loader from loading.io

Be Ethical to a Fault

The Pubcast with Jon Loomer

Release Date: 06/01/2023

The Source of Motivation show art The Source of Motivation

The Pubcast with Jon Loomer

Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.

info_outline
How Meta Credits Ads for Conversions show art How Meta Credits Ads for Conversions

The Pubcast with Jon Loomer

If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...

info_outline
How to Publish One Video Per Day show art How to Publish One Video Per Day

The Pubcast with Jon Loomer

The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...

info_outline
The Surprising Impact of an AI Chatbot show art The Surprising Impact of an AI Chatbot

The Pubcast with Jon Loomer

When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.

info_outline
Remarketing and the 80-20 Rule show art Remarketing and the 80-20 Rule

The Pubcast with Jon Loomer

How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.

info_outline
When Should You Use Advantage+ Placements? show art When Should You Use Advantage+ Placements?

The Pubcast with Jon Loomer

Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?

info_outline
Is Detailed Targeting Dead? show art Is Detailed Targeting Dead?

The Pubcast with Jon Loomer

They may not be dead yet, but all signs are that we're heading in this direction. Here's why...

info_outline
The Potential Problem with AI Chatbots show art The Potential Problem with AI Chatbots

The Pubcast with Jon Loomer

AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.

info_outline
You Should Republish Underperforming Videos show art You Should Republish Underperforming Videos

The Pubcast with Jon Loomer

If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.

info_outline
Why Aren't Some Ad Reviews Instantaneous? show art Why Aren't Some Ad Reviews Instantaneous?

The Pubcast with Jon Loomer

It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

info_outline
 
More Episodes

Being ethical should be a habit. The risk otherwise to your business is too great. Know the rules inside and out and do all you can to follow them. Ignorance is not an excuse.