Worth Every Penny Joycast
How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio? Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more. With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way. Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny. You can find Sarah Petty at: www.joyofmarketing.com www.instagram.com/sarah.petty www.facebook.com/thejoyofmarketing
info_outline
#245: Breaking the Bubble: 4 Tips to Attract Photography Clients Beyond Your Social Circle
01/07/2025
#245: Breaking the Bubble: 4 Tips to Attract Photography Clients Beyond Your Social Circle
Does it seem like the only people who hire you for photos are bargain hunters or family? I know how suffocating that can feel. You pour your heart into your photography, but you’re left wondering if there’s anyone out there who truly values your work. In this week’s Joycast, I’m sharing how to break out of that bubble, connect with the right clients, and build a photography business full of customers who value your worth. Here’s how we’re flipping the script for 2025 and starting fresh: I’ll bust the myths about “magic button” solutions and share how a few basics will set you up for long-term success. Want clients who value your work and pay you well? I’ll show you how to get closer to the right people and why proximity matters for building your business. You don’t need to overhaul your life to connect with potential clients. I’ll explain how small steps, like inviting a friend for coffee or starting conversations at your kid’s activities can open big doors. It’s all about choosing the right opportunities! I’ll tell you how to filter what aligns with your goals so you don’t end up overwhelmed and burnt out. Let’s make 2025 your year! It’s a clean slate, and with a few habits, you can change everything. Ready to start building relationships with clients who value your artistry? Hit play, and let’s talk photographer friend! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/34754490
info_outline
#244: Why I Stopped Making Resolutions and Five Things I'm Doing This Year Instead
12/31/2024
#244: Why I Stopped Making Resolutions and Five Things I'm Doing This Year Instead
Oh New Year’s resolutions… Are they a hopeful tradition, or a fast-track to feeling defeated by February? In this week’s Joycast, I’m sharing why I think resolutions often set us up for failure and what I’m doing instead to create real, lasting progress as we step into a brand-new year. Here’s a sneak peek: Why starting your day with a “fresh sheet of ice” can be the habit you need. The power of gratitude reflections (and how to turn failures into your best teachers.) My secret weapon for setting intentions that actually stick (spoiler alert: it’s a word, not a list!) The creative joy of vision boards and why I make this a must-do every year. Plus, I share personal stories from recovering after a tough skiing accident to redefining what “family first” means as my kids grow into their own amazing careers. If you’re ready to move past the pressure of resolutions and create a year filled with clarity, creativity, and purpose, this Joycast episode is packed with practical tips and heartfelt insights to help you get there. Let’s embrace progress (not perfection) as we focus on what truly matters in our lives and businesses this new year. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/34668205
info_outline
#243: From Digital Burnout to Boutique Breakthrough: How Gia Chong Turned Two Clients into $3,254 in One Attempt
12/24/2024
#243: From Digital Burnout to Boutique Breakthrough: How Gia Chong Turned Two Clients into $3,254 in One Attempt
Feeling burned out or stuck in your photography business? One thing can change your work, your profits, and your life (and it might not be what you expect…) On this week’s Joycast, I’m chatting with a Stockton, California photographer who went from shooting 120 sessions a year to embracing a boutique business model that brought her more time, joy, and income than ever! Here’s a little of what we’ll cover: Why high-volume sessions might be holding you back from real profits The biggest mindset hurdle photographers face when raising prices How to transition clients to a boutique model (without losing them!) The power of finding the right clients who value your work Plus: Stories of clients who happily paid 3x more than before How to let go of fear and embrace your worth Practical tips to reclaim your time and create a business you love If you’re ready to stop chasing endless sessions and start building a profitable, sustainable photography business, this episode is packed with inspiration and actionable advice to get you there. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/34598415
info_outline
#242: Photography Tax Deductions Demystified: How to Keep More of What You Earn
12/17/2024
#242: Photography Tax Deductions Demystified: How to Keep More of What You Earn
