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264. Model Shots: How to Style & Photograph Jewellery That Sells with Naomi Lake & Elin Horgan

Jewellers Academy Podcast

Release Date: 06/16/2025

274. 5 Tips For Creating Standout Workshops as a Creative with Patricia van den Akker from the Design Trust show art 274. 5 Tips For Creating Standout Workshops as a Creative with Patricia van den Akker from the Design Trust

Jewellers Academy Podcast

If you’ve ever thought about teaching creative workshops, or you already run them and want to make them truly unforgettable, this episode is packed with wisdom you won’t want to miss.   Jessica Rose talks with Patricia van den Akker from The Design Trust, author of 'Teaching Creative Workshops in Person and Online', to share five powerful tips for designing workshops that stand out. Patricia’s approach goes far beyond simply showing people how to make something. Instead, she encourages us to think deeply about why we teach, what kind of experience we want to create, and how we can...

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273. Advanced Stone Setting: Learn to Make Tiara Wedding Bands with April Dace in Brighton show art 273. Advanced Stone Setting: Learn to Make Tiara Wedding Bands with April Dace in Brighton

Jewellers Academy Podcast

In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and experienced instructor April Dace about her upcoming three-day in-person masterclass in Brighton (2nd - 4th October 2025). Designed for intermediate to advanced jewellers, the course focuses on creating a stunning Tiara wedding band with five claws - a perfect project to refine your stone setting skills and elevate your engagement ring designs. April shares what students can expect, from shaping and fitting rings for stones to creating precise settings, soldering, and claw work. While the...

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272. 10 Tips for Selling Out Your Jewellery Workshops with Anna Campbell & Lynn Powell show art 272. 10 Tips for Selling Out Your Jewellery Workshops with Anna Campbell & Lynn Powell

Jewellers Academy Podcast

This week on the Jewellers Academy podcast, Anna Campbell is in conversation with Lynn Powell. Anna is the founder and tutor for Jewellery School Scotland, teaching sell-out jewellery workshops in Edinburgh. Lynn Powell is the founder of the Arienas Collective, a creative workshop hub in Edinburgh. The collective was set up to help local artists and makers make a living doing what they love. Anna teaches her workshops exclusively with the Arienas Collective and they regularly sell out months in advance. The Arienas Collective recently curated an exhibition called Love or Money, which explored...

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271. From Beginner to Maker: Inside the Foundation in Silver Jewellery with Tutor Laura-Jayne show art 271. From Beginner to Maker: Inside the Foundation in Silver Jewellery with Tutor Laura-Jayne

Jewellers Academy Podcast

In this week's episode of the Jewellers Academy Podcast, host Anna Campbell chats with tutor and mentor Laura-Jayne of Small Dog Silver about the Foundation in Silver Jewellery course - the perfect starting point for beginners wanting to make beautiful jewellery from home. Laura-Jayne shares her passion for mentoring new makers, watching them grow from total novices to confident creators. Together, Anna and Laura-Jayne dive into what the 5-week online  Foundation course offers, from learning essential techniques like saw piercing, soldering, and stone setting, to creating five...

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270. The Visibility Retreat: A Game-Changer for Your Jewellery Business show art 270. The Visibility Retreat: A Game-Changer for Your Jewellery Business

Jewellers Academy Podcast

In this week’s episode of the Jewellers Academy Podcast, Jessica Rose is joined by Anna Campbell, Kelly Twigg, and Emma René to introduce something brand new: the first-ever Jewellers' Visibility Retreat, happening this September in Brighton, England. This intimate, in-person, three-day event is designed for jewellery business owners who are ready to get seen, connect deeply with their brand, and confidently attract customers, just in time for the busy Christmas sales season. You will learn about what to expect from this immersive retreat: powerful hands-on workshops in email marketing,...

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269. Overcoming Obstacles: How Jane Taylor Built a Thriving Jewellery Business show art 269. Overcoming Obstacles: How Jane Taylor Built a Thriving Jewellery Business

Jewellers Academy Podcast

In this week's episode of the Jewellers Academy Podcast, Jess talks with fine jeweller and tutor Jane Taylor, to talk about her creative journey into jewellery making. From childhood badge-making to running her own boutique jewellery store in Godalming, UK. Jane shares about the winding road that led her to jewellery. From early experiments with polymer clay, to leaving an apprenticeship in search of creative freedom, to building her own brand and shop that's now part of a thriving creative hub. Jane shares the lessons she's learned through decades in the industry, including working for other...

