567: How to Host A Successful Event
Beyond The Technique Podcast
In this episode, Katelyn Alberts educates us on the essentials of hosting a successful event, from planning the foundational elements to creating a memorable experience that taps into attendees' senses, learning styles, and love languages. She reveals how long an event should be, the ideal marketing timeline, post-event steps, and offers strategies for finding the perfect location and securing event sponsors. Katelyn’s top takeaway could be the game-changer you need to attract your first attendees or sponsors! WATCH ON YOUTUBE: JOIN mya! GET A FREE SOCIAL MEDIA [CTA]...
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566: What You Never Waiver On
Beyond The Technique Podcast
In this episode, we’re thrilled to welcome award-winning salon owner Martha Lynn Kale, owner of the acclaimed Mirror Mirror Salon in Austin, TX, and author of The Ambitious Stylist. Martha shares how her unwavering standards have helped her build a team of over 40, creating one of the best places to work in Austin. She also reveals the one thing salon owners need to stop doing out of fear, a decision that has brought her immense peace as a leader. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: ...
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565: Tipping The Scale with Alicia Soulier
Beyond The Technique Podcast
In this episode, we welcome back Alicia Soulier, founder of SalonScale Technology, as she shares her inspiring journey through the beauty industry and insights from her new book, The Scale. Alicia dives into the essential practices salon owners need to adopt to ensure profitability and sustainability in today’s economic landscape. Tune in to learn strategies that can transform your business into a thriving, financially sound operation. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: ...
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564: Compensation, Marketing, and Firing Bad Clients
Beyond The Technique Podcast
In this episode, our host Kati Whitledge, founder of mya and Beyond The Technique, introduces an innovative approach to boosting retail sales performance among stylists. She also reveals her most successful marketing strategies for filling last-minute appointment gaps. Plus, Kati shares a must-have checklist to help you recognize when it’s time to fire a bad client. Compensation Podcast: WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA:
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563: Why People Want to Work For You
Beyond The Technique Podcast
Join us for an inspiring episode with first-time guest Emily Hankemeier, a 17-year beauty industry veteran and salon owner. Having owned three salons, her current location receives over 12 stylist applications each month, making it the go-to salon in the area. Emily shares her powerful hiring package, growth-focused marketing strategies, and incredible industry journey that will leave you feeling motivated and ready to take action. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW GROW...
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562: Prevent Trainer Burnout
Beyond The Technique Podcast
In this episode, industry legend and first-time guest Chris Baran joins us to share his wealth of knowledge. Known for his innovative teaching programs and cool, edgy style, Chris dives into why trainers in salons often face burnout and how we can proactively support them. Tune in to learn his strategies for keeping trainers inspired and thriving in their roles for years to come. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW CHRIS BARAN Website: Instagram: ...
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561: Create A Recruiting Experience
Beyond The Technique Podcast
In this episode, returning guest and best-selling author John DiJulius, a multi-location salon owner, shares his expert insights on creating a recruiting experience. It’s not about the questions asked in interviews, but the key qualities his team looks for in identifying Rockstar recruits while filtering out the wrong candidates. Stay tuned until the end as John offers an exclusive training that salon owners and hiring managers won’t want to miss! JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW JOHN DIJULIUS...
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560: Creating A Career Path That Lasts
Beyond The Technique Podcast
In this episode, award-winning multi-location salon owner Lia Hakim shares her inspiring journey of perseverance through some of life’s most challenging seasons. From raising small children while working as a flight attendant to opening and franchising her salon business, Lia’s story is one of courage and determination. Tune in to discover her passion for creating long-lasting career paths for her team, offering invaluable insights for beauty industry owners. WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join...
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559: Surround Yourself with Success
Beyond The Technique Podcast
In this episode, we're excited to welcome back Stacey Soble, Director of Brand Content Strategy with Salon Today. Stacey shares four pivotal ways to connect with the most successful salon owners and must-attend events and resources in the beauty industry. Tune in to discover how building the right network can elevate your business and fuel your growth! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW SALON TODAY: Website: Instagram: Salon Today Top 200 Application: ...
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558: Financial Dos and Don’ts for 7-Figure Salons
Beyond The Technique Podcast
In this episode, we welcome back industry financial wellness guru, Tom Kuhn, to dive into the essential tools and practices every salon owner must implement for a thriving and sustainable business. Plus, all listeners have the chance to get their own personal financial scorecard by participating in the exciting study led by Tom and the Qnity team. Don't miss out—tune in and share this episode with other salon owners! WATCH ON YOUTUBE: JOIN mya! LET’S CONNECT! BTT Instagram: MYA Instagram: Join the PBA: FOLLOW QNITY! Website:...
info_outlineWhat happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more!
WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY
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LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW STYLESMART VA
Website: https://www.stylesmartva.com/
SS Instagram: https://www.instagram.com/stylesmartva/
Shawna’s Instagram: https://www.instagram.com/shawnaarielhair/