Have you ever sat at your desk late at night, exhausted from editing photos, you peek at your neverending to-do list and wonder why all this hard work doesn’t add up to more joy or money? On this week's Joycast, I share something that’s helped so many of my students save money and make their photography businesses feel easier to manage. The secret? Tax deductions. I know, I know. Tax stuff might sound boring, but trust me, it’s a lifesaver once you get it. I’ll explain:: What tax write-offs really mean (it’s not as confusing as it sounds!) How to put savings back into your business to make life a little easier Simple, real-life examples of how this works so it all makes sense Imagine writing off the gear you’ve been eyeing, saving money on things you’re already paying for, and feeling less stressed about your finances! Grab a cup of coffee (or wine), settle in, and let’s chat about how to make your money work for you in your photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/34485400
info_outline
#241: The Happiest Photographers I Know Routinely Do This
12/10/2024
#241: The Happiest Photographers I Know Routinely Do This
Feeling a little stuck or frustrated with your photography business? There’s one simple mindset shift that can make all the difference (and it’s something the happiest photographers I know do all the time.) In this week’s Joycast, I’m sharing a lesson that changed my life, both as a mom of athletes and as a photography coach. I’ll show you how to stop getting caught up in comparison and start finding more joy in the day-to-day of building your business. Here’s a little of what we’ll cover: Why learning to love the process matters just as much as reaching your goals How to stay motivated, even when you’re not “crushing it” The small habits happy photographers lean on to keep growing Practical ways to bring more joy (and profit!) into your business Plus: Stories of photographers who turned obstacles into triumphs A peek into a key coaching program and its $23M success story Inspiration to stop dabbling and start seeing results If you’ve ever wondered how to build a business you love (while loving the journey to get there) this episode is full of inspiration and encouragement to keep you moving forward. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/34362375
info_outline
#240: From Hobby to Thriving Business: How Lisa Deaton Booked Her First $1,120 'Julie' After Decades in Photography
12/03/2024
#240: From Hobby to Thriving Business: How Lisa Deaton Booked Her First $1,120 'Julie' After Decades in Photography
Turning a passion into a profitable business isn’t always easy, especially when you’re juggling challenges. But what happens when you finally find the key to making it all work? In this week’s Joycast, we’re sharing the incredible story of Lisa Deaton, a Cincinnati-based photographer who spent decades experimenting with her craft before booking her first $1,120 “Julie.” Lisa shares how she shifted from a hobbyist mindset to building a sustainable business, all while navigating the challenges of being a military spouse. Here's a sneak peek: The pivotal moment that changed everything for Lisa’s photography business How to shift from a “just for fun” approach to running a profitable business Secrets to guiding clients through the ordering process with confidence The mindset changes that helped Lisa turn her passion into a steady income Plus: Real-life lessons Lisa learned while creating her photography business Practical advice for photographers who want to level up their client experience A dose of inspiration for anyone on the journey of turning their dreams into reality If you’ve ever wondered how to make your creative passion a reliable source of income, this episode is packed with tips, lessons, and encouragement to help you get there. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/34262570
info_outline
#239: Photographing Solo? Here's How to Get the Help You Need During the Session
11/26/2024
#239: Photographing Solo? Here's How to Get the Help You Need During the Session
Being a solo photographer can feel like you’re wearing all the hats: juggling gear, lighting, and making sure your clients feel comfortable. It’s easy to get overwhelmed and even forget a few things. In this week’s Joycast, I’m sharing my favorite tips for photographers who are doing it all on their own. Whether you’re just starting out or you’ve been running your business for years, this episode is packed with tips to help you feel more confident and supported during your sessions. Here's a sneak peek: How to turn clients into joyful “helpers” without feeling weird about asking Easy ways to use reflectors when you don’t have an assistant (yes, even outside!) Tips for creating a fun, relaxed vibe during your sessions—no stress allowed! The secret to managing emotions and energy so you get those magical shots Plus: Real stories from my early days when I was doing it all on my own (sound familiar?) Simple tricks to lighten your load and make your clients love their experience If you’ve ever felt the pressure of running a photography session solo, this episode is like a warm hug and a pep talk all in one. You don’t have to do it perfectly, you just have to make it joyful. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/34167970
info_outline
#238: The Sneaky Way Your Photography Business Is Stealing From Your Family.
