Joy Joya Jewelry Marketing Podcast
Strategic and story-driven digital marketing tips and insights for jewelry businesses that are ready to level-up. Created and hosted by jewelry marketing expert Laryssa Wirstiuk, founder of Joy Joya and author of the book "Jewelry Marketing Joy". New episodes weekly.
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338 - What a Jewelry Marketing Agency Actually Does All Day
06/09/2025
338 - What a Jewelry Marketing Agency Actually Does All Day
Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I’m pulling back the curtain on what it’s like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you’re juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own, this episode offers a relatable, real-world look at the hustle and heart behind the work. 💡 You’ll learn: ✨ Why email marketing has become the foundation of nearly everything we do for jewelry brands ✨ What a typical day looks like for a jewelry marketing agency owner (spoiler: it’s not all glitter and glamour) ✨ How we help brands turn email into a strategic, high-performing sales channel ✨ The key team members who make our work possible—and what each one contributes ✨ The “unseen” side of marketing: project management, communication, and systems that keep things running Plus, in The Gold Mine, I’m reflecting on one of my favorite mindset questions lately: “Is the juice worth the squeeze?” Tune in to hear how I use this metaphor to check in on effort vs. reward—and how it can help you get clarity on your marketing, your business, and your energy. Transcript:
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337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels
06/02/2025
337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels
Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what’s possible to how they connect with customers. In this episode, I’m breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketing strategy, and what it really takes to build a business on your own terms. 💡 You’ll learn: ✨ The fundamental differences between “renting” on marketplaces (Etsy, Faire, Amazon, etc.) and “owning” your channels (Shopify site, email list, DMs as backup) ✨ Why marketplaces give instant traffic but limit your data, branding control, and long-term equity ✨ How to spot the hidden risks of relying on rented platforms—yes, even Instagram DMs—and why ownership matters ✨ The right marketing focus for each path: from SEO-optimized listings and review strategies to storytelling, email automations, and traffic-driving tactics ✨ Key questions to audit your current sales channels and practical first steps toward greater control and sustainable growth Plus, in The Gold Mine, I’m reflecting on the “Everything Is Figureoutable” mindset—why venting can keep you stuck, how choosing problem-solving over complaining reclaims your power, and small choice-steps that turn frustration into forward momentum. Transcript:
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336 - Let Go of Your Marketing Baggage and Grow With Confidence
05/19/2025
336 - Let Go of Your Marketing Baggage and Grow With Confidence
Episode #336 – Let Go of Your Marketing Baggage and Grow With Confidence So many jewelry business owners come to marketing weighed down by past experiences, assumptions, and limiting beliefs—and it’s no wonder they’re feeling stuck. In this episode, I’m breaking down the five most common types of “marketing baggage” I see, and showing you how to let go of what’s no longer serving you—so you can move forward with clarity, confidence, and real connection. Marketing isn’t about tricks or trends—it’s about relationship-building. But when emotional residue from the past clouds your judgment, it’s hard to connect in a way that feels authentic and effective. Let’s unpack what’s been weighing you down. 💡 You’ll learn: ✨ The 5 most common limiting beliefs that sabotage growth ✨ Why past experiences with ads, email, or outsourcing may still be affecting you ✨ How to reframe your mindset and regain control of your marketing ✨ The difference between “doing it all” and building sustainable support ✨ Simple mindset shifts that lead to more clarity, ease, and success Plus, in The Gold Mine, I’m reflecting on the emotional baggage your customers bring with them—from hesitation and skepticism to past disappointments—and how you can meet those unspoken fears with empathy, clarity, and trust-building marketing that truly connects. Transcript:
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335 - The Tiny Email Tweak That Skyrockets Clicks + Sales
05/12/2025
335 - The Tiny Email Tweak That Skyrockets Clicks + Sales
Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you. Even small design tweaks can lead to major results. I’ll walk you through how to improve your email calls-to-action, step-by-step. 💡 You’ll learn: ✨ The #1 CTA mistake almost every jewelry brand makes ✨ Why beautiful design can hurt your click-through rate ✨ How to guide your reader clearly and confidently ✨ Easy changes that boost conversions instantly ✨ What your click-through rate really tells you—and how to improve it Plus, in The Gold Mine, I’m talking about the power of kaizen—a Japanese concept that means “continuous improvement.” I explore how embracing small, consistent changes (even when they feel uncomfortable) can be the key to long-term growth in your business. Transcript:
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334 - Cause-Based Marketing That Actually Feels Authentic
05/05/2025
334 - Cause-Based Marketing That Actually Feels Authentic
