like Nike, L'Oreal, Primark and Lee Stafford, as well as jewellery brands such as Loren Lewis Cole, Rock and Raw, Sia Taylor, Elin Horgan and Joma Jewellery. @naomilakemua
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263. What Are You Waiting For? Overcoming Fear and Pursuing Your Jewellery Ambitions with Jessica Rose and Anna Campbell
06/09/2025
263. What Are You Waiting For? Overcoming Fear and Pursuing Your Jewellery Ambitions with Jessica Rose and Anna Campbell
In this inspiring episode, Jess and Anna talk all things ambition, fear, and taking bold steps toward your creative future. Together, they dive into the transformative potential of the Jewellery Diploma programs at Jewellers Academy, with enrolment closing Friday, 13th June. Anna shares her deeply relatable story of delaying her own studies for years - and the powerful lessons she learned about perfectionism, procrastination, and the false safety of 'someday'. The conversation explores how early beliefs and internalised fears can hold us back from investing in ourselves, and why now - not later - is the time to take action. You’ll hear about the value of structured, supported learning vs. going it alone, how community accelerates growth, and why the diplomas are uniquely designed for makers at every stage, from absolute beginners to advanced jewellers. If you've been hesitating, this episode is the nudge you've been waiting for. Trust your intuition. Take the leap. YEAR 1 - DIPLOMA IN SILVER JEWELLERY YEAR 2 - DIPLOMA IN FINE JEWELLERY YEAR 3 - ADVANCED JEWELLERY DIPLOMA DIPLOMA IN SILVER METAL CLAY Connect with Anna on Instagram:
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262. Redesigning Her Life: How Jeweller Risza Found Confidence, Craft, and Community
06/02/2025
262. Redesigning Her Life: How Jeweller Risza Found Confidence, Craft, and Community
In this inspiring episode, Jess spoke with jewellery artist and tutor Risza Lopes da Cruz, whose creative journey spans continents—from East Timor to Brighton, England. Risza shares how her love of jewellery making began with beading in Southeast Asia and evolved into a thriving business rooted in cultural heritage and personal meaning. Discover how she navigated the challenges of starting over in a new country, overcame imposter syndrome, and transformed her passion into a profession through the structured support of Jewellers Academy’s Diploma programs. Now a tutor herself, Risza opens up about the emotional depth behind her designs, the joy of teaching, and her mission to bring global attention to East Timor through jewellery. Whether you're an aspiring maker or a creative soul in need of motivation, Risza’s story is a powerful reminder of the value of perseverance, purpose, and investing in your craft. Online Diploma courses with Jewellers Academy (Enrolment for the online Diplomas closes on 13th June 2025)
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261. Balancing a Full-Time Job and a Jewellery Dream: Learning Metal Clay Jewellery Making with Niloo
05/29/2025
261. Balancing a Full-Time Job and a Jewellery Dream: Learning Metal Clay Jewellery Making with Niloo
In this episode of the Jewellers Academy Podcast, host Anna Campbell is joined by Niloo, a Diploma in Silver Metal Clay student based in Finland. They dive into Niloo’s journey from a full-time IT engineering role to discovering a deep passion for jewellery making through metal clay. Niloo shares how the creative freedom of metal clay, the structure of the diploma course, and the supportive online community helped her reignite her artistic spark. From her love of nature-inspired botanical projects to her goals of turning her hobby into a jewellery business, this episode is full of inspiration and practical insight for anyone considering learning jewellery making. Anna and Niloo explore the value of mentorship, the importance of deadlines for momentum, and how having access to tools, expert feedback, and lifetime video content makes all the difference. If you're curious about metal clay, love the idea of working flexibly around a busy schedule, or want a peek behind the scenes of our diploma experience, this episode is for you! About Niloo Hi, I’m Niloo - I studied computer science and worked in tech for a few years, but deep down, I always loved art and making things by hand. One day, I finally listened to that little voice inside and signed up for the Metal Clay Diploma at Jewellers Academy. Now I’m in Term 3, totally in love with this material, and honestly… I’ve never been happier! The future feels bright — and full of silver! Follow Niloo on Instagram @nilooartisanjewellery to see her beautiful work and creative progress. Diploma in Silver Metal Clay If you’re inspired by Niloo’s journey and intrigued by metal clay, check out the one year online Diploma in Silver Metal Clay. Suitable for beginners or those with some experience, this course takes you quickly from beginner level to metal clay artist. Enrolment is open until 13th June 2025. Kits are available until 31st May 2025 (our friends at Metal Clay Ltd have set this deadline in order to make up the kits and ship them before the course starts in September). Here are some useful links:
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260: The Power of Small Steps: How a Diploma Changed Jessica Croft's Career
