Marketing With Laryssa
Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practical tips, inspiring ideas, and behind-the-scenes insights, Laryssa shares how to grow your brand with creativity, strategy, and intention - without getting lost in the marketing noise. Whether you’re an ecommerce founder or a creative entrepreneur, this podcast will help you market with clarity and confidence.
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350 - The Surprising Power of the Unsubscribe Button
09/14/2025
350 - The Surprising Power of the Unsubscribe Button
Most brands treat the unsubscribe link like a dirty little secret, buried at the bottom of emails. But what if letting people go could actually strengthen your marketing? In this episode, I’m flipping the script on the unsubscribe button. You’ll learn why giving subscribers more choice and control isn’t a loss at all - it’s the key to healthier deliverability, stronger trust, and a more loyal audience that actually wants to hear from you. 💡 Here’s what you’ll discover: ✨ Why letting go of disengaged subscribers makes your brand stronger ✨ Two stages of re-engagement and sunset flows to keep your list healthy ✨ How to design an unsubscribe process that leaves the door open ✨ The personalization strategies that make people want to stay ✨ Small, practical ways to improve subscriber experience this week Plus, in the Gold Mine segment, I’m opening up about an emotion we don’t always admit to: jealousy. I’ll share how even while cheering others on, you can sometimes feel that sting of comparison - and why those moments can actually point you back toward your own deepest desires. 👉 Don’t miss this one if you want to clean up your list, improve deliverability, and build stronger, more respectful relationships with your subscribers. Dive deeper with the blog post:
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349 - The Golden Window After Purchase (And How to Use It)
09/08/2025
349 - The Golden Window After Purchase (And How to Use It)
Some ecommerce brands let the order confirmation email do all the talking—but that window right after purchase (and even in the weeks that follow) is a golden opportunity. Your customer just said yes to you. Now what? In this episode, I’ll share how to go beyond the standard “thank you” and turn a one-time buyer into a lifelong fan. From segmentation to storytelling, we’ll explore how to make the post-purchase experience unforgettable. 💡 Here’s what you’ll discover: ✨ Why the period right after purchase is prime real estate for connection ✨ The biggest mistakes brands make in their post-purchase flows ✨ 6 types of emails that nurture, delight, and build loyalty ✨ How segmentation can personalize the experience for every customer ✨ Ways to elevate even transactional emails with warmth and personality Plus, in the Gold Mine segment, I’m opening up about the personal pivot behind this podcast’s rebrand—from The Joy Joya Podcast to Marketing With Laryssa. I’ll share what it feels like to question your business identity, the fear that comes with making a big change, and the clarity that can come from finally stepping into what feels true. 👉 Don’t miss this one if you want to improve retention, strengthen customer relationships, and stop leaving loyalty (and revenue) on the table. Dive deeper with the blog post:
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348 - How to Win Back Ghost Subscribers (Before It’s Too Late)
08/25/2025
348 - How to Win Back Ghost Subscribers (Before It’s Too Late)
Episode #348 - How to Win Back Ghost Subscribers (Before It’s Too Late) Is your email list growing… but your engagement shrinking? If so, you’ve probably got “ghosts” on your list - subscribers who stopped opening, clicking, or even noticing your emails. Holding onto them isn’t harmless. It can hurt deliverability, waste budget, and skew your results. In this episode, I’ll share how to identify disengaged subscribers, why it matters, and what to do about it. You’ll learn a simple framework for re-engagement, how to set up a sunset flow, and when it’s finally time to suppress contacts for good. 💡 Here’s what you’ll discover: ✨ Why ghost subscribers appear (and what you can actually control) ✨ The biggest mistakes brands make when trying to win them back ✨ A re-engagement framework that balances warmth with strategy ✨ How to build a segment to spot disengagement automatically ✨ When to let go—without guilt Plus, in the Gold Mine segment, I’m getting real about the awkward space between knowing something and actually doing it. If you’ve ever had the aha moment but still felt stuck in the same patterns, this one will hit home. 👉 Don’t miss this if you’ve been frustrated by shrinking open rates or just want a healthier, more engaged list. Dive deeper with the blog post:
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347 - The Perfect Timing Formula for Your Email Marketing
08/18/2025
347 - The Perfect Timing Formula for Your Email Marketing
