Marketing With Laryssa
Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with creativity, strategy, and intention - without getting lost in the marketing noise. Whether you’re an ecommerce founder or a creative entrepreneur, this podcast will help you market with clarity and confidence.
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359 - Should Your Ecommerce Brand Use Klaviyo for Email Marketing? (What’s Hype vs. What Matters)
11/16/2025
359 - Should Your Ecommerce Brand Use Klaviyo for Email Marketing? (What’s Hype vs. What Matters)
If Shopify is the body of your ecommerce business, Klaviyo’s the heartbeat — connecting data, customers, and sales. But does every brand actually need it? Or is Klaviyo just the industry’s favorite buzzword? 🎧 In this episode, I’m breaking down what Klaviyo really is (in human language), why so many ecommerce brands swear by it, when it makes sense to use it, and when it might be more than you need. Whether you're weighing a platform switch or simply tired of hearing conflicting opinions, this episode will give you clarity—minus the hype. 💡 In this episode, you’ll learn: ✅ What Klaviyo actually does beyond newsletters ✅ Why its Shopify integration is a true game-changer ✅ The flows that reliably drive revenue while you sleep ✅ When Klaviyo is the right fit — and when it's not ✅ How pricing really works (and why it’s not as expensive as people think) ✅ Why the learning curve is easier than most people assume ✅ The best alternatives if you’re still window shopping Dive deeper with the blog post:
/episode/index/show/joyjoya/id/39047510
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358 - The Essential Guide to Email Domain Verification for Ecommerce Brands
11/09/2025
358 - The Essential Guide to Email Domain Verification for Ecommerce Brands
Episode #358 - The Essential Guide to Domain Verification for Ecommerce Brands Ever throw a party and forget to tell the bouncer who’s on the list? Suddenly your best friends are stuck outside while total randos waltz right in. That’s basically what happens when you skip domain verification - and your emails are the ones getting bounced. 🎧 In this episode, I’m breaking down what domain verification actually is (in human language), why it’s one of the easiest ways to boost deliverability, and how to check it off your to-do list without crying into your DNS settings. Whether you're gearing up for the holidays or just tired of spam-folder surprises, you’ll walk away feeling confident instead of confused. This episode is part of my ongoing Email Marketing Foundations series, where we unpack the tech, strategy, and mindset needed to build a reliable revenue engine through email + SMS. 👉 Want to take this deeper? Join me for my Live YouTube Masterclass on Friday, November 14th at 9am PST to get hands-on with domain verification and deliverability best practices. Register here: 💡 In this episode, you’ll learn: ✅ What SPF, DKIM, and DMARC actually mean (and why they’re so crucial) ✅ How to authenticate your domain inside Klaviyo or Mailchimp in less than 30 minutes ✅ How to warm up your sends and avoid deliverability dips ✅ Common red flags that signal your emails are getting ghosted ✅ The exact steps to check for “PASS” status and keep inboxes happy Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38957305
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357 - Your Last-Minute BFCM Email Checklist (Before You Hit Send)
11/02/2025
357 - Your Last-Minute BFCM Email Checklist (Before You Hit Send)
BFCM is basically tomorrow in marketing time - that’s how it feels, right? The clock’s ticking, inboxes are about to explode, and you might be thinking, “Am I even ready for this?” Before panic sets in, take a breath. This episode is your quick hit of clarity before the chaos: a last-minute checklist to steady the nerves and drive more revenue. 🎧 In this episode, I’m giving you a fast, focused, five-part punch list you can check off in a few days - not weeks - to optimize your email, SMS, and site experience before the big weekend hits. Whether you're scrambling or feeling mostly prepared, you’ll walk away knowing exactly where to spend your energy for maximum impact. This episode is part of my ongoing BFCM Prep Series - where we’re making sure your holiday marketing is strategic, intentional, and ready to perform. If you still want the full playbook, you can grab my 2025 BFCM Briefing at joyjoya.com/bfcm. 👉 Grab my official 2025 BFCM Briefing: a 15+ page strategic guide serious brands are using to stay ahead of the chaos: 💡 In this episode, you’ll learn: ✅ The BFCM scheduling steps most brands forget until it’s too late ✅ Why form & popup cleanup can drive last-minute signups and sales ✅ How to verify your site + checkout flow to avoid weekend disasters ✅ When to send SMS (and why timing is everything) ✅ The #1 overlooked messaging detail that creates last-minute friction 🪙 In the Gold Mine segment, I’m talking about why "Hope is NOT a marketing strategy." We’ve all been guilty of crossing our fingers — especially during the holidays. I’m sharing three sneaky ways hope shows up as avoidance, how it sabotages profits, and how to turn it into momentum instead of stagnation. 👉 Ready to stop guessing and start sending with confidence? This episode gives you the quick wins you need right now - so you can step into BFCM prepared instead of panicked. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38864330
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356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales
10/26/2025
356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales
