Worth Every Penny Joycast
How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way. Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny. You can find Sarah Petty at: www.photographybusinessinstitute.com www.instagram.com/sarah.petty www.facebook.com/photographybusinessinstitute
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#259: Think Like a Squirrel: 5 Must-Know Strategies for Photographers Facing a Slump
04/15/2025
#259: Think Like a Squirrel: 5 Must-Know Strategies for Photographers Facing a Slump
In a slump and can’t claw your way out? I’ve been there too many times but I’ve found surprising inspiration from one unexpected little creature… The squirrel. 🐿️ Yeah, seriously! These furry little creatures hold 5 big lessons we could all learn from. Here’s a sneak peek: 🧡 What squirrels teach us about fun (and why you NEED more of it) 🧡 Why preparing now keeps your business from freezing up later 🧡 How being “small” is actually your advantage 🧡 Why community isn’t optional (it's the safety net you didn’t know you needed) If your photography business needs a little spark (or a total reset), this one’s for you. Let’s squash the slump together, one acorn at a time! RESOURCES: Show Notes: Episode Transcript: Click here. Join thousands of photographers in our “We Are Portrait Photographers” Facebook Group: ! FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. YOUTUBE: Check out my latest how to videos:
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#258: From Hustling for Small Sales to Confidently Charging What She’s Worth
04/09/2025
#258: From Hustling for Small Sales to Confidently Charging What She’s Worth
If you’ve ever felt stuck between wanting more for your business and the fear of actually going after it, you’re not alone (and you’re not broken.) The friction you’re feeling might be the very sign that you’re on the right path. On this week’s Joycast, I’m joined by photographer Tassie Winters for a real talk about self-doubt, imposter syndrome, and how fear shows up when we’re stepping into something bigger. In this new episode, you’ll understand: Why fear and resistance are normal when you’re growing The surprising way journaling can help break through a lifetime of self-doubt How pushing past “I’m not good enough” led Tassie to a six-figure studio (without burning out) Plus, Tassie shares how she ditched hustle culture, moved into full-time photography, and created a business that’s both profitable and peaceful. If you’re craving more purpose and confidence in your photography journey, this one’s for you. RESOURCES: Show Notes: Episode Transcript: . Join thousands of photographers in our “We Are Portrait Photographers” Facebook Group: ! FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
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#257: Juggling Kids + Photography Clients? 3 Tips For Making It All Work
04/01/2025
#257: Juggling Kids + Photography Clients? 3 Tips For Making It All Work
If you're a parent balancing photography and kids, you know how rewarding (and overwhelming) it can be at times. But harmony is possible! On this week’s Joycast, we’re chatting about what it takes to balance both without sacrificing your sanity. Plus, three hacks to run your business and show up for your family without feeling like one is being neglected. Here’s a sneak peek: How to create a dedicated workspace that keeps boundaries clear Why multitasking is sabotaging your success (and what to do instead) A quick mindset shift to transition between “work mode” and “mom mode” Plus, I’m sharing personal stories and practical tips to make it all feel a little easier and more relatable. If you’re ready to stop feeling spread thin and start enjoying both sides of your world, click play now! RESOURCES: Show Notes: Episode Transcript: Click here. Join thousands of photographers in our “We Are Portrait Photographers” Facebook Group: ! FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP
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#256: What’s Really Stopping Your Photography Business? Real Talk from Go Boutique Live 2025.
03/25/2025
#256: What’s Really Stopping Your Photography Business? Real Talk from Go Boutique Live 2025.