05/26/2025
260: The Power of Small Steps: How a Diploma Changed Jessica Croft's Career
In this episode of the Jewellers Academy Podcast, Anna Campbell sits down with diploma graduate and full-time jeweller Jessica Croft of Homebird Jewellery to reflect on her incredible 11-year journey in the world of jewellery making. Jess shares how the Jewellers Academy Diplomas reignited her creative spark, helped her build technical skills, and gave her the confidence to fully embrace her identity as a jeweller. From silverwork to metal clay, we explore the power of incremental learning, mindset shifts, and the value of community in transforming your jewellery journey. Whether you're just starting out or deep into your jewellery business, this episode is filled with honest insights about the learning process, the emotional rollercoaster of creativity, and what it really takes to grow into the role of a confident, thriving maker. Online Jewellery Diplomas As discussed in this week's episode, Jess has taken three Diplomas with Jewellers Academy. Year 1 - Diploma in Silver Jewellery Year 2 - Diploma in Fine Jewellery Year 3 - Advanced Jewellery Diploma She will also be starting the Diploma in Silver Metal Clay in September 2025. You can find out more about the courses below. The next intake starts in September 2025 and we will close for enrolment on 13th June 2025. There are currently limited tools and materials kits available Find Jewellers Academy on and
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259. Polishing Secrets for Jewellers: Tools, Techniques & Finishes with Jessica Rose and Kelly Twigg
05/19/2025
259. Polishing Secrets for Jewellers: Tools, Techniques & Finishes with Jessica Rose and Kelly Twigg
In this week’s episode of the Jewellers Academy podcast, Jess and jeweller Kelly Twigg dive into the often underappreciated craft of polishing and finishing jewellery. Drawing on Kelly’s experience from the Diploma in Silver Jewellery, they explore the techniques, tools, and creative choices that bring a piece to life. From filing and sanding to hand polishing and finishing styles, this conversation covers the essentials for jewellers at all levels. You’ll learn why quality tools matter, how different finishes influence the final look, and what safety measures are crucial in your workspace. Whether you’re refining your skills or just getting started, this episode offers practical insights and inspiration to enhance your jewellery-making journey. Key takeaways: Finishing is a skill developed over time with experimentation and care. High-quality files and tools make a noticeable difference. Hand polishing often offers more control and better results than machine polishing. Choosing the right finish is a creative decision that shapes your piece’s identity. Proper magnification can help achieve a flawless result. Patience is essential—rushing the process rarely ends well. Safety in the workshop should always come first. If you’d love to really hone your polishing skills and take your jewellery to the next level, check out our brand new course: Polishing and Finishing Masterclass This course is designed to cover finishes, techniques and tools for upping your polishing game. Covering Filing - The finish you get on your jewellery starts with the fundamentals. Learn how to use different files to prepare your metal for polishing. Finishes - There are so many amazing finishes you can achieve for your jewellery and each gives a very different look to the same piece. Learn how to achieve a mirror finish, a satin finish and a frosted finish on your jewellery creations. Polishing gemstone set jewellery - Get tips on how to polish your gemstone jewellery so the jewellery shines as bright as the stones. Tips for cleaning up wax casting Polishing tools - There are lots of tools you can use for polishing. You don’t need them all! This course gives you a run down of the most popular tools and how to use them including: pendant motor with 3M radial disks, split pin mandrels, burrs and polishing mops barrel polisher/tumbler bench polisher ultrasonic jewellery cleaner This course is currently available with 50% off in our launch sale, but only until Wed 28th May 2025 so don’t wait! Find Jewellers Academy on and
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258. How To Build A Jewellery Business You Can Leave Your Job For with Jessica Rose
05/12/2025
258. How To Build A Jewellery Business You Can Leave Your Job For with Jessica Rose
In this week’s episode of the Jewellers Academy podcast, Jessica Rose dives into what it really takes to build a sustainable and fulfilling jewellery business - one that can eventually replace your day job. From mastering your finances and identifying bestsellers to setting realistic salary expectations, Jessica shares practical insights and strategies for making the leap into full-time entrepreneurship. You’ll learn why staying under the VAT threshold can benefit small businesses, how strong profit margins keep your business sustainable, and why continuous learning and creativity are key to long-term success. Whether you're just starting out or looking to take your business to the next level, this episode offers valuable advice, honest reflections, and encouragement for every step of the journey. Key takeaways: Why financial management is the backbone of a