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The Truth About Meta's Click Attribution

The Pubcast with Jon Loomer

Release Date: 03/26/2025

Stop Searching for the Magical Ad Strategy show art Stop Searching for the Magical Ad Strategy

The Pubcast with Jon Loomer

Advertisers get stuck chasing magical strategies, complex testing methods, and guru tricks when their ads aren't working. Jon explains why these targeting strategies and intricate campaign structures are pointless distractions, and what you should focus on instead.

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Meta's Vision to Replace Ad Agencies with AI show art Meta's Vision to Replace Ad Agencies with AI

The Pubcast with Jon Loomer

Mark Zuckerberg envisions a future where businesses simply tell Meta their objective and budget, and AI does everything else, including creating the ads. This isn't some distant fantasy. We're already halfway there with campaign automation, and the implications for ad agencies are massive.

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When Are Ad Results Actually Meaningful? show art When Are Ad Results Actually Meaningful?

The Pubcast with Jon Loomer

When you "let results be your guide," make sure those results actually matter. Jon explains why advertisers often make bad decisions based on meaningless data and outlines four critical factors that determine when your metrics are truly worth acting on.

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Let Results Be Your Guide show art Let Results Be Your Guide

The Pubcast with Jon Loomer

"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance data leads to better advertising decisions.

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The Baseball Manager Analogy: What Advertisers Get Wrong show art The Baseball Manager Analogy: What Advertisers Get Wrong

The Pubcast with Jon Loomer

A baseball manager's job is to put talented players in position to succeed, not over-manage with unnecessary bunts and quirky strategies. Jon explains why advertisers make the same mistake - focusing on complex campaign tactics instead of what actually wins: great ads.

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When Your Budget Is Just Too Small show art When Your Budget Is Just Too Small

The Pubcast with Jon Loomer

Small budgets create a cascade of problems beyond just limited results. Jon explains why low ad spend makes it impossible to meaningfully test, optimize, or learn from your campaigns - and what to do when you simply can't spend more.

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The Four Traits of Successful Advertisers show art The Four Traits of Successful Advertisers

The Pubcast with Jon Loomer

After 13+ years of working with Meta advertisers, Jon has identified four key characteristics that separate successful advertisers from those who struggle. It's not about tactics - it's about your approach to complexity, change, learning, and responsibility.

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Is Your Campaign Objective Irrelevant? show art Is Your Campaign Objective Irrelevant?

The Pubcast with Jon Loomer

Advertisers often misunderstand what campaign objectives actually do. Jon explains why saying you're running a "sales campaign" or "traffic campaign" is misleading.

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Why Your Performance Goal Changes Everything show art Why Your Performance Goal Changes Everything

The Pubcast with Jon Loomer

Your performance goal defines everything about your Meta ad delivery - who sees your ads, what quality of results you get, and which placements are used. Jon explains how the algorithm interprets each goal and why some lead to far better outcomes than others.

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What You Don't Know About Meta Attribution show art What You Don't Know About Meta Attribution

The Pubcast with Jon Loomer

Most advertisers have misconceptions about how Meta attribution actually works. Jon covers four key aspects that explain why your Ads Manager results rarely match your backend data.

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More Episodes

Meta's click attribution works differently than most advertisers understand. Jon explains what actually counts as a "click" and how to select the right attribution windows for different campaign types.