If it feels like every step forward is met with fear, doubt, or procrastination, resistance might be holding you back. But here’s the good news: recognizing it is the first step to overcoming it. On this week’s Joycast, we’re talking about how resistance sneaks into your business, how to spot its lies, and most importantly how to eliminate it. Inside this episode, you’ll learn: Why resistance shows up when you’re chasing big goals (hint: it’s actually a good sign!) The four sneaky forms resistance takes (and how to spot them fast) Practical tips to silence your head trash and start moving forward with confidence Plus, I’m sharing stories from photographers who faced resistance and won, some hit six figures in small towns! If you’re ready to stop procrastinating and start building the photography business you’ve been dreaming of, let’s chat. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#255: The Boutique Photography Model: How Adam Landed $2K+ Orders
03/19/2025
#255: The Boutique Photography Model: How Adam Landed $2K+ Orders
Are you grinding away in your photography business, shooting tons of sessions, but barely making a profit? If so, you’re in the same situation Adam was. Until he made one decision that changed everything… On this week’s Joycast, we’re pulling back the curtain on how one photographer ditched the exhausting volume model, embraced the boutique system, and started landing $2K+ orders with ease. Inside this episode, you’ll learn: The pricing mistakes that kept Adam stuck in low-value shoots. The simple mindset shift that helped him attract higher-paying clients. How he finally broke free from burnout (and how you can too.) The truth is you don’t need to work harder to make more money. You just need a better system. Click play now and let’s talk about how to build a photography business that pays you what you’re worth! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#254: 9 Photographers, 1 Goal. The Hard Truth About Hitting $100K as a Photographer
03/11/2025
#254: 9 Photographers, 1 Goal. The Hard Truth About Hitting $100K as a Photographer
Are you the “Black Diamond” in your photography community? If you feel like you’re doing all the right things in your photography business (but you are still getting overlooked) no matter how beautiful your images are, clients keep choosing the cheaper photographer down the street… Today, we’re changing that! On this week’s Joycast, I’m breaking down what Black Diamonds can teach us about standing out, owning our value, and attracting clients who are excited to pay boutique prices. Inside this episode, you’ll learn: 💎 Why looking different is better than trying to be “perfect”. 💎 The #1 mistake photographers make when marketing themselves (and what to do instead!) 💎 How to position yourself as the must-have photographer in your market. The truth? Your business isn’t struggling because of cheaper photographers in your area. It’s because you haven’t fully owned what makes you unique. Click play now and let’s chat about how to make your business shine like the Black Diamond it is! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#253: 2024’s Big Wins: 3 New $100K Photographers Share Their Top Secrets to Breaking 6 Figures
03/04/2025
#253: 2024’s Big Wins: 3 New $100K Photographers Share Their Top Secrets to Breaking 6 Figures
Have you ever wondered what separates the photographers making six figures from the ones struggling to book clients? In this week’s Joycast, I’m pulling back the curtain on 3 photographers who hit $100K for the first time and they’re sharing EXACTLY what made the difference in their businesses. Listen now to get the scoop on: The #1 mindset shift that helped them push past fear and take action. The simple daily habits that kept them on track to hit six figures. The biggest mistakes they stopped making (so you can avoid them too!) These photographers aren’t unicorns. They’re just like you. The only difference? They committed to a couple key things and it worked. If you’re ready to stop playing the trial-and-error game and finally build the photography business of your dreams, click play now! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#252: Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business
02/26/2025
#252: Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business
Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business Have you ever felt like the odds were stacked against you? Like you didn’t have the right background, connections, or experience to build a successful photography business? In this week’s Joycast, I’m sitting down with Hosanna Hale. She’s an Anchorage-based outdoor portrait photographer. Despite starting with no website, no pricing, and only two paid shoots under her belt, she went on to land multiple high-dollar clients! We discuss: How Hosanna went from charging $50 for friends to landing a $14K sale The mindset shift that helped her take action Why investing in one thing helped her grow faster than a traditional photography degree If you’ve ever doubted whether you have what it takes to build a profitable photography business, Hosanna’s story will give you the confidence boost you need! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#251: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate
02/18/2025
#251: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate
If you’re like most photographers, you’re juggling two of the most rewarding (and sometimes overwhelming) jobs in the world… Being a photographer and a parent. There’s no perfect handbook for either, but I’ve learned a thing or two about balancing both without feeling like you’re failing at one or the other. In this week’s Joycast, I’m sharing advice to help you switch gears, get more done, and show up fully for your family and your photography business! You’ll learn: How to create a workspace that helps you focus (even in a house full of chaos!) The secret to setting boundaries so you can actually work during work hours A simple habit that helps you shift from work mode to family mode without the stress You don’t have to choose between being a great parent and a successful photographer. You can have both! This episode will show you how to create structure, protect your time, and run your business with more joy and less guilt. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#250: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate
02/11/2025
#250: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate
Networking. Just hearing the word makes you cringe, right? You’re already juggling a full-time job, raising kids, and managing a million other responsibilities… How are you supposed to squeeze in business networking, too? But what if I told you that you don’t need more time to mingle? You just need a better strategy! On this week’s Joycast, I’m sharing my simple, 5-minute networking strategy that helps you turn everyday interactions into golden business opportunities (without awkward small talk, forced conversations, or spending hours at suit and tie events.) Join me as we discuss: How to naturally connect with potential clients in your daily routine The #1 mistake photographers make when trying to build relationships The small mindset shift that will make networking feel effortless How to get people excited about your work without feeling salesy Plus: How I built a six-figure photography business through simple conversations The secret to making potential clients ask you about your photography services A step-by-step challenge to help you start networking today If you’re tired of waiting for clients to find you and want advice that actually works (without taking over your life), this episode is for you! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#249: The Red Flags You Can't Ignore: How to Avoid Nightmare Photography Clients
02/04/2025
#249: The Red Flags You Can't Ignore: How to Avoid Nightmare Photography Clients
Have you ever booked a client then immediately felt that little knot in your stomach… In this week’s Joycast, I’m revealing the 3 types of red-flag clients that can drain your energy, steal your joy, and make you question why you started your photography business in the first place. You’ll learn: 🚩The one thing chronic client complainers say 🚩 Why “rock throwers” are the sneakiest energy vampires (and how to sidestep them.) 🚩How to avoid getting caught up in drama (and keep your business FUN!) You don’t have to say yes to everyone. You deserve to work with clients who light you up and value what you do. So if you’ve ever second-guessed a booking, this episode is your permission slip to trust your gut! Grab your favorite drink, get comfy, and let’s talk about how to protect your happiness while growing your photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#248: 8 Creative Ways to Photograph Portraits Without A Studio This Winter
01/28/2025
#248: 8 Creative Ways to Photograph Portraits Without A Studio This Winter
Braving freezing temperatures without a studio can feel like a huge challenge for photographers, but what if I told you it’s actually a secret weapon… In this week’s Joycast, I’m sharing 8 creative ways to keep your calendar full in the chilliest weather. Here's a sneak peek: Why not having a studio isn't the end of the world (and how you can use it to your advantage.) Tips for turning everyday spaces into stunning, boutique-worthy backdrops. How to stay creative and confident (no matter the weather.) The one shift that will make you rethink how you approach studio spaces entirely. If winter weather has you feeling stuck, grab a hot cup of tea (or coffee) and join me for some fresh ideas! ❄️📸 RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#247: Why Hiring a Wedding Photographer Made Me Rethink Everything About Pricing
01/21/2025
#247: Why Hiring a Wedding Photographer Made Me Rethink Everything About Pricing
Have you ever thought about what it feels like to be the client instead of the photographer? On this week’s Joycast, I’m pulling back the curtain on a personal experience: my daughter’s wedding. For once, I wasn’t the one behind the lens, and let me tell you… It gave me a whole new perspective on what we do as photographers. Here’s a sneak peek: The whirlwind of planning a budget-friendly wedding in six months (Did I mention it was during hurricane season?!) What it was like to let go of my camera and savor every moment of the big day as a mom. The emotions of seeing the final photos and video (and how they became the most priceless part of the entire event!) Plus: A fresh perspective on what it’s like on the client's side of photography. The truth about digital files and why printed albums and artwork become lifelong treasures. What this experience taught me about the emotional journey our clients go through when they invest in photography. This week’s episode is a reminder of why what we do as photographers is so much bigger than just “taking pictures.” Photography is about love, legacy, and creating something people will treasure forever. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#246: Can the Boutique Business Model Work For Men?
01/14/2025
#246: Can the Boutique Business Model Work For Men?
