#8: Aaron Veldheer - Managing Director at Strategies Wealth Advisors
Release Date: 11/11/2021
#11: Scott Mordell - Former CEO of YPO
Joe talks YPO
Scott is the former CEO of YPO. Scott and Joe talk about his journey leading organizations in various industries, from horse racing to garage and gate openers and everything in between. Scott joined YPO as a member in 1995 and most recently served as its CEO beginning in 2011. Scott helped expand YPO membership, and transition it from a primarily US organization to an international organization focused on leadership impact. He shares a great deal of wisdom, resources, and advice for YPO members and several strategies, philosophies, and tips for CEOs. Scott has enjoyed 36 years of...
info_outline
#10: James Scarlett - Owner of Scarlett, Inc.
Joe talks YPO
Joe sits down with James Scarlett. James works in business development for , a manufacturing and equipment sales company. James is the third generation in the family business, growing up cleaning machines and sweeping the floor as a young kid. He attributes his curiosity, something he learned from his father, has helped him in his professional and personal life. A man of many hobbies James enjoys racing sailboats, riding bikes, skiing, fishing, and many others. They get into an interesting conversation about private aviation and James’ many injuries on the podcast. James says,...
info_outline
#9: Brett Vanderkamp - Founder & President of New Holland Brewing Company
Joe talks YPO
Joe sits down with Brett, the founder and president of . With a retail presence in Holland and Grand Rapids, New Holland is both a brewery and distillery with a full-service restaurant, a spirits tasting room, and an online store. At 24, he began New Holland Brewing in 1997 and has grown the company to nearly 500 team members. Brett serves as CEO, overseeing the corporate and leadership teams and continuing to forge their path into the future. Brett’s original partner in opening New Holland Brewing Company, Jason Spaulding, helped grow the company and eventually established Brewery...
info_outline
#8: Aaron Veldheer - Managing Director at Strategies Wealth Advisors
Joe talks YPO
Joe sits down with Aaron Veldheer, the Managing Director and Senior Wealth Advisor for , a wealth management firm. Aaron helps families and institutions manage their wealth by providing comprehensive financial planning and investment management. Aaron played college basketball and was an NFL Contract Advisor for his brother Jared Veldheer, a 12 yearNFL veteran and team MVP for conference winning Arizona Cardinals. Aaron helped to negotiate his $37.5 million deal with Arizona. There are a ton of great stories around this sports chapter of his life. Aaron, Jodi and their three sons...
info_outline
BONUS: YPO New Members
Joe talks YPO
In a special podcast episode, Joe sits down with Wade Wyant, the former Membership Engagement Chair for YPO West Michigan. They discuss all you need to know as a new YPO Member. YPO is an organization for young presidents or CEOs looking for peer support and community. YPO members learn tips and tricks to grow or expand their business from each other, have access to exceptional educational opportunities, and enjoy a social environment. Wade and Joe talk about the value of YPO and some of the incredible experiences they had over the years. Wade shares his experience connecting with the...
info_outline
#7 Wade Wyant: Entrepreneur at Red Wagon Advisors
Joe talks YPO
Joe is joined by Wade Wyant, an entrepreneur at , where he focuses on coaching companies through implementing the system. Wade has started several successful companies in the Information Technology sector in cyber security and used the Scaling Up system to help them succeed. Wade has also experienced what it is like to have a business fail. He calls himself 'a recovering CEO' and views Red Wagon's work to help other CEO's avoid the mistakes and common pitfalls. He feels his life's purpose is to build teams. Wade has been married for 27 years this past August, and is a...
info_outline
#6 Jason Johnson: President of JE Johnson Inc.
