What Meta’s Latest Changes Mean for Advertisers
Release Date: 01/22/2025
Stop Blaming Meta for Your Results
The Pubcast with Jon Loomer
Meta advertising conspiracy theories are a sign of lacking confidence. When results are poor, it's tempting to blame the platform rather than take responsibility. Jon explains why this approach is counterproductive and how to focus on the factors you can actually control.
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Understanding How Meta's Algorithm Really Works
The Pubcast with Jon Loomer
This one fundamental fact changes everything about Meta advertising - the algorithm is completely literal. It does exactly what you tell it to do, not what you actually want it to do.
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When to Use Advantage+ Audience
The Pubcast with Jon Loomer
When should you use Advantage+ audience targeting? While it's now the default option, there are specific scenarios where original audiences may be the better choice. Jon explains the limitations, strengths, and when each approach makes the most sense.
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The New Role of Remarketing
The Pubcast with Jon Loomer
While remarketing was once central to ad strategy, Meta now prioritizes these audiences automatically. Manual remarketing still has its place, but the results aren't what they seem.
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Why Meta Should Bring Back Podcasts
The Pubcast with Jon Loomer
Meta abandoned its podcast feature in 2022, but bringing it back with in-app optimization and a dedicated app could solve major promotion challenges for podcasters.
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Do You Still Need Detailed Targeting?
The Pubcast with Jon Loomer
Meta's algorithm has evolved beyond detailed targeting. Interest and behavior targeting are no longer essential for most advertisers, but there's one important exception.
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What Meta’s Latest Changes Mean for Advertisers
The Pubcast with Jon Loomer
Recent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.
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Is It Time to Abandon Lookalike Audiences?
The Pubcast with Jon Loomer
Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.
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The Pubcast Is Back for 2025
The Pubcast with Jon Loomer
After a hiatus, Jon returns with a reimagined Pubcast focused exclusively on Meta advertising. He explains the new format: shorter, solo episodes that cut straight to the point without interviews or unnecessary fluff.
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The Source of Motivation
The Pubcast with Jon Loomer
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
info_outlineRecent controversial changes at Meta have raised questions about user exodus and advertiser response, but with limited alternatives and Meta's near-monopoly status, the impact may be different than what we saw with X.