Ever wonder if the boutique photography model works just as well for men as it does for women? It’s a question that came up in my recent Boutique Breakthrough workshop, and in this week’s Joycast, we’re shedding light on the truth. Here’s a sneak peek: How Ryan Vinson leverages sports photography and auctions to dominate his local senior market (with 95% of his clients being boys!) Adam’s journey to raising his prices and building a profitable boutique business. Andy’s story of escaping the shoot-and-burn model to create a year-round income while staying present for his family. Reggie’s creative networking strategies (like turning team banners into marketing gold.) Plus: The unique challenges male photographers face and how they’re overcoming them. Real-life examples of how connection, visibility, and networking make all the difference in boutique photography. Whether you’re just starting out or looking for fresh strategies to market your photography, this episode is packed with inspiring stories and actionable tips to grow your boutique photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#245: Breaking the Bubble: 4 Tips to Attract Photography Clients Beyond Your Social Circle
01/07/2025
#245: Breaking the Bubble: 4 Tips to Attract Photography Clients Beyond Your Social Circle
Does it seem like the only people who hire you for photos are bargain hunters or family? I know how suffocating that can feel. You pour your heart into your photography, but you’re left wondering if there’s anyone out there who truly values your work. In this week’s Joycast, I’m sharing how to break out of that bubble, connect with the right clients, and build a photography business full of customers who value your worth. Here’s how we’re flipping the script for 2025 and starting fresh: I’ll bust the myths about “magic button” solutions and share how a few basics will set you up for long-term success. Want clients who value your work and pay you well? I’ll show you how to get closer to the right people and why proximity matters for building your business. You don’t need to overhaul your life to connect with potential clients. I’ll explain how small steps, like inviting a friend for coffee or starting conversations at your kid’s activities can open big doors. It’s all about choosing the right opportunities! I’ll tell you how to filter what aligns with your goals so you don’t end up overwhelmed and burnt out. Let’s make 2025 your year! It’s a clean slate, and with a few habits, you can change everything. Ready to start building relationships with clients who value your artistry? Hit play, and let’s talk photographer friend! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#244: Why I Stopped Making Resolutions and Five Things I'm Doing This Year Instead
12/31/2024
#244: Why I Stopped Making Resolutions and Five Things I'm Doing This Year Instead
Oh New Year’s resolutions… Are they a hopeful tradition, or a fast-track to feeling defeated by February? In this week’s Joycast, I’m sharing why I think resolutions often set us up for failure and what I’m doing instead to create real, lasting progress as we step into a brand-new year. Here’s a sneak peek: Why starting your day with a “fresh sheet of ice” can be the habit you need. The power of gratitude reflections (and how to turn failures into your best teachers.) My secret weapon for setting intentions that actually stick (spoiler alert: it’s a word, not a list!) The creative joy of vision boards and why I make this a must-do every year. Plus, I share personal stories from recovering after a tough skiing accident to redefining what “family first” means as my kids grow into their own amazing careers. If you’re ready to move past the pressure of resolutions and create a year filled with clarity, creativity, and purpose, this Joycast episode is packed with practical tips and heartfelt insights to help you get there. Let’s embrace progress (not perfection) as we focus on what truly matters in our lives and businesses this new year. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#243: From Digital Burnout to Boutique Breakthrough: How Gia Chong Turned Two Clients into $3,254 in One Attempt
12/24/2024
#243: From Digital Burnout to Boutique Breakthrough: How Gia Chong Turned Two Clients into $3,254 in One Attempt
Feeling burned out or stuck in your photography business? One thing can change your work, your profits, and your life (and it might not be what you expect…) On this week’s Joycast, I’m chatting with a Stockton, California photographer who went from shooting 120 sessions a year to embracing a boutique business model that brought her more time, joy, and income than ever! Here’s a little of what we’ll cover: Why high-volume sessions might be holding you back from real profits The biggest mindset hurdle photographers face when raising prices How to transition clients to a boutique model (without losing them!) The power of finding the right clients who value your work Plus: Stories of clients who happily paid 3x more than before How to let go of fear and embrace your worth Practical tips to reclaim your time and create a business you love If you’re ready to stop chasing endless sessions and start building a profitable, sustainable photography business, this episode is packed with inspiration and actionable advice to get you there. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#242: Photography Tax Deductions Demystified: How to Keep More of What You Earn