What if your email campaigns are falling flat - not because your copy is bad, but because you’re saying the right thing at the wrong time? There’s a formula to knowing when to sell and when to nurture—and no, it’s not just “follow your gut.” If your emails feel like they’re missing the mark, you might be pushing when you should be building trust… or warming up when your audience is ready to buy. In this episode, I’ll show you how to stop guessing and start sending the right message at the right time—so you can finally get results. You’ll learn how to meet your subscribers where they are in the journey, build deeper connections, and make the ask when it matters most. 💡 You’ll learn: ✨ Why sending the wrong message at the wrong stage kills engagement—and how to fix it ✨ The 3-part Curiosity → Connection → Conversion progression for email marketing ✨ What happens when you nurture too much vs. sell too much—and how to find the balance ✨ How to use list source, behavior, and engagement clues to time your emails strategically ✨ How to apply this framework to product launches so sales feel like a natural next step Plus, in The Gold Mine, I’m talking about the bittersweet side of growth. It’s not always the purely positive experience it’s made out to be. Sometimes, moving forward means letting go of a version of your business—or yourself—that’s been with you for a long time. I’ll share why it’s okay to feel loss alongside excitement, and how that complexity can actually make you a stronger entrepreneur. If you’ve been stuck in a cycle of over-nurturing, over-selling, or just sending emails without a clear sense of timing, this episode will give you a practical framework to align your messages with your audience’s readiness—so your marketing works better and feels better. Dive deeper with the blog post:
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346 - Why Your Biggest Fans Aren’t Buying (and How to Change That)
08/11/2025
346 - Why Your Biggest Fans Aren’t Buying (and How to Change That)
Episode #346 – Why Your Biggest Fans Aren’t Buying (and How to Change That) What if your most loyal Instagram fans - the ones liking and commenting on every post - never actually buy from you? That changes when you stop treating Instagram like the end goal and start using it as the bridge to something more powerful and reliable: your email list. In this episode, I’ll show you how to shift your mindset so Instagram becomes a pathway, not a destination. You’ll learn exactly how to lead followers into your inbox, nurture real relationships, and guide them toward checkout - on your terms, not the algorithm’s. 💡 You’ll learn: ✨ Why Instagram isn’t built to nurture or convert - and what to do instead ✨ The 3-part funnel that moves followers from Instagram → Inbox → Checkout ✨ Simple ways to update your bio, Stories, and offers to grow your list fast ✨ How to create an email experience that builds trust and boosts conversions ✨ Why the brands winning now are the ones who own their audience relationship Plus, in The Gold Mine, I’m sharing a lesson I’ve taken from my lifelong love of tennis: the importance of “playing your own game” in marketing. Just like the best tennis players stand out by leaning into their unique style, your emails and SMS will resonate most when they reflect your personality - not someone else’s formula. If you’ve been chasing followers without seeing sales - or if you’re ready to make your marketing more reliable and less dependent on social media - this episode will give you the plan (and confidence) to connect the dots from post to purchase. Dive deeper with the blog post:
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345 - Why Your Best Emails Send Themselves
08/04/2025
345 - Why Your Best Emails Send Themselves
What if your highest-converting emails and texts weren’t the ones you poured hours into—but the ones that send themselves? In this episode, we’re diving into the world of event-triggered messages—automated emails and texts that meet your customers right where they are. If you’ve been putting all your energy into campaigns and newsletters while neglecting automations, this one’s for you. 💡 You’ll learn: ✨ What event-triggered messaging really is (and why it works) ✨ The 10 high-impact automations every product-based brand should have ✨ How these messages boost CTRs and conversions—quietly but powerfully ✨ Why triggered messages don’t replace your strategy—they reinforce it ✨ How to start with just one thoughtful, well-timed automation Plus, in The Gold Mine, I’m opening up about the fear of stepping away from your content—and how automation can help you stay connected without always being “on.” We’ll talk about trust, relevance, and why you don’t have to scream to be remembered. If you’re feeling burned out by the pressure to constantly create and send, this episode will show you how to let your marketing work for you—while building deeper customer relationships at the same time. Transcript:
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344 - Why No One’s Clicking Your Emails (And How to Fix It)
07/28/2025
344 - Why No One’s Clicking Your Emails (And How to Fix It)
Episode #344 – Why No One’s Clicking Your Emails (And How to Fix It) You spend time crafting your email campaigns—writing thoughtful copy, choosing the perfect images, maybe even adding a discount code—and then... nothing. The open rate is fine, but barely anyone clicks. And you’re left wondering, “Is email marketing even worth it anymore?” In this episode, I’m digging into what’s really going on when your email click-through rates are low—and what you can do about it. Whether you’ve been second-guessing your strategy or just feel like your emails are falling flat, we’ll reframe your approach and talk about how to create campaigns that actually drive action. 💡 You’ll learn: ✨ Why email still matters in 2025—even with low CTRs ✨ The mindset hurdles that secretly sabotage your campaigns ✨ Practical tips to boost your clicks (without chasing gimmicks) ✨ How to make your CTAs easier to follow and harder to ignore ✨ What “email clarity” really means—and how to harness it Plus, in The Gold Mine, I’m opening up about what it feels like to show up in your marketing and still feel invisible—and why that doesn't mean you're failing. We'll talk about the difference between product quality and product-market fit, and why you might be closer to a breakthrough than you think. If you’ve ever thought, “Maybe I’m just not good at email,” this episode will help you move past that and toward emails that resonate, connect, and click. Transcript:
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343 - Do You Really Have to Be the Face of Your Jewelry Brand?