Episode #356 - 5 Costly Holiday Email Mistakes That Hurt Your BFCM Sales You know what’s more painful than hearing “Grandma Got Run Over by a Reindeer” for the 100th time in November? Hitting send on a holiday email that costs you sales. Every year, I see brands make the same email mistakes that drain real revenue during BFCM. The good news? They’re totally avoidable once you know what to watch for. In this episode, I’m breaking down the five biggest holiday email mistakes I see brands make year after year — and how to fix them before it’s too late. Whether you’re a seasoned marketer or DIY-ing your BFCM strategy for the first time, this episode will help you avoid inbox fatigue, improve deliverability, and make sure your campaigns convert when it matters most. This episode is part of my ongoing BFCM Prep Series — where we’re making sure your holiday marketing is strategic, intentional, and built to perform. 👉 Grab my official 2025 BFCM Briefing, a 15+ page strategic guide serious brands are already using to stay ahead of the chaos: 💡 In this episode, you’ll learn: ✨ The #1 mistake that instantly weakens your Q4 results ✨ Why sending too many emails too suddenly can tank engagement ✨ How to keep your emails landing in inboxes (not spam) ✨ Why “spray-and-pray” campaigns waste your best opportunities ✨ How stronger CTAs can double — even triple — your click-through rate 🪙 In the Gold Mine segment, I’m sharing a personal reflection on my complicated relationship with numbers — how they’ve made me feel brilliant one day and defeated the next. I’ll talk about analytics paralysis, the emotional rollercoaster of metrics, and how reframing numbers as stories instead of verdicts has changed the way I approach marketing, leadership, and growth. 👉 Ready to send emails that actually perform this holiday season? This episode will help you ditch the guesswork, avoid preventable mistakes, and send campaigns that convert with confidence. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38775070
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355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins
10/19/2025
355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins
Episode #355 - 10 Creative Holiday Offers That Don't Hurt Your Ecommerce Product Margins When you think “holiday offer,” you probably think discount. 20% off, 30% off… like Oprah’s handing out promo codes: you get a discount, you get a discount, everybody gets a discount! But deep discounts aren’t the only way to win during BFCM. In fact, for some brands, they do more harm than good — eroding margins, cheapening perception, and training your customers to only shop sales. In this episode, I’m sharing 10 creative, margin-friendly holiday offers that drive sales without cutting into your bottom line — plus tips to make them shine in both email and SMS. This is part of my BFCM Prep Series, where we’re making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos. 👉 Grab my official 2025 BFCM Briefing — a 15+ page strategic guide serious brands are already using to stay ahead this season: 💡 In this episode, you’ll learn: ✨ 10 creative holiday offer ideas that add value, not markdowns ✨ How to position free gifts, bundles, and perks to boost AOV ✨ Why charitable tie-ins and exclusivity build loyalty faster than discounts ✨ How to execute these ideas seamlessly across email and SMS ✨ Ways to keep your margins healthy and your customers happy 🪙 In the Gold Mine segment, I’m talking about the concept of “unknown unknowns” — the things you don’t even know that you don’t know. I’ll share how a recent surprise in Klaviyo shook my confidence, what it taught me about humility, and why acknowledging our blind spots actually makes us stronger leaders. 👉 Ready to rethink your BFCM offer strategy? This episode will help you design promotions that feel generous, smart, and sustainable — so you can rise above the noise and finish the year stronger than ever. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38624665
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354 - Holiday Email Flows That Sell During Black Friday & Cyber Monday
10/12/2025
354 - Holiday Email Flows That Sell During Black Friday & Cyber Monday
A shopper finds the perfect gift, adds it to their cart… and then their phone buzzes, the doorbell rings, dinner’s ready. The moment’s gone. By the time they come back, someone else has won the sale. That’s how fragile holiday shopping is - but with the right automations, you can save the sale and build momentum. In this episode, we’re giving your holiday flows a makeover - so they’re tuned for gifting season, closing the loop on lost sales, and creating repeat customers who keep coming back even after the holiday rush. This is part of my BFCM Prep Series, where we’re making sure your marketing is strategic, intentional, and designed to convert — not just add to the inbox chaos. 👉 Grab my official 2025 BFCM Briefing — a 15+ page strategic guide serious brands are already using to stay ahead this season: 💡 In this episode, you’ll learn: ✨ How to turn your welcome flow into a gifting concierge that converts new subscribers faster ✨ The key differences between cart and checkout abandonment (and why your strategy should change for each) ✨ How to make browse abandonment feel helpful, not pushy — especially for indecisive gift shoppers ✨ Why the post-purchase flow is your biggest untapped revenue driver during BFCM ✨ How to use low stock, back-in-stock, wishlist, and SMS flows to turn urgency into effortless sales 🪙 In the Gold Mine segment, I’m opening up about the challenge of saying what you really mean — why honesty in communication can feel awkward but ultimately strengthens your leadership and relationships. 👉 Ready to give your flows a holiday glow-up? This episode will help you design automations that nurture trust, close the loop, and keep your brand top-of-mind all season long. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38546845
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353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede
10/05/2025
353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede
Episode #353 - How to Make Your BFCM Emails Stand Out in the Inbox Stampede Nobody wakes up on Black Friday excited to read 200 emails — they’re excited to find something they love. But when every subject line is screaming “SALE!” and every graphic is blasting neon urgency, most campaigns blur together. Customers scroll, skim, delete. And yet, some brands do break through. They get the clicks, the sales, the attention — not because they’re louder, but because they’re smarter. In this episode, I’m sharing the strategies that will help your BFCM campaign emails stand out from the noise and feel like a welcome guest in your subscriber’s inbox. This episode is part of my BFCM Prep Series, where we’ll make sure your holiday campaigns are strategic, intentional, and designed to convert — not just contribute to inbox chaos. 👉 Grab my official 2025 BFCM Briefing — a 15+ page guide serious brands are already using to plan their holiday campaigns: 💡 In this episode, you’ll learn: ✨ Why timing is just as important as subject lines — and how to test it now ✨ How to write subject lines that sound like you (and not everyone else) ✨ The simple design tweaks that make your emails instantly scannable ✨ Why curated merchandising beats generic sitewide discounts ✨ How a clear point of view makes your campaign more memorable and compelling And in the Gold Mine segment, I’m getting real about the long game of marketing — why it’s so much harder than sprinting, how it can feel lonely, and how to make sure your business goals stay aligned with your life. 👉 Ready to cut through the inbox noise? This episode will help you craft campaigns that capture attention, convert subscribers, and reflect the real value of your brand. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38459910
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352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts
09/28/2025
352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts
Episode #352 - 5 Ways to Stop Holiday Marketing Panic Before It Starts Picture this: it’s Thanksgiving night, and instead of relaxing, you’re frantically fixing email templates, resizing graphics, and dealing with a flood of customer questions. That’s what happens when holiday prep falls to the bottom of your to-do list - but it doesn’t have to be that way. This episode kicks off my special BFCM Prep Series, where we’ll make sure your holiday campaigns are planned, polished, and panic-free long before Black Friday hits. Get the 2025 BFCM Briefing here: 💡 In this episode, you’ll learn: ✨ How to decide if BFCM weekend is even the right move for your brand ✨ The key dates and planning steps that will save you from last-minute chaos ✨ Why refreshing your automations now can protect your revenue later ✨ How to prepare creative assets that actually support your strategy ✨ The testing checklist that keeps mistakes from ruining your biggest sales And in the Gold Mine segment, I’m sharing something deeply personal: my fear of being misunderstood - and why it often shows up right before a major breakthrough. 👉 Ready to trade chaos for confidence? This episode will help you plan ahead and step into the season with strategy instead of stress. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38361565
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351 - Stop Wasting Your Best-Performing Email
09/21/2025
351 - Stop Wasting Your Best-Performing Email
Here’s a riddle: what’s the most-opened email in your Klaviyo flows? Spoiler alert — it’s not the flashy ones. It’s the humble shipping confirmation. Most brands treat it like a receipt: order number, tracking link, done. But this is actually the peak moment of customer excitement. Ignore it, and you’ve wasted the best chance you’ll ever have to delight and build trust. 💡 In this episode, you’ll learn: ✨ Why shipping confirmations matter more than you think ✨ The clear line between transactional and marketing (and why you can’t blur it) ✨ The checklist of essentials every customer needs in this email ✨ How to infuse your brand voice, resources, and community into the experience ✨ Practical tweaks to make your confirmations trustworthy and memorable And in today’s Gold Mine segment, I’m opening up about something I wrestle with constantly: the pressure of always feeling “behind.” I’ll share why the finish line is a myth — and how choosing priorities over perfection has changed the way I work. 👉 If you’re ready to rethink the email hiding in plain sight, this episode will show you how to turn a functional touchpoint into a powerful brand moment. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38286925
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350 - The Surprising Power of the Unsubscribe Button
09/14/2025
350 - The Surprising Power of the Unsubscribe Button
Most brands treat the unsubscribe link like a dirty little secret, buried at the bottom of emails. But what if letting people go could actually strengthen your marketing? In this episode, I’m flipping the script on the unsubscribe button. You’ll learn why giving subscribers more choice and control isn’t a loss at all - it’s the key to healthier deliverability, stronger trust, and a more loyal audience that actually wants to hear from you. 💡 Here’s what you’ll discover: ✨ Why letting go of disengaged subscribers makes your brand stronger ✨ Two stages of re-engagement and sunset flows to keep your list healthy ✨ How to design an unsubscribe process that leaves the door open ✨ The personalization strategies that make people want to stay ✨ Small, practical ways to improve subscriber experience this week Plus, in the Gold Mine segment, I’m opening up about an emotion we don’t always admit to: jealousy. I’ll share how even while cheering others on, you can sometimes feel that sting of comparison - and why those moments can actually point you back toward your own deepest desires. 👉 Don’t miss this one if you want to clean up your list, improve deliverability, and build stronger, more respectful relationships with your subscribers. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38204880