11/19/2024
#238: The Sneaky Way Your Photography Business Is Stealing From Your Family.
After years of struggling with low-paying clients and working long hours, Amy Marlin made a remarkable change: earning six figures in under a year by shifting her approach to her photography business. In this week’s Joycast, we’re talking about the “cost of inaction” and how it may be holding you back from reaching your full potential. This episode will help you uncover hidden ways to reclaim your time, boost your income, and bring more joy to your life. Join us as we discuss: What the “catch-22 business” trap is and how to escape it The importance of valuing your time and charging what you’re worth How small changes—like pre-session consultations—can lead to big results Why a simple sales system can save time while improving client relationships Plus: Real-life examples of photographers who turned their side hustle into thriving businesses How to create a photography business that supports your family instead of stealing time from them If you’re ready to work smarter (not harder) and finally build a profitable photography business that works for you, this episode is the push you need! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33993387
info_outline
#237: From $700 to $30,000 in One Month: How Claudia Transformed Her Equine Photography Business
11/12/2024
#237: From $700 to $30,000 in One Month: How Claudia Transformed Her Equine Photography Business
After 12 years of chasing $700 orders, Claudia made an astonishing turn around...Booking multiple $2,000+ sales and topping $30,000 in a single month. In this week's Joycast, we’re chatting with Claudia Powell. Her story shows how big a difference in the right approach can make, especially when you’re in a specialized niche like equine photography. Join us as we talk about: The moment Claudia realized that raising her prices could actually help her clients How pre-session consultations changed her business (and her client relationships) What happened when she shifted away from the digital-only mindset Why a simple sales system made even Zoom ordering sessions feel easy, personal, and stress-free Plus, Claudia shares: Why letting go of “sticker shock” was the best decision she ever made How she started seeing her services as an experience, not just a photo package If you’re looking for a way to bring more joy and profit to your business, Claudia’s story might be just the push you need. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33895797
info_outline
#236: The ONE Thing Every Photographer Needs to Do in November
11/05/2024
#236: The ONE Thing Every Photographer Needs to Do in November
Are you struggling to stand out in a crowded photography market?In this week's Joycast, I'm discussing a crucial strategy that helped me build a profitable photography business over the last 26 years. I’ll share how creating custom holiday cards turned my passion into a client magnet and kept my photography studio at the forefront of people’s minds all year long.Join me for: The surprising power of holiday cards to generate referrals and client loyalty Why one client carried my Christmas card for months Tips for designing a holiday card that’s irresistible and memorable Strategies to make your card feel personal and impactful, creating lifelong clients You'll also learn about: The value of investing time and creativity in high-quality printed pieces Why a simple holiday card can differentiate you from amateur photographers How to stay top of mind with clients in a genuine, non-intrusive way Ready to make this holiday season your most profitable yet?Get inspired and start planning your unique holiday card with me. And if you're interested in a free masterclass where I break down this strategy in detail, send me a DM on Instagram! (@Sarah Petty)RESOURCES: Worth Every Penny Joycast Show Notes: [LINK] Show Transcript: Click HereJoin our free Facebook community at “We Are Portrait Photographers” for more inspiration and support. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33791192
info_outline
#235: Photographers Everywhere? Here's Why That Can Actually Help You
10/29/2024
#235: Photographers Everywhere? Here's Why That Can Actually Help You
Feeling like the photography world is overcrowded? With over 114,000 photographers in the U.S. alone, it’s easy to think the market is too saturated to stand out. But what if I told you that more competition can actually help your business? In this week's Joycast, I’m sharing a fresh perspective on competition, inspired by my days in advertising and the bustling Diamond District in New York City. You’ll learn: - Why competition can actually attract more clients in photography - How most photographers are hiding and why that’s your opportunity to shine - The key to setting yourself apart and standing out in a crowded market If you’ve been struggling to book clients and wondering if there are just too many photographers out there, hit play and discover how to flip the script and make competition work for you, not against you. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33666817
