645: Soul Authority
Beyond The Technique Podcast
What if unlocking your next level of leadership begins with rediscovering your true authority—your soul authority? In this inspiring episode, Master Certified Coach Lyn Christian returns to share how their Soul Authority Track is transforming leaders through purpose, radical self-awareness, and measurable personal growth—like improved health, renewed confidence, and clear career direction. You’ll hear behind-the-scenes insights on the first beta group, the powerful system Lyn built around nurturing authentic leadership, and why the beauty industry is uniquely positioned to benefit from...
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644: Raise Your Prices Confidently
Beyond The Technique Podcast
Raising your prices isn’t about charging more, it’s about elevating your standards so you can deliver the level of excellence today’s clients expect. With industry expenses rising 12–20% since 2021, strategic price adjustments are what allow you to invest in better education, tools, technology, and the kind of talent that keeps your business thriving. Data shows that a 10% price increase can generate more than double the financial impact of a small commission bump, giving your team greater earning potential without increasing your workload. When you confidently update your pricing,...
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643: Embrace Change, with Casey Voss!
Beyond The Technique Podcast
Get ready for a powerful and refreshingly honest conversation with legendary salon owner, educator, and curly-hair specialist Casey Voss—a 25-year industry vet whose story reads like a masterclass in resilience, reinvention, and leadership. In this episode, Casey opens up about rebuilding after a devastating salon fire, navigating major business transitions, letting go of ego, and learning to trust bold decisions even when they cost her people, comfort, or certainty. You’ll hear how vision-casting, year-end audits, boundary-setting, and courageous conversations became the foundation of...
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642: Being Underestimated is A Superpower
Beyond The Technique Podcast
When others doubt you, it can become your greatest edge. In this episode, Kati reveals how being underestimated became her superpower—from prevailing in a courtroom to building a one-of-a-kind tech platform that is reshaping the beauty industry. She shares how working quietly in the shadows allows you to learn, grow, and prepare without the noise of critics. Discover why the most powerful moves often happen when no one’s watching, and how proving yourself right is far more rewarding than proving others wrong. GET MY BOOK! From First Date to Forever; How to Market Like A...
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641: The Trends We Will Take into Next Year
Beyond The Technique Podcast
In this inspiring episode of Beyond The Technique, host Kati Whitledge welcomes salon owner, educator, and L’Oréal Professional Artist, Daniel Mason-Jones for a powerful conversation about the trends shaping the salon industry in 2026. Daniel shares how purpose and passion can transform not just a career, but an entire community. You will discover how building culture, offering education, and prioritizing well-being can create thriving, loyal salon teams. This episode will leave you feeling motivated to lead with empathy, courage, and vision for the year ahead. WATCH ON YOUTUBE:...
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640: Gratitude vs. Greed
Beyond The Technique Podcast
Happy Thanksgiving! Today we talk about how gratitude and greed shape the culture of a business and the mindset of its leaders. We break down how greed, which is often disguised as ambition, can cause burnout, discontent, and competition, while gratitude restores joy, collaboration, and purpose. Kati shares personal and professional examples, from lessons with her child to experiences in leadership, illustrating how gratitude transforms both people and organizations. She also introduces practical ways to express appreciation through understanding love languages and recognizing small...
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639: Control Who Sits in Your Chair
Beyond The Technique Podcast
Kati welcomes celebrity stylist and educator Jill Buck to share how she took control of her career and built a high-value, high-demand business model—both behind the chair at 901 Salon in West Hollywood and as a traveling stylist for A-list clients. Jill opens up about her 22-year journey from Oregon to LA, how she transitioned to on-location work during COVID, and the strategies she uses today to ensure she only books profitable full transformations and color changes. She reveals her $800–$1,000 minimum color ticket mindset, why she now conducts consultations via email, and how she...
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638: Keep Energy High & Purpose Higher
Beyond The Technique Podcast
In this short and powerful Beyond The Technique podcast episode, Kati Whitledge shares a framework for sustaining your energy and purpose as a leader. She reveals why rest is a discipline, not a luxury—and how to build it into your routine to prevent burnout and boost creativity. You’ll learn how to delegate for growth, align daily work with your deeper mission, and shift from exhaustion to endurance. Tune in for practical steps to protect your energy, pace your commitments, and lead with purpose that lasts. WATCH ON YOUTUBE: GET MY BOOK! From First Date to Forever; How...
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637: Leading The Natural Movement
Beyond The Technique Podcast
Get ready to be inspired by the incredible journey of Leysa Carrillo—global artistic ambassador for Redken and founder of Forever Curls Academy—as she sits down with Kati to share how her passion for textured hair transformed her career and the industry. From growing up in a strict military family in Cuba to performing in Cirque du Soleil, Leysa’s path to beauty was anything but traditional, yet her curiosity, resilience, and love for her clients fueled her rise as a trailblazer in the natural hair movement. In this episode, she opens up about the lack of textured hair education she...
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636: Answer These Leadership Questions, with Kati Whitledge
Beyond The Technique Podcast
Today we are going to look at key questions every leader needs answer to in order to grow and develop themselves as a leader. These lessons are inspired by The Making of a Manager by Julie Zhuo, emphasizing the importance of leaning into strengths rather than obsessing over weaknesses. Kati opens up about breaking limiting self-beliefs, sharing her own journey of overcoming childhood narratives and developing a growth mindset. She will walk you through practical reflection tools for identifying strengths, navigating imposter syndrome, and managing emotional triggers as leaders. Tune in to...
info_outlineIt's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired!
WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw
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