sustainable business The power of having a reliable bestseller How community, creativity, and training fuel business growth What to expect when transitioning from a day job to running your own jewellery business If you’d like to know more about this, I’d love you to join me for a FREE online webinar: 10 Steps To Building A Jewellery Business You Can Leave Your Job For - free webinar I am going into more detail about the steps to take and the milestone moments. When? Monday 19th May 2025 at 8pm (BST) UK time. Click the link below and add your email address to ensure you get all the details you need to join me live. Whether you currently make jewellery for a hobby, sell it as a side hustle or have an established business that you want to scale up - the dream of making your passion your full-time job IS achievable and I will explain exactly how. I can’t wait. With love Jess x I hope you can join me live but if not, do still register in order to receive the replay. Find Jewellers Academy on and
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257. 10 Things No One Tells You about Setting Up and Running a Jewellery Shop with Tori Foster
05/05/2025
257. 10 Things No One Tells You about Setting Up and Running a Jewellery Shop with Tori Foster
In this week’s episode of the Jewellers Academy Podcast, host Anna Campbell chats with jeweller and shop owner Tori Foster to talk about the real journey of opening a jewellery shop — the trials, the joys, and everything in between. Tori shares how she made the leap from maker to shop owner, revealing the ten things no one tells you about setting up and running a jewellery store. From learning that things won’t always go to plan to discovering the hidden benefits of having a creative haven, Tori offers insights for any jeweller dreaming of their own space. The conversation covers practical tips like researching local funding, navigating hidden costs, and dealing with the public — as well as the unexpected opportunities that come from having a shopfront, from commissions to community connections. Whether you’re dreaming of a bricks-and-mortar shop or just curious about the behind-the-scenes reality, this episode is packed with lessons, encouragement, and honest reflections to help you take your next big step. Here’s what we cover in this episode: Why it never goes exactly to plan — and why that’s OK Local funding opportunities and how to prepare The hidden costs of shop ownership What it’s really like working with the public Why investing in yourself matters How set hours and a creative space can transform your work The unexpected perks of having a customer-facing workshop And much more. About Tori Foster Diploma graduate Tori Foster creates jewellery inspired by the beauty of nature and the magic of the night sky. Her pieces blend delicate designs with celestial touches, using natural textures and gemstones. Working from her studio in East Yorkshire, Tori crafts meaningful, wearable treasures and runs workshops, helping others discover the joy of making their own jewellery and exploring their creativity. Online Jewellery Diploma Courses As discussed in this weeks episode, Tori has taken three Diplomas with Jewellers Academy. Year 1 - Diploma in Silver Jewellery Year 2 - Diploma in Fine Jewellery Year 3 - Advanced Jewellery Diploma You can find out more about the courses below. The next intake starts in September 2025 and we will close for enrolment in June. Find Jewellers Academy on and
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256. Lifelong Learning for Diploma Students: A Look at New Projects for 2025
04/28/2025
256. Lifelong Learning for Diploma Students: A Look at New Projects for 2025
In this week’s episode of the Jewellers Academy Podcast, we’re diving into all the exciting updates to our Diploma program. Join us as we explore the new projects, enhanced techniques, and fresh resources designed to take your jewellery-making skills to the next level. We share insights on the journey from beginner to skilled jeweller, with a focus on mastering polishing, finishing, advanced stone setting, and finding making techniques. Plus, we highlight the importance of recycling silver and introduce brand-new projects, including the much-anticipated solitaire ring as well as sea glass jewellery. You'll also hear more about the lifetime access students have to course materials, ongoing updates, and the powerful community support that makes the Diploma experience so special. If you're considering starting or growing your jewellery journey, this is your invitation to take the leap! Find Jewellers Academy on and
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255. Learning Never Stops: The Surprising Benefits of Revisiting Jewellery Skills with Iris Van Steenwinckel
04/21/2025
255. Learning Never Stops: The Surprising Benefits of Revisiting Jewellery Skills with Iris Van Steenwinckel