info_outline
#234: From Airstream Adventures to $11K in Sales: How Jess Curran Restarted Her Photography Business
10/22/2024
#234: From Airstream Adventures to $11K in Sales: How Jess Curran Restarted Her Photography Business
If you’ve ever felt unhappy with the way your photography business is working, this week's Joycast is for you.I’m joined by Jess Curren, a mom of three who paused her photography business to travel with her family in an Airstream for five years before relaunching her passion. Jess opens up about: Restarting her photography business and quickly realizing the digital file model wasn’t for her Reinventing herself as a boutique portrait photographer and making $22,000 in a short period Balancing family life with running a successful photography business The importance of trusting your gut and knowing when to pivot If you're looking for inspiration on RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33546407
info_outline
#233: The $6,194.40 Client Who Turned It Around for Single-Mom, Crystal
10/15/2024
#233: The $6,194.40 Client Who Turned It Around for Single-Mom, Crystal
If you've ever struggled to make your photography passion profitable while juggling life’s responsibilities, you need to tune into this Joycast episode right now!I sit down with Crystal Cooper Riley, a full-time athletic trainer and single mom whose been passionate about photography since high school. Despite her love for the craft, she's spent years trying to make it a sustainable business while raising her six-year-old son.Crystal opens up about: The challenges of balancing a demanding career, family life, and photography How she stayed committed to her passion through difficult times The one simple change that led to her first life-changing $6,194 photography order Why mindset and strategy are key to unlocking your potential, even with a busy schedule If you’re seeking motivation to pursue your creative goals, no matter how hectic life gets, hit play and get ready to be inspired! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33464097
info_outline
#232: Beyond the Lens: How Two Moms Built a Thriving Photography Business and a Life-Changing Friendship
10/08/2024
#232: Beyond the Lens: How Two Moms Built a Thriving Photography Business and a Life-Changing Friendship
If you've ever felt alone or unsupported in your photography journey, this episode is for you. Today, I'm joined by two of my Peak Performance Coaching students, Allie Cline and Jenn White, who found an unexpected friendship and support system through our program. These two amazing photographers get candid about: The challenges of finding genuine friendships in a competitive industry Transitioning to a boutique model and facing negativity from peers Balancing family life with growing a photography business The importance of having a support system that understands your goals How their friendship has impacted both their businesses and personal lives So if you're looking for inspiration on how to find your tribe in the photography world and build a business that aligns with your values, hit play and get ready to feel uplifted! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33374112
info_outline
#231: How This Mom of 7 Kids Went from Dabbling with Holiday Mini-Sessions to A $1,700 Order with the Boutique Model
10/01/2024
#231: How This Mom of 7 Kids Went from Dabbling with Holiday Mini-Sessions to A $1,700 Order with the Boutique Model
you feeling stuck in the cycle of holiday mini sessions and digital file delivery? Today, I'm excited to introduce you to Alicia Sorenson, a mom of seven who transformed her photography business using the boutique model we teach at the Photography Business Institute. In this episode, I sit down with Alicia to discuss: How she went from dabbling in photography to landing a $1,700 order The challenges of balancing family life with entrepreneurial dreams Overcoming fears and self-doubt to embrace a new business model The power of guided support and community in business growth Why the boutique model is a game-changer for photographers seeking profitability and fulfillment You'll hear how Alicia: Shifted away from time-consuming digital file editing Found the courage to approach clients with confidence Leveraged our Boutique Breakthrough program to uplevel her business Whether you're a seasoned pro or just starting out, Alicia's story will inspire you to rethink your photography business model and tap into your true earning potential. Ready to transform your own photography business? Don't miss my upcoming 5-day Booking Boost challenge starting September 30, 2024. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33278322