Thinking about tying your jewelry brand to a cause—or already doing it, but not sure it’s really landing? In this episode, I’m sharing how to make cause-based marketing feel like a natural, authentic extension of your brand, not just a checkbox or trend. If you want your impact to mean something (and resonate with your customers), don’t miss this one. Whether you're starting from scratch or looking to elevate an existing initiative, these five lessons will help you approach cause-based marketing in a more intentional, heart-centered way. 💡 You’ll learn: ✨ Why your brand values should always guide your cause ✨ How transparency builds trust and connection with your audience ✨ Creative ways to collaborate with nonprofits and amplify their mission ✨ How to seamlessly weave your cause into your brand story ✨ What to do when things don’t go as planned—and how to share wins with integrity Plus, in The Gold Mine, I reflect on the people we invite into our businesses—team members, partners, vendors—and how every relationship shapes not just your workflow, but the energy and values your brand puts into the world. If you’re building something meaningful, this one’s for you. Transcript:
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333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)
04/28/2025
333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)
🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you. To celebrate Joy Joya’s 9th anniversary, I’m sharing five hard-earned lessons that I wish someone had told me when I was just starting out. Whether you’re in year one, year three, or year seven of running your brand, these lessons will help you say no with confidence, trust your instincts, build systems that serve you, and scale in a way that supports your life—not drains it. 💡 You’ll learn: ✨ Why trying to be everything to everyone can hold your brand back ✨ How systems (yes, even simple ones!) can transform your growth ✨ Why saying “no” sooner helps you grow faster ✨ What it really means to trust your instincts in business ✨ How to think about scaling in a way that fits your lifestyle and values Plus, in The Gold Mine, I’m reflecting on the importance of celebrating progress in real time—not just at the milestones. If you’ve ever felt like you move on too quickly from your wins, this one’s for you. Transcript:
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332 - Why You Don’t Have to Listen to Every Marketing Tip
04/21/2025
332 - Why You Don’t Have to Listen to Every Marketing Tip
Episode #332 – Why You Don’t Have to Listen to Every Marketing Tip 🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: You’re at a party, just casually mentioning your jewelry business, and someone jumps in with, “You should totally be doing TikTok.” Or maybe your cousin thinks you need Facebook ads, or your friend heard AI is the next big thing and says you’re missing out. Sound familiar? When you run a jewelry business, the marketing advice—solicited or not—comes from everywhere. But not all advice is helpful. And if you’re not careful, it can chip away at your focus, your confidence, and your ability to trust yourself. In this episode, I’m walking you through how to filter the noise and protect your strategy—so you’re not constantly pulled in a dozen directions by people who don’t actually know your business. You’ll learn: ✨ Why unsolicited advice can feel so triggering (and how to spot when it’s actually helpful) ✨ How to evaluate whether a suggestion aligns with your strategy, resources, and capacity ✨ Simple mindset shifts to help you stay grounded and confident ✨ A few gracious one-liners you can use to shut down advice you didn’t ask for ✨ Why the in-between moments in business matter—and how to navigate them without spiraling Plus, in The Gold Mine, I share a personal reflection on staying the course during the quiet, in-between moments of running a business—and how to resist the urge to chase shiny objects when things feel stagnant. Transcript:
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331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
04/14/2025
331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry 🎁 Bonus: Be sure to grab my FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s packed with a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Get it at You’ve probably been told that growing your email list is the name of the game. But what if I told you that keeping too many people on your list—especially the ones who never open or click—could actually be hurting your business? In this episode, I’m sharing why it’s time to stop treating your email list like a trophy case and start treating it like the powerful, living marketing tool it’s meant to be. From deliverability issues to wasted money, I’ll show you the hidden downsides of hanging on to disengaged subscribers—and how letting them go can free up space, improve performance, and lead to a more connected audience. In this episode, you’ll learn: ✨ Why an unengaged subscriber is more than just “dead weight” ✨ The real risks of ignoring list hygiene (hello, spam folder!) ✨ A re-engagement strategy you can try today—without panic ✨ Tips for setting up a sunset flow and keeping your list healthy long term ✨ How shifting your mindset from “biggest” list to “most loyal” list unlocks real results Plus, in The Gold Mine, I talk about how roleplaying conversations has helped me prepare for tricky situations in business—and how it might help you too. If you’ve ever felt nervous about setting a boundary, handling an unhappy customer, or just not knowing what to say, this personal reflection is for you. If you’re ready to declutter your list and build real connection with your subscribers, this episode will show you how to do it with clarity and confidence. Transcript:
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330 - A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing
04/07/2025
330 - A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing
Episode #330 – A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing 🎁 Bonus: I’m sharing a FREE “Mother’s Day Jewelry Marketing Toolkit” to help you put everything from this episode into action. It includes a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Grab it at You already know Mother’s Day can be a big moment for jewelry brands—it’s a time when people are looking for meaningful gifts. But what if it hasn’t quite clicked for you yet? Or maybe it’s already one of your top sales events, and you’re wondering how to make it even better this year. In this episode, I'm breaking down how to create a Mother’s Day marketing campaign that feels authentic, thoughtful, and—most importantly—effective. Whether you’re brand new to this holiday or ready to take things up a notch, you’ll leave with clear ideas you can put into action today. In this episode, you’ll learn: ✨ Why Mother’s Day matters even if you don’t sell “mom jewelry” ✨ The most common mistakes brands make with Mother’s Day—and how to avoid them ✨ A step-by-step approach to building a campaign that feels aligned and profitable ✨ Ideas for campaigns and offers you can use (or easily adapt!) ✨ Why starting early gives you a huge advantage—and how to make the most of it Plus, in The Gold Mine, I share a personal reflection on intuition and what happens when you ignore it. You’ll hear how listening to your inner voice—especially in business—can lead to more clarity, confidence, and peace of mind. If you’ve been feeling a nudge to do something differently, this segment might be the sign you’ve been waiting for. If you're ready to make your Mother’s Day marketing your best yet—without the overwhelm or cheesiness—this episode is for you! Transcript:
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329 - Why Beautiful Marketing Isn’t Enough (And What to Do Instead)
03/31/2025
329 - Why Beautiful Marketing Isn’t Enough (And What to Do Instead)
Episode #329 – Why Beautiful Marketing Isn’t Enough (And What to Do Instead) You know how much thought and care goes into designing a beautiful piece of jewelry—every detail matters. But when it comes to designing your marketing—especially on platforms like email or your website—focusing only on how things look can actually hold you back. This episode is all about finding the balance between aesthetics and function in your marketing. We’ll talk about why design that works is just as important as design that’s beautiful—and how shifting your perspective can help you get better results without sacrificing your brand’s style. In this episode, you’ll learn: ✨ Why aesthetic design isn’t the same as functional design—and why it matters ✨ Where it’s worth sacrificing pretty for performance (and where you shouldn’t) ✨ How to approach marketing design differently than jewelry design ✨ Easy tweaks you can make today to simplify your emails and website ✨ How to make sure your marketing still looks beautiful while actually working better Plus, in The Gold Mine, I share a story about a six-year-old’s handbag and what it reveals about built-in value—and how jewelry brands have an advantage that’s easy to forget. You’ll learn how to leverage the fact that customers already believe jewelry is valuable, and why your real job is to show them why your brand’s version of that value matters. If you’re ready to make your marketing work harder (without sacrificing beauty), this episode is for you! Transcript:
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328 - 5 Must-Have Email Automations for Jewelry Brands
03/24/2025
328 - 5 Must-Have Email Automations for Jewelry Brands
Episode #328 – 5 Must-Have Email Automations for Jewelry Brands Ever wonder what happens between someone discovering your jewelry and actually making a purchase? Maybe they signed up for your emails but never came back, browsed your site and left, or even added something to their cart—only to disappear. That’s where email automations come in. From the first welcome email to post-purchase follow-ups and customer winbacks, these behind-the-scenes messages do the heavy lifting to turn window shoppers into loyal buyers. In this episode, I’m breaking down five essential email automations every jewelry brand needs—and how they can help you make more sales with less effort. In this episode, we’ll explore: ✨ The Welcome Series and why first impressions matter ✨ How abandoned cart emails can recover lost sales (when done right!) ✨ Browse abandonment emails that re-engage curious shoppers ✨ Post-purchase emails that build loyalty and encourage repeat buys ✨ Customer winback emails that bring past buyers back again Plus, in The Gold Mine, I share a personal story about why it took me two years to finally try a service I was interested in—and what that means for jewelry brands trying to convince early adopters to buy. Learn how consistent marketing, word of mouth, and referral incentives can help you win over customers who are already curious about your brand. If you want to turn browsers into buyers and keep your jewelry brand top of mind, this episode is for you! Transcript:
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327 - The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!)
03/17/2025
327 - The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!)