In this week's episode of the Jewellers Academy Podcast, Kim Thomson talks with goldsmith and educator Iris, whose unique journey through jewellery and cultural sciences has shaped two distinct jewellery brands and a passion for teaching. Iris shares how her creatively rich upbringing and formal training led her to a multifaceted career, balancing bespoke design with a commercial line, all while running hands-on workshops for aspiring makers. Covering the art of jewellery making, the value of continuous learning, and how the Jewellers Academy Silver Diploma helped Iris refine her skills and grow in confidence. This is an episode packed with wisdom, tips and inspiration. Iris has completed our Diploma in Silver Jewellery and is currently completing the Diploma in Fine Jewellery. Find out more about all of our Diploma courses Find Jewellers Academy on and About Iris In 2018, Iris Van Steenwinckel launched her jewellery brand, Iris Van Steenwinckel – Contemporary Jewellery, debuting with a collection inspired by her graduation project. Blending historic artworks and traditional jewellery techniques with a sleek, modern aesthetic, her early designs continue to influence her work today. Since then, her business has evolved to include one-day jewellery courses for beginners and a more accessible, commercial line called Nua Nua Jewellery. Juggling two brands and teaching means every day is full of creative variety—but never enough hours. Iris dreams of opening her own gallery, shop, and workshop space, where she can share her passion for jewellery with an even wider community. LINKS
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254. Jewellery Classes Worth Travelling For - Join Us For Diplomas, Intensives, Masterclasses and Private Tuition in Brighton
04/14/2025
254. Jewellery Classes Worth Travelling For - Join Us For Diplomas, Intensives, Masterclasses and Private Tuition in Brighton
In this special episode, Jessica Rose shares the exciting news about the opening of our brand-new sister school, Jewellers Academy Brighton. Located on the stunning south coast of England, this state-of-the-art jewellery training centre is now open for in-person workshops seven days a week. Whether you're based in the UK or abroad, this could be your opportunity to take your jewellery skills to the next level while investing in your business and yourself. With students already enrolling from the USA and Vietnam, this world-class training centre is quickly becoming a global destination for jewellers ready to learn, grow, and connect. Jessica, Anna Campbell and Sam Hudson talk through what’s on offer in 2025, including our popular 5-Day Intensives, Masterclasses, and our intensive Diploma courses designed with travelling makers in mind. Plus, discover why Brighton is the perfect creative coastal city to host your next jewellery adventure—and how it might be more accessible (and affordable) than you think. Want to explore the courses mentioned? Here are the links Jewellers Academy Find Jewellers Academy on and
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253. Creating Fine Jewellery - Advice from a Goldsmith with April Dace
04/07/2025
253. Creating Fine Jewellery - Advice from a Goldsmith with April Dace
In this episode of the Jewellers Academy Podcast, jeweller and tutor April Dace dives into the art and precision behind her Tiara Wedding Ring masterclass. With over a decade of experience in fine jewellery, April shares invaluable insights into bespoke design, stone setting, and how to craft bands that perfectly frame existing rings. From sketching with accuracy to selecting the right jewelry tools, she covers the must-know techniques and pricing strategies that help elevate both your work and your business. Whether you're new to jewellery making or deep into your journey, this episode is packed with practical advice on client communication, intuitive design, and growing your skills with confidence. Fancy learning from April? Check out the Tiara Wedding Ring Masterclass Save now with the Masterclass Bundle Learn more about April Dace Follow April on Instagram @aprildacejewellery Find Jewellers Academy on and
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252. From Fine Art to Fret Saws: The Accidental Jewellery Journey of ‘I Am Acrylic’
03/31/2025
252. From Fine Art to Fret Saws: The Accidental Jewellery Journey of ‘I Am Acrylic’
If you love hearing how other jewellers found their way into the industry, this episode is for you! This week, Elin Horgan chats with Ruth and Brendan from I Am Acrylic, a duo who never planned to be jewellers but found themselves falling in love with the craft. Trained in fine art, they stumbled into jewellery-making after experimenting with acrylic scraps and a fret saw. What started as a creative experiment grew into a thriving business, with independent shops and even celebrities like Angelina Jolie and David Schwimmer snapping up their work. In this episode, they share their journey of hand-cutting every piece (despite the rise of laser cutting), the joys of selling at markets, and the power of connecting with fellow makers. They also discuss how running workshops helps them stay connected to their craft and community. If you’re inspired by real-life jewellery journeys, listen now to hear how I Am Acrylic built their business with creativity, passion, and a hands-on approach. Find Jewellers Academy on and
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251. 10 Mistakes Jewellers Make with Their Pricing - with Jessica Rose
03/24/2025
251. 10 Mistakes Jewellers Make with Their Pricing - with Jessica Rose
