Libsyn Directory

#269: How to Use the “7-11-4 Framework” to Book More Clients Using Pizza Fundraisers and Yoga Class (Plus, Everyday Errands)

Worth Every Penny Joycast

Release Date: 06/25/2025

#280: 7 Things I Wish I Knew Before Becoming A Full-Time Portrait Photographer

Worth Every Penny Joycast

Thinking about going full-time with your photography? Before you leap, listen to this. In this episode, I’m sharing the 7 lessons I wish someone had told me before I traded my 9–5 for the camera. From pricing mistakes to burnout traps, these insights could save you years—and skyrocket your income and joy. You don’t need more hustle. You need more clarity. • Why “busy” doesn’t mean profitable (and what to do instead) • The truth about gear, pricing, and building consistent income • How to ditch digital files and start selling artwork that actually serves your clients This is...

#279: Fired, Broke and Starting Over: How This Small Town Mom Made $14K with Her Camera

Worth Every Penny Joycast

What if getting fired was the best thing that ever happened to you? In this raw, inspiring episode, Sarah Gardner—a single mom from a tiny town in Maine—shares how she went from broke and burned out to booking a $14K portrait order… just months after picking up a camera for the first time. If she can do it, so can you. • The bold mindset shift that helped her bet on herself • Why not knowing “how” can actually be your superpower • How she landed her first high-end client through a simple, real conversation This story is your reminder that it’s never too late to begin...

#278: 3 SIMPLE Words To Get Clients And Referrals – Works Every Time

Worth Every Penny Joycast

What if just three simple words could double your portrait orders—without feeling pushy? In this episode, I’m teaching you the “by the way” technique, a powerful tool that turns happy clients into bigger sales and glowing referrals. No pressure, no gimmicks—just genuine service that transforms your bottom line. Used right, this one phrase can change everything. • Why “by the way” works so well—and when to say it • Real examples that added $2K+ to portrait orders • How better service leads to bigger sales (and more joy) Try this once, and you’ll never sell the same way...

#277: The 17 Clients Framework: How to Book Portrait Sessions by Spotting Life Moments

Worth Every Penny Joycast

Why are some photographers booking $10K+ portrait sessions while others struggle to get inquiries? It’s not luck, ads, or better gear. It’s strategy. In this episode, I’m sharing my 17 Clients Framework—the exact method I use to help photographers spot real-life opportunities that lead to emotional, high-value bookings. Stop waiting. Start seeing. • How to recognize 17 life moments that clients will pay big for • The conversation formula that leads to effortless bookings • Why solving emotional needs matters more than fancy marketing The clients are already in your life. This...

#276: Serving Clients Better: Kate's Journey from Digital Packages to Wall Art and Albums

Worth Every Penny Joycast

You’re booking sessions, making sales… but something still feels off. That was Kate Walton—until she traded digital packages for wall art and albums. In this episode, Kate shares how shifting to a full boutique model brought her a $6,821 sale, deeper client connections, and a business that finally feels right. If you’re done with hustle that doesn’t fulfill you, Kate’s story will hit home. • Why the hybrid model left her (and her clients) unfulfilled • The simple presentation shift that turned digitals into heirlooms • How she booked fewer sessions—and made more with each...

#275: What If You Bumped Into a Photography Client Today? Here's How to Turn Hellos Into Sessions

Worth Every Penny Joycast

What if running into a past client at the grocery store could turn into your next big booking? It’s not just possible—it’s powerful. In this episode, I’m sharing how to shift your mindset, show up with confidence, and turn everyday moments into meaningful connections that grow your business. You don’t need a pitch. You need a plan—and I’ll walk you through it. • The 10-minute habit that preps you for unexpected client encounters • What not to say when you recognize someone (and what to say instead) • How to gracefully guide a casual conversation into a future session or...

#274: The 3 Things No One Tells Photographers About Using Online Galleries

Worth Every Penny Joycast

Still sending online galleries and wondering why your income (and confidence) feels stuck? You’re not alone. In this episode, I’m breaking down the hard truth: galleries aren’t saving time—they’re sabotaging your sales. It’s time for a powerful mindset shift that puts you back in the driver’s seat. We’ll unpack why ditching online galleries isn’t just good for your business—it’s transformational for you and your clients. • Why online galleries lead to decision fatigue and unfinished orders • The myth of convenience—and the income you’re leaving on the table •...

#273: Homeschooling and Photography: How Natalie Went From $150 Digital Session to $2,651 Sales

Worth Every Penny Joycast

What if you could go from $150 sessions and burnout… to $2,651 sales and peace of mind? Homeschooling mom Natalie Delgado did exactly that. After years of running on empty, she said yes to herself—and redefined her business, her worth, and her confidence. In this inspiring conversation, Natalie shares how Boutique Breakthrough helped her step into the photographer she was meant to be. • Why $150 sessions were draining her—and what finally made her stop • The moment everything clicked (and she made her first $2,651 sale) • How she gained the confidence to say no to low-paying...

#272: The 5-Step Formula to Clean Up Your Social Media and Stand Out as a Pro Photographer

Worth Every Penny Joycast

Does your social media say “pro photographer”… or “confused hobbyist”? If your profiles are cluttered, unclear, or missing the magic that makes clients say yes, this episode is your reset. I’m teaching you the CLEAN formula—a 5-step audit to help you attract dream clients and present your work like a high-end pro. We’re not just talking about pretty feeds. We’re talking strategy—what to keep, what to cut, and how to stand out in a scroll-happy world. • Why your profile pic must include a camera • The “label” mistake that’s costing you clients • How to post with...

#271: 3 Metrics You Need to Know to Hit $100K In Your Business

Worth Every Penny Joycast

If you’re serious about growing your photography business (and I mean really growing it) not staying stuck in the shoot-and-burn cycle… This new episode is a can’t miss! When I finally cracked six figures in my business, it wasn’t because I had more followers, ran ads, or had a studio. It was because I got laser-focused on three key numbers that told me exactly what was working… and what wasn’t. I’m giving you real, boutique-friendly numbers you can plug into your business today to start building a more profitable, sustainable photography career. If you’re ready to stop...

More Episodes

If you’re tired of awkward sales pitches and sliding into potential client’s DMs just to get ghosted, this week’s Joycast is something special just for you.

In this new episode, I break down the “7-11-4 Framework.” A coveted method photographers use to build trust and visibility using everyday places you're already showing up at. Think pizza fundraisers, yoga class, Target runs, or after school events.

We discuss:

What the “7-11-4 Framework” is and why it works wonders for photographers
How to turn casual interactions into client bookings
Real examples of using errands and local events as marketing advantages
Why you don’t need to be pushy to be profitable

If you’ve ever felt awkward “selling” yourself, this episode will give you a confident way to grow your business without sacrificing your family time or sanity.