Episode #327 – The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!) Have you ever wished your customers would see your jewelry, fall in love, and hit "Buy Now" without hesitation? You might think, “But my jewelry is expensive—who impulse-buys a $2,000 ring?” And while high-ticket purchases do take more consideration, you can still leverage impulse-buying psychology to spark excitement, reduce friction, and create an easier path to checkout. In this episode, I’ll walk you through the proven triggers that drive impulse purchases, from FOMO to social proof, and how you can apply them to your jewelry business—even for luxury pieces. In this episode, we’ll explore: ✨ The psychology behind impulse buying and why it works ✨ How to remove purchase barriers and make checkout seamless ✨ Why ethical urgency can increase conversions (without feeling shady!) ✨ The power of social proof and storytelling in influencing buying decisions Plus, in The Gold Mine, I dive into the rise of AI-generated marketing content in the jewelry industry. While AI can help streamline your workload, is it removing the human touch from your brand? I’ll share my thoughts on where AI fits into jewelry marketing—and where it falls short. If you’ve ever struggled with turning customer interest into action, this episode is for you! Transcript:
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326 - How to Track Competitors Without Losing Your Jewelry Brand Identity
03/10/2025
326 - How to Track Competitors Without Losing Your Jewelry Brand Identity
Episode #326 – How to Track Competitors Without Losing Your Jewelry Brand Identity Ever feel like every jewelry brand is doing the same thing on social media? Or maybe you’re watching a competitor absolutely crush it and wondering—should I be doing that too? Keeping an eye on your competitors can be a smart strategy… but there’s a fine line between learning and straight-up copying. In this episode, I’m breaking down the right way to analyze your competition so you can stay inspired without falling into the comparison trap. Learn how to track industry trends, spot content that resonates, and adapt successful strategies without losing your unique brand voice. In this episode, we’ll explore: ✨ Why monitoring competitors can help—but also hurt—your brand strategy ✨ The difference between inspiration and imitation (and how to stay original) ✨ Key metrics and content types to track for meaningful insights ✨ Ethical ways to gather competitor data without being sneaky Plus, in The Gold Mine, I share a personal story about overcoming comparison in my own business—how I shifted from feeling behind to confidently owning my own path. If you’ve ever struggled with second-guessing your marketing decisions after seeing what others are doing, this episode is for you! Transcript:
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325 - Turn Your Jewelry Story into a Timeless Legacy
03/03/2025
325 - Turn Your Jewelry Story into a Timeless Legacy
Episode #325 – Turn Your Jewelry Story into a Timeless Legacy Ever wondered why some brands feel destined for greatness while others struggle to stand out? In this episode, we’re diving into the power of your origin story—how a narrative filled with transformation and myth can transform your jewelry brand—and why setting clear boundaries is essential for protecting your time and value. Whether you're passionate about your craft or just starting out, learn how to harness your personal journey to create deep connections with your audience. In this episode, we’ll explore: ✨ How to craft an origin story that goes beyond dates and facts to become a mythic journey ✨ The art of using sensory language and specificity to make your story resonate ✨ Real-life examples from iconic brands and emerging talents that show the magic of a well-told origin Plus, in The Gold Mine, I share my personal journey from overcommitment to standing up for my worth—revealing the hard lessons learned at JCK and how I turned unpaid labor into a lesson in self-respect. If you’ve ever wanted to elevate your brand story and ensure your hard work is truly valued, this episode is for you! Transcript:
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324 - The Magic of Behind the Scenes in Jewelry Marketing
02/24/2025
324 - The Magic of Behind the Scenes in Jewelry Marketing
Episode #324 – The Magic of Behind the Scenes in Jewelry Marketing Ever wondered how to invite your audience into the true heart of your jewelry business? In this episode, we’re diving into the magic of behind-the-scenes content and why it’s one of the most powerful tools in your marketing arsenal. Whether it’s showing your creative process, sharing your workspace, or revealing the raw moments that go into each piece, BTS content builds trust and connects your audience to your craft. In this episode, we’ll explore: ✨ Why BTS content creates emotional connections and builds loyalty ✨ The challenges of capturing behind-the-scenes moments and how to overcome them ✨ Practical tips for showcasing your creative process, from mood boards to the final polish ✨ Where to share your BTS content for maximum engagement Plus, in The Gold Mine, I’m sharing my personal journey of learning to work smarter, not harder, as a jewelry entrepreneur. If you’ve ever wanted to deepen your connection with your audience and show them the real magic behind your brand, this episode is for you! Transcript:
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323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
02/17/2025