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349 - The Golden Window After Purchase (And How to Use It)
09/08/2025
349 - The Golden Window After Purchase (And How to Use It)
Some ecommerce brands let the order confirmation email do all the talking—but that window right after purchase (and even in the weeks that follow) is a golden opportunity. Your customer just said yes to you. Now what? In this episode, I’ll share how to go beyond the standard “thank you” and turn a one-time buyer into a lifelong fan. From segmentation to storytelling, we’ll explore how to make the post-purchase experience unforgettable. 💡 Here’s what you’ll discover: ✨ Why the period right after purchase is prime real estate for connection ✨ The biggest mistakes brands make in their post-purchase flows ✨ 6 types of emails that nurture, delight, and build loyalty ✨ How segmentation can personalize the experience for every customer ✨ Ways to elevate even transactional emails with warmth and personality Plus, in the Gold Mine segment, I’m opening up about the personal pivot behind this podcast’s rebrand—from The Joy Joya Podcast to Marketing With Laryssa. I’ll share what it feels like to question your business identity, the fear that comes with making a big change, and the clarity that can come from finally stepping into what feels true. 👉 Don’t miss this one if you want to improve retention, strengthen customer relationships, and stop leaving loyalty (and revenue) on the table. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/38109755
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348 - How to Win Back Ghost Subscribers (Before It’s Too Late)
08/25/2025
348 - How to Win Back Ghost Subscribers (Before It’s Too Late)
Episode #348 - How to Win Back Ghost Subscribers (Before It’s Too Late) Is your email list growing… but your engagement shrinking? If so, you’ve probably got “ghosts” on your list - subscribers who stopped opening, clicking, or even noticing your emails. Holding onto them isn’t harmless. It can hurt deliverability, waste budget, and skew your results. In this episode, I’ll share how to identify disengaged subscribers, why it matters, and what to do about it. You’ll learn a simple framework for re-engagement, how to set up a sunset flow, and when it’s finally time to suppress contacts for good. 💡 Here’s what you’ll discover: ✨ Why ghost subscribers appear (and what you can actually control) ✨ The biggest mistakes brands make when trying to win them back ✨ A re-engagement framework that balances warmth with strategy ✨ How to build a segment to spot disengagement automatically ✨ When to let go—without guilt Plus, in the Gold Mine segment, I’m getting real about the awkward space between knowing something and actually doing it. If you’ve ever had the aha moment but still felt stuck in the same patterns, this one will hit home. 👉 Don’t miss this if you’ve been frustrated by shrinking open rates or just want a healthier, more engaged list. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/37927635
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347 - The Perfect Timing Formula for Your Email Marketing
08/18/2025
347 - The Perfect Timing Formula for Your Email Marketing
What if your email campaigns are falling flat - not because your copy is bad, but because you’re saying the right thing at the wrong time? There’s a formula to knowing when to sell and when to nurture—and no, it’s not just “follow your gut.” If your emails feel like they’re missing the mark, you might be pushing when you should be building trust… or warming up when your audience is ready to buy. In this episode, I’ll show you how to stop guessing and start sending the right message at the right time—so you can finally get results. You’ll learn how to meet your subscribers where they are in the journey, build deeper connections, and make the ask when it matters most. 💡 You’ll learn: ✨ Why sending the wrong message at the wrong stage kills engagement—and how to fix it ✨ The 3-part Curiosity → Connection → Conversion progression for email marketing ✨ What happens when you nurture too much vs. sell too much—and how to find the balance ✨ How to use list source, behavior, and engagement clues to time your emails strategically ✨ How to apply this framework to product launches so sales feel like a natural next step Plus, in The Gold Mine, I’m talking about the bittersweet side of growth. It’s not always the purely positive experience it’s made out to be. Sometimes, moving forward means letting go of a version of your business—or yourself—that’s been with you for a long time. I’ll share why it’s okay to feel loss alongside excitement, and how that complexity can actually make you a stronger entrepreneur. If you’ve been stuck in a cycle of over-nurturing, over-selling, or just sending emails without a clear sense of timing, this episode will give you a practical framework to align your messages with your audience’s readiness—so your marketing works better and feels better. Dive deeper with the blog post:
/episode/index/show/joyjoya/id/37842655
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346 - Why Your Biggest Fans Aren’t Buying (and How to Change That)
08/11/2025
346 - Why Your Biggest Fans Aren’t Buying (and How to Change That)