07/21/2025
343 - Do You Really Have to Be the Face of Your Jewelry Brand?
Episode #343 – Do You Really Have to Be the Face of Your Jewelry Brand? You’ve probably heard it before: People buy from people. But what if you’re not someone who loves being on camera, taking selfies, or sharing your personal life on social? Is it still possible to grow your jewelry brand without becoming a full-time influencer? In this episode, I’m talking about why visibility matters more than ever in 2025—and how to show up in your marketing without losing your boundaries or your sanity. I’ll share my own journey from behind-the-scenes marketer to the face of Joy Joya, plus low-pressure ways you can build trust and connection without overhauling your whole personality. If you've ever wondered, "Do I really have to show my face to grow my brand?"—this one's for you. 💡 You’ll learn: ✨ Why visibility is your secret weapon in a post-AI, post-trust world ✨ How showing up (even imperfectly) builds pre-qualified trust ✨ The 6 “archetypes” of being the face of your brand—without becoming an influencer ✨ Mindset shifts to overcome fear of being on camera or “being the brand” ✨ Easy, low-lift ways to start showing up—without a full content strategy Plus, in The Gold Mine, I’m sharing a personal story about visibility and confidence—how showing up before you feel ready is actually how you build the muscle that makes it easier over time. You’ll walk away feeling a little braver, and a lot less alone. Transcript:
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342 - Is Blogging Dead in 2025? Not If You Know This
07/14/2025
342 - Is Blogging Dead in 2025? Not If You Know This
Episode #342 – Is Blogging Dead in 2025? Not If You Know This If you’ve ever looked at your blog tab and cringed—or wondered if it’s even worth keeping in the age of AI—this episode is for you. In this one, we’re unpacking whether blogging still matters in 2025, how it’s changed, and what it can actually do for your jewelry brand. Spoiler alert: it’s not about clicks anymore. I’ll walk you through how to shift your mindset, reclaim your voice, and turn even the dustiest blog into a powerhouse of trust and visibility. Whether you’re a writer at heart or someone who hasn’t posted since 2019, this episode will help you see blogging in a whole new light—and even give you a jumpstart. 💡 You’ll learn: ✨ Why AI hasn’t made blogging obsolete (and may have made it more important) ✨ What blogging is really for in 2025—hint: not traffic ✨ How to write posts that build trust, show authority, and fuel your other content ✨ The biggest mistakes jewelry brands make with blogging ✨ A low-lift content challenge that’ll jumpstart your creative momentum Plus, in The Gold Mine, I’m sharing why your blog might be the only place left where your voice can stretch out and be heard—unfiltered, unburied, and completely yours. 👀 Want to get a full month of content ideas done in one sitting? Don’t forget to check out my free 45-minute Content Repurposing Masterclass. You’ll learn how to: Write one powerful blog post Turn it into emails and social posts And finally feel like you have a plan 🎓 Get instant access now at Transcript:
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341 - The Real Cost of Quick-Fix Marketing
06/30/2025
341 - The Real Cost of Quick-Fix Marketing
Episode #341 – The Real Cost of Quick-Fix Marketing If you’ve ever felt tempted by a “growth hack,” a viral trick, or a plug-and-play marketing solution… this episode is for you. In this one, we’re unpacking why “quick fixes” are often more harmful than helpful—and what actually works when it comes to building sustainable momentum in your jewelry business. I’ll walk you through how to spot red flags, shift your mindset, and take practical steps that respect your time, energy, and creative vision. Whether you’re just starting out or trying to grow more strategically, this episode will help you ditch the distractions and focus on what really moves the needle. 💡 You’ll learn: ✨ Why “shortcuts” can hurt more than help your business ✨ How to identify five red flags in quick-fix marketing advice ✨ What truly effective marketing looks like (even if it’s unglamorous) ✨ A weekly exercise to audit your current strategy and regain focus ✨ How to build systems and habits that make marketing feel lighter Plus, in The Gold Mine, I’m sharing a vulnerable moment we’ve all faced: seeing an ad that feels like the answer—and why the polished promise never tells the whole story. Transcript:
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340 - The Marketing Unicorn Myth (And What Works Instead)
06/23/2025
340 - The Marketing Unicorn Myth (And What Works Instead)
If you’ve ever felt like marketing your jewelry brand is just too much for one person—you’re not alone. In this episode, I’m talking about the unrealistic expectations so many jewelry entrepreneurs place on themselves (or their first hires) when it comes to marketing. We’ll explore how to set yourself up for success with a more sustainable, human approach to getting the support you need—without burning out or feeling like you’re constantly behind. Whether you’re managing everything solo or thinking about hiring help, this episode will help you make smarter, more confident choices for your brand. 💡 You’ll learn: ✨ Why doing everything at once leads to less impact (and more stress) ✨ Five common marketing “myths” that set jewelry brands up to struggle ✨ How to prioritize the channels and tasks that really move the needle ✨ What effective support actually looks like—and how to get it ✨ Tips for hiring and setting your first marketer up for success Plus, in The Gold Mine, I’m sharing a lighthearted but honest take on expectations—through the lens of dating apps—and why experience (not fantasy) is what builds lasting success. Transcript:
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339 - Smarter Jewelry Email Marketing Starts With Segmentation
06/16/2025
339 - Smarter Jewelry Email Marketing Starts With Segmentation
What if you could get more results from your email marketing—without sending more emails? In this episode, I’m breaking down simple, effective segmentation tips that every jewelry brand can use to send smarter, more personal messages—and finally see the engagement and sales you’ve been missing. Whether you’re DIY-ing your marketing or have a small but mighty team behind you, you’ll walk away with practical strategies you can implement right away. 💡 You’ll learn: ✨ Why segmentation isn’t just for big brands or marketing pros ✨ How to make your email strategy feel more human and less overwhelming ✨ Five easy segments to help you send more relevant, high-performing emails ✨ Bonus segmentation strategies to try when you’re ready to level up ✨ What segmentation looks like behind the scenes at Joy Joya—and how we use it daily Plus, in The Gold Mine, I’m reflecting on something a lot of us are feeling lately: what’s going on with Instagram? Tune in to hear my thoughts on why the platform’s becoming more chaotic and how you can protect your energy by focusing on the spaces you truly own—like your email list. Transcript:
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338 - What a Jewelry Marketing Agency Actually Does All Day
06/09/2025
338 - What a Jewelry Marketing Agency Actually Does All Day
Ever wonder what it really takes to support a growing jewelry brand through marketing? In this episode, I’m pulling back the curtain on what it’s like to run Joy Joya—how we support clients, why email marketing is our anchor, and what a typical day looks like when you’re juggling strategy, storytelling, systems, and service. Whether you run a jewelry brand or a service-based business of your own, this episode offers a relatable, real-world look at the hustle and heart behind the work. 💡 You’ll learn: ✨ Why email marketing has become the foundation of nearly everything we do for jewelry brands ✨ What a typical day looks like for a jewelry marketing agency owner (spoiler: it’s not all glitter and glamour) ✨ How we help brands turn email into a strategic, high-performing sales channel ✨ The key team members who make our work possible—and what each one contributes ✨ The “unseen” side of marketing: project management, communication, and systems that keep things running Plus, in The Gold Mine, I’m reflecting on one of my favorite mindset questions lately: “Is the juice worth the squeeze?” Tune in to hear how I use this metaphor to check in on effort vs. reward—and how it can help you get clarity on your marketing, your business, and your energy. Transcript:
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337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels
06/02/2025
337 - Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels
Episode #337 – Build Your Jewelry Business on Your Own Terms: Marketplaces vs. Proprietary Channels So many jewelry business owners pour time and energy into marketing without realizing that where they sell is shaping everything—from what’s possible to how they connect with customers. In this episode, I’m breaking down the difference between marketplaces and proprietary sales channels, how each one impacts your marketing strategy, and what it really takes to build a business on your own terms. 💡 You’ll learn: ✨ The fundamental differences between “renting” on marketplaces (Etsy, Faire, Amazon, etc.) and “owning” your channels (Shopify site, email list, DMs as backup) ✨ Why marketplaces give instant traffic but limit your data, branding control, and long-term equity ✨ How to spot the hidden risks of relying on rented platforms—yes, even Instagram DMs—and why ownership matters ✨ The right marketing focus for each path: from SEO-optimized listings and review strategies to storytelling, email automations, and traffic-driving tactics ✨ Key questions to audit your current sales channels and practical first steps toward greater control and sustainable growth Plus, in The Gold Mine, I’m reflecting on the “Everything Is Figureoutable” mindset—why venting can keep you stuck, how choosing problem-solving over complaining reclaims your power, and small choice-steps that turn frustration into forward momentum. Transcript:
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336 - Let Go of Your Marketing Baggage and Grow With Confidence
05/19/2025
336 - Let Go of Your Marketing Baggage and Grow With Confidence
Episode #336 – Let Go of Your Marketing Baggage and Grow With Confidence So many jewelry business owners come to marketing weighed down by past experiences, assumptions, and limiting beliefs—and it’s no wonder they’re feeling stuck. In this episode, I’m breaking down the five most common types of “marketing baggage” I see, and showing you how to let go of what’s no longer serving you—so you can move forward with clarity, confidence, and real connection. Marketing isn’t about tricks or trends—it’s about relationship-building. But when emotional residue from the past clouds your judgment, it’s hard to connect in a way that feels authentic and effective. Let’s unpack what’s been weighing you down. 💡 You’ll learn: ✨ The 5 most common limiting beliefs that sabotage growth ✨ Why past experiences with ads, email, or outsourcing may still be affecting you ✨ How to reframe your mindset and regain control of your marketing ✨ The difference between “doing it all” and building sustainable support ✨ Simple mindset shifts that lead to more clarity, ease, and success Plus, in The Gold Mine, I’m reflecting on the emotional baggage your customers bring with them—from hesitation and skepticism to past disappointments—and how you can meet those unspoken fears with empathy, clarity, and trust-building marketing that truly connects. Transcript:
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335 - The Tiny Email Tweak That Skyrockets Clicks + Sales
05/12/2025
335 - The Tiny Email Tweak That Skyrockets Clicks + Sales
Episode #335 – The Tiny Email Tweak That Skyrockets Clicks + Sales There’s one surprisingly common mistake that jewelry brands make in their email marketing—and it’s costing you clicks, engagement, and sales. In this episode, I break down the single most overlooked element in your emails and show you how to fix it fast. If you want subscribers to actually take action, this one's for you. Even small design tweaks can lead to major results. I’ll walk you through how to improve your email calls-to-action, step-by-step. 💡 You’ll learn: ✨ The #1 CTA mistake almost every jewelry brand makes ✨ Why beautiful design can hurt your click-through rate ✨ How to guide your reader clearly and confidently ✨ Easy changes that boost conversions instantly ✨ What your click-through rate really tells you—and how to improve it Plus, in The Gold Mine, I’m talking about the power of kaizen—a Japanese concept that means “continuous improvement.” I explore how embracing small, consistent changes (even when they feel uncomfortable) can be the key to long-term growth in your business. Transcript:
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334 - Cause-Based Marketing That Actually Feels Authentic
05/05/2025
334 - Cause-Based Marketing That Actually Feels Authentic
Thinking about tying your jewelry brand to a cause—or already doing it, but not sure it’s really landing? In this episode, I’m sharing how to make cause-based marketing feel like a natural, authentic extension of your brand, not just a checkbox or trend. If you want your impact to mean something (and resonate with your customers), don’t miss this one. Whether you're starting from scratch or looking to elevate an existing initiative, these five lessons will help you approach cause-based marketing in a more intentional, heart-centered way. 💡 You’ll learn: ✨ Why your brand values should always guide your cause ✨ How transparency builds trust and connection with your audience ✨ Creative ways to collaborate with nonprofits and amplify their mission ✨ How to seamlessly weave your cause into your brand story ✨ What to do when things don’t go as planned—and how to share wins with integrity Plus, in The Gold Mine, I reflect on the people we invite into our businesses—team members, partners, vendors—and how every relationship shapes not just your workflow, but the energy and values your brand puts into the world. If you’re building something meaningful, this one’s for you. Transcript:
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333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)
04/28/2025
333 - 5 Lessons From 9 Years in Business (That I Wish I Knew Sooner)
🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: If you want to grow your jewelry business without burning out, second-guessing yourself, or doing all the things just to keep up—this episode is for you. To celebrate Joy Joya’s 9th anniversary, I’m sharing five hard-earned lessons that I wish someone had told me when I was just starting out. Whether you’re in year one, year three, or year seven of running your brand, these lessons will help you say no with confidence, trust your instincts, build systems that serve you, and scale in a way that supports your life—not drains it. 💡 You’ll learn: ✨ Why trying to be everything to everyone can hold your brand back ✨ How systems (yes, even simple ones!) can transform your growth ✨ Why saying “no” sooner helps you grow faster ✨ What it really means to trust your instincts in business ✨ How to think about scaling in a way that fits your lifestyle and values Plus, in The Gold Mine, I’m reflecting on the importance of celebrating progress in real time—not just at the milestones. If you’ve ever felt like you move on too quickly from your wins, this one’s for you. Transcript:
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332 - Why You Don’t Have to Listen to Every Marketing Tip
04/21/2025
332 - Why You Don’t Have to Listen to Every Marketing Tip
Episode #332 – Why You Don’t Have to Listen to Every Marketing Tip 🎁 Bonus: Don’t forget to grab your FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s got everything you need to run a successful campaign—email copy, content calendar, SEO keywords, Canva templates, and more: You’re at a party, just casually mentioning your jewelry business, and someone jumps in with, “You should totally be doing TikTok.” Or maybe your cousin thinks you need Facebook ads, or your friend heard AI is the next big thing and says you’re missing out. Sound familiar? When you run a jewelry business, the marketing advice—solicited or not—comes from everywhere. But not all advice is helpful. And if you’re not careful, it can chip away at your focus, your confidence, and your ability to trust yourself. In this episode, I’m walking you through how to filter the noise and protect your strategy—so you’re not constantly pulled in a dozen directions by people who don’t actually know your business. You’ll learn: ✨ Why unsolicited advice can feel so triggering (and how to spot when it’s actually helpful) ✨ How to evaluate whether a suggestion aligns with your strategy, resources, and capacity ✨ Simple mindset shifts to help you stay grounded and confident ✨ A few gracious one-liners you can use to shut down advice you didn’t ask for ✨ Why the in-between moments in business matter—and how to navigate them without spiraling Plus, in The Gold Mine, I share a personal reflection on staying the course during the quiet, in-between moments of running a business—and how to resist the urge to chase shiny objects when things feel stagnant. Transcript:
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331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
04/14/2025
331 - Why Cleaning Your Email List Will Actually Help You Sell More Jewelry
Episode #331 – Why Cleaning Your Email List Will Actually Help You Sell More Jewelry 🎁 Bonus: Be sure to grab my FREE “Mother’s Day Jewelry Marketing Toolkit”! It’s packed with a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Get it at You’ve probably been told that growing your email list is the name of the game. But what if I told you that keeping too many people on your list—especially the ones who never open or click—could actually be hurting your business? In this episode, I’m sharing why it’s time to stop treating your email list like a trophy case and start treating it like the powerful, living marketing tool it’s meant to be. From deliverability issues to wasted money, I’ll show you the hidden downsides of hanging on to disengaged subscribers—and how letting them go can free up space, improve performance, and lead to a more connected audience. In this episode, you’ll learn: ✨ Why an unengaged subscriber is more than just “dead weight” ✨ The real risks of ignoring list hygiene (hello, spam folder!) ✨ A re-engagement strategy you can try today—without panic ✨ Tips for setting up a sunset flow and keeping your list healthy long term ✨ How shifting your mindset from “biggest” list to “most loyal” list unlocks real results Plus, in The Gold Mine, I talk about how roleplaying conversations has helped me prepare for tricky situations in business—and how it might help you too. If you’ve ever felt nervous about setting a boundary, handling an unhappy customer, or just not knowing what to say, this personal reflection is for you. If you’re ready to declutter your list and build real connection with your subscribers, this episode will show you how to do it with clarity and confidence. Transcript:
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330 - A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing
04/07/2025
330 - A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing
Episode #330 – A Jewelry Brand’s Guide to Authentic Mother’s Day Marketing 🎁 Bonus: I’m sharing a FREE “Mother’s Day Jewelry Marketing Toolkit” to help you put everything from this episode into action. It includes a step-by-step checklist, campaign ideas, SEO keywords, Canva templates, email copy, and more. Grab it at You already know Mother’s Day can be a big moment for jewelry brands—it’s a time when people are looking for meaningful gifts. But what if it hasn’t quite clicked for you yet? Or maybe it’s already one of your top sales events, and you’re wondering how to make it even better this year. In this episode, I'm breaking down how to create a Mother’s Day marketing campaign that feels authentic, thoughtful, and—most importantly—effective. Whether you’re brand new to this holiday or ready to take things up a notch, you’ll leave with clear ideas you can put into action today. In this episode, you’ll learn: ✨ Why Mother’s Day matters even if you don’t sell “mom jewelry” ✨ The most common mistakes brands make with Mother’s Day—and how to avoid them ✨ A step-by-step approach to building a campaign that feels aligned and profitable ✨ Ideas for campaigns and offers you can use (or easily adapt!) ✨ Why starting early gives you a huge advantage—and how to make the most of it Plus, in The Gold Mine, I share a personal reflection on intuition and what happens when you ignore it. You’ll hear how listening to your inner voice—especially in business—can lead to more clarity, confidence, and peace of mind. If you’ve been feeling a nudge to do something differently, this segment might be the sign you’ve been waiting for. If you're ready to make your Mother’s Day marketing your best yet—without the overwhelm or cheesiness—this episode is for you! Transcript:
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329 - Why Beautiful Marketing Isn’t Enough (And What to Do Instead)
03/31/2025
329 - Why Beautiful Marketing Isn’t Enough (And What to Do Instead)
Episode #329 – Why Beautiful Marketing Isn’t Enough (And What to Do Instead) You know how much thought and care goes into designing a beautiful piece of jewelry—every detail matters. But when it comes to designing your marketing—especially on platforms like email or your website—focusing only on how things look can actually hold you back. This episode is all about finding the balance between aesthetics and function in your marketing. We’ll talk about why design that works is just as important as design that’s beautiful—and how shifting your perspective can help you get better results without sacrificing your brand’s style. In this episode, you’ll learn: ✨ Why aesthetic design isn’t the same as functional design—and why it matters ✨ Where it’s worth sacrificing pretty for performance (and where you shouldn’t) ✨ How to approach marketing design differently than jewelry design ✨ Easy tweaks you can make today to simplify your emails and website ✨ How to make sure your marketing still looks beautiful while actually working better Plus, in The Gold Mine, I share a story about a six-year-old’s handbag and what it reveals about built-in value—and how jewelry brands have an advantage that’s easy to forget. You’ll learn how to leverage the fact that customers already believe jewelry is valuable, and why your real job is to show them why your brand’s version of that value matters. If you’re ready to make your marketing work harder (without sacrificing beauty), this episode is for you! Transcript:
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328 - 5 Must-Have Email Automations for Jewelry Brands