info_outline
#230: These 5 Students Watched Me Sell $10,000 of Images. Here’s What They Learned
09/24/2024
#230: These 5 Students Watched Me Sell $10,000 of Images. Here’s What They Learned
Want to take your photography sales to the next level? This episode is your backstage pass to a $10,000 sales presentation! I recently had the incredible opportunity to demonstrate my sales process to a group of photography students at our summer camp. Today, I'm sharing the biggest takeaways from five of these students who watched me in action. Whether you're a seasoned pro or just starting out, their insights will transform your approach to sales presentations. We're covering game-changing strategies like: How to present pricing without causing sticker shock The power of visual aids in enhancing your photography sessions Why projecting photos can create an emotional connection with clients The importance of staying focused on emotion rather than pricing during sales How introducing albums early can lead to larger sales The strategic value of having a pre-planned sales approach Plus, I'll reveal my secret technique for including easily removable items in your presentation to empower clients and maintain higher overall sales. So if you want to learn how to confidently conduct sales presentations that serve your clients and boost your bottom line, hit play and get ready to revolutionize your photography business! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33183892
info_outline
#229: 3 Mistakes I Made in July’s Sales Presentations That Could Have Ruined the Sale
09/17/2024
#229: 3 Mistakes I Made in July’s Sales Presentations That Could Have Ruined the Sale
Want to shorten your ordering appointment learning curve and keep calm during sales conversations? This is the episode for you… Today I'm spilling the beans about what I did WRONG with a client, with 60 professionals (photographers were watching me). My mistake got me thinking about other missteps I’ve had in my career, so I sat down to share them ALL with you! We’re covering things like: Staying calm if you miss an important step in the process. How to strike the perfect balance of talking and listening while selling. Why it’s critical to avoid assuming during a sale. What to do if you accidentally delete something the client wanted. How to avoid opening a “can of worms” that leads to overwhelm in an ordering appointment. The best way to get TOP DOLLAR for your photography and make sure your client leaves feeling served. So if you want to learn how to elegantly solve any sales problem and make a happy client, hit play and get ready to feel empowered! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/33088832
info_outline
#228: How This Single Mom Turned $555 Sessions Into Average Orders of $2,834 Real FAST, In A Small Town
09/10/2024
#228: How This Single Mom Turned $555 Sessions Into Average Orders of $2,834 Real FAST, In A Small Town
If you need to use photography to provide for your family, but are worried about working too much and sacrificing time with them, this episode is for you. Today I’m joined by Madeleine Fenton, who, on the heels of a divorce, used photography to provide for herself and her daughter. She gets candid about things like: Finding right-fit clients in a small town. Investing in her business when it hadn’t made much yet. Transitioning from digital files to the boutique model. Feeling stressed, tired, and like she wasn’t doing enough as a mom while she was building her photography business. Building her confidence in sales. So if you want to take your photography business seriously and hear from someone who took action even when it felt scary, hit play and get ready to feel inspired! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/32989222
info_outline
#227: 7 Big Takeaways From a $10,000+ Day of Selling Portraits
09/02/2024
#227: 7 Big Takeaways From a $10,000+ Day of Selling Portraits
One of my students recently sold $10,000 of photography in one day, and it got me thinking about what it REALLY takes to sell at that level–especially when you’re starting from scratch. Most photographers think it’s all about their photography, but there’s actually a lot more involved in selling your art for thousands of dollars. The thing is, if you don't have a strategy for helping clients make their decisions, or you don't understand sales psychology, your orders are probably all over the place and unpredictable. So today, I’m going to: Take you behind-the-scenes of my client’s TWO sessions (that in total generated $10,000 in one day) Walk you through my thought process when a client says, “Sarah, just help me make my house look amazing!” My file naming system that greatly reduces overwhelm. The easiest way to give a client momentum during an ordering session. My response if a client is surprised by the price of my photography. So if you want to feel confident about your selling process, hit play and let me take you behind-the-scenes! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/32861122
