Stop Searching for the Magical Ad Strategy
The Pubcast with Jon Loomer
Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targeting strategies and intricate campaign structures are pointless distractions, and what you should focus on instead.
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Meta's Vision to Replace Ad Agencies with AI
The Pubcast with Jon Loomer
Mark Zuckerberg envisions a future where businesses simply tell Meta their objective and budget, and AI does everything else, including creating the ads. This isn't some distant fantasy. We're already halfway there with campaign automation, and the implications for ad agencies are massive.
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When Are Ad Results Actually Meaningful?
The Pubcast with Jon Loomer
When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningless data and outlines four critical factors that determine when your metrics are truly worth acting on.
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Let Results Be Your Guide
The Pubcast with Jon Loomer
"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance data leads to better advertising decisions.
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The Baseball Manager Analogy: What Advertisers Get Wrong
The Pubcast with Jon Loomer
A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains why advertisers make the same mistake - focusing on complex campaign tactics instead of what actually wins: great ads.
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When Your Budget Is Just Too Small
The Pubcast with Jon Loomer
Small budgets create a cascade of problems beyond just limited results. Jon explains why low ad spend makes it impossible to meaningfully test, optimize, or learn from your campaigns - and what to do when you simply can't spend more.
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The Four Traits of Successful Advertisers
The Pubcast with Jon Loomer
After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who struggle. It's not about tactics - it's about your approach to complexity, change, learning, and responsibility.
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Is Your Campaign Objective Irrelevant?
The Pubcast with Jon Loomer
Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" is misleading.
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Why Your Performance Goal Changes Everything
The Pubcast with Jon Loomer
Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are used. Jon explains how the algorithm interprets each goal and why some lead to far better outcomes than others.
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What You Don't Know About Meta Attribution
The Pubcast with Jon Loomer
Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results rarely match your backend data.
info_outlineMeta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?