The Source of Motivation
The Pubcast with Jon Loomer
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
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How Meta Credits Ads for Conversions
The Pubcast with Jon Loomer
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
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How to Publish One Video Per Day
The Pubcast with Jon Loomer
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
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The Surprising Impact of an AI Chatbot
The Pubcast with Jon Loomer
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
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Remarketing and the 80-20 Rule
The Pubcast with Jon Loomer
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
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When Should You Use Advantage+ Placements?
The Pubcast with Jon Loomer
Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
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Is Detailed Targeting Dead?
The Pubcast with Jon Loomer
They may not be dead yet, but all signs are that we're heading in this direction. Here's why...
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The Potential Problem with AI Chatbots
The Pubcast with Jon Loomer
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
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You Should Republish Underperforming Videos
The Pubcast with Jon Loomer
If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.
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Why Aren't Some Ad Reviews Instantaneous?
The Pubcast with Jon Loomer
It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.
info_outlineMeta gives you a whole bunch of metrics to distract you with. Be careful. Ultimately, there are only a couple of metrics you should truly care about. Everything else is merely secondary or tertiary.