Joe talks YPO
Joe sits down with Jason Johnson, president of ., a mechanical contracting company for commercial, industrial, and residential customers throughout Michigan. Jason's father started J.E. Johnson in 1979 in Midland, Michigan. Jason has been in the family business since he was 14. He worked his way up in the company and took over as president and CEO in 2012. Jason is a father and husband and has two boys Easton who will soon be 10 in November, and Torren, 4. The most impactful memories in his life are when he married his wife Erin in 2016 and gained his son Easton, and four years ago...
info_outline
#5 Brett Logan: Owner and President of Immaculate Flight
Joe talks YPO
Brett Logan is the owner and president of , an aircraft cleaning and detailing company working with private owners, flight departments, commercial carriers, and government fleets. Brett was the person who got Joe into private aviation and they discussed his journey on the pod. As a kid on family vacations in Harbor Springs, he would sometimes sit for hours at the end of the runway to watch planes come in. In 2005, he and a partner began Immaculate Flight. Brett shares the story about how he and his wife Lynne had a six-month-old child and used financial support from his...
info_outline
#4 Jordan Notenbaum: Co-founder & CEO of Mobile Defenders - Founder of Tech Defenders
Joe talks YPO
Jordan Notenbaum is the co-founder and CEO of , an electronics distribution company, and the founder of . After graduating from Grand Valley State University, Jordan got in on the ground floor of phone repair. He calculated that he and his partner needed to repair 1.43 phones a day to pay rent. The business quickly expanded, and in 13 months, they had four stores. As the business expanded, they encountered various challenges from supply chain issues, retail locations, working with China that Jordan details on the pod. He also founded Tech Defenders, which helps schools, businesses,...
info_outline
#3 Jason Ruud: President of S.A. Morman and Co.
Joe talks YPO
Jason Ruud is the president of ., a commercial doors, hardware, and security systems company based in Kalamazoo and Grand Rapids. He and his wife Kristin bought the company from her father in 2019. They are proud to be the 6th generation in the family business, which started in 1857. The company has 75 employees between its two locations in Grand Rapids and the Kalamazoo/ Portage area. He cares deeply about his employees and says, ‘we call them family members.’ Jason is the father of fraternal twins Bennett & Quinn and son Graham, all under 3! He has a fascinating athletic...
info_outlineJoe sits down with Aaron Veldheer, the Managing Director and Senior Wealth Advisor for Strategies Wealth Advisors, a wealth management firm. Aaron helps families and institutions manage their wealth by providing comprehensive financial planning and investment management.
Aaron played college basketball and was an NFL Contract Advisor for his brother Jared Veldheer, a 12 yearNFL veteran and team MVP for conference winning Arizona Cardinals. Aaron helped to negotiate his $37.5 million deal with Arizona. There are a ton of great stories around this sports chapter of his life.
Aaron, Jodi and their three sons Lennox 13, James 10, and Beau 5 enjoy sports and travel to any warm-weather destination during the cold, dark Michigan winters.To connect with Aaron Veldeer, drop him an emailor connect with him on LinkedIn.To learn more about YPO please visit the YPO West Michigan Websitefor more information about how to become a member.
(2:09) - Aaron’s background and career
(4:24) - What made you decide to go from getting your Law Degree to getting an MBA?
(5:07) - How has sports been a part of your life and affected your leadership mindset?
(10:04) - Is it easier to manage someone where you’ve done their job?
(11:29) - Aaron’s experience working around the NFL and Free Agency
(15:48) - Working on the College Slam Dunk & 3PT contest
(17:11) - “Sports Cable Real Estate”
(19:55) - What did you learn from your years at InterSport and working under a dedicated CEO?
(20:31) - How much of what you deal with day to day is the Blocking and Tackling and how much is soft skills and building trust?
(22:13) - What lessons did you take away from Covid-19?
(23:36) - What was your personal life like balancing family and business during the pandemic?
Questions from Jodie
(25:12) - How did food & health become a priority for you?
(27:31) - Aaron’s exercise and diet routines
(32:54) - Aaron’s experience in Chine with Duke Basketball
(34:50) - What was Coach K like behind the scenes?
(37:19) - Aaron’s experience in YPO
(38:56) - Where do you see your business headed in the next decade?
(41:01) - How can people get in touch with you?
(41:20) - Do you have anything you want to say to your kids?
Joe Talks YPO is produced by Johnny Peterson & Straight Up Podcasts