Pricing your jewellery correctly is one of the most important—and challenging—aspects of running a successful business. In this episode of the Jewellers Academy Podcast, Jess breaks down the 10 biggest pricing mistakes jewellers make and how to avoid them. From undercharging for your time to overlooking hidden costs, we cover the most common pitfalls that could be holding your business back. You’ll learn why comparing prices with competitors can be misleading, how discounting impacts your brand value, and why pricing is an ongoing process rather than a one-time decision. If you’re ready to take control of your pricing, increase your profits, and feel confident charging what your work is worth, this episode is for you. The 10 Mistakes - Summary Underestimating the cost of materials Not updating your prices regularly Undercharging for your own time Comparing yourself and your pricing to other jewellers Lowering your pricing to get sales Not accounting for all the extras e.g. hallmarking, packaging, postage etc Over discounting to attract sales Blaming yourself if you don’t get it right first time Using the same formulas for calculating selling direct to customers, wholesaling and fine jewellery Confidence and not taking action to get your pricing right Learn how to price your jewellery for selling directly to the customer, wholesale and fine jewellery in the FREE How to Price Your Jewellery for Profit Masterclass. Covering everything you need to know as well as spreadsheets that calculate your prices for you. Enrol now free: Also mentioned in this episode: - perfect for you in your first year of business Find Jewellers Academy on and
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250. SEO for Jewellers: How to Optimize Your Website with Aime Cox from Studio Cotton
03/17/2025
250. SEO for Jewellers: How to Optimize Your Website with Aime Cox from Studio Cotton
In this week's episode, Kim Thomson chats with Aime Cox from Studio Cotton about her journey as an entrepreneur, the importance of passion in business, and how to make SEO accessible and engaging for small businesses. They discuss the power of SEO over social media, the significance of optimizing product descriptions, and leveraging trends for product collections. Aime also shares practical tips for enhancing online presence, including the importance of product descriptions, photography, and regular website updates. Takeaways SEO can be more effective than social media for conversions. Sharing expertise builds trust and community. Thorough product descriptions are crucial for SEO. Freely sharing knowledge can lead to business opportunities. Creating actionable content helps businesses grow. Focus on bite-sized content that makes an immediate impact. Avoid duplication in product descriptions to enhance SEO. Repetition of key phrases is essential for SEO success. Specificity in product descriptions is crucial for search visibility. Google reads all content, so ensure product descriptions are thorough. Investing time in blog posts can yield long-term benefits. Utilize existing content for social media and email marketing. Blogging can lead to significant traffic over time. Older blog posts can still drive new visitors. Local SEO is crucial for small businesses. Small steps can lead to significant improvements in online presence. If you are new to running a jewellery business or just about to start, check out The Jewellery Business Starter Kit. Covering how to set up. pricing for profit, marketing and more Find Jewellers Academy on and Find out more about Aime and Studio Cotton
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249. 5 Top Tips for Making Sea Glass Jewellery with Kelly Twigg
03/10/2025
249. 5 Top Tips for Making Sea Glass Jewellery with Kelly Twigg
In this week's episode, I’m joined by Kelly Twigg, and we’re talking all things sea glass. She shares her top 5 tips including how to find the best pieces, different ways to set them, and the do’s and don’ts of drilling (because yes, sea glass can crack if you're not careful!). Whether you're just starting out or already working with sea glass, Kelly’s expert advice will help you take your designs to the next level. Plus, she spills the details on her brand-new sea glass jewellery course—currently at a special discounted price! We talk about: How to spot the best sea glass (hint: frosted and naturally tumbled is key!) The best setting techniques for irregular shapes Drilling tips to avoid breakage and stress fractures Why soldering should come before setting How mindfulness and beachcombing go hand in hand If you love sea glass and want to turn it into beautiful jewellery, this is an episode you don’t want to miss! Find Jewellers Academy on and
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248. Opening my Dream Jewellery Shop After Completing the Diploma in Silver Jewellery - with Alice Catherine Jewellery
03/03/2025
248. Opening my Dream Jewellery Shop After Completing the Diploma in Silver Jewellery - with Alice Catherine Jewellery