323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m joined by Josh Haynam, the co-founder of Interact, an easy-to-use quiz-building platform. Josh shares his expertise on how quizzes can help jewelry brands grow their email lists, personalize their marketing, and connect with their audiences in meaningful ways. In this episode, we’ll explore: ✨ Why fewer choices can actually lead to more sales (backed by the famous “Jam Study”) ✨ How quizzes help you capture email leads, build relationships, and recommend personalized products ✨ Real-life success stories of small businesses that boosted their revenue using quizzes ✨ Practical tips for creating quizzes that resonate with your audience and drive results Plus, in The Gold Mine, I’m sharing my thoughts on what makes a brand feel relevant in today’s world. Spoiler: It’s not about shouting the loudest—it’s about building connection and belonging. If you’ve ever wondered how to engage your audience more effectively and grow your email list without feeling overwhelmed, this episode is packed with actionable insights you won’t want to miss. Try Interact Here: Please note: I earn commissions from qualifying purchases through this Interact Partner link. Transcript:
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322 - What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)
02/10/2025
322 - What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)
Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business) You’ve probably heard the term “marketing strategy” before, but what does it actually mean? It’s one of those vague buzzwords that gets thrown around a lot—so today, we’re breaking it down. In this episode, we’ll explore: ✨ What a marketing strategy really is (without the jargon) ✨ Why it’s essential for your jewelry business—even if you’d rather be at your bench creating ✨ How a simple SWOT analysis can give you instant clarity on what’s working, what’s not, and where you should focus your efforts ✨ Real-life examples of jewelry brands that transformed their marketing by working smarter, not harder Plus, in The Gold Mine, I’m sharing a behind-the-scenes look at my own content strategy process, including how I reevaluate my approach each year to keep things fresh and avoid burnout. If you’ve ever felt lost in your marketing or unsure where to start, this episode will give you the roadmap you need to move forward with confidence. 🔗 Join JoyDeck’s FREE 30-Day ‘Perfect Your Jewelry Brand’ Challenge: Let’s get strategic! 🚀
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321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck
02/03/2025
321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck
Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #321—and happy Groundhog Day! Since this episode is dropping on the day when a fuzzy little critter supposedly “predicts” how many more weeks of winter we’ve got, I can’t help but think of the other Groundhog Day—the classic Bill Murray movie, where he’s stuck reliving the same day over and over. When you’re super busy running your jewelry business, it’s easy to slip into a similar routine—doing the same marketing activities for years and wondering why nothing’s changing. It’s enough to make anyone feel like Bill Murray, waking up to the same scenario day after day. Today, I’m sharing six steps to help you break out of that loop and keep your jewelry business moving forward—no matter which way the groundhog’s shadow goes. Let’s create a new season for ourselves! Also, stay tuned for “The Gold Mine,” where I’ll be having a fun "book club" moment. Let’s just say it involves a legendary jewelry family and the power of storytelling—plus how we can tap into that same magic in our own brands. Transcript: 00:00 Start 2:30 Primary Episode Content 16:07 The Gold Mine
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320 - TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands
01/27/2025
320 - TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands
Episode #320 - "TikTok Bans, Meta Chaos, and the Future of Social Media For Jewelry Brands" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #320! Well, it finally happened, Sparklers: the TikTok ban that’s been looming for a while took effect—though it lasted for less than 24 hours. Late on Saturday, January 18th, visitors to the app got a message that said, “Sorry, TikTok isn’t available right now. A law banning TikTok has been enacted in the U.S. Unfortunately, that means you can’t use TikTok for now.” It was almost comical how quickly the app came back, and I felt terrible for the creators and businesses who depend on TikTok for their livelihoods, as many assumed it was gone for good or at least for a longer stretch. Ever since then, there’s been more unfavorable news about Meta, such as removing third-party fact-checkers, reducing moderation, and reintroducing algorithmic recommendations for political content. Critics of Meta’s recent changes worry this will encourage unchecked hate speech, misinformation, and increased harassment of marginalized communities while also causing advertisers to pull away. Jewelry artist Judy Geib recently announced in an Instagram post, "I'm stopping IG. It's been a wonderful platform, and I'll miss it, but I can't continue to support tech billionaires who are enabling the fall of civilization as we know it." All of this points to a chaotic time in the social media world. As a business, how do you navigate these shifts? Should you jump ship? In this episode, I’ll give you three concrete steps to help you prepare for whatever lies ahead—so you won’t have to panic if the social media landscape changes even more dramatically. Also, stay tuned for “The Gold Mine,” where I’ll be talking about how to tackle less-fun, easy-to-avoid tasks - and why facing them head-on now can make or break your business down the road. Transcript: 00:00 Start 3:40 Primary Episode Content 13:17 The Gold Mine
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319 - 7 Ways to Maintain Jewelry Marketing Consistency
01/20/2025
319 - 7 Ways to Maintain Jewelry Marketing Consistency
