349 - The Golden Window After Purchase (And How to Use It)
Release Date: 09/08/2025
376 - Should You Send Plain Text Emails? When They Work (And When They Don't)
Marketing With Laryssa
Plain text emails can feel almost too simple. No design, no product blocks, no polished layout. So why do they sometimes outperform emails that took way more time to build? A lot of ecommerce brands either dismiss plain text emails as unfinished - or overcorrect and treat them like a silver bullet. The truth is more nuanced than that. Plain text isn't a shortcut. It's a strategic format choice - and when it's used well, it can change how your audience experiences your message entirely. But here's the catch: without design to lean on, your writing has to do all the heavy lifting. And if the...
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375 - Is Your Welcome Discount Hurting Your Email Performance?
Marketing With Laryssa
Episode #375 – Is Your Welcome Discount Hurting Your Email Performance? When it comes to growing your email list, most ecommerce brands are focused on one thing: more. More subscribers. More signups. Higher pop-up conversion rates. But what if the way you’re growing your list - especially through your welcome discount - is actually making your email performance worse over time? At first, it can feel like everything is working. Your list is growing quickly, your pop-up is converting, and new subscribers are coming in every day. But underneath that growth, something else might be happening....
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374 - The Email Bottleneck That's Quietly Limiting Your Growth
Marketing With Laryssa
Episode #374 - The Email Bottleneck That’s Quietly Limiting Your Growth When ecommerce revenue stalls, the instinct is almost always the same: we need more traffic. More ads. More eyeballs. More list growth. But what if the real problem isn’t how many people are coming in - it’s what happens after they arrive? In this episode, I’m breaking down the email bottleneck that quietly limits growth for so many online stores - and why adding more traffic on top of a weak system only makes the problem bigger. Because if your email ecosystem isn’t built to convert, recover, and retain,...
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373 - Why Your Email Campaigns Might All Sound the Same
Marketing With Laryssa
Episode #373 – Why Your Email Campaigns Might All Sound the Same Seasonal themes can make your email marketing feel cohesive and intentional - but lean too hard into one, and suddenly every email starts sounding the same. If you’ve ever planned a month of campaigns around a theme like Spring Refresh, Holiday Sparkle, or New Year Energy, you know how helpful it can feel at first. Themes give your calendar structure and make creative planning easier. But there’s a hidden trap. When the theme quietly becomes the strategy, your messaging can start to feel repetitive, vague, and less...
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372 - Why Your Abandoned Cart Flow Won’t Recover Every Sale
Marketing With Laryssa
Episode #372 – Why Your Abandoned Cart Flow Won’t Recover Every Sale Cart abandonment automations are powerful - but they’re not a magic net that catches every abandoned cart you see in Shopify. If you’ve ever opened your Shopify analytics, seen a huge list of abandoned carts, and thought “Why aren’t we getting all of these sales back?” - this episode will reset your expectations fast. Because here’s the truth: an abandoned cart is not the same thing as a lost sale. In this episode, I explain what cart abandonment actually represents, why recovery rates are naturally lower than...
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371 - Is a More Expensive Email Platform Actually Worth It?
Marketing With Laryssa
Episode #371 – Is a More Expensive Email Platform Actually Worth It? Is paying more for an email marketing platform actually worth it - or is that just industry hype? I’ve seen so many ecommerce brands choose tools based on price alone… and then regret it later when their strategy outgrows the platform. In this episode, I break down when investing more makes sense - and when it doesn’t. Because your email platform isn’t just a monthly subscription. It’s infrastructure. And infrastructure decisions compound. If you’re serious about email and SMS becoming revenue channels (not just...
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370 - Why “Just Be Consistent” Isn’t an Email Strategy Anymore
Marketing With Laryssa
Episode #370 – Why “Just Be Consistent” Isn’t an Email Strategy Anymore “Just be consistent” is one of the most common pieces of email marketing advice - and in 2026, it can quietly become a trap when it’s misunderstood. For years, consistency meant momentum, visibility, and growth. But today, many founders are stuck sending emails out of obligation instead of intention - and that pressure often leads to weaker engagement, burnout, and unpredictable results. In this episode, I break down the difference between mechanical consistency (sending just to maintain a schedule) and...
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369 - The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required)
Marketing With Laryssa
Episode #369 – The Fastest Way to Stabilize Email Results (No Fancy Segmentation Required) If your email results feel inconsistent, you might be trying to use every campaign like it’s doing CPR — reviving cold subscribers, persuading on-the-fence people, and rewarding the warm people all in one send. That’s exhausting, and it rarely works. Segmentation fixes this by doing one simple thing: it lets you choose the room before you choose the words. Because when you send one email to your entire list, you’re speaking to people who are at totally different points in the conversation —...
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368 - Stop Overwriting Your Emails (Write Shorter Emails That Get More Clicks)
Marketing With Laryssa
Episode #368 – Stop Overwriting Your Emails (Write Shorter Emails That Get More Clicks) In email marketing, most ecommerce founders don’t actually have a copywriting problem - they have an overwriting habit. Your email turns into a mini essay because you’re trying to explain, prove, and reassure all at once. But in email marketing, simple, straightforward copy isn’t boring — it’s persuasive. Clear emails create momentum, get more clicks, and make buying feel easier. In this episode, I’m breaking down why overwriting happens, the mindset shift that makes clarity feel safe, and a...
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367 - Unsubscribes Aren’t Your Problem…List Churn Without Regrowth Is
Marketing With Laryssa
Episode #367 - Unsubscribes Aren’t Your Problem…List Churn Without Regrowth Is Unsubscribes can feel personal. Like every time someone leaves your list, it’s proof you’re doing something wrong. But here’s the truth: unsubscribes aren’t your problem. List churn without regrowth is. In this episode, I’m breaking down what a healthy unsubscribe reality looks like, why unsubscribes are inevitable (and not a moral failure), and the simple replenishment system that keeps your email list renewing over time — so you can grow without spiraling. In this episode, you’ll learn: The...
info_outlineSome ecommerce brands let the order confirmation email do all the talking—but that window right after purchase (and even in the weeks that follow) is a golden opportunity. Your customer just said yes to you. Now what?
In this episode, I’ll share how to go beyond the standard “thank you” and turn a one-time buyer into a lifelong fan. From segmentation to storytelling, we’ll explore how to make the post-purchase experience unforgettable.
💡 Here’s what you’ll discover:
✨ Why the period right after purchase is prime real estate for connection
✨ The biggest mistakes brands make in their post-purchase flows
✨ 6 types of emails that nurture, delight, and build loyalty
✨ How segmentation can personalize the experience for every customer
✨ Ways to elevate even transactional emails with warmth and personality
Plus, in the Gold Mine segment, I’m opening up about the personal pivot behind this podcast’s rebrand—from The Joy Joya Podcast to Marketing With Laryssa. I’ll share what it feels like to question your business identity, the fear that comes with making a big change, and the clarity that can come from finally stepping into what feels true.
👉 Don’t miss this one if you want to improve retention, strengthen customer relationships, and stop leaving loyalty (and revenue) on the table.
Dive deeper with the blog post: https://joyjoya.com/blogs/podcast/is-your-post-purchase-flow-your-biggest-missed-opportunity