info_outline
#226: I Did the Entire Sales Process For One of My Students. You Will NEVER Believe What Happened
08/27/2024
#226: I Did the Entire Sales Process For One of My Students. You Will NEVER Believe What Happened
Have you ever wondered what it would be like if we teamed up? If YOU did the photography and I did the selling? Every summer, we invite our Peak Performance Coaching students to one of our students' studios somewhere around the country. We've only done it twice, but it was such a hit last year that everybody was itching to do it again! The deal is that the host photographer is responsible for getting the client and doing the session… and I do the presentation. Amy Yang (a student and coach leader in our Peak Performance Coaching program) was our host photographer recently, and we had such a fun journey working together! I want to tell you all about it because: Amy has great insights about feeling the PRESSURE to get a client (and the right client, at that). How she expertly ran a session with two parents and two children (5 and 7). The difference between how Amy photographs and how I photograph and what that meant during the sales process. How I got the client comfortable and let them know I'm there to help them. We go deep into supporting a client while they’re feeling emotional. So if you want to deep dive into the presentation process and feel inspired to make your own big sales, grab a cup of tea and hit play! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/32759127
info_outline
#225: From Part-Time Physical Therapist to Full-Time Photography: Liz's Journey to Living Her Dream
08/20/2024
#225: From Part-Time Physical Therapist to Full-Time Photography: Liz's Journey to Living Her Dream
If your photography is a “side hustle” or you’re trying to balance family life and work life, then this episode is for you. Liz Schmidt, mom of two young kiddos, was trying to do it all and finding herself missing key moments at home. During her transition from physical therapist to full-time boutique photographer, she dealt with things like: Wondering if she had enough business knowledge to make the shift. Trying to mimic what other photographers in her area were doing (and feeling frustrated when it didn’t work). Wanting to give so much to her clients but feeling like she needed to get them “in and out” so she could make enough money. Giving up her “guaranteed” income and wondering where the money was going to come from every month. Talking to her spouse about leaving her job to become a photographer. Taking action and refusing to get stuck in learning mode. Investing in education she needed to make her photography business a success. Working in her business part-time so she can be with her family and put them first. I’ll spoil the ending for you… in her first year with us, she nearly tripled what she brought in the previous year when she was trying to do it on her own with mini sessions and digital files. So if you want to make the shift from side hustle to full-time (or part-time) just like Liz did, hit play and get ready to feel inspired! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/32651677
info_outline
#224: Avoid This: 3 Costly Brand Disconnects That Make People Pay You Less
08/13/2024
#224: Avoid This: 3 Costly Brand Disconnects That Make People Pay You Less
Have you ever wondered if the branding for your photography business is up to snuff? Maybe you see everyone else’s websites and social media and compare your own… Maybe you’ve developed a few different logos for yourself and nothing ever really stuck… Or maybe marketing totally overwhelms you and you wonder if you’re even going in the right direction with your brand… Today I’m sharing the top 3 marketing faux pas to AVOID as a portrait photographer. Tune in to learn things like like: My biggest marketing takeaways from working at a large agency and at Coca-Cola. The weird way people make a nearly instant determination about how professional you are. One of the top things I look for in a brand (that photographers often miss). What your brand actually is–not just colors and logos. Why I actually DON’T recommend automating everything (yes, even nowadays with AI and all kinds of fancy tools). So if you want to uplevel your brand as a boutique portrait photographer and start showing up as professionally as possible, hit play and get ready to take notes! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/32556207