Episode #319 - "7 Ways to Maintain Jewelry Marketing Consistency" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #319! I'm thrilled to announce the Winter 2025 Joy Joya Emerging Jewelry Brand Incubator Grant Winner in today’s episode. I'll get to that shortly and hope to have the winner join us on the podcast soon to introduce themselves as well. But the main topic today is maintaining holiday marketing consistency into the new year. We saw many of our clients and jewelry brands in our network excel with their marketing during the holiday season. They experimented with new strategies, kept their messaging consistent, and persevered even when things got extra busy and challenging. Good work, everyone. However, I understand how tough it can be to sustain that momentum in the new year, especially after taking time to rest and enjoy the holiday festivities. It can feel overwhelming to dive back in—trust me, I’ve wished for just a bit more time off too! But it's crucial to get back on track because it's easy to fall behind. Before you know it, Mother's Day will be here, and you might not have a solid strategy or plan for the year. Don’t procrastinate—take action for your own success. In this episode, I’ll share 7 tips to help you maintain your marketing consistency. Also, stay tuned for "The Gold Mine," where I’ll discuss my personal tactics that are especially important to me in January as I strive to start the year strong with my marketing efforts. Links From the Episode: Episode #232: Magick Alchemy: Magick Alchemy on Instagram: Transcript: 00:00 Start 3:02 Meet the Grant Winner 5:38 Primary Episode Content 20:41 The Gold Mine
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BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help
01/13/2025
BONUS - LA Wildfire Relief: How the Jewelry Industry Can Help
Hi, Sparklers! There’s no regular episode this week, but I wanted to take a moment to share how you can support relief efforts for the Los Angeles wildfires. Some of you know I live in Glendale, CA—thankfully, both my family and our home are okay. We evacuated early Wednesday morning and stayed with relatives in San Diego. It was scary to walk into the backyard to pack the car and see the sky pitch-black, with flames glowing on the horizon and palm trees whipped by hurricane-like winds—something I never could have imagined. Looking at the sky and the fire maps, it was clear this was going to be very, very bad. If you’d like to help those who’ve been impacted, there are a few ways to lend your support. Let’s talk about where you can give and how you can make a difference. Jewelers of America & Diamond Council of America Jewelers Relief Fund: Accepting donations to support jewelry retailers and manufacturers affected by the wildfires. Donations are tax-deductible and go directly to those businesses that have suffered damage. Donate here or apply for assistance if your jewelry business has been damaged: Jaime Gellar Jewelry Jamie Gellar Jewelry lost its Pacific Palisades storefront to the fires, along with Jamie’s family home and one of her children’s schools. Her small but dedicated team packed up the safe and evacuated on Tuesday, expecting to return on Wednesday. Jamie has now set up a GoFundMe to support her business and employees—you can find the link in the show notes. California Fire Foundation The California Fire Foundation, a non-profit 501 (c)(3) organization, provides emotional and financial assistance to families of fallen firefighters, firefighters and the communities they protect. Los Angeles Fire Department Foundation The LAFD Foundation provides vital equipment and funds critical programs to help the LAFD save lives and protect communities. Many jewelry brands are currently donating all or part of their profits to wildfire relief efforts. If you’re in the market for a new piece of jewelry, consider supporting a brand that’s also contributing to this important cause. I’ve lived in Los Angeles for almost nine years, originally moving here to pursue a career in the jewelry industry because it’s such a thriving hub for so many brands I admire. My business started here too. It’s heartbreaking to see our city—already struggling in many ways—face such an unimaginable disaster. And my last thought today - I also want to remind everyone to be thoughtful with marketing during times of crisis, even if the disaster isn’t in your own backyard. Take a moment to consider what others may be experiencing before hitting “send” or posting something; empathy and sensitivity can make a meaningful difference. I know it’s not always easy to stay aware of the challenges people may be facing in our global economy, but it’s part of modern marketing to remain mindful and considerate. Please be safe out there in the world.
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318 - Jewelry Business Survival Guide for Instagram’s AI Shift
01/06/2025
318 - Jewelry Business Survival Guide for Instagram’s AI Shift
Episode #318 - "Jewelry Business Survival Guide for Instagram’s AI Shift" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #318, the first episode of 2025! In this introduction to the new year, I want to discuss a pressing topic—how social media, especially Instagram, will play a role in jewelry marketing this year. In case you haven’t heard, Meta recently announced that it will fill Facebook and Instagram with AI-generated bots. According to Connor Hayes, Meta’s VP of product for gen AI, "We expect these AIs to actually, over time, exist on our platforms, kind of in the same way that accounts do. They’ll have bios and profile pictures and be able to generate and share content powered by AI on the platform." Meta believes this will offer new ways for users to engage and interact on both platforms. However, I think it’s already frustrating many people who feel that Meta is saturated with AI content and bots. In a May 