12/17/2024
#242: Photography Tax Deductions Demystified: How to Keep More of What You Earn
Have you ever sat at your desk late at night, exhausted from editing photos, you peek at your neverending to-do list and wonder why all this hard work doesn’t add up to more joy or money? On this week's Joycast, I share something that’s helped so many of my students save money and make their photography businesses feel easier to manage. The secret? Tax deductions. I know, I know. Tax stuff might sound boring, but trust me, it’s a lifesaver once you get it. I’ll explain:: What tax write-offs really mean (it’s not as confusing as it sounds!) How to put savings back into your business to make life a little easier Simple, real-life examples of how this works so it all makes sense Imagine writing off the gear you’ve been eyeing, saving money on things you’re already paying for, and feeling less stressed about your finances! Grab a cup of coffee (or wine), settle in, and let’s chat about how to make your money work for you in your photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#241: The Happiest Photographers I Know Routinely Do This
12/10/2024
#241: The Happiest Photographers I Know Routinely Do This
Feeling a little stuck or frustrated with your photography business? There’s one simple mindset shift that can make all the difference (and it’s something the happiest photographers I know do all the time.) In this week’s Joycast, I’m sharing a lesson that changed my life, both as a mom of athletes and as a photography coach. I’ll show you how to stop getting caught up in comparison and start finding more joy in the day-to-day of building your business. Here’s a little of what we’ll cover: Why learning to love the process matters just as much as reaching your goals How to stay motivated, even when you’re not “crushing it” The small habits happy photographers lean on to keep growing Practical ways to bring more joy (and profit!) into your business Plus: Stories of photographers who turned obstacles into triumphs A peek into a key coaching program and its $23M success story Inspiration to stop dabbling and start seeing results If you’ve ever wondered how to build a business you love (while loving the journey to get there) this episode is full of inspiration and encouragement to keep you moving forward. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#240: From Hobby to Thriving Business: How Lisa Deaton Booked Her First $1,120 'Julie' After Decades in Photography
12/03/2024
#240: From Hobby to Thriving Business: How Lisa Deaton Booked Her First $1,120 'Julie' After Decades in Photography
Turning a passion into a profitable business isn’t always easy, especially when you’re juggling challenges. But what happens when you finally find the key to making it all work? In this week’s Joycast, we’re sharing the incredible story of Lisa Deaton, a Cincinnati-based photographer who spent decades experimenting with her craft before booking her first $1,120 “Julie.” Lisa shares how she shifted from a hobbyist mindset to building a sustainable business, all while navigating the challenges of being a military spouse. Here's a sneak peek: The pivotal moment that changed everything for Lisa’s photography business How to shift from a “just for fun” approach to running a profitable business Secrets to guiding clients through the ordering process with confidence The mindset changes that helped Lisa turn her passion into a steady income Plus: Real-life lessons Lisa learned while creating her photography business Practical advice for photographers who want to level up their client experience A dose of inspiration for anyone on the journey of turning their dreams into reality If you’ve ever wondered how to make your creative passion a reliable source of income, this episode is packed with tips, lessons, and encouragement to help you get there. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#239: Photographing Solo? Here's How to Get the Help You Need During the Session
11/26/2024
#239: Photographing Solo? Here's How to Get the Help You Need During the Session
Being a solo photographer can feel like you’re wearing all the hats: juggling gear, lighting, and making sure your clients feel comfortable. It’s easy to get overwhelmed and even forget a few things. In this week’s Joycast, I’m sharing my favorite tips for photographers who are doing it all on their own. Whether you’re just starting out or you’ve been running your business for years, this episode is packed with tips to help you feel more confident and supported during your sessions. Here's a sneak peek: How to turn clients into joyful “helpers” without feeling weird about asking Easy ways to use reflectors when you don’t have an assistant (yes, even outside!) Tips for creating a fun, relaxed vibe during your sessions—no stress allowed! The secret to managing emotions and energy so you get those magical shots Plus: Real stories from my early days when I was doing it all on my own (sound familiar?) Simple tricks to lighten your load and make your clients love their experience If you’ve ever felt the pressure of running a photography session solo, this episode is like a warm hug and a pep talk all in one. You don’t have to do it perfectly, you just have to make it joyful. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#238: The Sneaky Way Your Photography Business Is Stealing From Your Family.