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268. Enamelling for Royalty and Saying Yes Before You’re Ready: Jeweller Mahroz’s Creative Journey show art 268. Enamelling for Royalty and Saying Yes Before You’re Ready: Jeweller Mahroz’s Creative Journey

Jewellers Academy Podcast

In this week's episode of the Jewellers Academy Podcast, Jess talks with Mahroz Hekmati, a talented jeweller, enamelling specialist, and core member of the teaching team at the new Jewellers Academy Brighton studios. Mahroz shares her journey from Iran to Canada and eventually to the UK, tracing her transformation from a graphic design student to an award-winning jeweller whose work has been worn by royalty. She shares about the cultural and personal challenges she faced entering a traditionally male-dominated field in Iran, and how key moments like a last-minute enamelling commission reshaped...

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267. Pricing, Stockists & Standing Out: Why Alternative Events Could Be Your Secret Weapon with Hannah from Slab Jewellery show art 267. Pricing, Stockists & Standing Out: Why Alternative Events Could Be Your Secret Weapon with Hannah from Slab Jewellery

Jewellers Academy Podcast

In this week's episode of the Jewellers Academy podcast, host Elin Horgan is joined by Hannah Royce-Greensill, founder of Slab Jewellery, whose path to becoming a full-time jeweller began in an unexpected place, freelance web design. Hannah shares how she balanced both careers in the early stages, using her digital skills to support herself while slowly and steadily growing her jewellery business. Hannah opens up about the power of being bold in growing her jewellery business and how a single, heartfelt Instagram post about her dream to be stocked at Clifton Rocks in Bristol led to...

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266. 5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola McMillan and Anna Campbell show art 266. 5 Mistakes Businesses Make with Their Branding (and How to Fix Them) with Nicola McMillan and Anna Campbell

Jewellers Academy Podcast

Imagine this: you’ve poured your heart into designing beautiful, one-of-a-kind jewellery pieces. You’ve set up an Instagram account, maybe even a website… but somehow, you’re still not getting the attention or the sales you hoped for. Sound familiar? The truth is, having great work isn’t always enough. Without a clear, compelling brand, getting lost in the crowd is easy. But don’t worry, you’re not alone. Branding is something so many jewellers struggle with, especially when starting out. That’s why this week’s episode of the Jewellers Academy Podcast is a must-listen. In...

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265. Celebrating Alternative Jewellery with Alice from the Museum of Alternative Jewellery show art 265. Celebrating Alternative Jewellery with Alice from the Museum of Alternative Jewellery

Jewellers Academy Podcast

In this week’s episode, host Kim Thompson sits down with Alice from the Museum of Alternative Jewellery to explore the wonderfully imaginative world of non-traditional jewellery making. Alice shares how a childhood love of beads, Polly Pockets, and playful textures evolved into a lifelong passion for alternative jewellery as self-expression and even a personal ‘safety blanket’. From shrink plastic to acorn cups and found objects, Alice reveals how unconventional materials can carry just as much meaning and beauty as precious metals. They dive into how jewellery can be both a...

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More Episodes
In this week's episode of the Jewellers Academy podcast, Elin Horgan is joined by creative director Naomi Lake for a deep dive into how to create scroll- stopping images that actually sell your jewellery. Whether you're DIY-ing your product shots or planning your first styled shoot, this conversation is packed with practical tips and creative inspiration.
Naomi shares her expert insight on everything from styling and moodboarding to choosing the right models and photographers. They talk about the power of strong visual storytelling, the importance of simplicity and consistency, and how to bring your brand to life through imagery — even on a budget.
You'll also learn:
  • How to approach a DIY shoot with confidence
  • Why non-recognisable imagery can be a powerful tool
  • The role of hair, makeup, and styling in showcasing your pieces
  • Tips for working with photographers and communicating your vision
  • How to use imagery to elevate your brand and boost sales
Whether you're just starting out or ready to uplevel your product photography, this episode will leave you brimming with ideas to make your jewellery shine online.
About Naomi Lake
 
Naomi is a makeup artist and hairstylist, model and creative director, as well as a freelance beauty and wellness writer. She's worked with household names like Nike, L'Oreal, Primark and Lee Stafford, as well as jewellery brands such as Loren Lewis Cole, Rock and Raw, Sia Taylor, Elin Horgan and Joma Jewellery.
@naomilakemua