2024 article, tech writer Jason Koebler says, "Facebook is the zombie internet, where a mix of bots, humans, and accounts that were once humans but aren’t anymore interact to form a disastrous website where there is little social connection at all." I promise this isn’t a doom-and-gloom episode. I’m not thrilled by the news either, and as a marketer, it’s frustrating. At the same time, it motivates me to figure out how to use social media marketing effectively while we still can, and also to find ways to reduce our reliance on it. In this episode, I’ll be talking about what I see coming for Instagram in 2025, and how you can leverage those changes without making yourself crazy. Make sure to stay tuned for The Gold Mine, where I’ll reveal my social media resolutions for 2025 and explain the reasoning behind each one. Transcript: 00:00 Start 4:01 Primary Episode Content 18:31 The Gold Mine
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317 - 5 Trends Redefining Jewelry Marketing in 2025
12/16/2024
317 - 5 Trends Redefining Jewelry Marketing in 2025
Episode #317 - "5 Trends Redefining Jewelry Marketing in 2025" Sign up for a FREE, 1-Month Trial of JoyDeck: Apply for the Emerging Jewelry Brand Incubator Grant: Check out the new JoyDeck YouTube channel: Welcome to Episode #317, the final episode of the year! What a year it’s been! As I was prepping this episode, just for fun, I took a moment to reflect on just how much we accomplished. I ran a report in our project management tool and discovered that, as of now, we’ve sent 976 email campaigns on behalf of our clients this year—288 of those just in Q4. So yeah, we’re definitely a little tired, but we wouldn’t trade it for the world. This week, we’re diving into jewelry marketing trends for 2025. I was planning to share three predictions, but surprise—I’ve got five! These are the trends I believe will shape the industry next year: Putting authenticity and humanity back into marketing Greater use of AI, but in a thoughtful and strategic way Originality as the greatest currency The rise of the in-house influencer Emphasizing jewelry’s longevity and heirloom value And make sure to stick around for The Gold Mine, where I’ll be sharing my raw, unfiltered thoughts on what it was really like to market for jewelry brands in 2024. Transcript: 00:00 Start 4:00 Primary Episode Content14:34 The Gold Mine
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316 - Jewelry Marketing in 2024: Lessons, Wins, and Surprises
12/09/2024
316 - Jewelry Marketing in 2024: Lessons, Wins, and Surprises
Episode #316 - "Jewelry Marketing in 2024: Lessons, Wins, and Surprises" Sign up for a FREE, 1-Month Trial of JoyDeck: Apply for the Emerging Jewelry Brand Incubator Grant: Check out the new JoyDeck YouTube channel: Welcome to Episode #316, the second-to-last episode of the year! Today, I'm doing something special. I'm looking back at the most-downloaded podcast episode of the year—‘Do These 3 Things for Jewelry Marketing Success in 2024.’ Not only did it top our charts on Spotify and Apple Podcasts, but it was also the most-viewed YouTube video of all our 2024 uploads. You all loved it, shared it, and most importantly, put it into action. So today, I'm revisiting those three tips, reflecting on what made them resonate, and talking about what we learned at Joy Joya from putting them into practice with our clients. And next week, I'll also look ahead to what this means for 2025 because we’re always planning for the next big thing in jewelry marketing. And stick around for THE GOLD MINE, where I’ll be sharing my personal favorite marketing tactic from this year—a strategy that truly stood out and delivered incredible results. I’ll also dive into why it resonated with me so deeply and how you can make it work for your brand in the year ahead. Transcript: 00:00 Start3:42 Primary Episode Content 14:33 The Gold Mine
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315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill
12/02/2024
315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill
Episode #315 - "Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill" Sign up for a FREE, 1-Month Trial of JoyDeck: Apply for the Emerging Jewelry Brand Incubator Grant: Check out the new JoyDeck YouTube channel: Welcome to Episode #315. December is here, and with Christmas just weeks away, order deadlines are looming, and time is running out for your customers to find that perfect gift. But don’t worry—there’s still plenty of opportunity to make a big impact. In this episode, I'll be exploring actionable strategies to attract last-minute buyers and ensure your brand becomes their go-to for meaningful, thoughtful holiday gifts. From offering an “Under-the-Tree Guarantee” and leveraging gift cards to creating urgency with flash sales and styling sessions, I’ll share tips that will help you stand out in the holiday rush. Plus, I'll discuss how to set clear expectations with your customers to keep them happy and stress-free during this hectic time of year. I’ve got a surprise for you in today’s episode—a special guest interview with jewelry designer and maker Twyla Dill? Well, if you’ve read the title of this episode, you already know. But if you’re not familiar with this jewelry designer, you’ll have to keep listening to find out! Just a quick note—there won’t be a GOLD MINE segment today since we’re diving into a longer episode with the interview. Don’t worry, though—I’ll bring those insights back in next week’s episode! Check out Twyla Dill's jewelry here: Transcript: 00:00 Start 4:45 Interview With Twyla Dill 24:31 Primary Episode Content
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BONUS - Joy Joya Emerging Jewelry Brand Incubator Grant Is OPEN For Applications!
11/25/2024
BONUS - Joy Joya Emerging Jewelry Brand Incubator Grant Is OPEN For Applications!