This week on the Jewellers Academy podcast, Jess is chatting with the amazing Alice of Alice Catherine Jewellery about her journey from total beginner to running her own thriving jewellery business on the Isle of Lewis, Scotland. Alice shares the highs and lows of building her brand, growing her team, and what it’s really like to run a jewellery shop in a remote location. We also dive into her experience with the Diploma in Silver Jewellery — how it shaped her skills and gave her the confidence to go pro. Plus, we talk about the power of community, mentoring, and the lessons she’s learned along the way. If you’re dreaming of turning your jewellery passion into a business, this episode is packed with wisdom and inspiration! Takeaways Alice has grown her jewellery business significantly since completing the Diploma in Silver Jewellery with Jewellers Academy. She emphasizes the importance of personal branding in connecting with customers. Building a team has been crucial for managing her growing business. Alice's journey highlights the balance between making jewellery and customer service. She has learned to manage her time effectively between commissions and shop duties. The personal aspect of her brand has contributed to her business success. Alice encourages aspiring jewellers to embrace imperfection in their work. She believes that practice is key to improving jewellery-making skills. Community support and mentoring have played a vital role in her journey. Alice's story serves as an inspiration for those looking to start their own jewellery business. Connect with Alice Instagram @alicecatherinejewellery And follow her story of living on a Scottish Island @alicee_catherine Join one of our Jewellery Diplomas now. The 18 month payment plan option ends on 7th March 2025 so if spreading the cost is an important consideration, don't miss out Find Jewellers Academy on and
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247. Instagram Marketing Strategies for Jewellers with Lou Chudley of Spark Social
02/24/2025
247. Instagram Marketing Strategies for Jewellers with Lou Chudley of Spark Social
In this week's episode, Elin Horgan speaks with Instagram specialist Lou Chudley about the evolving landscape of Instagram marketing in 2025. They discuss the importance of Instagram for small businesses, recent updates to the platform, the shift towards video content, and effective strategies for engaging with audiences. Lou emphasizes the value of showing the creative process and encourages listeners to embrace video and stories to connect with their followers. Lou also discusses common mistakes to avoid and provides creative content ideas to engage audiences. @spark_social on Instagram Find Jewellers Academy on and
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246. Get Creative with Silver Metal Clay: Join Our Free 5-Day Challenge
02/17/2025
246. Get Creative with Silver Metal Clay: Join Our Free 5-Day Challenge
In this week's episode, Jess and Anna discuss the exciting world of silver metal clay, a versatile material for creating beautiful jewellery at home. They introduce a free five-day course designed for beginners, covering various techniques and projects, including personalized jewellery, embellishments, eco-friendly practices, adding gold, and finishing techniques. Metal clay is a really accessible way for making silver jewellery and offers so many creative possibilities. Listen now to find out more! Takeaways Silver metal clay is a versatile material for jewellery making. Every jeweller, regardless of experience, should try metal clay. The free five-day course offers a structured introduction to metal clay with projects (enrol now!). Personalized jewellery is accessible and fun to create with metal clay. Embellishments can enhance jewellery designs and are easy to make. Metal clay is eco-friendly, allowing for zero waste through recycling. Mixed metal jewellery is very popular right now and in this free course you can learn to add a touch of gold to your designs Finishing and polishing are crucial for achieving professional-looking jewellery. Exploring different materials broadens a jeweller's creative possibilities. Join the FREE 5 Days of Metal Clay Course now The challenge starts on Monday 24th February 2025 and you get lifetime access. Enrol now to access the tools and materials list so you can get ready! Find Jewellers Academy on and
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245. Mastering the Art of Advanced Stone Setting with Scott McIntyre
02/10/2025
245. Mastering the Art of Advanced Stone Setting with Scott McIntyre
Ready to take your stone-setting skills to the next level? This week on the Jewellers Academy Podcast, Jess sits down with master stone setter Scott McIntyre to dive deep into the precision, tools, and artistry behind advanced techniques—especially fishtail setting. From the intricacies of high-level craftsmanship to the ongoing evolution of jewellery design, Scott shares expert insights on: 🔹 The power of precision and magnification in setting 🔹 How proper technique beats brute force every time 🔹 Choosing between affordable vs. high-end tools—what really matters? 🔹 The joy (and frustration) of learning through mistakes 🔹 Why even masters never stop honing their craft Whether you're an experienced setter or striving to perfect your technique, this episode is packed with game-changing advice to elevate your skills. Listen now and discover the secrets to next-level stone-setting Jewellers Masterclasses Year 1: Diploma in Silver Jewellery Year 2: Diploma in Fine Jewellery Year 3: Advanced Jewellery Diploma Scott McIntyre is a master stone setter and a tutor for the Jewellers Masterclasses, Diploma in Fine Jewellery and Advanced Jewellery Diploma. Find Jewellers Academy on and
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