11/19/2024
#238: The Sneaky Way Your Photography Business Is Stealing From Your Family.
After years of struggling with low-paying clients and working long hours, Amy Marlin made a remarkable change: earning six figures in under a year by shifting her approach to her photography business. In this week’s Joycast, we’re talking about the “cost of inaction” and how it may be holding you back from reaching your full potential. This episode will help you uncover hidden ways to reclaim your time, boost your income, and bring more joy to your life. Join us as we discuss: What the “catch-22 business” trap is and how to escape it The importance of valuing your time and charging what you’re worth How small changes—like pre-session consultations—can lead to big results Why a simple sales system can save time while improving client relationships Plus: Real-life examples of photographers who turned their side hustle into thriving businesses How to create a photography business that supports your family instead of stealing time from them If you’re ready to work smarter (not harder) and finally build a profitable photography business that works for you, this episode is the push you need! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#237: From $700 to $30,000 in One Month: How Claudia Transformed Her Equine Photography Business
11/12/2024
#237: From $700 to $30,000 in One Month: How Claudia Transformed Her Equine Photography Business
After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month. In this week's Joycast, we’re chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you’re in a specialized niche like equine photography. Join us as we talk about: The moment Claudia realized that raising her prices could actually help her clients How pre-session consultations changed her business (and her client relationships) What happened when she shifted away from the digital-only mindset Why a simple sales system made even Zoom ordering sessions feel easy, personal, and stress-free Plus, Claudia shares: Why letting go of “sticker shock” was the best decision she ever made How she started seeing her services as an experience, not just a photo package If you’re looking for a way to bring more joy and profit to your business, Claudia’s story might be just the push you need. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#236: The ONE Thing Every Photographer Needs to Do in November
11/05/2024
#236: The ONE Thing Every Photographer Needs to Do in November
Are you struggling to stand out in a crowded photography market?In this week's Joycast, I'm discussing a crucial strategy that helped me build a profitable photography business over the last 26 years. I’ll share how creating custom holiday cards turned my passion into a client magnet and kept my photography studio at the forefront of people’s minds all year long.Join me for: The surprising power of holiday cards to generate referrals and client loyalty Why one client carried my Christmas card for months Tips for designing a holiday card that’s irresistible and memorable Strategies to make your card feel personal and impactful, creating lifelong clients You'll also learn about: The value of investing time and creativity in high-quality printed pieces Why a simple holiday card can differentiate you from amateur photographers How to stay top of mind with clients in a genuine, non-intrusive way Ready to make this holiday season your most profitable yet?Get inspired and start planning your unique holiday card with me. And if you're interested in a free masterclass where I break down this strategy in detail, send me a DM on Instagram! (@Sarah Petty)RESOURCES: Worth Every Penny Joycast Show Notes: [LINK] Show Transcript: Click HereJoin our free Facebook community at “We Are Portrait Photographers” for more inspiration and support. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#235: Photographers Everywhere? Here's Why That Can Actually Help You
10/29/2024
#235: Photographers Everywhere? Here's Why That Can Actually Help You
Feeling like the photography world is overcrowded? With over 114,000 photographers in the U.S. alone, it’s easy to think the market is too saturated to stand out. But what if I told you that more competition can actually help your business? In this week's Joycast, I’m sharing a fresh perspective on competition, inspired by my days in advertising and the bustling Diamond District in New York City. You’ll learn: - Why competition can actually attract more clients in photography - How most photographers are hiding and why that’s your opportunity to shine - The key to setting yourself apart and standing out in a crowded market If you’ve been struggling to book clients and wondering if there are just too many photographers out there, hit play and discover how to flip the script and make competition work for you, not against you. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#234: From Airstream Adventures to $11K in Sales: How Jess Curran Restarted Her Photography Business
10/22/2024
#234: From Airstream Adventures to $11K in Sales: How Jess Curran Restarted Her Photography Business
If you’ve ever felt unhappy with the way your photography business is working, this week's Joycast is for you.I’m joined by Jess Curren, a mom of three who paused her photography business to travel with her family in an Airstream for five years before relaunching her passion. Jess opens up about: Restarting her photography business and quickly realizing the digital file model wasn’t for her Reinventing herself as a boutique portrait photographer and making $22,000 in a short period Balancing family life with running a successful photography business The importance of trusting your gut and knowing when to pivot If you're looking for inspiration on RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#233: The $6,194.40 Client Who Turned It Around for Single-Mom, Crystal