03/24/2025
328 - 5 Must-Have Email Automations for Jewelry Brands
Episode #328 – 5 Must-Have Email Automations for Jewelry Brands Ever wonder what happens between someone discovering your jewelry and actually making a purchase? Maybe they signed up for your emails but never came back, browsed your site and left, or even added something to their cart—only to disappear. That’s where email automations come in. From the first welcome email to post-purchase follow-ups and customer winbacks, these behind-the-scenes messages do the heavy lifting to turn window shoppers into loyal buyers. In this episode, I’m breaking down five essential email automations every jewelry brand needs—and how they can help you make more sales with less effort. In this episode, we’ll explore: ✨ The Welcome Series and why first impressions matter ✨ How abandoned cart emails can recover lost sales (when done right!) ✨ Browse abandonment emails that re-engage curious shoppers ✨ Post-purchase emails that build loyalty and encourage repeat buys ✨ Customer winback emails that bring past buyers back again Plus, in The Gold Mine, I share a personal story about why it took me two years to finally try a service I was interested in—and what that means for jewelry brands trying to convince early adopters to buy. Learn how consistent marketing, word of mouth, and referral incentives can help you win over customers who are already curious about your brand. If you want to turn browsers into buyers and keep your jewelry brand top of mind, this episode is for you! Transcript:
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327 - The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!)
03/17/2025
327 - The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!)
Episode #327 – The Psychology Behind Impulse Purchases (And How to Use It for Jewelry Marketing!) Have you ever wished your customers would see your jewelry, fall in love, and hit "Buy Now" without hesitation? You might think, “But my jewelry is expensive—who impulse-buys a $2,000 ring?” And while high-ticket purchases do take more consideration, you can still leverage impulse-buying psychology to spark excitement, reduce friction, and create an easier path to checkout. In this episode, I’ll walk you through the proven triggers that drive impulse purchases, from FOMO to social proof, and how you can apply them to your jewelry business—even for luxury pieces. In this episode, we’ll explore: ✨ The psychology behind impulse buying and why it works ✨ How to remove purchase barriers and make checkout seamless ✨ Why ethical urgency can increase conversions (without feeling shady!) ✨ The power of social proof and storytelling in influencing buying decisions Plus, in The Gold Mine, I dive into the rise of AI-generated marketing content in the jewelry industry. While AI can help streamline your workload, is it removing the human touch from your brand? I’ll share my thoughts on where AI fits into jewelry marketing—and where it falls short. If you’ve ever struggled with turning customer interest into action, this episode is for you! Transcript:
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326 - How to Track Competitors Without Losing Your Jewelry Brand Identity
03/10/2025
326 - How to Track Competitors Without Losing Your Jewelry Brand Identity
Episode #326 – How to Track Competitors Without Losing Your Jewelry Brand Identity Ever feel like every jewelry brand is doing the same thing on social media? Or maybe you’re watching a competitor absolutely crush it and wondering—should I be doing that too? Keeping an eye on your competitors can be a smart strategy… but there’s a fine line between learning and straight-up copying. In this episode, I’m breaking down the right way to analyze your competition so you can stay inspired without falling into the comparison trap. Learn how to track industry trends, spot content that resonates, and adapt successful strategies without losing your unique brand voice. In this episode, we’ll explore: ✨ Why monitoring competitors can help—but also hurt—your brand strategy ✨ The difference between inspiration and imitation (and how to stay original) ✨ Key metrics and content types to track for meaningful insights ✨ Ethical ways to gather competitor data without being sneaky Plus, in The Gold Mine, I share a personal story about overcoming comparison in my own business—how I shifted from feeling behind to confidently owning my own path. If you’ve ever struggled with second-guessing your marketing decisions after seeing what others are doing, this episode is for you! Transcript:
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325 - Turn Your Jewelry Story into a Timeless Legacy
03/03/2025
325 - Turn Your Jewelry Story into a Timeless Legacy
Episode #325 – Turn Your Jewelry Story into a Timeless Legacy Ever wondered why some brands feel destined for greatness while others struggle to stand out? In this episode, we’re diving into the power of your origin story—how a narrative filled with transformation and myth can transform your jewelry brand—and why setting clear boundaries is essential for protecting your time and value. Whether you're passionate about your craft or just starting out, learn how to harness your personal journey to create deep connections with your audience. In this episode, we’ll explore: ✨ How to craft an origin story that goes beyond dates and facts to become a mythic journey ✨ The art of using sensory language and specificity to make your story resonate ✨ Real-life examples from iconic brands and emerging talents that show the magic of a well-told origin Plus, in The Gold Mine, I share my personal journey from overcommitment to standing up for my worth—revealing the hard lessons learned at JCK and how I turned unpaid labor into a lesson in self-respect. If you’ve ever wanted to elevate your brand story and ensure your hard work is truly valued, this episode is for you! Transcript:
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324 - The Magic of Behind the Scenes in Jewelry Marketing
02/24/2025
324 - The Magic of Behind the Scenes in Jewelry Marketing
Episode #324 – The Magic of Behind the Scenes in Jewelry Marketing Ever wondered how to invite your audience into the true heart of your jewelry business? In this episode, we’re diving into the magic of behind-the-scenes content and why it’s one of the most powerful tools in your marketing arsenal. Whether it’s showing your creative process, sharing your workspace, or revealing the raw moments that go into each piece, BTS content builds trust and connects your audience to your craft. In this episode, we’ll explore: ✨ Why BTS content creates emotional connections and builds loyalty ✨ The challenges of capturing behind-the-scenes moments and how to overcome them ✨ Practical tips for showcasing your creative process, from mood boards to the final polish ✨ Where to share your BTS content for maximum engagement Plus, in The Gold Mine, I’m sharing my personal journey of learning to work smarter, not harder, as a jewelry entrepreneur. If you’ve ever wanted to deepen your connection with your audience and show them the real magic behind your brand, this episode is for you! Transcript:
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323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
02/17/2025
323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
Episode #323 – Quizzes Are the Secret to Growing Your Jewelry Brand's Email List Quizzes aren’t just fun—they’re a game-changer for email marketing and customer engagement. In this episode, I’m joined by Josh Haynam, the co-founder of Interact, an easy-to-use quiz-building platform. Josh shares his expertise on how quizzes can help jewelry brands grow their email lists, personalize their marketing, and connect with their audiences in meaningful ways. In this episode, we’ll explore: ✨ Why fewer choices can actually lead to more sales (backed by the famous “Jam Study”) ✨ How quizzes help you capture email leads, build relationships, and recommend personalized products ✨ Real-life success stories of small businesses that boosted their revenue using quizzes ✨ Practical tips for creating quizzes that resonate with your audience and drive results Plus, in The Gold Mine, I’m sharing my thoughts on what makes a brand feel relevant in today’s world. Spoiler: It’s not about shouting the loudest—it’s about building connection and belonging. If you’ve ever wondered how to engage your audience more effectively and grow your email list without feeling overwhelmed, this episode is packed with actionable insights you won’t want to miss. Try Interact Here: Please note: I earn commissions from qualifying purchases through this Interact Partner link. Transcript:
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322 - What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)
02/10/2025
322 - What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business)
Episode #322 – What Is a Marketing Strategy, Really? (And Why You Need One for Your Jewelry Business) You’ve probably heard the term “marketing strategy” before, but what does it actually mean? It’s one of those vague buzzwords that gets thrown around a lot—so today, we’re breaking it down. In this episode, we’ll explore: ✨ What a marketing strategy really is (without the jargon) ✨ Why it’s essential for your jewelry business—even if you’d rather be at your bench creating ✨ How a simple SWOT analysis can give you instant clarity on what’s working, what’s not, and where you should focus your efforts ✨ Real-life examples of jewelry brands that transformed their marketing by working smarter, not harder Plus, in The Gold Mine, I’m sharing a behind-the-scenes look at my own content strategy process, including how I reevaluate my approach each year to keep things fresh and avoid burnout. If you’ve ever felt lost in your marketing or unsure where to start, this episode will give you the roadmap you need to move forward with confidence. 🔗 Join JoyDeck’s FREE 30-Day ‘Perfect Your Jewelry Brand’ Challenge: Let’s get strategic! 🚀
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321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck
02/03/2025
321 - 6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck
Episode #321 - "6 Ways to Revitalize Your Jewelry Business When You're Feeling Stuck" Sign up for a FREE, 1-Month Trial of JoyDeck: Check out the new JoyDeck YouTube channel: Welcome to Episode #321—and happy Groundhog Day! Since this episode is dropping on the day when a fuzzy little critter supposedly “predicts” how many more weeks of winter we’ve got, I can’t help but think of the other Groundhog Day—the classic Bill Murray movie, where he’s stuck reliving the same day over and over. When you’re super busy running your jewelry business, it’s easy to slip into a similar routine—doing the same marketing activities for years and wondering why nothing’s changing. It’s enough to make anyone feel like Bill Murray, waking up to the same scenario day after day. Today, I’m sharing six steps to help you break out of that loop and keep your jewelry business moving forward—no matter which way the groundhog’s shadow goes. Let’s create a new season for ourselves! Also, stay tuned for “The Gold Mine,” where I’ll be having a fun "book club" moment. Let’s just say it involves a legendary jewelry family and the power of storytelling—plus how we can tap into that same magic in our own brands. Transcript: 00:00 Start 2:30 Primary Episode Content 16:07 The Gold Mine
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