Episode #346 – Why Your Biggest Fans Aren’t Buying (and How to Change That) What if your most loyal Instagram fans - the ones liking and commenting on every post - never actually buy from you? That changes when you stop treating Instagram like the end goal and start using it as the bridge to something more powerful and reliable: your email list. In this episode, I’ll show you how to shift your mindset so Instagram becomes a pathway, not a destination. You’ll learn exactly how to lead followers into your inbox, nurture real relationships, and guide them toward checkout - on your terms, not the algorithm’s. 💡 You’ll learn: ✨ Why Instagram isn’t built to nurture or convert - and what to do instead ✨ The 3-part funnel that moves followers from Instagram → Inbox → Checkout ✨ Simple ways to update your bio, Stories, and offers to grow your list fast ✨ How to create an email experience that builds trust and boosts conversions ✨ Why the brands winning now are the ones who own their audience relationship Plus, in The Gold Mine, I’m sharing a lesson I’ve taken from my lifelong love of tennis: the importance of “playing your own game” in marketing. Just like the best tennis players stand out by leaning into their unique style, your emails and SMS will resonate most when they reflect your personality - not someone else’s formula. If you’ve been chasing followers without seeing sales - or if you’re ready to make your marketing more reliable and less dependent on social media - this episode will give you the plan (and confidence) to connect the dots from post to purchase. Dive deeper with the blog post:
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345 - Why Your Best Emails Send Themselves
08/04/2025
345 - Why Your Best Emails Send Themselves
What if your highest-converting emails and texts weren’t the ones you poured hours into—but the ones that send themselves? In this episode, we’re diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you’ve been putting all your energy into campaigns and newsletters while neglecting automations, this one’s for you. 💡 You’ll learn: ✨ What event-triggered messaging really is (and why it works) ✨ The 10 high-impact automations every product-based brand should have ✨ How these messages boost CTRs and conversions—quietly but powerfully ✨ Why triggered messages don’t replace your strategy—they reinforce it ✨ How to start with just one thoughtful, well-timed automation Plus, in The Gold Mine, I’m opening up about the fear of stepping away from your content—and how automation can help you stay connected without always being “on.” We’ll talk about trust, relevance, and why you don’t have to scream to be remembered. If you’re feeling burned out by the pressure to constantly create and send, this episode will show you how to let your marketing work for you—while building deeper customer relationships at the same time. Transcript:
/episode/index/show/joyjoya/id/37550815
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344 - Why No One’s Clicking Your Emails (And How to Fix It)
07/28/2025
344 - Why No One’s Clicking Your Emails (And How to Fix It)
Episode #344 – Why No One’s Clicking Your Emails (And How to Fix It) You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you’re left wondering, “Is email marketing even worth it anymore?” In this episode, I’m digging into what’s really going on when your email click-through rates are low—and what you can do about it. Whether you’ve been second-guessing your strategy or just feel like your emails are falling flat, we’ll reframe your approach and talk about how to create campaigns that actually drive action. 💡 You’ll learn: ✨ Why email still matters in 2025—even with low CTRs ✨ The mindset hurdles that secretly sabotage your campaigns ✨ Practical tips to boost your clicks (without chasing gimmicks) ✨ How to make your CTAs easier to follow and harder to ignore ✨ What “email clarity” really means—and how to harness it Plus, in The Gold Mine, I’m opening up about what it feels like to show up in your marketing and still feel invisible—and why that doesn't mean you're failing. We'll talk about the difference between product quality and product-market fit, and why you might be closer to a breakthrough than you think. If you’ve ever thought, “Maybe I’m just not good at email,” this episode will help you move past that and toward emails that resonate, connect, and click. Transcript:
/episode/index/show/joyjoya/id/37504735
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343 - Do You Really Have to Be the Face of Your Jewelry Brand?
07/21/2025
343 - Do You Really Have to Be the Face of Your Jewelry Brand?
Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand? You’ve probably heard it before: People buy from people. But what if you’re not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer? In this episode, I’m talking about why visibility matters more than ever in 2025—and how to show up in your marketing without losing your boundaries or your sanity. I’ll share my own journey from behind-the-scenes marketer to the face of Joy Joya, plus low-pressure ways you can build trust and connection without overhauling your whole personality. If you've ever wondered, "Do I really have to show my face to grow my brand?"—this one's for you. 💡 You’ll learn: ✨ Why visibility is your secret weapon in a post-AI, post-trust world ✨ How showing up (even imperfectly) builds pre-qualified trust ✨ The 6 “archetypes” of being the face of your brand—without becoming an influencer ✨ Mindset shifts to overcome fear of being on camera or “being the brand” ✨ Easy, low-lift ways to start showing up—without a full content strategy Plus, in The Gold Mine, I’m sharing a personal story about visibility and confidence—how showing up before you feel ready is actually how you build the muscle that makes it easier over time. You’ll walk away feeling a little braver, and a lot less alone. Transcript:
/episode/index/show/joyjoya/id/37379550
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342 - Is Blogging Dead in 2025? Not If You Know This
07/14/2025
342 - Is Blogging Dead in 2025? Not If You Know This