10/15/2024
#233: The $6,194.40 Client Who Turned It Around for Single-Mom, Crystal
If you've ever struggled to make your photography passion profitable while juggling life’s responsibilities, you need to tune into this Joycast episode right now!I sit down with Crystal Cooper Riley, a full-time athletic trainer and single mom whose been passionate about photography since high school. Despite her love for the craft, she's spent years trying to make it a sustainable business while raising her six-year-old son.Crystal opens up about: The challenges of balancing a demanding career, family life, and photography How she stayed committed to her passion through difficult times The one simple change that led to her first life-changing $6,194 photography order Why mindset and strategy are key to unlocking your potential, even with a busy schedule If you’re seeking motivation to pursue your creative goals, no matter how hectic life gets, hit play and get ready to be inspired! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#232: Beyond the Lens: How Two Moms Built a Thriving Photography Business and a Life-Changing Friendship
10/08/2024
#232: Beyond the Lens: How Two Moms Built a Thriving Photography Business and a Life-Changing Friendship
If you've ever felt alone or unsupported in your photography journey, this episode is for you. Today, I'm joined by two of my Peak Performance Coaching students, Allie Cline and Jenn White, who found an unexpected friendship and support system through our program. These two amazing photographers get candid about: The challenges of finding genuine friendships in a competitive industry Transitioning to a boutique model and facing negativity from peers Balancing family life with growing a photography business The importance of having a support system that understands your goals How their friendship has impacted both their businesses and personal lives So if you're looking for inspiration on how to find your tribe in the photography world and build a business that aligns with your values, hit play and get ready to feel uplifted! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#231: How This Mom of 7 Kids Went from Dabbling with Holiday Mini-Sessions to A $1,700 Order with the Boutique Model
10/01/2024
#231: How This Mom of 7 Kids Went from Dabbling with Holiday Mini-Sessions to A $1,700 Order with the Boutique Model
you feeling stuck in the cycle of holiday mini sessions and digital file delivery? Today, I'm excited to introduce you to Alicia Sorenson, a mom of seven who transformed her photography business using the boutique model we teach at the Photography Business Institute. In this episode, I sit down with Alicia to discuss: How she went from dabbling in photography to landing a $1,700 order The challenges of balancing family life with entrepreneurial dreams Overcoming fears and self-doubt to embrace a new business model The power of guided support and community in business growth Why the boutique model is a game-changer for photographers seeking profitability and fulfillment You'll hear how Alicia: Shifted away from time-consuming digital file editing Found the courage to approach clients with confidence Leveraged our Boutique Breakthrough program to uplevel her business Whether you're a seasoned pro or just starting out, Alicia's story will inspire you to rethink your photography business model and tap into your true earning potential. Ready to transform your own photography business? Don't miss my upcoming 5-day Booking Boost challenge starting September 30, 2024. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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#230: These 5 Students Watched Me Sell $10,000 of Images. Here’s What They Learned
09/24/2024
#230: These 5 Students Watched Me Sell $10,000 of Images. Here’s What They Learned
Want to take your photography sales to the next level? This episode is your backstage pass to a $10,000 sales presentation! I recently had the incredible opportunity to demonstrate my sales process to a group of photography students at our summer camp. Today, I'm sharing the biggest takeaways from five of these students who watched me in action. Whether you're a seasoned pro or just starting out, their insights will transform your approach to sales presentations. We're covering game-changing strategies like: How to present pricing without causing sticker shock The power of visual aids in enhancing your photography sessions Why projecting photos can create an emotional connection with clients The importance of staying focused on emotion rather than pricing during sales How introducing albums early can lead to larger sales The strategic value of having a pre-planned sales approach Plus, I'll reveal my secret technique for including easily removable items in your presentation to empower clients and maintain higher overall sales. So if you want to learn how to confidently conduct sales presentations that serve your clients and boost your bottom line, hit play and get ready to revolutionize your photography business! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
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