571: Take This Into 2025!
Beyond The Technique Podcast
In this episode, Kati Whitledge, founder of mya, shares five transformative insights to take into 2025. From her top books of 2024 to her upcoming reads, word of the year, and bold objectives, Kati challenges us to think big and redefine how we say "yes" or "no" to opportunities. Get ready to ignite growth, embrace change, and take powerful steps toward your future goals! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF YOUR WEBSITE LET’S CONNECT! BTT Instagram: MYA Instagram: Join...
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570: Master of Pivoting
Beyond The Technique Podcast
Today we are joined by first-time guest and award-winning salon owner Sarah King Lynch reveals her "3-month rule" for making impactful team pivots, whether major or minor. With a crystal-clear vision and massive goals, Sarah inspires you to create effective feedback loops—asking critical questions like "What could go right?" and "What could go wrong?" She also shares her ambitious mission heading into 2025, offering actionable insights to elevate your leadership. WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT GET A FREE AUDIT OF...
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569: Overcoming Losing Influential Stylists
Beyond The Technique Podcast
We are excited to bring back award-winning salon owner Patricia Uiterwyk, owner of Venue Salon and Spa, an Aveda salon in Lakeland, Florida. Patricia shares how she has navigated the challenges of losing influential stylists and how she and her team have implemented new tools that empower her and her leaders to foster a healthy and connected team culture. She reveals her top two areas of growth in 2024 and offers a glimpse into her key objectives for 2025 to keep her seven-figure business thriving. WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA] AUDIT ...
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568: The $100k Mistake Salon Owners Make
Beyond The Technique Podcast
In this episode, returning guest Jennifer Alvarez shares her powerful story of discovering a $100K loss and the transformative steps she took to design a client funnel that leaves no detail overlooked. Jennifer takes us through her inspiring industry journey, from moving out from behind the chair to purchasing real estate, creating her own hair extension program, and coaching salons on marketing funnels that amplify their unique selling propositions. Salon owners won’t want to miss her insights on building systems, reclaiming control, and achieving lasting success. JOIN mya! ...
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567: How to Host A Successful Event
Beyond The Technique Podcast
In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA]...
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566: What You Never Waiver On
Beyond The Technique Podcast
In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: ...
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565: Tipping The Scale with Alicia Soulier
Beyond The Technique Podcast
In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: ...
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564: Compensation, Marketing, and Firing Bad Clients
Beyond The Technique Podcast
In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client. Compensation Podcast: WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA:
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563: Why People Want to Work For You
Beyond The Technique Podcast
Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW GROW...
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562: Prevent Trainer Burnout
Beyond The Technique Podcast
In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW CHRIS BARAN Website: Instagram: ...
info_outlineOur first guest of 2024 is the one and only, Christina Kirkey! She is here to share her industry journey and how her salon stands out in a huge market because of her brilliant branding and marketing strategies. Share this podcast with your social media coordinator!
WATCH ON YOUTUBE: https://youtu.be/EKVCAFndNso
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LET’S CONNECT!
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Pinup Website: https://pinupstudionc.com/
Pinup Instagram: https://www.instagram.com/pinupstudio_nc/
Christina Instagram: https://www.instagram.com/ps.christinak/
JOIN THE PBA: https://www.probeauty.org/join