Episode #342 – Is Blogging Dead in 2025? Not If You Know This If you’ve ever looked at your blog tab and cringed—or wondered if it’s even worth keeping in the age of AI—this episode is for you. In this one, we’re unpacking whether blogging still matters in 2025, how it’s changed, and what it can actually do for your jewelry brand. Spoiler alert: it’s not about clicks anymore. I’ll walk you through how to shift your mindset, reclaim your voice, and turn even the dustiest blog into a powerhouse of trust and visibility. Whether you’re a writer at heart or someone who hasn’t posted since 2019, this episode will help you see blogging in a whole new light—and even give you a jumpstart. 💡 You’ll learn: ✨ Why AI hasn’t made blogging obsolete (and may have made it more important) ✨ What blogging is really for in 2025—hint: not traffic ✨ How to write posts that build trust, show authority, and fuel your other content ✨ The biggest mistakes jewelry brands make with blogging ✨ A low-lift content challenge that’ll jumpstart your creative momentum Plus, in The Gold Mine, I’m sharing why your blog might be the only place left where your voice can stretch out and be heard—unfiltered, unburied, and completely yours. 👀 Want to get a full month of content ideas done in one sitting? Don’t forget to check out my free 45-minute Content Repurposing Masterclass. You’ll learn how to: Write one powerful blog post Turn it into emails and social posts And finally feel like you have a plan 🎓 Get instant access now at Transcript:
/episode/index/show/joyjoya/id/37198810
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341 - The Real Cost of Quick-Fix Marketing
06/30/2025
341 - The Real Cost of Quick-Fix Marketing
Episode #341 – The Real Cost of Quick-Fix Marketing If you’ve ever felt tempted by a “growth hack,” a viral trick, or a plug-and-play marketing solution… this episode is for you. In this one, we’re unpacking why “quick fixes” are often more harmful than helpful—and what actually works when it comes to building sustainable momentum in your jewelry business. I’ll walk you through how to spot red flags, shift your mindset, and take practical steps that respect your time, energy, and creative vision. Whether you’re just starting out or trying to grow more strategically, this episode will help you ditch the distractions and focus on what really moves the needle. 💡 You’ll learn: ✨ Why “shortcuts” can hurt more than help your business ✨ How to identify five red flags in quick-fix marketing advice ✨ What truly effective marketing looks like (even if it’s unglamorous) ✨ A weekly exercise to audit your current strategy and regain focus ✨ How to build systems and habits that make marketing feel lighter Plus, in The Gold Mine, I’m sharing a vulnerable moment we’ve all faced: seeing an ad that feels like the answer—and why the polished promise never tells the whole story. Transcript:
/episode/index/show/joyjoya/id/37094550
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340 - The Marketing Unicorn Myth (And What Works Instead)
06/23/2025
340 - The Marketing Unicorn Myth (And What Works Instead)
If you’ve ever felt like marketing your jewelry brand is just too much for one person—you’re not alone. In this episode, I’m talking about the unrealistic expectations so many jewelry entrepreneurs place on themselves (or their first hires) when it comes to marketing. We’ll explore how to set yourself up for success with a more sustainable, human approach to getting the support you need—without burning out or feeling like you’re constantly behind. Whether you’re managing everything solo or thinking about hiring help, this episode will help you make smarter, more confident choices for your brand. 💡 You’ll learn: ✨ Why doing everything at once leads to less impact (and more stress) ✨ Five common marketing “myths” that set jewelry brands up to struggle ✨ How to prioritize the channels and tasks that really move the needle ✨ What effective support actually looks like—and how to get it ✨ Tips for hiring and setting your first marketer up for success Plus, in The Gold Mine, I’m sharing a lighthearted but honest take on expectations—through the lens of dating apps—and why experience (not fantasy) is what builds lasting success. Transcript:
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339 - Smarter Jewelry Email Marketing Starts With Segmentation
06/16/2025
339 - Smarter Jewelry Email Marketing Starts With Segmentation
What if you could get more results from your email marketing—without sending more emails? In this episode, I’m breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you’ve been missing. Whether you’re DIY-ing your marketing or have a small but mighty team behind you, you’ll walk away with practical strategies you can implement right away. 💡 You’ll learn: ✨ Why segmentation isn’t just for big brands or marketing pros ✨ How to make your email strategy feel more human and less overwhelming ✨ Five easy segments to help you send more relevant, high-performing emails ✨ Bonus segmentation strategies to try when you’re ready to level up ✨ What segmentation looks like behind the scenes at Joy Joya—and how we use it daily Plus, in The Gold Mine, I’m reflecting on something a lot of us are feeling lately: what’s going on with Instagram? Tune in to hear my thoughts on why the platform’s becoming more chaotic and how you can protect your energy by focusing on the spaces you truly own—like your email list. Transcript:
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338 - What a Jewelry Marketing Agency Actually Does All Day
06/09/2025
338 - What a Jewelry Marketing Agency Actually Does All Day
Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I’m pulling back the curtain on what it’s like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you’re juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own, this episode offers a relatable, real-world look at the hustle and heart behind the work. 💡 You’ll learn: ✨ Why email marketing has become the foundation of nearly everything we do for jewelry brands ✨ What a typical day looks like for a jewelry marketing agency owner (spoiler: it’s not all glitter and glamour) ✨ How we help brands turn email into a strategic, high-performing sales channel ✨ The key team members who make our work possible—and what each one contributes ✨ The “unseen” side of marketing: project management, communication, and systems that keep things running Plus, in The Gold Mine, I’m reflecting on one of my favorite mindset questions lately: “Is the juice worth the squeeze?” Tune in to hear how I use this metaphor to check in on effort vs. reward—and how it can help you get clarity on your marketing, your business, and your energy. Transcript:
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337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels
06/02/2025
337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels
Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what’s possible to how they connect with customers. In this episode, I’m breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketing strategy, and what it really takes to build a business on your own terms. 💡 You’ll learn: ✨ The fundamental differences between “renting” on marketplaces (Etsy, Faire, Amazon, etc.) and “owning” your channels (Shopify site, email list, DMs as backup) ✨ Why marketplaces give instant traffic but limit your data, branding control, and long-term equity ✨ How to spot the hidden risks of relying on rented platforms—yes, even Instagram DMs—and why ownership matters ✨ The right marketing focus for each path: from SEO-optimized listings and review strategies to storytelling, email automations, and traffic-driving tactics ✨ Key questions to audit your current sales channels and practical first steps toward greater control and sustainable growth Plus, in The Gold Mine, I’m reflecting on the “Everything Is Figureoutable” mindset—why venting can keep you stuck, how choosing problem-solving over complaining reclaims your power, and small choice-steps that turn frustration into forward momentum. Transcript:
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336 - Let Go of Your Marketing Baggage and Grow With Confidence
05/19/2025
336 - Let Go of Your Marketing Baggage and Grow With Confidence
Episode #336 – Let Go of Your Marketing Baggage and Grow With Confidence So many jewelry business owners come to marketing weighed down by past experiences, assumptions, and limiting beliefs—and it’s no wonder they’re feeling stuck. In this episode, I’m breaking down the five most common types of “marketing baggage” I see, and showing you how to let go of what’s no longer serving you—so you can move forward with clarity, confidence, and real connection. Marketing isn’t about tricks or trends—it’s about relationship-building. But when emotional residue from the past clouds your judgment, it’s hard to connect in a way that feels authentic and effective. Let’s unpack what’s been weighing you down. 💡 You’ll learn: ✨ The 5 most common limiting beliefs that sabotage growth ✨ Why past experiences with ads, email, or outsourcing may still be affecting you ✨ How to reframe your mindset and regain control of your marketing ✨ The difference between “doing it all” and building sustainable support ✨ Simple mindset shifts that lead to more clarity, ease, and success Plus, in The Gold Mine, I’m reflecting on the emotional baggage your customers bring with them—from hesitation and skepticism to past disappointments—and how you can meet those unspoken fears with empathy, clarity, and trust-building marketing that truly connects. Transcript:
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335 - The Tiny Email Tweak That Skyrockets Clicks + Sales
05/12/2025
335 - The Tiny Email Tweak That Skyrockets Clicks + Sales
Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you. Even small design tweaks can lead to major results. I’ll walk you through how to improve your email calls-to-action, step-by-step. 💡 You’ll learn: ✨ The #1 CTA mistake almost every jewelry brand makes ✨ Why beautiful design can hurt your click-through rate ✨ How to guide your reader clearly and confidently ✨ Easy changes that boost conversions instantly ✨ What your click-through rate really tells you—and how to improve it Plus, in The Gold Mine, I’m talking about the power of kaizen—a Japanese concept that means “continuous improvement.” I explore how embracing small, consistent changes (even when they feel uncomfortable) can be the key to long-term growth in your business. Transcript:
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334 - Cause-Based Marketing That Actually Feels Authentic
05/05/2025
334 - Cause-Based Marketing That Actually Feels Authentic
Thinking about tying your jewelry brand to a cause—or already doing it, but not sure it’s really landing? In this episode, I’m sharing how to make cause-based marketing feel like a natural, authentic extension of your brand, not just a checkbox or trend. If you want your impact to mean something (and resonate with your customers), don’t miss this one. Whether you're starting from scratch or looking to elevate an existing initiative, these five lessons will help you approach cause-based marketing in a more intentional, heart-centered way. 💡 You’ll learn: ✨ Why your brand values should always guide your cause ✨ How transparency builds trust and connection with your audience ✨ Creative ways to collaborate with nonprofits and amplify their mission ✨ How to seamlessly weave your cause into your brand story ✨ What to do when things don’t go as planned—and how to share wins with integrity Plus, in The Gold Mine, I reflect on the people we invite into our businesses—team members, partners, vendors—and how every relationship shapes not just your workflow, but the energy and values your brand puts into the world. If you’re building something meaningful, this one’s for you. Transcript:
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333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)
04/28/2025
333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)
🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you. To celebrate Joy Joya’s 9th anniversary, I’m sharing five hard-earned lessons that I wish someone had told me when I was just starting out. Whether you’re in year one, year three, or year seven of running your brand, these lessons will help you say no with confidence, trust your instincts, build systems that serve you, and scale in a way that supports your life—not drains it. 💡 You’ll learn: ✨ Why trying to be everything to everyone can hold your brand back ✨ How systems (yes, even simple ones!) can transform your growth ✨ Why saying “no” sooner helps you grow faster ✨ What it really means to trust your instincts in business ✨ How to think about scaling in a way that fits your lifestyle and values Plus, in The Gold Mine, I’m reflecting on the importance of celebrating progress in real time—not just at the milestones. If you’ve ever felt like you move on too quickly from your wins, this one’s for you. Transcript:
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332 - Why You Don’t Have to Listen to Every Marketing Tip
04/21/2025
332 - Why You Don’t Have to Listen to Every Marketing Tip
Episode #332 – Why You Don’t Have to Listen to Every Marketing Tip 🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: You’re at a party, just casually mentioning your jewelry business, and someone jumps in with, “You should totally be doing TikTok.” Or maybe your cousin thinks you need Facebook ads, or your friend heard AI is the next big thing and says you’re missing out. Sound familiar? When you run a jewelry business, the marketing advice—solicited or not—comes from everywhere. But not all advice is helpful. And if you’re not careful, it can chip away at your focus, your confidence, and your ability to trust yourself. In this episode, I’m walking you through how to filter the noise and protect your strategy—so you’re not constantly pulled in a dozen directions by people who don’t actually know your business. You’ll learn: ✨ Why unsolicited advice can feel so triggering (and how to spot when it’s actually helpful) ✨ How to evaluate whether a suggestion aligns with your strategy, resources, and capacity ✨ Simple mindset shifts to help you stay grounded and confident ✨ A few gracious one-liners you can use to shut down advice you didn’t ask for ✨ Why the in-between moments in business matter—and how to navigate them without spiraling Plus, in The Gold Mine, I share a personal reflection on staying the course during the quiet, in-between moments of running a business—and how to resist the urge to chase shiny objects when things feel stagnant. Transcript:
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331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
04/14/2025
331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry 🎁 Bonus: Be sure to grab my FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s packed with a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Get it at You’ve probably been told that growing your email list is the name of the game. But what if I told you that keeping too many people on your list—especially the ones who never open or click—could actually be hurting your business? In this episode, I’m sharing why it’s time to stop treating your email list like a trophy case and start treating it like the powerful, living marketing tool it’s meant to be. From deliverability issues to wasted money, I’ll show you the hidden downsides of hanging on to disengaged subscribers—and how letting them go can free up space, improve performance, and lead to a more connected audience. In this episode, you’ll learn: ✨ Why an unengaged subscriber is more than just “dead weight” ✨ The real risks of ignoring list hygiene (hello, spam folder!) ✨ A re-engagement strategy you can try today—without panic ✨ Tips for setting up a sunset flow and keeping your list healthy long term ✨ How shifting your mindset from “biggest” list to “most loyal” list unlocks real results Plus, in The Gold Mine, I talk about how roleplaying conversations has helped me prepare for tricky situations in business—and how it might help you too. If you’ve ever felt nervous about setting a boundary, handling an unhappy customer, or just not knowing what to say, this personal reflection is for you. If you’re ready to declutter your list and build real connection with your subscribers, this episode will show you how to do it with clarity and confidence. Transcript:
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330 - A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing
04/07/2025
330 - A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing
Episode #330 – A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing 🎁 Bonus: I’m sharing a FREE “Mother’s Day Jewelry Marketing Toolkit” to help you put everything from this episode into action. It includes a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Grab it at You already know Mother’s Day can be a big moment for jewelry brands—it’s a time when people are looking for meaningful gifts. But what if it hasn’t quite clicked for you yet? Or maybe it’s already one of your top sales events, and you’re wondering how to make it even better this year. In this episode, I'm breaking down how to create a Mother’s Day marketing campaign that feels authentic, thoughtful, and—most importantly—effective. Whether you’re brand new to this holiday or ready to take things up a notch, you’ll leave with clear ideas you can put into action today. In this episode, you’ll learn: ✨ Why Mother’s Day matters even if you don’t sell “mom jewelry” ✨ The most common mistakes brands make with Mother’s Day—and how to avoid them ✨ A step-by-step approach to building a campaign that feels aligned and profitable ✨ Ideas for campaigns and offers you can use (or easily adapt!) ✨ Why starting early gives you a huge advantage—and how to make the most of it Plus, in The Gold Mine, I share a personal reflection on intuition and what happens when you ignore it. You’ll hear how listening to your inner voice—especially in business—can lead to more clarity, confidence, and peace of mind. If you’ve been feeling a nudge to do something differently, this segment might be the sign you’ve been waiting for. If you're ready to make your Mother’s Day marketing your best yet—without the overwhelm or cheesiness—this episode is for you! Transcript:
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