info_outline
#223: The Epiphany: What I Learned from a Friend that Changed My Approach to Vendors
08/06/2024
#223: The Epiphany: What I Learned from a Friend that Changed My Approach to Vendors
Do you want more referrals and partnerships in your photography business but feel STUCK when it comes to actually getting them? Maybe you feel desperate when you’re approaching them… Or maybe you feel like you’re drowning and it’s hard to invest in someone else's business… I recently went on a trip with my photography group (The Society of XXV), and while chatting with a high-end wedding photographer, I had my mind blown. Early in the conversation, he told me what the FIRST THING he does when he goes to photograph a wedding… and it stopped me in my tracks. Bottom line: If you want to get more partnerships and referrals as a photographer, you HAVE to pop on this Joycast episode. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/32456537
info_outline
#222: How This 17-Year Professional Photographer Turned Her Business Setback Into A Massive Success Story
07/30/2024
#222: How This 17-Year Professional Photographer Turned Her Business Setback Into A Massive Success Story
Have you ever felt like you’re running into the same problems over and over in your photography business? Maybe you have a lot of clients but you’re still struggling to be profitable… Maybe you face anxiety every time you need to sell your photography or your client wants to chat on the phone about prices… Maybe you’re considering changing your business model… again… Allyson faced those same issues as a long-time photographer. But finally, after years of struggle, she found herself staring at a $14k paid invoice for her photography! In today’s Joycast, she takes us deep into how she made this big shift, including: What finally changed for her and how she decided to invest in herself. Pushing past anxiety and showing up for her first in-home appointment with a client. What her husband said after she showed him the paid $14k invoice. How her first two sales compared to her expectations. If you feel like you’re running into the same problems over and over in your business, or are struggling to transition from the hybrid (or digital file) model to the boutique model, this episode is for you! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/32347907
info_outline
#221: What #FamilyFirst Really Means
07/23/2024
#221: What #FamilyFirst Really Means
If you’ve ever felt guilty for spending time on your business (away from your family)… and then also felt guilty for spending time with your family (away from your business), this is the episode for you. Today I’m diving into my motto “family first” and exploring what it really means to prioritize your family–and my take might just surprise you. We’ll tackle things like: Building a foundation for your business that supports you and your family. How to decide when to invest in your business and when to invest in your family. My stance on weekend and night photography sessions. The advice I gave my student when she wanted to reschedule sessions to go on a last-minute family trip. How I navigated my kid’s school-aged years as a business owner. So if you want to learn how to put family first, business first, AND you first (yes, it’s possible) hit play and get ready to get ready to take notes! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts #201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders: Turning Her Back Burner Hobby into Real Money
/episode/index/show/joyofmarketing/id/32260412
info_outline
#220: Why Selling From Your Own Wallet Is The Kiss of Death
07/16/2024
#220: Why Selling From Your Own Wallet Is The Kiss of Death
If you struggle to charge what your photography is worth, or if thinking about selling your photography gives you the heebie-jeebies, then it’s time to examine your relationship with money. The second I started pricing my photography, I fell into the number one “danger zone” pitfall possible… and that kept happening until I figured out a few key things. Today, I’m going to share the money perspective shifts you need to keep in mind so you can avoid my mistakes and start REALLY charging what you’re worth. If you want to understand what happens in our minds when we’re pricing our products and communicating those prices to clients, hit play, and let’s dig in! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts
/episode/index/show/joyofmarketing/id/32161177
info_outline
#219: Pet Photographer Claire Sold $4,000 of Photos & Made More Than Her Monthly Income From Any Job She's Ever Had. Here's What She Did.
07/09/2024
#219: Pet Photographer Claire Sold $4,000 of Photos & Made More Than Her Monthly Income From Any Job She's Ever Had. Here's What She Did.