Apply at Hey, Sparklers! ✨ No full episode this week because it’s Thanksgiving, and my team and I are taking a much-needed breather. Being the holiday marketing elves is super fun, but whew—it’s also a ton of work! Still, I couldn’t let the week go by without popping in to say Happy Thanksgiving to those who celebrate. I’m so thankful for you—yes, YOU! Whether you’re a loyal listener or just someone who tunes in here and there, you mean the world to me. Every time one of you shares that an episode helped your business, even in the smallest way, it absolutely makes my day. 💖 Now, for some exciting news! The Winter 2025 Emerging Jewelry Brand Incubator Grant is officially OPEN for applications! 🎉 If you’re an independent jewelry brand looking to level up, listen up! One lucky brand will receive six months (Jan 15–July 15) of full-service digital marketing support—totally free. That’s a whopping $18,000 value! Why are we doing this? Because empowering jewelry business owners is at the heart of everything we do. Whether you’re just starting out or already shining bright, we want to help you grow. Here’s the scoop: - You need to have an active jewelry business with an e-commerce presence. - If you’re already a Joy Joya fan and love our approach to marketing, that’s a bonus! - Applied before but didn’t get selected? Don’t let that stop you—this could be your year! - Apply at before the deadline: Friday, January 3rd, 11:59 PM PT. I can’t wait to see your application roll in! Enjoy the holiday and thank you, from the bottom of my heart, for being here. 🧡
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314 - Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season
11/18/2024
314 - Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season
Episode #314 - "Storytelling Secrets to Elevate Your Jewelry Marketing This Holiday Season" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #314. As you can imagine, during the holidays, storytelling resonates more than ever. Why? Because this time of year is filled with heightened emotions, traditions, and a deep need for connection and meaning. People aren’t just buying gifts—they’re seeking moments that spark joy, create memories, and strengthen relationships. I'll be exploring how to make storytelling the cornerstone of your holiday marketing strategy and why it’s the key to setting your jewelry apart. We’ll talk about how the right stories can create a sense of warmth, nostalgia, and anticipation, transforming your jewelry from a simple product into a cherished part of your customers’ holiday experiences. So, whether you're already weaving stories into your marketing or you're looking to start, you're in the right place - before you know it, you'll be harnessing the magic of storytelling to create connections that last well beyond the holiday season. And in the GOLD MINE segment, I want to share some personal insights on evolving a brand voice. If you’re a regular listener or YouTube viewer, you might have noticed that I updated the podcast intro. Did you catch that? The previous intro had been in place for over a year, though I haven’t gone back to check exactly when I made the change. It’s been a while, and this shift got me thinking about how a brand voice evolves over time and the importance of letting it settle before making changes. So stay tuned to hear my insights. Transcript: 00:00 Start 3:55 Primary Episode Content 18:50 The Gold Mine
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313 - How to Level-Up Your Holiday Packaging as a Jewelry Business
11/11/2024
313 - How to Level-Up Your Holiday Packaging as a Jewelry Business
Episode #313 - "How to Level-Up Your Holiday Packaging as a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #313. With the holiday season right around the corner, it’s the perfect time to focus on one of the most impactful yet often overlooked aspects of your jewelry brand—your packaging. Today, I'm diving into how the right holiday packaging can elevate your brand, create an unforgettable unboxing experience, and even boost customer loyalty. Whether you’re already known for your gift-worthy presentation, or you're looking for last-minute ideas to add that special touch, this episode is packed with insights to make your holiday packaging stand out. So, get ready to take notes and discover how these small details can make a big impact on your holiday marketing! And in the GOLD MINE segment, get ready to elevate your brand with thoughtful, unexpected touches that turn every purchase into a memorable experience! From story cards that reveal the inspiration behind each piece to surprise gifts and personalized recommendations, these small details make your customers feel cherished and excited to return for more. Transcript: 00:00 Start 3:48 Primary Episode Content 16:52 The Gold Mine
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312 - How to Create a Gift Guide For a Jewelry Business
11/04/2024
312 - How to Create a Gift Guide For a Jewelry Business
Episode #312 - "How to Create a Gift Guide For a Jewelry Business" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #312. With the holiday season fast approaching, it’s the perfect time to talk about holiday gift guides. These guides are an incredible tool for connecting with customers, making shopping easier for them, and helping your brand stand out. If you're looking for some ways to elevate your holiday marketing, I’ll be sharing some of my favorite strategies to help you create a gift guide that’s memorable, engaging, and tailored for your audience. So let's dive into how you can make this holiday season your best one yet with a standout gift guide! And in the GOLD MINE segment, I'll be diving into the hidden power of holiday gift guides and how they can do so much more than just suggest gifts. Yes, gift guides offer an incredible opportunity to tell your brand’s story and connect with your customers on a deeper level. So stay tuned for my insights, which hopefully inspire you to think about gift guides in a new way! Transcript: 00:00 Start 3:18 Primary Episode Content 13:52 The Gold Mine
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311 - Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success
10/28/2024
311 - Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success
Episode #311 - "Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #311. With Halloween on the horizon, I'm having a little fun today! As the autumn leaves whisper secrets and spooky season approaches with its enchanting allure, the line between the ordinary and the magical begins to blur. I'm venturing into the shadows of the digital realm to uncover the "scary" mistakes that might be haunting your ecommerce product pages. But don't clutch your pearls too tightly! While we'll shine a light on these spooky specters lurking in your online store, we're also arming you with the charms and spells—practical solutions, that is—to banish them for good. And before the night is over, I've got a special treat brewing in my cauldron! Stay tuned for our GOLD MINE segment at the end, where I'll reveal how carving out just 15-30 minutes a day—even amidst the holiday hustle—can set you up for enchanting success in 2025. You'll learn how to harness your current momentum to tackle those lingering tasks and start the new year ahead of the game! So light a cozy candle, wrap yourself in your favorite blanket, and join me as we transform these frights into delights just in time for the holiday sparkle season! Transcript: 00:00 Start 4:21 Primary Episode Content 13:26 The Gold Mine
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