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505: Surpass Your Revenue Goals with Specialty Services

Beyond The Technique Podcast

Release Date: 09/18/2023

568: The $100k Mistake Salon Owners Make show art 568: The $100k Mistake Salon Owners Make

Beyond The Technique Podcast

In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success.   JOIN mya! ...

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567: How to Host A Successful Event show art 567: How to Host A Successful Event

Beyond The Technique Podcast

In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors! WATCH ON YOUTUBE:   JOIN mya!   GET A FREE SOCIAL MEDIA [CTA]...

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566: What You Never Waiver On show art 566: What You Never Waiver On

Beyond The Technique Podcast

In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader. WATCH ON YOUTUBE:   JOIN mya!   LET’S CONNECT! BTT Instagram: MYA Instagram:     Join the PBA:   ...

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565: Tipping The Scale with Alicia Soulier show art 565: Tipping The Scale with Alicia Soulier

Beyond The Technique Podcast

In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation. WATCH ON YOUTUBE:   JOIN mya!   LET’S CONNECT! BTT Instagram: MYA Instagram:     Join the PBA:     ...

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564: Compensation, Marketing, and Firing Bad Clients show art 564: Compensation, Marketing, and Firing Bad Clients

Beyond The Technique Podcast

In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client. Compensation Podcast:   WATCH ON YOUTUBE:   JOIN mya!   LET’S CONNECT! BTT Instagram: MYA Instagram:   Join the PBA:

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563: Why People Want to Work For You show art 563: Why People Want to Work For You

Beyond The Technique Podcast

Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action. WATCH ON YOUTUBE:   JOIN mya!   LET’S CONNECT! BTT Instagram: MYA Instagram:     Join the PBA:     FOLLOW GROW...

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562: Prevent Trainer Burnout show art 562: Prevent Trainer Burnout

Beyond The Technique Podcast

In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come.   WATCH ON YOUTUBE:   JOIN mya!   LET’S CONNECT! BTT Instagram: MYA Instagram:     Join the PBA:     FOLLOW CHRIS BARAN Website:   Instagram:   ...

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561: Create A Recruiting Experience show art 561: Create A Recruiting Experience

Beyond The Technique Podcast

In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss! JOIN mya!   LET’S CONNECT! BTT Instagram: MYA Instagram:     Join the PBA:     FOLLOW JOHN DIJULIUS...

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560: Creating A Career Path That Lasts show art 560: Creating A Career Path That Lasts

Beyond The Technique Podcast

In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners.   WATCH ON YOUTUBE:   JOIN mya!   LET’S CONNECT! BTT Instagram: MYA Instagram:     Join...

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559: Surround Yourself with Success show art 559: Surround Yourself with Success

Beyond The Technique Podcast

In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth! WATCH ON YOUTUBE:   JOIN mya!   LET’S CONNECT! BTT Instagram: MYA Instagram:     Join the PBA:     FOLLOW SALON TODAY: Website:   Instagram:   Salon Today Top 200 Application: ...

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More Episodes

Create that Big T Energy at your Salon by empowering your Stylists to specialize. We have first-time guest and award-winning Salon Owner, Caroline Dodig, here today! She's bringing a fresh perspective to the industry with her soon-to-be multilocation business model. Enjoy!

WATCH ON YOUTUBE: https://youtu.be/Rr4CLk4QNQ4

 

JOIN mya! joinmya.com

 

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

 

FOLLOW SOFFIATO VIA SALON

Website: https://soffiatovia.com/

Instagram: https://www.instagram.com/soffiatovia/

 

JOIN THE PBA: https://www.probeauty.org/join