If in-person sales or talking on the phone with a potential client freaks you out, you aren’t alone. A lot of photographers I work with are nervous about the boutique sales process–including pet photographer Claire Shelley. Right before she moved to a new city, she was swamped with editing and disconnected from her clients. She rarely even knew if they liked their photos after she sent them over! Claire knew there had to be a way to make more money and impact as a photographer. So she took a move to a new city as a way to revamp her business… even though the in-person sales aspect scared her! Tune in to hear how she: Booked her first “Julie” in a new city–without ever telling her what she did! Decided to stay focused on animal photography rather than branching out to families. Dealt with the nerves she had around in-person sales and talking on the phone to potential clients. Talked to her partner about making the jump into Boutique Breakthrough. And more! If you want to learn how Claire went from making $700 in 6 months to an almost $4,000 sale, hit play and get ready to feel inspired! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts
/episode/index/show/joyofmarketing/id/32056187
info_outline
#218: Business Not Growing? 5 Things You’re Overlooking
07/02/2024
#218: Business Not Growing? 5 Things You’re Overlooking
If you’ve ever wondered how to stand out in a sea of competition, scroll no further, this is the episode for you! Today I’m diving deep into five things you can do as a creative to be head and shoulders above everyone else in your area. Spoiler alert: If you’re missing any of these five elements, you’re also missing out on a client relationship that could be even stronger (and risking your entire business). Tune in today to learn: How to stand head and shoulders above your “competition” How I respond to missing deadlines in my business How I let a client know if there is an issue with their order How I have my team navigate any problems that arise with a client And more! So if you want to stand out and serve your clients at the highest level, hit play and take a page right out of my business handbook. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts
/episode/index/show/joyofmarketing/id/31977162
info_outline
#217: Things to Hide From Your Friends & Family About Your Photography Business
06/25/2024
#217: Things to Hide From Your Friends & Family About Your Photography Business
Have you ever felt frustrated or alone after talking to your friends and family about your photography business? If you’re the only entrepreneur in your circle, you might find it tricky to know what to share and what to keep private. And you may even find yourself questioning the nitty-gritty of your offers or business model. As an entrepreneur and coach of hundreds of thousands of photographers, I have realized there are just some things that we should keep from loved ones and only share with other dreamers and do-ers. So today I sat down to chat about: How to deal with the “peanut gallery” in your life. What to share about your business and what not to share. Seeing the world from a different perspective. Reframing struggle in our photography businesses. The “front pocket, back pocket” method I teach my students. If you’re ready to feel less alone as a high-performer, settle in and hit play! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts
/episode/index/show/joyofmarketing/id/31879797
info_outline
#216: When No One Wanted Prints, LA Photographer Catherine Made Changes. Here's How She's Landing $6,000 Client Orders
06/18/2024
#216: When No One Wanted Prints, LA Photographer Catherine Made Changes. Here's How She's Landing $6,000 Client Orders
Photographers in large cities often say that the clients in their area won’t purchase anything but digital files. So I sat down with L.A. photographer Catherine Della Ripa to talk about her experience and what it’s really like transitioning from the digital file model to the boutique business model in a competitive market. She joins me today to cover things like: How to stand out in a crowded market when you’re not offering the same thing as everyone else. How she transitioned an existing client from a hybrid model to the boutique system (and how much photography they recently purchased from her). What her husband said after her first boutique photography sale. How she recognized gaps in her sales system and what she did to streamline her process (so it was more profitable). What she’s most excited about moving forward in her business. If you can relate to feeling like no one in your market would pay for photography products rather than digital files, we recorded this Joycast just for you! Hit play to get a dose of inspiration and tactical tools you need to go all-in on the boutique business model. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: SHOW TRANSCRIPT: BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP INSTAGRAM – DM me “Conversation Starters” for some genuine ways to strike up a conversation about your photography business wherever you are. FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. YOUTUBE: Check out my latest how to videos: LOVE THE SHOW? Subscribe & Review on Apple Podcasts
/episode/index/show/joyofmarketing/id/31791062